TABLE OF CONTENT
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Baby food 2
Summary category level - Bottled baby food 3
Summary category level - Canned baby food 4
Summary category level - Baby cereals 5
Summary category level - Other baby foods 6
Summary category level - Baby snacks 7
Chapter 2 INTRODUCTION 8
What is this report about? 8
How to use this report 8
Market Definition 9
Chapter 3 MARKET OVERVIEW 24
Value Analysis, 2002-2007 24
Value Analysis, 2007-2012 25
Value Analysis, US$ 2002-2007 28
Value Analysis, US$ 2007-2012 29
Volume Analysis, 2002-2007 31
Volume Analysis, 2007-2012 32
Company and Brand Share Analysis 35
Distribution Analysis 39
Expenditure & consumption per capita 41
Chapter 4 LEADING COMPANY PROFILES 45
Nestle S.A. 45
H.J. Heinz Company 48
Chapter 5 CATEGORY ANALYSIS - BOTTLED BABY FOOD 50
Value Analysis, 2002-2007 50
Value Analysis, 2007-2012 51
Value Analysis, US$ 2002-2007 53
Value Analysis, US$ 2007-2012 53
Volume Analysis, 2002-2007 55
Volume Analysis, 2007-2012 56
Company and Brand Share Analysis 59
Distribution Analysis 61
Expenditure & consumption per capita 63
Chapter 6 CATEGORY ANALYSIS - CANNED BABY FOOD 66
Value Analysis, 2002-2007 66
Value Analysis, 2007-2012 67
Value Analysis, US$ 2002-2007 69
Value Analysis, US$ 2007-2012 69
Volume Analysis, 2002-2007 71
Volume Analysis, 2007-2012 72
Company and Brand Share Analysis 75
Distribution Analysis 77
Expenditure & consumption per capita 79
Chapter 7 CATEGORY ANALYSIS - BABY CEREALS 82
Value Analysis, 2002-2007 82
Value Analysis, 2007-2012 83
Value Analysis, US$ 2002-2007 85
Value Analysis, US$ 2007-2012 85
Volume Analysis, 2002-2007 87
Volume Analysis, 2007-2012 88
Company and Brand Share Analysis 91
Distribution Analysis 93
Expenditure & consumption per capita 95
Chapter 8 CATEGORY ANALYSIS - OTHER BABY FOODS 98
Value Analysis, 2002-2007 98
Value Analysis, 2007-2012 99
Value Analysis, US$ 2002-2007 101
Value Analysis, US$ 2007-2012 101
Volume Analysis, 2002-2007 103
Volume Analysis, 2007-2012 104
Company and Brand Share Analysis 107
Distribution Analysis 109
Expenditure & consumption per capita 111
Chapter 9 CATEGORY ANALYSIS - BABY SNACKS 114
Value Analysis, 2002-2007 114
Value Analysis, 2007-2012 115
Value Analysis, US$ 2002-2007 117
Value Analysis, US$ 2007-2012 118
Volume Analysis, 2002-2007 120
Volume Analysis, 2007-2012 121
Company and Brand Share Analysis 124
Distribution Analysis 126
Expenditure & consumption per capita 128
Chapter 10 COUNTRY COMPARISON 131
Value 131
Volume 136
Market Share 141
Chapter 11 HONG KONG SOCIOECONOMIC PROFILE 142
Country Overview 142
Key Facts 143
Political Overview 144
Hong Kong Economic Overview 145
Chapter 12 HONG KONG MACROECONOMIC PROFILE 146
Macroeconomic Indicators 146
Chapter 13 RESEARCH METHODOLOGY 151
Methodology overview 151
Secondary research 152
Market modeling 153
Primary research 154
Data finalization 155
Ongoing research 155
Chapter 14 APPENDIX 156
Future readings 156
How to contact experts in your industry 156
Disclaimer 156
LIST OF FIGURES
Figure 1: Hong Kong baby food value and value forecast, 2002-2012 (HKD m, nominal prices) 27
Figure 2: Hong Kong baby food category growth comparison, by value, 2002-2012 30
Figure 3: Hong Kong baby food volume and volume forecast, 2002-2012 (Kg m) 33
Figure 4: Hong Kong baby food category growth comparison, by volume, 2002-2012 34
