TABLE OF CONTENT
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Baby food 2
Summary category level - Bottled baby food 3
Summary category level - Baby cereals 4
Summary category level - Other baby foods 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 20
Value Analysis, 2002-2007 20
Value Analysis, 2007-2012 21
Value Analysis, US$ 2002-2007 23
Value Analysis, US$ 2007-2012 24
Volume Analysis, 2002-2007 26
Volume Analysis, 2007-2012 27
Company and Brand Share Analysis 29
Distribution Analysis 33
Expenditure & consumption per capita 35
Chapter 4 LEADING COMPANY PROFILES 39
Nestlé SA 39
Valio Group 42
Chapter 5 CATEGORY ANALYSIS - BOTTLED BABY FOOD 44
Value Analysis, 2002-2007 44
Value Analysis, 2007-2012 45
Value Analysis, US$ 2002-2007 47
Value Analysis, US$ 2007-2012 47
Volume Analysis, 2002-2007 49
Volume Analysis, 2007-2012 50
Company and Brand Share Analysis 53
Distribution Analysis 57
Expenditure & consumption per capita 59
Chapter 6 CATEGORY ANALYSIS - BABY CEREALS 62
Value Analysis, 2002-2007 62
Value Analysis, 2007-2012 63
Value Analysis, US$ 2002-2007 65
Value Analysis, US$ 2007-2012 65
Volume Analysis, 2002-2007 67
Volume Analysis, 2007-2012 68
Company and Brand Share Analysis 70
Distribution Analysis 73
Expenditure & consumption per capita 75
Chapter 7 CATEGORY ANALYSIS - OTHER BABY FOODS 78
Value Analysis, 2002-2007 78
Value Analysis, 2007-2012 79
Value Analysis, US$ 2002-2007 81
Value Analysis, US$ 2007-2012 81
Volume Analysis, 2002-2007 83
Volume Analysis, 2007-2012 84
Company and Brand Share Analysis 86
Distribution Analysis 88
Expenditure & consumption per capita 90
Chapter 8 COUNTRY COMPARISON 93
Value 93
Volume 98
Market Share 103
Chapter 9 NEW PRODUCT DEVELOPMENT 104
Product launches over time 104
Recent product launches 107
Chapter 10 FINLAND SOCIOECONOMIC PROFILE 108
Country Overview 108
Key Facts 109
Political Overview 110
Finland Economic Overview 111
Chapter 11 FINLAND MACROECONOMIC PROFILE 112
Macroeconomic Indicators 112
Chapter 12 RESEARCH METHODOLOGY 117
Methodology overview 117
Secondary research 118
Market modeling 119
Primary research 120
Data finalization 121
Ongoing research 121
Chapter 13 APPENDIX 122
Future readings 122
How to contact experts in your industry 122
Disclaimer 122
LIST OF FIGURES
Figure 1: Finland baby food value and value forecast, 2002-2012 (€ m, nominal prices) 22
Figure 2: Finland baby food category growth comparison, by value, 2002-2012 25
Figure 3: Finland baby food volume and volume forecast, 2002-2012 (Kg m) 28
Figure 4: Finland baby food category growth comparison, by volume, 2002-2012 28
Figure 5: Finland baby food company share, by value, 2006-2007 (%) 31
Figure 6: Finland baby food distribution channels, by value, 2006-2007 (%) 34
Figure 7: Finland bottled baby food value and value forecast, 2002-2012 (€ m, nominal prices) 46
Figure 8: Finland bottled baby food category growth comparison, by value, 2002-2012 48
Figure 9: Finland bottled baby food volume and volume forecast, 2002-2012 (Kg m) 51
Figure 10: Finland bottled baby food category growth comparison, by volume, 2002-2012 52
Figure 11: Finland bottled baby food company share, by value, 2006-2007 (%) 55
Figure 12: Finland bottled baby food distribution channels, by value, 2006-2007 (%) 58
Figure 13: Finland baby cereals value and value forecast, 2002-2012 (€ m, nominal prices) 64
Figure 14: Finland baby cereals category growth comparison, by value, 2002-2012 66
Figure 15: Finland baby cereals volume and volume forecast, 2002-2012 (Kg m) 69
Figure 16: Finland baby cereals category growth comparison, by volume, 2002-2012 69
Figure 17: Finland baby cereals company share, by value, 2006-2007 (%) 71
Figure 18: Finland baby cereals distribution channels, by value, 2006-2007 (%) 74
Figure 19: Finland other baby foods value and value forecast, 2002-2012 (€ m, nominal prices) 80
Figure 20: Finland other baby foods category growth comparison, by value, 2002-2012 82
Figure 21: Finland other baby foods volume and volume forecast, 2002-2012 (Kg m) 85
Figure 22: Finland other baby foods category growth comparison, by volume, 2002-2012 85
