Baby food in Denmark to 2012

Baby food in Denmark to 2012

Introduction

This databook is a detailed information resource covering all the key data points on Baby food in Denmark. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Scope

*Contains information on 5 categories: Bottled Baby Food, Canned Baby Food, Baby cereals, Baby Snacks and Other Baby Foods

*Provides market value, volume, expenditure and consumption data by market, category and segment

*Includes company and brand share data by categories

Highlights

The market for Baby food in Denmark increased between 2002-2007, growing at an average annual rate of 1.0%.

The leading company in the market in 2007 was Nestle S.A. The second-largest player was Orkla Foods with H.J. Heinz Company in third place.

Reasons to Purchase

*Discover the major quantitative trends affecting the Baby food markets

*Understand consumers' consumption and expenditure patterns

*Understand the future direction of the market with reliable historical data and full five year forecasting

TABLE OF CONTENT


Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Baby food 2
Summary category level - Bottled baby food 3
Summary category level - Baby cereals 4
Summary category level - Other baby foods 5
Summary category level - Baby snacks 6
Chapter 2 INTRODUCTION 7
What is this report about? 7
How to use this report 7
Market Definition 8
Chapter 3 MARKET OVERVIEW 21
Value Analysis, 2002-2007 21
Value Analysis, 2007-2012 22
Value Analysis, US$ 2002-2007 25
Value Analysis, US$ 2007-2012 26
Volume Analysis, 2002-2007 28
Volume Analysis, 2007-2012 29
Company and Brand Share Analysis 31
Distribution Analysis 35
Expenditure & consumption per capita 37
Chapter 4 LEADING COMPANY PROFILES 41
Nestlé SA 41
Orkla Foods 44
Chapter 5 CATEGORY ANALYSIS - BOTTLED BABY FOOD 46
Value Analysis, 2002-2007 46
Value Analysis, 2007-2012 47
Value Analysis, US$ 2002-2007 49
Value Analysis, US$ 2007-2012 49
Volume Analysis, 2002-2007 51
Volume Analysis, 2007-2012 52
Company and Brand Share Analysis 55
Distribution Analysis 58
Expenditure & consumption per capita 60
Chapter 6 CATEGORY ANALYSIS - BABY CEREALS 63
Value Analysis, 2002-2007 63
Value Analysis, 2007-2012 64
Value Analysis, US$ 2002-2007 66
Value Analysis, US$ 2007-2012 66
Volume Analysis, 2002-2007 68
Volume Analysis, 2007-2012 69
Company and Brand Share Analysis 72
Distribution Analysis 75
Expenditure & consumption per capita 77
Chapter 7 CATEGORY ANALYSIS - OTHER BABY FOODS 80
Value Analysis, 2002-2007 80
Value Analysis, 2007-2012 81
Value Analysis, US$ 2002-2007 83
Value Analysis, US$ 2007-2012 83
Volume Analysis, 2002-2007 85
Volume Analysis, 2007-2012 86
Company and Brand Share Analysis 88
Distribution Analysis 91
Expenditure & consumption per capita 93
Chapter 8 CATEGORY ANALYSIS - BABY SNACKS 96
Value Analysis, 2002-2007 96
Value Analysis, 2007-2012 97
Value Analysis, US$ 2002-2007 99
Value Analysis, US$ 2007-2012 100
Volume Analysis, 2002-2007 101
Volume Analysis, 2007-2012 102
Company and Brand Share Analysis 104
Distribution Analysis 107
Expenditure & consumption per capita 109
Chapter 9 COUNTRY COMPARISON 113
Value 113
Volume 118
Market Share 123
Chapter 10 DENMARK SOCIOECONOMIC PROFILE 124
Country Overview 124
Key Facts 125
Political Overview 126
Denmark Economic Overview 127
Chapter 11 DENMARK MACROECONOMIC PROFILE 128
Macroeconomic Indicators 128
Chapter 12 RESEARCH METHODOLOGY 133
Methodology overview 133
Secondary research 134
Market modeling 135
Primary research 136
Data finalization 137
Ongoing research 137
Chapter 13 APPENDIX 138
Future readings 138
How to contact experts in your industry 138
Disclaimer 138



