TABLE OF CONTENT
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Baby food 2
Summary category level - Bottled baby food 3
Summary category level - Baby cereals 4
Chapter 2 INTRODUCTION 5
What is this report about? 5
How to use this report 5
Market Definition 6
Chapter 3 MARKET OVERVIEW 17
Value Analysis, 2002-2007 17
Value Analysis, 2007-2012 18
Value Analysis, US$ 2002-2007 20
Value Analysis, US$ 2007-2012 21
Volume Analysis, 2002-2007 23
Volume Analysis, 2007-2012 24
Company and Brand Share Analysis 26
Distribution Analysis 29
Expenditure & consumption per capita 31
Chapter 4 LEADING COMPANY PROFILES 35
Nestlé SA 35
Chapter 5 CATEGORY ANALYSIS - BOTTLED BABY FOOD 38
Value Analysis, 2002-2007 38
Value Analysis, 2007-2012 39
Value Analysis, US$ 2002-2007 41
Value Analysis, US$ 2007-2012 41
Volume Analysis, 2002-2007 43
Volume Analysis, 2007-2012 44
Company and Brand Share Analysis 47
Distribution Analysis 49
Expenditure & consumption per capita 51
Chapter 6 CATEGORY ANALYSIS - BABY CEREALS 54
Value Analysis, 2002-2007 54
Value Analysis, 2007-2012 55
Value Analysis, US$ 2002-2007 57
Value Analysis, US$ 2007-2012 57
Volume Analysis, 2002-2007 59
Volume Analysis, 2007-2012 60
Company and Brand Share Analysis 62
Distribution Analysis 65
Expenditure & consumption per capita 67
Chapter 7 COUNTRY COMPARISON 70
Value 70
Volume 75
Market Share 80
Chapter 8 NEW PRODUCT DEVELOPMENT 81
Product launches over time 81
Recent product launches 84
Chapter 9 EGYPT SOCIOECONOMIC PROFILE 85
Country Overview 85
Key Facts 86
Political Overview 87
Egypt Economic Overview 88
Chapter 10 EGYPT MACROECONOMIC PROFILE 89
Macroeconomic Indicators 89
Chapter 11 RESEARCH METHODOLOGY 94
Methodology overview 94
Secondary research 95
Market modeling 96
Primary research 97
Data finalization 98
Ongoing research 98
Chapter 12 APPENDIX 99
Future readings 99
How to contact experts in your industry 99
Disclaimer 99
LIST OF FIGURES
Figure 1: Egypt baby food value and value forecast, 2002-2012 (EGP m, nominal prices) 19
Figure 2: Egypt baby food category growth comparison, by value, 2002-2012 22
Figure 3: Egypt baby food volume and volume forecast, 2002-2012 (Kg m) 25
Figure 4: Egypt baby food category growth comparison, by volume, 2002-2012 25
Figure 5: Egypt baby food company share, by value, 2006-2007 (%) 27
Figure 6: Egypt baby food distribution channels, by value, 2006-2007 (%) 30
Figure 7: Egypt bottled baby food value and value forecast, 2002-2012 (EGP m, nominal prices) 40
Figure 8: Egypt bottled baby food category growth comparison, by value, 2002-2012 42
Figure 9: Egypt bottled baby food volume and volume forecast, 2002-2012 (Kg m) 45
Figure 10: Egypt bottled baby food category growth comparison, by volume, 2002-2012 46
Figure 11: Egypt bottled baby food distribution channels, by value, 2006-2007 (%) 50
Figure 12: Egypt baby cereals value and value forecast, 2002-2012 (EGP m, nominal prices) 56
Figure 13: Egypt baby cereals category growth comparison, by value, 2002-2012 58
Figure 14: Egypt baby cereals volume and volume forecast, 2002-2012 (Kg m) 61
Figure 15: Egypt baby cereals category growth comparison, by volume, 2002-2012 61
Figure 16: Egypt baby cereals company share, by value, 2006-2007 (%) 63
