TABLE OF CONTENT
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Baby food 2
Summary category level - Bottled baby food 3
Summary category level - Baby cereals 4
Summary category level - Other baby foods 5
Summary category level - Baby snacks 6
Chapter 2 INTRODUCTION 7
What is this report about? 7
How to use this report 7
Market Definition 8
Chapter 3 MARKET OVERVIEW 21
Value Analysis, 2002-2007 21
Value Analysis, 2007-2012 22
Value Analysis, US$ 2002-2007 25
Value Analysis, US$ 2007-2012 26
Volume Analysis, 2002-2007 28
Volume Analysis, 2007-2012 29
Company and Brand Share Analysis 32
Distribution Analysis 35
Expenditure & consumption per capita 37
Chapter 4 LEADING COMPANY PROFILES 41
Nestle S.A. 41
Chapter 5 CATEGORY ANALYSIS - BOTTLED BABY FOOD 44
Value Analysis, 2002-2007 44
Value Analysis, 2007-2012 45
Value Analysis, US$ 2002-2007 47
Value Analysis, US$ 2007-2012 47
Volume Analysis, 2002-2007 49
Volume Analysis, 2007-2012 50
Company and Brand Share Analysis 53
Distribution Analysis 56
Expenditure & consumption per capita 58
Chapter 6 CATEGORY ANALYSIS - BABY CEREALS 61
Value Analysis, 2002-2007 61
Value Analysis, 2007-2012 62
Value Analysis, US$ 2002-2007 64
Value Analysis, US$ 2007-2012 64
Volume Analysis, 2002-2007 66
Volume Analysis, 2007-2012 67
Company and Brand Share Analysis 70
Distribution Analysis 72
Expenditure & consumption per capita 74
Chapter 7 CATEGORY ANALYSIS - OTHER BABY FOODS 77
Value Analysis, 2002-2007 77
Value Analysis, 2007-2012 78
Value Analysis, US$ 2002-2007 80
Value Analysis, US$ 2007-2012 80
Volume Analysis, 2002-2007 82
Volume Analysis, 2007-2012 83
Company and Brand Share Analysis 86
Distribution Analysis 89
Expenditure & consumption per capita 91
Chapter 8 CATEGORY ANALYSIS - BABY SNACKS 94
Value Analysis, 2002-2007 94
Value Analysis, 2007-2012 95
Value Analysis, US$ 2002-2007 97
Value Analysis, US$ 2007-2012 98
Volume Analysis, 2002-2007 100
Volume Analysis, 2007-2012 101
Company and Brand Share Analysis 104
Distribution Analysis 106
Expenditure & consumption per capita 108
Chapter 9 COUNTRY COMPARISON 111
Value 111
Volume 116
Market Share 121
Chapter 10 NEW PRODUCT DEVELOPMENT 122
Product launches over time 122
Recent product launches 125
Chapter 11 GERMANY SOCIOECONOMIC PROFILE 126
Country Overview 126
Key Facts 127
Political Overview 128
Germany Economic Overview 129
Chapter 12 GERMANY MACROECONOMIC PROFILE 130
Macroeconomic Indicators 130
Chapter 13 RESEARCH METHODOLOGY 135
Methodology overview 135
Secondary research 136
Market modeling 137
Primary research 138
Data finalization 139
Ongoing research 139
Chapter 14 APPENDIX 140
Future readings 140
How to contact experts in your industry 140
Disclaimer 140
LIST OF FIGURES
Figure 1: Germany baby food value and value forecast, 2002-2012 (€ m, nominal prices) 24
Figure 2: Germany baby food category growth comparison, by value, 2002-2012 27
Figure 3: Germany baby food volume and volume forecast, 2002-2012 (Kg m) 30
Figure 4: Germany baby food category growth comparison, by volume, 2002-2012 31
Figure 5: Germany baby food company share, by value, 2006-2007 (%) 33
Figure 6: Germany baby food distribution channels, by value, 2006-2007 (%) 36
Figure 7: Germany bottled baby food value and value forecast, 2002-2012 (€ m, nominal prices) 46
Figure 8: Germany bottled baby food category growth comparison, by value, 2002-2012 48
Figure 9: Germany bottled baby food volume and volume forecast, 2002-2012 (Kg m) 51
Figure 10: Germany bottled baby food category growth comparison, by volume, 2002-2012 52
Figure 11: Germany bottled baby food company share, by value, 2006-2007 (%) 54
Figure 12: Germany bottled baby food distribution channels, by value, 2006-2007 (%) 57