LIST OF FIGURES


Figure 1: Denmark baby food value and value forecast, 2002-2012 (DKK m, nominal prices) 24
Figure 2: Denmark baby food category growth comparison, by value, 2002-2012 27
Figure 3: Denmark baby food volume and volume forecast, 2002-2012 (Kg m) 30
Figure 4: Denmark baby food category growth comparison, by volume, 2002-2012 30
Figure 5: Denmark baby food company share, by value, 2006-2007 (%) 33
Figure 6: Denmark baby food distribution channels, by value, 2006-2007 (%) 36
Figure 7: Denmark bottled baby food value and value forecast, 2002-2012 (DKK m, nominal prices) 48
Figure 8: Denmark bottled baby food category growth comparison, by value, 2002-2012 50
Figure 9: Denmark bottled baby food volume and volume forecast, 2002-2012 (Kg m) 53
Figure 10: Denmark bottled baby food category growth comparison, by volume, 2002-2012 54
Figure 11: Denmark bottled baby food company share, by value, 2006-2007 (%) 56
Figure 12: Denmark bottled baby food distribution channels, by value, 2006-2007 (%) 59
Figure 13: Denmark baby cereals value and value forecast, 2002-2012 (DKK m, nominal prices) 65
Figure 14: Denmark baby cereals category growth comparison, by value, 2002-2012 67
Figure 15: Denmark baby cereals volume and volume forecast, 2002-2012 (Kg m) 70
Figure 16: Denmark baby cereals category growth comparison, by volume, 2002-2012 71
Figure 17: Denmark baby cereals company share, by value, 2006-2007 (%) 73
Figure 18: Denmark baby cereals distribution channels, by value, 2006-2007 (%) 76
Figure 19: Denmark other baby foods value and value forecast, 2002-2012 (DKK m, nominal prices) 82
Figure 20: Denmark other baby foods category growth comparison, by value, 2002-2012 84
Figure 21: Denmark other baby foods volume and volume forecast, 2002-2012 (Kg m) 87
Figure 22: Denmark other baby foods category growth comparison, by volume, 2002-2012 87
Figure 23: Denmark other baby foods company share, by value, 2006-2007 (%) 89
Figure 24: Denmark other baby foods distribution channels, by value, 2006-2007 (%) 92
Figure 25: Denmark baby snacks value and value forecast, 2002-2012 (DKK m, nominal prices) 98
Figure 26: Denmark baby snacks category growth comparison, by value, 2002-2012 100
Figure 27: Denmark baby snacks volume and volume forecast, 2002-2012 (Kg m) 103
Figure 28: Denmark baby snacks category growth comparison, by volume, 2002-2012 103
Figure 29: Denmark baby snacks company share, by value, 2006-2007 (%) 105
Figure 30: Denmark baby snacks distribution channels, by value, 2006-2007 (%) 108
Figure 31: Global baby food market split (value terms, 2007) – Top 5 countries 114
Figure 32: Global baby food market value, 2002–2007 (Top 5 countries) 117
Figure 33: Global baby food market split (volume terms, 2007) – Top 5 countries 119
Figure 34: Global baby food market volume, 2002–2007 (Top 5 countries) 122
Figure 35: Map of Denmark 125
Figure 36: Annual data review process 134