Figure 23: Finland other baby foods distribution channels, by value, 2006-2007 (%) 89
Figure 24: Global baby food market split (value terms, 2007) – Top 5 countries 94
Figure 25: Global baby food market value, 2002–2007 (Top 5 countries) 97
Figure 26: Global baby food market split (volume terms, 2007) – Top 5 countries 99
Figure 27: Global baby food market volume, 2002–2007 (Top 5 countries) 102
Figure 28: Map of Finland 109
Figure 29: Annual data review process 118
LIST OF TABLES
Table 1: Baby food category definitions 8
Table 2: Baby food distribution channels 9
Table 3: Finland baby food value, 2002-2007 (€ m, nominal prices) 20
Table 4: Finland baby food value forecast, 2007-2012 (€ m, nominal prices) 22
Table 5: Finland baby food value, 2002-2007 (US$ m nominal prices) 23
Table 6: Finland baby food value forecast, 2007-2012 (US$ m nominal prices) 24
Table 7: Finland baby food volume, 2002-2007 (Kg m) 26
Table 8: Finland baby food volume forecast, 2007-2012 (Kg m) 27
Table 9: Finland baby food brand share, by value, 2006-2007 (%) 29
Table 10: Finland baby food value, by brand 2006-2007 (€ m nominal prices) 30
Table 11: Finland baby food company share by value, 2006-2007 (%) 32
Table 12: Finland baby food value, by company, 2006-2007 (€ m nominal prices) 32
Table 13: Finland baby food distribution channels, by value, 2006-2007 (%) 33
Table 14: Finland baby food value, by distribution channel, 2006-2007 (€ m nominal prices) 33
Table 15: Finland baby food expenditure per capita, 2002-2007 (€, nominal prices) 35
Table 16: Finland baby food forecast expenditure per capita, 2007-2012 (€, nominal prices) 36
Table 17: Finland baby food expenditure per capita, 2002-2007 (US$ nominal prices) 36
Table 18: Finland baby food forecast expenditure per capita, 2007-2012 (US$ nominal prices) 37
Table 19: Finland baby food consumption per capita, 2002-2007 (Kg) 37
Table 20: Finland baby food forecast consumption per capita, 2007-2012 (Kg) 38
Table 21: Nestlé SA Key Facts 39
Table 22: Valio Group Key Facts 42
Table 23: Finland bottled baby food value, 2002-2007 (€ m, nominal prices) 44
Table 24: Finland bottled baby food value forecast, 2007-2012 (€ m, nominal prices) 45
Table 25: Finland bottled baby food value, 2002-2007 (US$ m nominal prices) 47
Table 26: Finland bottled baby food value forecast, 2007-2012 (US$ m nominal prices) 47
Table 27: Finland bottled baby food volume, 2002-2007 (Kg m) 49
Table 28: Finland bottled baby food volume forecast, 2007-2012 (Kg m) 50
Table 29: Finland bottled baby food brand share, by value, 2006-2007 (%) 53
Table 30: Finland bottled baby food value, by brand 2006-2007 (€ m nominal prices) 54
Table 31: Finland bottled baby food company share by value, 2006-2007 (%) 56
Table 32: Finland bottled baby food value, by company, 2006-2007 (€ m nominal prices) 56
Table 33: Finland bottled baby food distribution channels, by value, 2006-2007 (%) 57
Table 34: Finland bottled baby food value, by distribution channel, 2006-2007 (€ m nominal prices) 57
Table 35: Finland bottled baby food expenditure per capita, 2002-2007 (€, nominal prices) 59
Table 36: Finland bottled baby food forecast expenditure per capita, 2007-2012 (€, nominal prices) 59
Table 37: Finland bottled baby food expenditure per capita, 2002-2007 (US$ nominal prices) 60
Table 38: Finland bottled baby food forecast expenditure per capita, 2007-2012 (US$ nominal prices) 60
Table 39: Finland bottled baby food consumption per capita, 2002-2007 (Kg) 61
Table 40: Finland bottled baby food forecast consumption per capita, 2007-2012 (Kg) 61
Table 41: Finland baby cereals value, 2002-2007 (€ m, nominal prices) 62
Table 42: Finland baby cereals value forecast, 2007-2012 (€ m, nominal prices) 63
Table 43: Finland baby cereals value, 2002-2007 (US$ m nominal prices) 65
Table 44: Finland baby cereals value forecast, 2007-2012 (US$ m nominal prices) 65
Table 45: Finland baby cereals volume, 2002-2007 (Kg m) 67
Table 46: Finland baby cereals volume forecast, 2007-2012 (Kg m) 68
Table 47: Finland baby cereals brand share, by value, 2006-2007 (%) 70
Table 48: Finland baby cereals value, by brand 2006-2007 (€ m nominal prices) 70