Figure 5: Hong Kong baby food company share, by value, 2006-2007 (%) 37
Figure 6: Hong Kong baby food distribution channels, by value, 2006-2007 (%) 40
Figure 7: Hong Kong bottled baby food value and value forecast, 2002-2012 (HKD m, nominal prices) 52
Figure 8: Hong Kong bottled baby food category growth comparison, by value, 2002-2012 54
Figure 9: Hong Kong bottled baby food volume and volume forecast, 2002-2012 (Kg m) 57
Figure 10: Hong Kong bottled baby food category growth comparison, by volume, 2002-2012 58
Figure 11: Hong Kong bottled baby food distribution channels, by value, 2006-2007 (%) 62
Figure 12: Hong Kong canned baby food value and value forecast, 2002-2012 (HKD m, nominal prices) 68
Figure 13: Hong Kong canned baby food category growth comparison, by value, 2002-2012 70
Figure 14: Hong Kong canned baby food volume and volume forecast, 2002-2012 (Kg m) 73
Figure 15: Hong Kong canned baby food category growth comparison, by volume, 2002-2012 74
Figure 16: Hong Kong canned baby food distribution channels, by value, 2006-2007 (%) 78
Figure 17: Hong Kong baby cereals value and value forecast, 2002-2012 (HKD m, nominal prices) 84
Figure 18: Hong Kong baby cereals category growth comparison, by value, 2002-2012 86
Figure 19: Hong Kong baby cereals volume and volume forecast, 2002-2012 (Kg m) 89
Figure 20: Hong Kong baby cereals category growth comparison, by volume, 2002-2012 90
Figure 21: Hong Kong baby cereals distribution channels, by value, 2006-2007 (%) 94
Figure 22: Hong Kong other baby foods value and value forecast, 2002-2012 (HKD m, nominal prices) 100
Figure 23: Hong Kong other baby foods category growth comparison, by value, 2002-2012 102
Figure 24: Hong Kong other baby foods volume and volume forecast, 2002-2012 (Kg m) 105
Figure 25: Hong Kong other baby foods category growth comparison, by volume, 2002-2012 106
Figure 26: Hong Kong other baby foods distribution channels, by value, 2006-2007 (%) 110
Figure 27: Hong Kong baby snacks value and value forecast, 2002-2012 (HKD m, nominal prices) 116
Figure 28: Hong Kong baby snacks category growth comparison, by value, 2002-2012 119
Figure 29: Hong Kong baby snacks volume and volume forecast, 2002-2012 (Kg m) 122
Figure 30: Hong Kong baby snacks category growth comparison, by volume, 2002-2012 123
Figure 31: Hong Kong baby snacks distribution channels, by value, 2006-2007 (%) 127
Figure 32: Global baby food market split (value terms, 2007) – Top 5 countries 132
Figure 33: Global baby food market value, 2002–2007 (Top 5 countries) 135
Figure 34: Global baby food market split (volume terms, 2007) – Top 5 countries 137
Figure 35: Global baby food market volume, 2002–2007 (Top 5 countries) 140
Figure 36: Map of Hong Kong 143
Figure 37: Annual data review process 152
LIST OF TABLES
Table 1: Baby food category definitions 10
Table 2: Baby food distribution channels 11
Table 3: Hong Kong baby food value, 2002-2007 (HKD m, nominal prices) 24
Table 4: Hong Kong baby food value forecast, 2007-2012 (HKD m, nominal prices) 26
Table 5: Hong Kong baby food value, 2002-2007 (US$ m nominal prices) 28
Table 6: Hong Kong baby food value forecast, 2007-2012 (US$ m nominal prices) 29
Table 7: Hong Kong baby food volume, 2002-2007 (Kg m) 31
Table 8: Hong Kong baby food volume forecast, 2007-2012 (Kg m) 32