Figure 17: Egypt baby cereals distribution channels, by value, 2006-2007 (%) 66
Figure 18: Global baby food market split (value terms, 2007) – Top 5 countries 71
Figure 19: Global baby food market value, 2002–2007 (Top 5 countries) 74
Figure 20: Global baby food market split (volume terms, 2007) – Top 5 countries 76
Figure 21: Global baby food market volume, 2002–2007 (Top 5 countries) 79
Figure 22: Map of Egypt 86
Figure 23: Annual data review process 95
LIST OF TABLES
Table 1: Baby food category definitions 7
Table 2: Baby food distribution channels 8
Table 3: Egypt baby food value, 2002-2007 (EGP m, nominal prices) 17
Table 4: Egypt baby food value forecast, 2007-2012 (EGP m, nominal prices) 18
Table 5: Egypt baby food value, 2002-2007 (US$ m nominal prices) 20
Table 6: Egypt baby food value forecast, 2007-2012 (US$ m nominal prices) 21
Table 7: Egypt baby food volume, 2002-2007 (Kg m) 23
Table 8: Egypt baby food volume forecast, 2007-2012 (Kg m) 24
Table 9: Egypt baby food brand share, by value, 2006-2007 (%) 26
Table 10: Egypt baby food value, by brand 2006-2007 (EGP m nominal prices) 26
Table 11: Egypt baby food company share by value, 2006-2007 (%) 28
Table 12: Egypt baby food value, by company, 2006-2007 (EGP m nominal prices) 28
Table 13: Egypt baby food distribution channels, by value, 2006-2007 (%) 29
Table 14: Egypt baby food value, by distribution channel, 2006-2007 (EGP m nominal prices) 29
Table 15: Egypt baby food expenditure per capita, 2002-2007 (EGP, nominal prices) 31
Table 16: Egypt baby food forecast expenditure per capita, 2007-2012 (EGP, nominal prices) 32
Table 17: Egypt baby food expenditure per capita, 2002-2007 (US$ nominal prices) 32
Table 18: Egypt baby food forecast expenditure per capita, 2007-2012 (US$ nominal prices) 33
Table 19: Egypt baby food consumption per capita, 2002-2007 (Kg) 33
Table 20: Egypt baby food forecast consumption per capita, 2007-2012 (Kg) 34
Table 21: Nestlé SA Key Facts 35
Table 22: Egypt bottled baby food value, 2002-2007 (EGP m, nominal prices) 38
Table 23: Egypt bottled baby food value forecast, 2007-2012 (EGP m, nominal prices) 39
Table 24: Egypt bottled baby food value, 2002-2007 (US$ m nominal prices) 41
Table 25: Egypt bottled baby food value forecast, 2007-2012 (US$ m nominal prices) 41
Table 26: Egypt bottled baby food volume, 2002-2007 (Kg m) 43
Table 27: Egypt bottled baby food volume forecast, 2007-2012 (Kg m) 44
Table 28: Egypt bottled baby food brand share, by value, 2006-2007 (%) 47
Table 29: Egypt bottled baby food value, by brand 2006-2007 (EGP m nominal prices) 47
Table 30: Egypt bottled baby food company share by value, 2006-2007 (%) 48
Table 31: Egypt bottled baby food value, by company, 2006-2007 (EGP m nominal prices) 48
Table 32: Egypt bottled baby food distribution channels, by value, 2006-2007 (%) 49
Table 33: Egypt bottled baby food value, by distribution channel, 2006-2007 (EGP m nominal prices) 49
Table 34: Egypt bottled baby food expenditure per capita, 2002-2007 (EGP, nominal prices) 51
Table 35: Egypt bottled baby food forecast expenditure per capita, 2007-2012 (EGP, nominal prices) 51
Table 36: Egypt bottled baby food expenditure per capita, 2002-2007 (US$ nominal prices) 52
Table 37: Egypt bottled baby food forecast expenditure per capita, 2007-2012 (US$ nominal prices) 52