Figure 13: Germany baby cereals value and value forecast, 2002-2012 (€ m, nominal prices) 63
Figure 14: Germany baby cereals category growth comparison, by value, 2002-2012 65
Figure 15: Germany baby cereals volume and volume forecast, 2002-2012 (Kg m) 68
Figure 16: Germany baby cereals category growth comparison, by volume, 2002-2012 69
Figure 17: Germany baby cereals distribution channels, by value, 2006-2007 (%) 73
Figure 18: Germany other baby foods value and value forecast, 2002-2012 (€ m, nominal prices) 79
Figure 19: Germany other baby foods category growth comparison, by value, 2002-2012 81
Figure 20: Germany other baby foods volume and volume forecast, 2002-2012 (Kg m) 84
Figure 21: Germany other baby foods category growth comparison, by volume, 2002-2012 85
Figure 22: Germany other baby foods company share, by value, 2006-2007 (%) 87
Figure 23: Germany other baby foods distribution channels, by value, 2006-2007 (%) 90
Figure 24: Germany baby snacks value and value forecast, 2002-2012 (€ m, nominal prices) 96
Figure 25: Germany baby snacks category growth comparison, by value, 2002-2012 99
Figure 26: Germany baby snacks volume and volume forecast, 2002-2012 (Kg m) 102
Figure 27: Germany baby snacks category growth comparison, by volume, 2002-2012 103
Figure 28: Germany baby snacks distribution channels, by value, 2006-2007 (%) 107
Figure 29: Global baby food market split (value terms, 2007) – Top 5 countries 112
Figure 30: Global baby food market value, 2002–2007 (Top 5 countries) 115
Figure 31: Global baby food market split (volume terms, 2007) – Top 5 countries 117
Figure 32: Global baby food market volume, 2002–2007 (Top 5 countries) 120
Figure 33: Map of Germany 127
Figure 34: Annual data review process 136
LIST OF TABLES
Table 1: Baby food category definitions 9
Table 2: Baby food distribution channels 10
Table 3: Germany baby food value, 2002-2007 (€ m, nominal prices) 21
Table 4: Germany baby food value forecast, 2007-2012 (€ m, nominal prices) 23
Table 5: Germany baby food value, 2002-2007 (US$ m nominal prices) 25
Table 6: Germany baby food value forecast, 2007-2012 (US$ m nominal prices) 26
Table 7: Germany baby food volume, 2002-2007 (Kg m) 28
Table 8: Germany baby food volume forecast, 2007-2012 (Kg m) 29
Table 9: Germany baby food brand share, by value, 2006-2007 (%) 32
Table 10: Germany baby food value, by brand 2006-2007 (€ m nominal prices) 32
Table 11: Germany baby food company share by value, 2006-2007 (%) 34
Table 12: Germany baby food value, by company, 2006-2007 (€ m nominal prices) 34
Table 13: Germany baby food distribution channels, by value, 2006-2007 (%) 35
Table 14: Germany baby food value, by distribution channel, 2006-2007 (€ m nominal prices) 35
Table 15: Germany baby food expenditure per capita, 2002-2007 (€, nominal prices) 37
Table 16: Germany baby food forecast expenditure per capita, 2007-2012 (€, nominal prices) 38
Table 17: Germany baby food expenditure per capita, 2002-2007 (US$ nominal prices) 38
Table 18: Germany baby food forecast expenditure per capita, 2007-2012 (US$ nominal prices) 39
Table 19: Germany baby food consumption per capita, 2002-2007 (Kg) 39
Table 20: Germany baby food forecast consumption per capita, 2007-2012 (Kg) 40
Table 21: Nestle S.A. Key Facts 41
Table 22: Germany bottled baby food value, 2002-2007 (€ m, nominal prices) 44
Table 23: Germany bottled baby food value forecast, 2007-2012 (€ m, nominal prices) 45
Table 24: Germany bottled baby food value, 2002-2007 (US$ m nominal prices) 47
Table 25: Germany bottled baby food value forecast, 2007-2012 (US$ m nominal prices) 47
Table 26: Germany bottled baby food volume, 2002-2007 (Kg m) 49