Table 9: Hong Kong baby food brand share, by value, 2006-2007 (%) 35
Table 10: Hong Kong baby food value, by brand 2006-2007 (HKD m nominal prices) 36
Table 11: Hong Kong baby food company share by value, 2006-2007 (%) 38
Table 12: Hong Kong baby food value, by company, 2006-2007 (HKD m nominal prices) 38
Table 13: Hong Kong baby food distribution channels, by value, 2006-2007 (%) 39
Table 14: Hong Kong baby food value, by distribution channel, 2006-2007 (HKD m nominal prices) 39
Table 15: Hong Kong baby food expenditure per capita, 2002-2007 (HKD, nominal prices) 41
Table 16: Hong Kong baby food forecast expenditure per capita, 2007-2012 (HKD, nominal prices) 42
Table 17: Hong Kong baby food expenditure per capita, 2002-2007 (US$ nominal prices) 42
Table 18: Hong Kong baby food forecast expenditure per capita, 2007-2012 (US$ nominal prices) 43
Table 19: Hong Kong baby food consumption per capita, 2002-2007 (Kg) 43
Table 20: Hong Kong baby food forecast consumption per capita, 2007-2012 (Kg) 44
Table 21: Nestle S.A. Key Facts 45
Table 22: H.J. Heinz Company Key Facts 48
Table 23: Hong Kong bottled baby food value, 2002-2007 (HKD m, nominal prices) 50
Table 24: Hong Kong bottled baby food value forecast, 2007-2012 (HKD m, nominal prices) 51
Table 25: Hong Kong bottled baby food value, 2002-2007 (US$ m nominal prices) 53
Table 26: Hong Kong bottled baby food value forecast, 2007-2012 (US$ m nominal prices) 53
Table 27: Hong Kong bottled baby food volume, 2002-2007 (Kg m) 55
Table 28: Hong Kong bottled baby food volume forecast, 2007-2012 (Kg m) 56
Table 29: Hong Kong bottled baby food brand share, by value, 2006-2007 (%) 59
Table 30: Hong Kong bottled baby food value, by brand 2006-2007 (HKD m nominal prices) 59
Table 31: Hong Kong bottled baby food company share by value, 2006-2007 (%) 60
Table 32: Hong Kong bottled baby food value, by company, 2006-2007 (HKD m nominal prices) 60
Table 33: Hong Kong bottled baby food distribution channels, by value, 2006-2007 (%) 61
Table 34: Hong Kong bottled baby food value, by distribution channel, 2006-2007 (HKD m nominal prices) 61
Table 35: Hong Kong bottled baby food expenditure per capita, 2002-2007 (HKD, nominal prices) 63
Table 36: Hong Kong bottled baby food forecast expenditure per capita, 2007-2012 (HKD, nominal prices) 63
Table 37: Hong Kong bottled baby food expenditure per capita, 2002-2007 (US$ nominal prices) 64
Table 38: Hong Kong bottled baby food forecast expenditure per capita, 2007-2012 (US$ nominal prices) 64
Table 39: Hong Kong bottled baby food consumption per capita, 2002-2007 (Kg) 65
Table 40: Hong Kong bottled baby food forecast consumption per capita, 2007-2012 (Kg) 65
Table 41: Hong Kong canned baby food value, 2002-2007 (HKD m, nominal prices) 66
Table 42: Hong Kong canned baby food value forecast, 2007-2012 (HKD m, nominal prices) 67
Table 43: Hong Kong canned baby food value, 2002-2007 (US$ m nominal prices) 69
Table 44: Hong Kong canned baby food value forecast, 2007-2012 (US$ m nominal prices) 69
Table 45: Hong Kong canned baby food volume, 2002-2007 (Kg m) 71
Table 46: Hong Kong canned baby food volume forecast, 2007-2012 (Kg m) 72
Table 47: Hong Kong canned baby food brand share, by value, 2006-2007 (%) 75
Table 48: Hong Kong canned baby food value, by brand 2006-2007 (HKD m nominal prices) 75
Table 49: Hong Kong canned baby food company share by value, 2006-2007 (%) 76
