TABLE OF CONTENT
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Baby food 2
Summary category level - Bottled baby food 3
Summary category level - Baby cereals 4
Summary category level - Other baby foods 5
Summary category level - Baby snacks 6
Chapter 2 INTRODUCTION 7
What is this report about? 7
How to use this report 7
Market Definition 8
Chapter 3 MARKET OVERVIEW 21
Value Analysis, 2002-2007 21
Value Analysis, 2007-2012 22
Value Analysis, US$ 2002-2007 25
Value Analysis, US$ 2007-2012 26
Volume Analysis, 2002-2007 28
Volume Analysis, 2007-2012 29
Company and Brand Share Analysis 32
Distribution Analysis 35
Expenditure & consumption per capita 37
Chapter 4 LEADING COMPANY PROFILES 41
Groupe Danone 41
Royal Friesland Foods N.V. 43
Chapter 5 CATEGORY ANALYSIS - BOTTLED BABY FOOD 45
Value Analysis, 2002-2007 45
Value Analysis, 2007-2012 46
Value Analysis, US$ 2002-2007 48
Value Analysis, US$ 2007-2012 48
Volume Analysis, 2002-2007 50
Volume Analysis, 2007-2012 51
Company and Brand Share Analysis 54
Distribution Analysis 57
Expenditure & consumption per capita 59
Chapter 6 CATEGORY ANALYSIS - BABY CEREALS 62
Value Analysis, 2002-2007 62
Value Analysis, 2007-2012 63
Value Analysis, US$ 2002-2007 65
Value Analysis, US$ 2007-2012 65
Volume Analysis, 2002-2007 67
Volume Analysis, 2007-2012 68
Company and Brand Share Analysis 71
Distribution Analysis 73
Expenditure & consumption per capita 75
Chapter 7 CATEGORY ANALYSIS - OTHER BABY FOODS 78
Value Analysis, 2002-2007 78
Value Analysis, 2007-2012 79
Value Analysis, US$ 2002-2007 81
Value Analysis, US$ 2007-2012 81
Volume Analysis, 2002-2007 83
Volume Analysis, 2007-2012 84
Company and Brand Share Analysis 87
Distribution Analysis 89
Expenditure & consumption per capita 91
Chapter 8 CATEGORY ANALYSIS - BABY SNACKS 94
Value Analysis, 2002-2007 94
Value Analysis, 2007-2012 95
Value Analysis, US$ 2002-2007 97
Value Analysis, US$ 2007-2012 98
Volume Analysis, 2002-2007 100
Volume Analysis, 2007-2012 101
Company and Brand Share Analysis 104
Distribution Analysis 106
Expenditure & consumption per capita 108
Chapter 9 COUNTRY COMPARISON 111
Value 111
Volume 116
Market Share 121
Chapter 10 NEW PRODUCT DEVELOPMENT 122
Product launches over time 122
Recent product launches 125
Chapter 11 GREECE SOCIOECONOMIC PROFILE 126
Country Overview 126
Key Facts 127
Political Overview 128
Greece Economic Overview 129
Chapter 12 GREECE MACROECONOMIC PROFILE 130
Macroeconomic Indicators 130
Chapter 13 RESEARCH METHODOLOGY 135
Methodology overview 135
Secondary research 136
Market modeling 137
Primary research 138
Data finalization 139
Ongoing research 139
Chapter 14 APPENDIX 140
Future readings 140
How to contact experts in your industry 140
Disclaimer 140
LIST OF FIGURES
Figure 1: Greece baby food value and value forecast, 2002-2012 (€ m, nominal prices) 24
Figure 2: Greece baby food category growth comparison, by value, 2002-2012 27
Figure 3: Greece baby food volume and volume forecast, 2002-2012 (Kg m) 30
Figure 4: Greece baby food category growth comparison, by volume, 2002-2012 31
Figure 5: Greece baby food distribution channels, by value, 2006-2007 (%) 36
Figure 6: Greece bottled baby food value and value forecast, 2002-2012 (€ m, nominal prices) 47
Figure 7: Greece bottled baby food category growth comparison, by value, 2002-2012 49
Figure 8: Greece bottled baby food volume and volume forecast, 2002-2012 (Kg m) 52
Figure 9: Greece bottled baby food category growth comparison, by volume, 2002-2012 53
Figure 10: Greece bottled baby food company share, by value, 2006-2007 (%) 55
Figure 11: Greece bottled baby food distribution channels, by value, 2006-2007 (%) 58