Table 27: Germany bottled baby food volume forecast, 2007-2012 (Kg m) 50
Table 28: Germany bottled baby food brand share, by value, 2006-2007 (%) 53
Table 29: Germany bottled baby food value, by brand 2006-2007 (€ m nominal prices) 53
Table 30: Germany bottled baby food company share by value, 2006-2007 (%) 55
Table 31: Germany bottled baby food value, by company, 2006-2007 (€ m nominal prices) 55
Table 32: Germany bottled baby food distribution channels, by value, 2006-2007 (%) 56
Table 33: Germany bottled baby food value, by distribution channel, 2006-2007 (€ m nominal prices) 56
Table 34: Germany bottled baby food expenditure per capita, 2002-2007 (€, nominal prices) 58
Table 35: Germany bottled baby food forecast expenditure per capita, 2007-2012 (€, nominal prices) 58
Table 36: Germany bottled baby food expenditure per capita, 2002-2007 (US$ nominal prices) 59
Table 37: Germany bottled baby food forecast expenditure per capita, 2007-2012 (US$ nominal prices) 59
Table 38: Germany bottled baby food consumption per capita, 2002-2007 (Kg) 60
Table 39: Germany bottled baby food forecast consumption per capita, 2007-2012 (Kg) 60
Table 40: Germany baby cereals value, 2002-2007 (€ m, nominal prices) 61
Table 41: Germany baby cereals value forecast, 2007-2012 (€ m, nominal prices) 62
Table 42: Germany baby cereals value, 2002-2007 (US$ m nominal prices) 64
Table 43: Germany baby cereals value forecast, 2007-2012 (US$ m nominal prices) 64
Table 44: Germany baby cereals volume, 2002-2007 (Kg m) 66
Table 45: Germany baby cereals volume forecast, 2007-2012 (Kg m) 67
Table 46: Germany baby cereals brand share, by value, 2006-2007 (%) 70
Table 47: Germany baby cereals value, by brand 2006-2007 (€ m nominal prices) 70
Table 48: Germany baby cereals company share by value, 2006-2007 (%) 71
Table 49: Germany baby cereals value, by company, 2006-2007 (€ m nominal prices) 71
Table 50: Germany baby cereals distribution channels, by value, 2006-2007 (%) 72
Table 51: Germany baby cereals value, by distribution channel, 2006-2007 (€ m nominal prices) 72
Table 52: Germany baby cereals expenditure per capita, 2002-2007 (€, nominal prices) 74
Table 53: Germany baby cereals forecast expenditure per capita, 2007-2012 (€, nominal prices) 74
Table 54: Germany baby cereals expenditure per capita, 2002-2007 (US$ nominal prices) 75
Table 55: Germany baby cereals forecast expenditure per capita, 2007-2012 (US$ nominal prices) 75
Table 56: Germany baby cereals consumption per capita, 2002-2007 (Kg) 76
Table 57: Germany baby cereals forecast consumption per capita, 2007-2012 (Kg) 76
Table 58: Germany other baby foods value, 2002-2007 (€ m, nominal prices) 77
Table 59: Germany other baby foods value forecast, 2007-2012 (€ m, nominal prices) 78
Table 60: Germany other baby foods value, 2002-2007 (US$ m nominal prices) 80
Table 61: Germany other baby foods value forecast, 2007-2012 (US$ m nominal prices) 80
Table 62: Germany other baby foods volume, 2002-2007 (Kg m) 82
Table 63: Germany other baby foods volume forecast, 2007-2012 (Kg m) 83
Table 64: Germany other baby foods brand share, by value, 2006-2007 (%) 86
Table 65: Germany other baby foods value, by brand 2006-2007 (€ m nominal prices) 86
Table 66: Germany other baby foods company share by value, 2006-2007 (%) 88
Table 67: Germany other baby foods value, by company, 2006-2007 (€ m nominal prices) 88
Table 68: Germany other baby foods distribution channels, by value, 2006-2007 (%) 89
Table 69: Germany other baby foods value, by distribution channel, 2006-2007 (€ m nominal prices) 89
Table 70: Germany other baby foods expenditure per capita, 2002-2007 (€, nominal prices) 91