Table 38: Egypt bottled baby food consumption per capita, 2002-2007 (Kg) 53
Table 39: Egypt bottled baby food forecast consumption per capita, 2007-2012 (Kg) 53
Table 40: Egypt baby cereals value, 2002-2007 (EGP m, nominal prices) 54
Table 41: Egypt baby cereals value forecast, 2007-2012 (EGP m, nominal prices) 55
Table 42: Egypt baby cereals value, 2002-2007 (US$ m nominal prices) 57
Table 43: Egypt baby cereals value forecast, 2007-2012 (US$ m nominal prices) 57
Table 44: Egypt baby cereals volume, 2002-2007 (Kg m) 59
Table 45: Egypt baby cereals volume forecast, 2007-2012 (Kg m) 60
Table 46: Egypt baby cereals brand share, by value, 2006-2007 (%) 62
Table 47: Egypt baby cereals value, by brand 2006-2007 (EGP m nominal prices) 62
Table 48: Egypt baby cereals company share by value, 2006-2007 (%) 64
Table 49: Egypt baby cereals value, by company, 2006-2007 (EGP m nominal prices) 64
Table 50: Egypt baby cereals distribution channels, by value, 2006-2007 (%) 65
Table 51: Egypt baby cereals value, by distribution channel, 2006-2007 (EGP m nominal prices) 65
Table 52: Egypt baby cereals expenditure per capita, 2002-2007 (EGP, nominal prices) 67
Table 53: Egypt baby cereals forecast expenditure per capita, 2007-2012 (EGP, nominal prices) 67
Table 54: Egypt baby cereals expenditure per capita, 2002-2007 (US$ nominal prices) 68
Table 55: Egypt baby cereals forecast expenditure per capita, 2007-2012 (US$ nominal prices) 68
Table 56: Egypt baby cereals consumption per capita, 2002-2007 (Kg) 69
Table 57: Egypt baby cereals forecast consumption per capita, 2007-2012 (Kg) 69
Table 58: Global baby food market value, 2007 70
Table 59: Global baby food market split (value terms (US$ m), 2007) – Top 5 countries 73
Table 60: Global baby food market volume, 2007 75
Table 61: Global baby food market split (volume terms, 2007) – Top 5 countries 78
Table 62: Leading players - Top 5 countries 80
Table 63: Egypt baby food new product launches reports, by company 2008 81
Table 64: Egypt baby food new product launches SKUs, by company 2008 81
Table 65: Egypt baby food new product launches (reports), by flavor and fragrances 2008 82
Table 66: Egypt baby food new product launches (reports), by Ingredients (Top 10 Ingredients), 2008 82
Table 67: Egypt baby food new product launches (reports), by Package tags or Claims (Top 10 claims), 2008 83
Table 68: Egypt baby food new product launches (reports) 84
Table 69: Egypt Key Facts 86
Table 70: Egypt population, by age group, 2002-2007 (millions) 89
Table 71: Egypt population forecast, by age group, 2007-2012 (millions) 90
Table 72: Egypt population, by gender, 2002-2007 (millions) 90
Table 73: Egypt population forecast, by gender, 2007-2012 (millions) 91
Table 74: Egypt nominal GDP, 2002-2007 (EGP bn, 2000 prices) 91
Table 75: Egypt nominal GDP forecast, 2007-2012 (EGP bn, 2000 prices) 91
Table 76: Egypt real GDP, 2002-2007 (EGP bn, nominal prices) 92
Table 77: Egypt real GDP forecast, 2007-2012 (EGP bn, nominal prices) 92
Table 78: Egypt real GDP, 2002-2007 (US$ bn, 2000 prices) 92
Table 79: Egypt real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 93
Table 80: Egypt consumer price index, 2002-2007 (2003=100) 93
Table 81: Egypt consumer price index, 2007-2012 (2003=100) 93