Figure 12: Greece baby cereals value and value forecast, 2002-2012 (€ m, nominal prices) 64
Figure 13: Greece baby cereals category growth comparison, by value, 2002-2012 66
Figure 14: Greece baby cereals volume and volume forecast, 2002-2012 (Kg m) 69
Figure 15: Greece baby cereals category growth comparison, by volume, 2002-2012 70
Figure 16: Greece baby cereals distribution channels, by value, 2006-2007 (%) 74
Figure 17: Greece other baby foods value and value forecast, 2002-2012 (€ m, nominal prices) 80
Figure 18: Greece other baby foods category growth comparison, by value, 2002-2012 82
Figure 19: Greece other baby foods volume and volume forecast, 2002-2012 (Kg m) 85
Figure 20: Greece other baby foods category growth comparison, by volume, 2002-2012 86
Figure 21: Greece other baby foods distribution channels, by value, 2006-2007 (%) 90
Figure 22: Greece baby snacks value and value forecast, 2002-2012 (€ m, nominal prices) 96
Figure 23: Greece baby snacks category growth comparison, by value, 2002-2012 99
Figure 24: Greece baby snacks volume and volume forecast, 2002-2012 (Kg m) 102
Figure 25: Greece baby snacks category growth comparison, by volume, 2002-2012 103
Figure 26: Greece baby snacks distribution channels, by value, 2006-2007 (%) 107
Figure 27: Global baby food market split (value terms, 2007) – Top 5 countries 112
Figure 28: Global baby food market value, 2002–2007 (Top 5 countries) 115
Figure 29: Global baby food market split (volume terms, 2007) – Top 5 countries 117
Figure 30: Global baby food market volume, 2002–2007 (Top 5 countries) 120
Figure 31: Map of Greece 127
Figure 32: Annual data review process 136
LIST OF TABLES
Table 1: Baby food category definitions 9
Table 2: Baby food distribution channels 10
Table 3: Greece baby food value, 2002-2007 (€ m, nominal prices) 21
Table 4: Greece baby food value forecast, 2007-2012 (€ m, nominal prices) 23
Table 5: Greece baby food value, 2002-2007 (US$ m nominal prices) 25
Table 6: Greece baby food value forecast, 2007-2012 (US$ m nominal prices) 26
Table 7: Greece baby food volume, 2002-2007 (Kg m) 28
Table 8: Greece baby food volume forecast, 2007-2012 (Kg m) 29
Table 9: Greece baby food brand share, by value, 2006-2007 (%) 32
Table 10: Greece baby food value, by brand 2006-2007 (€ m nominal prices) 33
Table 11: Greece baby food company share by value, 2006-2007 (%) 34
Table 12: Greece baby food value, by company, 2006-2007 (€ m nominal prices) 34
Table 13: Greece baby food distribution channels, by value, 2006-2007 (%) 35
Table 14: Greece baby food value, by distribution channel, 2006-2007 (€ m nominal prices) 35
Table 15: Greece baby food expenditure per capita, 2002-2007 (€, nominal prices) 37
Table 16: Greece baby food forecast expenditure per capita, 2007-2012 (€, nominal prices) 38
Table 17: Greece baby food expenditure per capita, 2002-2007 (US$ nominal prices) 38
Table 18: Greece baby food forecast expenditure per capita, 2007-2012 (US$ nominal prices) 39
Table 19: Greece baby food consumption per capita, 2002-2007 (Kg) 39
Table 20: Greece baby food forecast consumption per capita, 2007-2012 (Kg) 40
Table 21: Groupe Danone Key Facts 41
Table 22: Royal Friesland Foods N.V. Key Facts 43
Table 23: Greece bottled baby food value, 2002-2007 (€ m, nominal prices) 45
Table 24: Greece bottled baby food value forecast, 2007-2012 (€ m, nominal prices) 46
Table 25: Greece bottled baby food value, 2002-2007 (US$ m nominal prices) 48
Table 26: Greece bottled baby food value forecast, 2007-2012 (US$ m nominal prices) 48
Table 27: Greece bottled baby food volume, 2002-2007 (Kg m) 50