Table 50: Hong Kong canned baby food value, by company, 2006-2007 (HKD m nominal prices) 76
Table 51: Hong Kong canned baby food distribution channels, by value, 2006-2007 (%) 77
Table 52: Hong Kong canned baby food value, by distribution channel, 2006-2007 (HKD m nominal prices) 77
Table 53: Hong Kong canned baby food expenditure per capita, 2002-2007 (HKD, nominal prices) 79
Table 54: Hong Kong canned baby food forecast expenditure per capita, 2007-2012 (HKD, nominal prices) 79
Table 55: Hong Kong canned baby food expenditure per capita, 2002-2007 (US$ nominal prices) 80
Table 56: Hong Kong canned baby food forecast expenditure per capita, 2007-2012 (US$ nominal prices) 80
Table 57: Hong Kong canned baby food consumption per capita, 2002-2007 (Kg) 81
Table 58: Hong Kong canned baby food forecast consumption per capita, 2007-2012 (Kg) 81
Table 59: Hong Kong baby cereals value, 2002-2007 (HKD m, nominal prices) 82
Table 60: Hong Kong baby cereals value forecast, 2007-2012 (HKD m, nominal prices) 83
Table 61: Hong Kong baby cereals value, 2002-2007 (US$ m nominal prices) 85
Table 62: Hong Kong baby cereals value forecast, 2007-2012 (US$ m nominal prices) 85
Table 63: Hong Kong baby cereals volume, 2002-2007 (Kg m) 87
Table 64: Hong Kong baby cereals volume forecast, 2007-2012 (Kg m) 88
Table 65: Hong Kong baby cereals brand share, by value, 2006-2007 (%) 91
Table 66: Hong Kong baby cereals value, by brand 2006-2007 (HKD m nominal prices) 91
Table 67: Hong Kong baby cereals company share by value, 2006-2007 (%) 92
Table 68: Hong Kong baby cereals value, by company, 2006-2007 (HKD m nominal prices) 92
Table 69: Hong Kong baby cereals distribution channels, by value, 2006-2007 (%) 93
Table 70: Hong Kong baby cereals value, by distribution channel, 2006-2007 (HKD m nominal prices) 93
Table 71: Hong Kong baby cereals expenditure per capita, 2002-2007 (HKD, nominal prices) 95
Table 72: Hong Kong baby cereals forecast expenditure per capita, 2007-2012 (HKD, nominal prices) 95
Table 73: Hong Kong baby cereals expenditure per capita, 2002-2007 (US$ nominal prices) 96
Table 74: Hong Kong baby cereals forecast expenditure per capita, 2007-2012 (US$ nominal prices) 96
Table 75: Hong Kong baby cereals consumption per capita, 2002-2007 (Kg) 97
Table 76: Hong Kong baby cereals forecast consumption per capita, 2007-2012 (Kg) 97
Table 77: Hong Kong other baby foods value, 2002-2007 (HKD m, nominal prices) 98
Table 78: Hong Kong other baby foods value forecast, 2007-2012 (HKD m, nominal prices) 99
Table 79: Hong Kong other baby foods value, 2002-2007 (US$ m nominal prices) 101
Table 80: Hong Kong other baby foods value forecast, 2007-2012 (US$ m nominal prices) 101
Table 81: Hong Kong other baby foods volume, 2002-2007 (Kg m) 103
Table 82: Hong Kong other baby foods volume forecast, 2007-2012 (Kg m) 104
Table 83: Hong Kong other baby foods brand share, by value, 2006-2007 (%) 107
Table 84: Hong Kong other baby foods value, by brand 2006-2007 (HKD m nominal prices) 107
Table 85: Hong Kong other baby foods company share by value, 2006-2007 (%) 108
Table 86: Hong Kong other baby foods value, by company, 2006-2007 (HKD m nominal prices) 108
Table 87: Hong Kong other baby foods distribution channels, by value, 2006-2007 (%) 109
Table 88: Hong Kong other baby foods value, by distribution channel, 2006-2007 (HKD m nominal prices) 109