Table 49: Finland baby cereals company share by value, 2006-2007 (%) 72
Table 50: Finland baby cereals value, by company, 2006-2007 (€ m nominal prices) 72
Table 51: Finland baby cereals distribution channels, by value, 2006-2007 (%) 73
Table 52: Finland baby cereals value, by distribution channel, 2006-2007 (€ m nominal prices) 73
Table 53: Finland baby cereals expenditure per capita, 2002-2007 (€, nominal prices) 75
Table 54: Finland baby cereals forecast expenditure per capita, 2007-2012 (€, nominal prices) 75
Table 55: Finland baby cereals expenditure per capita, 2002-2007 (US$ nominal prices) 76
Table 56: Finland baby cereals forecast expenditure per capita, 2007-2012 (US$ nominal prices) 76
Table 57: Finland baby cereals consumption per capita, 2002-2007 (Kg) 77
Table 58: Finland baby cereals forecast consumption per capita, 2007-2012 (Kg) 77
Table 59: Finland other baby foods value, 2002-2007 (€ m, nominal prices) 78
Table 60: Finland other baby foods value forecast, 2007-2012 (€ m, nominal prices) 79
Table 61: Finland other baby foods value, 2002-2007 (US$ m nominal prices) 81
Table 62: Finland other baby foods value forecast, 2007-2012 (US$ m nominal prices) 81
Table 63: Finland other baby foods volume, 2002-2007 (Kg m) 83
Table 64: Finland other baby foods volume forecast, 2007-2012 (Kg m) 84
Table 65: Finland other baby foods brand share, by value, 2006-2007 (%) 86
Table 66: Finland other baby foods value, by brand 2006-2007 (€ m nominal prices) 86
Table 67: Finland other baby foods company share by value, 2006-2007 (%) 87
Table 68: Finland other baby foods value, by company, 2006-2007 (€ m nominal prices) 87
Table 69: Finland other baby foods distribution channels, by value, 2006-2007 (%) 88
Table 70: Finland other baby foods value, by distribution channel, 2006-2007 (€ m nominal prices) 88
Table 71: Finland other baby foods expenditure per capita, 2002-2007 (€, nominal prices) 90
Table 72: Finland other baby foods forecast expenditure per capita, 2007-2012 (€, nominal prices) 90
Table 73: Finland other baby foods expenditure per capita, 2002-2007 (US$ nominal prices) 91
Table 74: Finland other baby foods forecast expenditure per capita, 2007-2012 (US$ nominal prices) 91
Table 75: Finland other baby foods consumption per capita, 2002-2007 (Kg) 92
Table 76: Finland other baby foods forecast consumption per capita, 2007-2012 (Kg) 92
Table 77: Global baby food market value, 2007 93
Table 78: Global baby food market split (value terms (US$ m), 2007) – Top 5 countries 96
Table 79: Global baby food market volume, 2007 98
Table 80: Global baby food market split (volume terms, 2007) – Top 5 countries 101
Table 81: Leading players - Top 5 countries 103
Table 82: Finland baby food new product launches reports, by company (Top 5 companies), 2008 104
Table 83: Finland baby food new product launches SKUs, by company (Top 5 companies), 2008 105
Table 84: Finland baby food new product launches (reports), by flavor and fragrances (Top 10 flavors), 2008 105
Table 85: Finland baby food new product launches (reports), by Ingredients (Top 10 Ingredients), 2008 106
Table 86: Finland baby food new product launches (reports), by Package tags or Claims (Top 10 claims), 2008 106
Table 87: Finland baby food new product launches (reports) - Recent 5 launches (2008) 107
Table 88: Finland Key Facts 109
Table 89: Finland population, by age group, 2002-2007 (millions) 112
Table 90: Finland population forecast, by age group, 2007-2012 (millions) 113
Table 91: Finland population, by gender, 2002-2007 (millions) 113
Table 92: Finland population forecast, by gender, 2007-2012 (millions) 114
Table 93: Finland nominal GDP, 2002-2007 (€ bn, 2000 prices) 114
Table 94: Finland nominal GDP forecast, 2007-2012 (€ bn, 2000 prices) 114
Table 95: Finland real GDP, 2002-2007 (€ bn, nominal prices) 115
Table 96: Finland real GDP forecast, 2007-2012 (€ bn, nominal prices) 115
Table 97: Finland real GDP, 2002-2007 (US$ bn, 2000 prices) 115
Table 98: Finland real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 116
Table 99: Finland consumer price index, 2002-2007 (2003=100) 116
Table 100: Finland consumer price index, 2007-2012 (2003=100) 116