LIST OF TABLES


Table 1: Baby food category definitions 9
Table 2: Baby food distribution channels 10
Table 3: Denmark baby food value, 2002-2007 (DKK m, nominal prices) 21
Table 4: Denmark baby food value forecast, 2007-2012 (DKK m, nominal prices) 23
Table 5: Denmark baby food value, 2002-2007 (US$ m nominal prices) 25
Table 6: Denmark baby food value forecast, 2007-2012 (US$ m nominal prices) 26
Table 7: Denmark baby food volume, 2002-2007 (Kg m) 28
Table 8: Denmark baby food volume forecast, 2007-2012 (Kg m) 29
Table 9: Denmark baby food brand share, by value, 2006-2007 (%) 31
Table 10: Denmark baby food value, by brand 2006-2007 (DKK m nominal prices) 32
Table 11: Denmark baby food company share by value, 2006-2007 (%) 34
Table 12: Denmark baby food value, by company, 2006-2007 (DKK m nominal prices) 34
Table 13: Denmark baby food distribution channels, by value, 2006-2007 (%) 35
Table 14: Denmark baby food value, by distribution channel, 2006-2007 (DKK m nominal prices) 35
Table 15: Denmark baby food expenditure per capita, 2002-2007 (DKK, nominal prices) 37
Table 16: Denmark baby food forecast expenditure per capita, 2007-2012 (DKK, nominal prices) 38
Table 17: Denmark baby food expenditure per capita, 2002-2007 (US$ nominal prices) 38
Table 18: Denmark baby food forecast expenditure per capita, 2007-2012 (US$ nominal prices) 39
Table 19: Denmark baby food consumption per capita, 2002-2007 (Kg) 39
Table 20: Denmark baby food forecast consumption per capita, 2007-2012 (Kg) 40
Table 21: Nestlé SA Key Facts 41
Table 22: Orkla Foods Key Facts 44
Table 23: Denmark bottled baby food value, 2002-2007 (DKK m, nominal prices) 46
Table 24: Denmark bottled baby food value forecast, 2007-2012 (DKK m, nominal prices) 47
Table 25: Denmark bottled baby food value, 2002-2007 (US$ m nominal prices) 49
Table 26: Denmark bottled baby food value forecast, 2007-2012 (US$ m nominal prices) 49
Table 27: Denmark bottled baby food volume, 2002-2007 (Kg m) 51
Table 28: Denmark bottled baby food volume forecast, 2007-2012 (Kg m) 52
Table 29: Denmark bottled baby food brand share, by value, 2006-2007 (%) 55
Table 30: Denmark bottled baby food value, by brand 2006-2007 (DKK m nominal prices) 55
Table 31: Denmark bottled baby food company share by value, 2006-2007 (%) 57
Table 32: Denmark bottled baby food value, by company, 2006-2007 (DKK m nominal prices) 57
Table 33: Denmark bottled baby food distribution channels, by value, 2006-2007 (%) 58
Table 34: Denmark bottled baby food value, by distribution channel, 2006-2007 (DKK m nominal prices) 58
Table 35: Denmark bottled baby food expenditure per capita, 2002-2007 (DKK, nominal prices) 60
Table 36: Denmark bottled baby food forecast expenditure per capita, 2007-2012 (DKK, nominal prices) 60
Table 37: Denmark bottled baby food expenditure per capita, 2002-2007 (US$ nominal prices) 61
Table 38: Denmark bottled baby food forecast expenditure per capita, 2007-2012 (US$ nominal prices) 61
Table 39: Denmark bottled baby food consumption per capita, 2002-2007 (Kg) 62
Table 40: Denmark bottled baby food forecast consumption per capita, 2007-2012 (Kg) 62
Table 41: Denmark baby cereals value, 2002-2007 (DKK m, nominal prices) 63
Table 42: Denmark baby cereals value forecast, 2007-2012 (DKK m, nominal prices) 64
Table 43: Denmark baby cereals value, 2002-2007 (US$ m nominal prices) 66
Table 44: Denmark baby cereals value forecast, 2007-2012 (US$ m nominal prices) 66
Table 45: Denmark baby cereals volume, 2002-2007 (Kg m) 68
Table 46: Denmark baby cereals volume forecast, 2007-2012 (Kg m) 69
Table 47: Denmark baby cereals brand share, by value, 2006-2007 (%) 72
Table 48: Denmark baby cereals value, by brand 2006-2007 (DKK m nominal prices) 72
Table 49: Denmark baby cereals company share by value, 2006-2007 (%) 74
Table 50: Denmark baby cereals value, by company, 2006-2007 (DKK m nominal prices) 74
Table 51: Denmark baby cereals distribution channels, by value, 2006-2007 (%) 75
Table 52: Denmark baby cereals value, by distribution channel, 2006-2007 (DKK m nominal prices) 75
Table 53: Denmark baby cereals expenditure per capita, 2002-2007 (DKK, nominal prices) 77
Table 54: Denmark baby cereals forecast expenditure per capita, 2007-2012 (DKK, nominal prices) 77
Table 55: Denmark baby cereals expenditure per capita, 2002-2007 (US$ nominal prices) 78
Table 56: Denmark baby cereals forecast expenditure per capita, 2007-2012 (US$ nominal prices) 78