Table 89: Hong Kong other baby foods expenditure per capita, 2002-2007 (HKD, nominal prices) 111
Table 90: Hong Kong other baby foods forecast expenditure per capita, 2007-2012 (HKD, nominal prices) 111
Table 91: Hong Kong other baby foods expenditure per capita, 2002-2007 (US$ nominal prices) 112
Table 92: Hong Kong other baby foods forecast expenditure per capita, 2007-2012 (US$ nominal prices) 112
Table 93: Hong Kong other baby foods consumption per capita, 2002-2007 (Kg) 113
Table 94: Hong Kong other baby foods forecast consumption per capita, 2007-2012 (Kg) 113
Table 95: Hong Kong baby snacks value, 2002-2007 (HKD m, nominal prices) 114
Table 96: Hong Kong baby snacks value forecast, 2007-2012 (HKD m, nominal prices) 115
Table 97: Hong Kong baby snacks value, 2002-2007 (US$ m nominal prices) 117
Table 98: Hong Kong baby snacks value forecast, 2007-2012 (US$ m nominal prices) 118
Table 99: Hong Kong baby snacks volume, 2002-2007 (Kg m) 120
Table 100: Hong Kong baby snacks volume forecast, 2007-2012 (Kg m) 121
Table 101: Hong Kong baby snacks brand share, by value, 2006-2007 (%) 124
Table 102: Hong Kong baby snacks value, by brand 2006-2007 (HKD m nominal prices) 124
Table 103: Hong Kong baby snacks company share by value, 2006-2007 (%) 125
Table 104: Hong Kong baby snacks value, by company, 2006-2007 (HKD m nominal prices) 125
Table 105: Hong Kong baby snacks distribution channels, by value, 2006-2007 (%) 126
Table 106: Hong Kong baby snacks value, by distribution channel, 2006-2007 (HKD m nominal prices) 126
Table 107: Hong Kong baby snacks expenditure per capita, 2002-2007 (HKD, nominal prices) 128
Table 108: Hong Kong baby snacks forecast expenditure per capita, 2007-2012 (HKD, nominal prices) 128
Table 109: Hong Kong baby snacks expenditure per capita, 2002-2007 (US$ nominal prices) 129
Table 110: Hong Kong baby snacks forecast expenditure per capita, 2007-2012 (US$ nominal prices) 129
Table 111: Hong Kong baby snacks consumption per capita, 2002-2007 (Kg) 130
Table 112: Hong Kong baby snacks forecast consumption per capita, 2007-2012 (Kg) 130
Table 113: Global baby food market value, 2007 131
Table 114: Global baby food market split (value terms (US$ m), 2007) – Top 5 countries 134
Table 115: Global baby food market volume, 2007 136
Table 116: Global baby food market split (volume terms, 2007) – Top 5 countries 139
Table 117: Leading players - Top 5 countries 141
Table 118: Hong Kong Key Facts 143
Table 119: Hong Kong population, by age group, 2002-2007 (millions) 146
Table 120: Hong Kong population forecast, by age group, 2007-2012 (millions) 147
Table 121: Hong Kong population, by gender, 2002-2007 (millions) 147
Table 122: Hong Kong population forecast, by gender, 2007-2012 (millions) 148
Table 123: Hong Kong nominal GDP, 2002-2007 (HKD bn, 2000 prices) 148
Table 124: Hong Kong nominal GDP forecast, 2007-2012 (HKD bn, 2000 prices) 148
Table 125: Hong Kong real GDP, 2002-2007 (HKD bn, nominal prices) 149
Table 126: Hong Kong real GDP forecast, 2007-2012 (HKD bn, nominal prices) 149
Table 127: Hong Kong real GDP, 2002-2007 (US$ bn, 2000 prices) 149
Table 128: Hong Kong real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 150
Table 129: Hong Kong consumer price index, 2002-2007 (2003=100) 150
Table 130: Hong Kong consumer price index, 2007-2012 (2003=100) 150