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  3. > Global and China Automotive Magnesium Alloy Industry Report, 2012-2015

Global automotive magnesium alloy industry in recent years is getting out of the shadow of the financial crisis and magnesium price skyrocketing, both production and consumption have been restored. Favorable factors such as the rapid recovery of American and Japanese automobile industry, the upgrading of product structure of China’s automotive industry, international magnesium-aluminum price ratio back to less than 1.3, and the lightweight of vehicle all have provided impetus for the rebound of automotive magnesium alloy market. In 2012, the global automotive magnesium alloy consumption reached 214,000 tons, a year-on-year increase of 4.9%. During this period, China with rich magnesium resources and a huge automotive industry has become a hot spot for investments in the industry.

After 2008, affected by the increased tax rate of magnesium alloy exports as well as the rapid development of automobile industry, China’s automotive magnesium alloy industry showed contrarian growth against the financial crisis worldwide, thus changing the previous situation that domestic magnesium alloy auto parts mainly relied on imports. In 2012 China’s capacity of magnesium alloy auto parts reached 47,000 tons/a, and the demand over the corresponding period was 45,000 tons, a basic balance between supply and demand. However, as a great number of automotive magnesium alloy producers in China are the new entrants with weak technical reserves and products concentrated in the middle and low ends, high-end automotive magnesium alloys still depend on imports.

In nowadays China, joint venture branded vehicles occupy the main medium- and high-end market, which is precisely the most important consumer market for automotive magnesium alloy. These automakers are extremely concerned about the supply quality and stability of automotive magnesium alloy, which is also the basic literacy that some new manufacturers lack. For these reasons, magnesium alloy parts used in joint venture branded vehicles are often provided by regular suppliers, which increasingly becomes an obstacle to the development of new entrants. Moreover, products of Chinese firms are mostly concentrated in magnesium alloy wheel, steering wheel and other several products, with relatively single variety and narrow coverage, which to some extent also limits their development.

In China, following the structural upgrade of automobile industry, a step-by-step increase in the proportion of medium- and high-end cars, the clearer trend of automotive lightweight, the gradually improved production technology of automotive magnesium alloy, coupled with the effect of cancelling magnesium alloy export duties in January 2013 by China Customs, the demand for automotive magnesium alloy is expected to achieve sustained growth in future.

In addition to a detailed analysis on the development status of the global and China automotive magnesium alloy industry, this report also highlights the automotive magnesium alloy business of five multinational companies i.e. Meridian, STOLFIG, TAKATA, Autoliv and GF as well as 21 domestic companies e.g. Nanjing Yunhai Special Metals Co., Ltd., DongGuan EONTEC Co., Ltd. and Shanghai Meridian Magnesium Products Co., Ltd..

In response to the financial crisis, Meridian as the global automotive magnesium alloy industry leader has implemented strategic adjustment in industrial distribution since 2009, which has significantly improved capacity in key areas. In 2011, Meridian expanded operations in the UK and raised the capacity of local factories twice that of 2010. In May, 2012, the production capacity of Meridian’s joint venture in Shanghai, China saw an increase of 20%; followed by another rise of 30% in early 2013.

Beijing Guangling Jinghua Science & Technology Co., Ltd. (also known as “Gonleer”) is one of the major automotive magnesium alloy manufacturers in China. By 2004, the company has completed the whole industry chain layout from the upstream minerals to the downstream smelting and processing. In 2013, its products have covered five major areas i.e. magnesium and magnesium alloys, sacrificial anode, mechanical parts, sections and magnesium sheet, with annual capacity up to 50,000 tons, becoming a supplier of magnesium alloy auto parts for Volkswagen, Hyundai, Ford and other well-known carmakers.

Relying on its rich resources of magnesium and magnesium alloys, Nanjing Yunhai Special Metals Co., Ltd. has also achieved comprehensive coverage of the whole industry chain over the past few years. As a key supplier of magnesium alloy auto parts for Chery Automobile, the company reaches capacity of 3,000 tons/a automotive magnesium alloy in 2013.