Table 57: Denmark baby cereals consumption per capita, 2002-2007 (Kg) 79
Table 58: Denmark baby cereals forecast consumption per capita, 2007-2012 (Kg) 79
Table 59: Denmark other baby foods value, 2002-2007 (DKK m, nominal prices) 80
Table 60: Denmark other baby foods value forecast, 2007-2012 (DKK m, nominal prices) 81
Table 61: Denmark other baby foods value, 2002-2007 (US$ m nominal prices) 83
Table 62: Denmark other baby foods value forecast, 2007-2012 (US$ m nominal prices) 83
Table 63: Denmark other baby foods volume, 2002-2007 (Kg m) 85
Table 64: Denmark other baby foods volume forecast, 2007-2012 (Kg m) 86
Table 65: Denmark other baby foods brand share, by value, 2006-2007 (%) 88
Table 66: Denmark other baby foods value, by brand 2006-2007 (DKK m nominal prices) 88
Table 67: Denmark other baby foods company share by value, 2006-2007 (%) 90
Table 68: Denmark other baby foods value, by company, 2006-2007 (DKK m nominal prices) 90
Table 69: Denmark other baby foods distribution channels, by value, 2006-2007 (%) 91
Table 70: Denmark other baby foods value, by distribution channel, 2006-2007 (DKK m nominal prices) 91
Table 71: Denmark other baby foods expenditure per capita, 2002-2007 (DKK, nominal prices) 93
Table 72: Denmark other baby foods forecast expenditure per capita, 2007-2012 (DKK, nominal prices) 93
Table 73: Denmark other baby foods expenditure per capita, 2002-2007 (US$ nominal prices) 94
Table 74: Denmark other baby foods forecast expenditure per capita, 2007-2012 (US$ nominal prices) 94
Table 75: Denmark other baby foods consumption per capita, 2002-2007 (Kg) 95
Table 76: Denmark other baby foods forecast consumption per capita, 2007-2012 (Kg) 95
Table 77: Denmark baby snacks value, 2002-2007 (DKK m, nominal prices) 96
Table 78: Denmark baby snacks value forecast, 2007-2012 (DKK m, nominal prices) 97
Table 79: Denmark baby snacks value, 2002-2007 (US$ m nominal prices) 99
Table 80: Denmark baby snacks value forecast, 2007-2012 (US$ m nominal prices) 100
Table 81: Denmark baby snacks volume, 2002-2007 (Kg m) 101
Table 82: Denmark baby snacks volume forecast, 2007-2012 (Kg m) 102
Table 83: Denmark baby snacks brand share, by value, 2006-2007 (%) 104
Table 84: Denmark baby snacks value, by brand 2006-2007 (DKK m nominal prices) 104
Table 85: Denmark baby snacks company share by value, 2006-2007 (%) 106
Table 86: Denmark baby snacks value, by company, 2006-2007 (DKK m nominal prices) 106
Table 87: Denmark baby snacks distribution channels, by value, 2006-2007 (%) 107
Table 88: Denmark baby snacks value, by distribution channel, 2006-2007 (DKK m nominal prices) 107
Table 89: Denmark baby snacks expenditure per capita, 2002-2007 (DKK, nominal prices) 109
Table 90: Denmark baby snacks forecast expenditure per capita, 2007-2012 (DKK, nominal prices) 110
Table 91: Denmark baby snacks expenditure per capita, 2002-2007 (US$ nominal prices) 110
Table 92: Denmark baby snacks forecast expenditure per capita, 2007-2012 (US$ nominal prices) 111
Table 93: Denmark baby snacks consumption per capita, 2002-2007 (Kg) 111
Table 94: Denmark baby snacks forecast consumption per capita, 2007-2012 (Kg) 112
Table 95: Global baby food market value, 2007 113
Table 96: Global baby food market split (value terms (US$ m), 2007) – Top 5 countries 116
Table 97: Global baby food market volume, 2007 118
Table 98: Global baby food market split (volume terms, 2007) – Top 5 countries 121
Table 99: Leading players - Top 5 countries 123
Table 100: Denmark Key Facts 125
Table 101: Denmark population, by age group, 2002-2007 (millions) 128
Table 102: Denmark population forecast, by age group, 2007-2012 (millions) 129
Table 103: Denmark population, by gender, 2002-2007 (millions) 129
Table 104: Denmark population forecast, by gender, 2007-2012 (millions) 130
Table 105: Denmark nominal GDP, 2002-2007 (DKK bn, 2000 prices) 130
Table 106: Denmark nominal GDP forecast, 2007-2012 (DKK bn, 2000 prices) 130
Table 107: Denmark real GDP, 2002-2007 (DKK bn, nominal prices) 131
Table 108: Denmark real GDP forecast, 2007-2012 (DKK bn, nominal prices) 131
Table 109: Denmark real GDP, 2002-2007 (US$ bn, 2000 prices) 131
Table 110: Denmark real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 132
Table 111: Denmark consumer price index, 2002-2007 (2003=100) 132
Table 112: Denmark consumer price index, 2007-2012 (2003=100) 132