Table 28: Greece bottled baby food volume forecast, 2007-2012 (Kg m) 51
Table 29: Greece bottled baby food brand share, by value, 2006-2007 (%) 54
Table 30: Greece bottled baby food value, by brand 2006-2007 (€ m nominal prices) 54
Table 31: Greece bottled baby food company share by value, 2006-2007 (%) 56
Table 32: Greece bottled baby food value, by company, 2006-2007 (€ m nominal prices) 56
Table 33: Greece bottled baby food distribution channels, by value, 2006-2007 (%) 57
Table 34: Greece bottled baby food value, by distribution channel, 2006-2007 (€ m nominal prices) 57
Table 35: Greece bottled baby food expenditure per capita, 2002-2007 (€, nominal prices) 59
Table 36: Greece bottled baby food forecast expenditure per capita, 2007-2012 (€, nominal prices) 59
Table 37: Greece bottled baby food expenditure per capita, 2002-2007 (US$ nominal prices) 60
Table 38: Greece bottled baby food forecast expenditure per capita, 2007-2012 (US$ nominal prices) 60
Table 39: Greece bottled baby food consumption per capita, 2002-2007 (Kg) 61
Table 40: Greece bottled baby food forecast consumption per capita, 2007-2012 (Kg) 61
Table 41: Greece baby cereals value, 2002-2007 (€ m, nominal prices) 62
Table 42: Greece baby cereals value forecast, 2007-2012 (€ m, nominal prices) 63
Table 43: Greece baby cereals value, 2002-2007 (US$ m nominal prices) 65
Table 44: Greece baby cereals value forecast, 2007-2012 (US$ m nominal prices) 65
Table 45: Greece baby cereals volume, 2002-2007 (Kg m) 67
Table 46: Greece baby cereals volume forecast, 2007-2012 (Kg m) 68
Table 47: Greece baby cereals brand share, by value, 2006-2007 (%) 71
Table 48: Greece baby cereals value, by brand 2006-2007 (€ m nominal prices) 71
Table 49: Greece baby cereals company share by value, 2006-2007 (%) 72
Table 50: Greece baby cereals value, by company, 2006-2007 (€ m nominal prices) 72
Table 51: Greece baby cereals distribution channels, by value, 2006-2007 (%) 73
Table 52: Greece baby cereals value, by distribution channel, 2006-2007 (€ m nominal prices) 73
Table 53: Greece baby cereals expenditure per capita, 2002-2007 (€, nominal prices) 75
Table 54: Greece baby cereals forecast expenditure per capita, 2007-2012 (€, nominal prices) 75
Table 55: Greece baby cereals expenditure per capita, 2002-2007 (US$ nominal prices) 76
Table 56: Greece baby cereals forecast expenditure per capita, 2007-2012 (US$ nominal prices) 76
Table 57: Greece baby cereals consumption per capita, 2002-2007 (Kg) 77
Table 58: Greece baby cereals forecast consumption per capita, 2007-2012 (Kg) 77
Table 59: Greece other baby foods value, 2002-2007 (€ m, nominal prices) 78
Table 60: Greece other baby foods value forecast, 2007-2012 (€ m, nominal prices) 79
Table 61: Greece other baby foods value, 2002-2007 (US$ m nominal prices) 81
Table 62: Greece other baby foods value forecast, 2007-2012 (US$ m nominal prices) 81
Table 63: Greece other baby foods volume, 2002-2007 (Kg m) 83
Table 64: Greece other baby foods volume forecast, 2007-2012 (Kg m) 84
Table 65: Greece other baby foods brand share, by value, 2006-2007 (%) 87
Table 66: Greece other baby foods value, by brand 2006-2007 (€ m nominal prices) 87
Table 67: Greece other baby foods company share by value, 2006-2007 (%) 88
Table 68: Greece other baby foods value, by company, 2006-2007 (€ m nominal prices) 88
Table 69: Greece other baby foods distribution channels, by value, 2006-2007 (%) 89
Table 70: Greece other baby foods value, by distribution channel, 2006-2007 (€ m nominal prices) 89
Table 71: Greece other baby foods expenditure per capita, 2002-2007 (€, nominal prices) 91