Table Of Contents

Global and China Automotive Magnesium Alloy Industry Report, 2012-2015
Table of Contents

1 Overview of Automotive Magnesium Alloy
1.1 Profile
1.2 Classification and Application
1.3 Industry Chain

2 Development of Global Automotive Magnesium Alloy Industry
2.1 Development Course
2.2 Production
2.3 Demand
2.3.1 Consumption
2.3.2 Main Customers
2.4 Market Competition
2.5 United States
2.5.1 Development Environment
2.5.2 Market Status
2.6 Europe
2.6.1 Development Environment
2.6.2 Market Status
2.7 Japan
2.7.1 Development Environment
2.7.2 Market Status
Summary

3 Development of China Automotive Magnesium Alloy Industry
3.1 Development Course
3.2 Development Environment
3.2.1 Policy Environment
3.2.2 Industry Environment
3.3 Production
3.4 Demand
3.5 Market Competition
3.6 Key Projects Planned and Under Construction
3.7 Problems
Summary

4 Key Companies Worldwide
4.1 Meridian
4.1.1 Profile
4.1.2 Automotive Magnesium Alloy Business
4.2 STOLFIG
4.2.1 Profile
4.2.2 Automotive Magnesium Alloy Business
4.3 TAKATA
4.3.1 Profile
4.3.2 Operation
4.3.3 Automotive Magnesium Alloy Business
4.4 Autoliv
4.4.1 Profile
4.4.2 Operation
4.5 GF
4.5.1 Profile
4.5.2 Automotive Magnesium Alloy Business
Summary

5 Key Companies in China
5.1 Nanjing Yunhai Special Metals Co., Ltd.
5.1.1 Profile
5.1.2 Operation
5.1.3 Revenue Structure
5.1.4 Gross Margin
5.1.5 Automotive Magnesium Alloy Business
5.2 DongGuan Eontec Co., Ltd.
5.2.1 Profile
5.2.2 Operation
5.2.3 Production and Marketing
5.2.4 Key Projects
5.2.5 Automotive Magnesium Alloy Business
5.3 Shanghai Meridian Magnesium Products Co., Ltd.
5.3.1 Profile
5.3.2 Automotive Magnesium Alloy Business
5.4 Qingoo Technology
5.4.1 Profile
5.4.2 Automotive Magnesium Alloy Business
5.5 Chongqing Magnesium Science and Technology Co.,Ltd
5.5.1 Profile
5.5.2 Automotive Magnesium Alloy Business
5.6 Faw Foundry Co.,Ltd
5.6.1 Profile
5.6.2 Automotive Magnesium Alloy Business
5.7 DY Group
5.7.1 Profile
5.7.2 Key Projects
5.7.3 Automotive Magnesium Alloy Business
5.8 Yinguang Magnesium Group
5.8.1 Profile
5.8.2 Capacity Expansion
5.8.3 Automotive Magnesium Alloy Business
5.9 Chongqing BoAo Mg-Al Manufacture Co.,Ltd
5.10 Yuyao Ruide Auto Parts Co., Ltd
5.11 Gonleer
5.11.1 Profile
5.11.2 Automotive Magnesium Alloy Business
5.12 Shenyang Jinbei Magnesium Auto-parts Co.,Ltd
5.13 Stolfig(Huaihua)
5.13.1 Profile
5.13.2 Automotive Magnesium Alloy Business
5.14 Huaying Magnesium Group
5.14.1 Profile
5.14.2 Key Projects
5.15 Ningxia Huameite Magnesium Alloy Manufacturing Co., Ltd.
5.15.1 Profile
5.15.2 Automotive Magnesium Alloy Projects
5.16 Chongqing Sun Magnesium Co.?Ltd
5.16.1 Profile
5.16.2 Automotive Magnesium Alloy Business
5.17 Jiangsu Yuantong Auto-parts Co.,Ltd
5.17.1 Profile
5.17.2 Automotive Magnesium Alloy Projects
5.18 Wuhu Magnesium Industrial Co., Ltd.
5.19 Others
5.19.1 Changzhou Precision Machinery Manufacturing Co., Ltd.
5.19.2 Weihai Wanfeng Magnesium Industry Science and Technology Development Co.,Ltd
5.19.3 Zhongshan Yuefumei Electrical Appliance Company Limited
Summary