Table 71: Germany other baby foods forecast expenditure per capita, 2007-2012 (€, nominal prices) 91
Table 72: Germany other baby foods expenditure per capita, 2002-2007 (US$ nominal prices) 92
Table 73: Germany other baby foods forecast expenditure per capita, 2007-2012 (US$ nominal prices) 92
Table 74: Germany other baby foods consumption per capita, 2002-2007 (Kg) 93
Table 75: Germany other baby foods forecast consumption per capita, 2007-2012 (Kg) 93
Table 76: Germany baby snacks value, 2002-2007 (€ m, nominal prices) 94
Table 77: Germany baby snacks value forecast, 2007-2012 (€ m, nominal prices) 95
Table 78: Germany baby snacks value, 2002-2007 (US$ m nominal prices) 97
Table 79: Germany baby snacks value forecast, 2007-2012 (US$ m nominal prices) 98
Table 80: Germany baby snacks volume, 2002-2007 (Kg m) 100
Table 81: Germany baby snacks volume forecast, 2007-2012 (Kg m) 101
Table 82: Germany baby snacks brand share, by value, 2006-2007 (%) 104
Table 83: Germany baby snacks value, by brand 2006-2007 (€ m nominal prices) 104
Table 84: Germany baby snacks company share by value, 2006-2007 (%) 105
Table 85: Germany baby snacks value, by company, 2006-2007 (€ m nominal prices) 105
Table 86: Germany baby snacks distribution channels, by value, 2006-2007 (%) 106
Table 87: Germany baby snacks value, by distribution channel, 2006-2007 (€ m nominal prices) 106
Table 88: Germany baby snacks expenditure per capita, 2002-2007 (€, nominal prices) 108
Table 89: Germany baby snacks forecast expenditure per capita, 2007-2012 (€, nominal prices) 108
Table 90: Germany baby snacks expenditure per capita, 2002-2007 (US$ nominal prices) 109
Table 91: Germany baby snacks forecast expenditure per capita, 2007-2012 (US$ nominal prices) 109
Table 92: Germany baby snacks consumption per capita, 2002-2007 (Kg) 110
Table 93: Germany baby snacks forecast consumption per capita, 2007-2012 (Kg) 110
Table 94: Global baby food market value, 2007 111
Table 95: Global baby food market split (value terms (US$ m), 2007) – Top 5 countries 114
Table 96: Global baby food market volume, 2007 116
Table 97: Global baby food market split (volume terms, 2007) – Top 5 countries 119
Table 98: Leading players - Top 5 countries 121
Table 99: Germany baby food new product launches reports, by company (Top 5 companies), 2008 122
Table 100: Germany baby food new product launches SKUs, by company (Top 5 companies), 2008 123
Table 101: Germany baby food new product launches (reports), by flavor and fragrances (Top 10 flavors), 2008 123
Table 102: Germany baby food new product launches (reports), by Ingredients (Top 10 Ingredients), 2008 124
Table 103: Germany baby food new product launches (reports), by Package tags or Claims (Top 10 claims), 2008 124
Table 104: Germany baby food new product launches (reports) - Recent 5 launches (2008) 125
Table 105: Germany Key Facts 127
Table 106: Germany population, by age group, 2002-2007 (millions) 130
Table 107: Germany population forecast, by age group, 2007-2012 (millions) 131
Table 108: Germany population, by gender, 2002-2007 (millions) 131
Table 109: Germany population forecast, by gender, 2007-2012 (millions) 132
Table 110: Germany nominal GDP, 2002-2007 (€ bn, 2000 prices) 132
Table 111: Germany nominal GDP forecast, 2007-2012 (€ bn, 2000 prices) 132
Table 112: Germany real GDP, 2002-2007 (€ bn, nominal prices) 133
Table 113: Germany real GDP forecast, 2007-2012 (€ bn, nominal prices) 133
Table 114: Germany real GDP, 2002-2007 (US$ bn, 2000 prices) 133
Table 115: Germany real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 134
Table 116: Germany consumer price index, 2002-2007 (2003=100) 134
Table 117: Germany consumer price index, 2007-2012 (2003=100) 134