Table 72: Greece other baby foods forecast expenditure per capita, 2007-2012 (€, nominal prices) 91
Table 73: Greece other baby foods expenditure per capita, 2002-2007 (US$ nominal prices) 92
Table 74: Greece other baby foods forecast expenditure per capita, 2007-2012 (US$ nominal prices) 92
Table 75: Greece other baby foods consumption per capita, 2002-2007 (Kg) 93
Table 76: Greece other baby foods forecast consumption per capita, 2007-2012 (Kg) 93
Table 77: Greece baby snacks value, 2002-2007 (€ m, nominal prices) 94
Table 78: Greece baby snacks value forecast, 2007-2012 (€ m, nominal prices) 95
Table 79: Greece baby snacks value, 2002-2007 (US$ m nominal prices) 97
Table 80: Greece baby snacks value forecast, 2007-2012 (US$ m nominal prices) 98
Table 81: Greece baby snacks volume, 2002-2007 (Kg m) 100
Table 82: Greece baby snacks volume forecast, 2007-2012 (Kg m) 101
Table 83: Greece baby snacks brand share, by value, 2006-2007 (%) 104
Table 84: Greece baby snacks value, by brand 2006-2007 (€ m nominal prices) 104
Table 85: Greece baby snacks company share by value, 2006-2007 (%) 105
Table 86: Greece baby snacks value, by company, 2006-2007 (€ m nominal prices) 105
Table 87: Greece baby snacks distribution channels, by value, 2006-2007 (%) 106
Table 88: Greece baby snacks value, by distribution channel, 2006-2007 (€ m nominal prices) 106
Table 89: Greece baby snacks expenditure per capita, 2002-2007 (€, nominal prices) 108
Table 90: Greece baby snacks forecast expenditure per capita, 2007-2012 (€, nominal prices) 108
Table 91: Greece baby snacks expenditure per capita, 2002-2007 (US$ nominal prices) 109
Table 92: Greece baby snacks forecast expenditure per capita, 2007-2012 (US$ nominal prices) 109
Table 93: Greece baby snacks consumption per capita, 2002-2007 (Kg) 110
Table 94: Greece baby snacks forecast consumption per capita, 2007-2012 (Kg) 110
Table 95: Global baby food market value, 2007 111
Table 96: Global baby food market split (value terms (US$ m), 2007) – Top 5 countries 114
Table 97: Global baby food market volume, 2007 116
Table 98: Global baby food market split (volume terms, 2007) – Top 5 countries 119
Table 99: Leading players - Top 5 countries 121
Table 100: Greece baby food new product launches reports, by company (Top 5 companies), 2007 122
Table 101: Greece baby food new product launches SKUs, by company (Top 5 companies), 2007 123
Table 102: Greece baby food new product launches (reports), by flavor and fragrances 2007 123
Table 103: Greece baby food new product launches (reports), by Ingredients 2007 124
Table 104: Greece baby food new product launches (reports), by Package tags or Claims 2007 124
Table 105: Greece baby food new product launches (reports) - Recent 5 launches (2007) 125
Table 106: Greece Key Facts 127
Table 107: Greece population, by age group, 2002-2007 (millions) 130
Table 108: Greece population forecast, by age group, 2007-2012 (millions) 131
Table 109: Greece population, by gender, 2002-2007 (millions) 131
Table 110: Greece population forecast, by gender, 2007-2012 (millions) 132
Table 111: Greece nominal GDP, 2002-2007 (€ bn, 2000 prices) 132
Table 112: Greece nominal GDP forecast, 2007-2012 (€ bn, 2000 prices) 132
Table 113: Greece real GDP, 2002-2007 (€ bn, nominal prices) 133
Table 114: Greece real GDP forecast, 2007-2012 (€ bn, nominal prices) 133
Table 115: Greece real GDP, 2002-2007 (US$ bn, 2000 prices) 133
Table 116: Greece real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 134
Table 117: Greece consumer price index, 2002-2007 (2003=100) 134
Table 118: Greece consumer price index, 2007-2012 (2003=100) 134