Selected Charts

Applications of Magnesium Alloy Auto Parts
Operational Performance of Typical Magnesium Alloy Auto Parts
Automotive Magnesium Alloy Industry Chain
Effects of Mass Reduction on 41 Kinds of Auto Parts by Adopting Magnesium Alloy Materials
Global Automotive Magnesium Alloy Output, 2008-2015E
Global Sedan/Commercial Vehicle/Car Production, 2008-2015E
Global Automotive Magnesium Alloy Consumption (Total vs. Per Vehicle), 2008-2015E
Application of Magnesium Alloy Parts in the World's Major Car Brands, 2006-2012
Capacity and Products of the World's Leading Automotive Magnesium Alloy Manufacturers, 2012
Automotive Material Structure in North America, 2020
Sedan / Commercial Vehicle / Car Production in the United States, 2008-2015E
Automotive Magnesium Alloy Consumption in the United States, 2008-2015E
Sedan / Commercial Vehicle / Car Production in Europe, 2008-2015E
Automotive Magnesium Alloy Consumption in Europe, 2008-2015E
Sedan / Commercial Vehicle / Car Production in Japan, 2008-2015E
Automotive Magnesium Alloy Consumption in Japan, 2008-2015E
Global Automotive Magnesium Alloy Production and Consumption, 2008-2015E
Policies on Automotive Magnesium Alloy Industry in China, 2007-2012
Primary Magnesium Production and Sales in China, 2008-2015E
Magnesium Alloy Production and Sales in China, 2008-2015E
China's Magnesium Aluminum Spot Prices and Price Ratio, 2007-2013
China's Automotive Magnesium Alloy Capacity, 2008-2015E
China's Automotive Production by Type, 2008-2015E
China's Automotive Magnesium Alloy Demand and Consumption per Vehicle, 2008-2015E
Capacity and Products of China's Top 10 Automotive Magnesium Alloy Manufacturers, 2012
Client Distribution of China's Top 10 Automotive Magnesium Alloy Manufacturers, 2012
Key Automotive Magnesium Alloy Projects Planned or Under Construction in China, 2013
China's Automotive Magnesium Alloy Capacity and Demand, 2008-2015E
Capacity and Clients of Major Magnesium Alloy Auto Parts of Meridian, 2013
Production Bases and Corresponding Markets of Major Magnesium Alloy Auto Parts of Meridian, 2013
Major Clients of Magnesium Alloy Auto Parts Business of Meridian, 2013
Products and SOP Time of STOLFIG's Production Bases
Magnesium Alloy Auto Parts Products and Clients of STOLFIG
Revenue and Net Income of TAKATA, FY2008-FY2015E
Sales and Profit of TAKATA by Region, FY2012
Revenue and Net Income of Autoliv, 2010-2015E
Revenue Breakdown of Autoliv by Region, 2012
Revenue Breakdown of Autoliv by Client, 2012
Output of Main Products of Autoliv, 2012
Production Bases and Capacity of Magnesium Alloy Auto Parts of GF
Capacity of the World's Leading Automotive Magnesium Alloy Manufacturers, 2012
Revenue and Net Income of Nanjing Yunhai Special Metals, 2007-2015E
Revenue Structure of Nanjing Yunhai Special Metals by Product, 2010-2012
Gross Margin of Nanjing Yunhai Special Metals by Product, 2010-2012
Automotive Magnesium Alloy Capacity, Product Type and Clients of Nanjing Yunhai Special Metals, 2013
Revenue and Net Income of Dongguan Eontec, 2009-2016E
Revenue Structure of Dongguan Eontec, 2009-2012
Capacity, Output and Capacity Utilization of Products (by Product Weight), 2009-2016E
Output, Sales Volume and Sales-Output Ratio of Products (by Product Quantity), 2009-2011
Key Automotive Magnesium Alloy Projects of Dongguan Eontec
Revenue and Gross Margin of Magnesium Alloy Business of Dongguan Eontec, 2009-2012
Auto Parts Products and Clients of Shanghai Meridian Magnesium Products, 2013
Capacity of Qingoo Technology by Product, 2013
Magnesium Alloy Die Casting Project of Qingoo Technology, 2010-2011
Magnesium Alloy Auto Parts of Qingoo Technology
Automotive Magnesium Alloy Products of Chongqing Magnesium Science and Technology, 2013
Main Products and Capacity of Subordinate Units of Faw Foundry, 2013
Automotive Magnesium Alloy Products of Faw Foundry
Magnesium Alloy Deep-Processing Projects of DY Group
Capacity of Yinguang Magnesium Group by Product, 2013
Capacity of Magnesium Alloy Deep-Processing Products of Yinguang Magnesium Group, 2006-2015E
Automotive Magnesium Alloy Products of Yinguang Magnesium Group, 2013
Magnesium Alloy Auto Parts Products and Clients of Chongqing BoAo Mg-Al Manufacture, 2013
Automotive Magnesium Alloy Products of Yuyao Ruide Auto Parts
Organizational Structure of Gonleer
Capacity of Shenyang Jinbei Magnesium Auto-parts by Product, 2012
Automotive Magnesium Alloy Projects of Stolfig(Huaihua)
Sun Mountain Magnesium Alloy and Coal Chemical Recycling Economy Industrial Park Project of Huaying Group
Automobile Hub Project of Ningxia Huameite Magnesium Alloy Manufacturing
Capacity of Chongqing Sun Magnesium, 2012-2013
Magnesium Alloy Automobile Hub Project of Jiangsu Yuantong Auto-parts
Capacity of Magnesium Alloy Products of Wuhu Magnesium Industrial, 2013
Capacity, Products and Clients of Major Automotive Magnesium Alloy Manufacturers in China, 2012

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