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Cell Culture Purchasing Trends

  • May 2013
  • 77 pages
  • Frost & Sullivan
Report ID: 1201741

Summary

Table of Contents

Current and Future Selection, Acquisition, and Usage Features

Basal media, fetal bovine media, and balanced salt solutions are prevalent cell culture media. However, serum free media and growth, as well as attachment factors, are expected to see increased use in 2013 because current non-users are planning to include them in their workflow. Overall, Asia-Pacific is still a growing market in terms of the number of cell culture users, but high pricing and high usage rates make it a very attractive one. With respect to selection drivers, product consistency and having a past relationship with a supplier are the two key features that drive cell culture selection.

Research Background and Objectives

Research Background
Frost & Sullivan and the editors of “The Scientist Magazine” embarked on this study as a way to capture cell culture purchasing trends across world regions, job functions, and organization types.
A cross-section examination of types of cell culture media users and world regions was conducted to create a more accurate picture of cell culture purchasing trends.

Research Objectives
The overall research objective is to gauge the cell culture purchasing trends characteristics. Specifically, the research attempts to:
• Capture current and future cell culture reagents usage trends
• Determine cell culture purchasing and outsourcing characteristics
• Assess supplier usage and performance
• Determine the unmet needs of the sector

Methods

Methodology
A Web-based survey was utilized to survey respondents from November 2012 to December 2012.

Sample
To achieve the targeted number of responses, Frost & Sullivan partnered with “The Scientist Magazine” to survey laboratory professionals who either currently perform cell cultures or plan to do so in the next X months. Specifically, respondents were targeted based on the frequency of cell culture execution as well as the level of purchasing authority for cell culture reagents in their laboratories and facilities. The general firmographics and demographics of the 400 that qualified are contained in the study.
Reporting Notes: Due to rounding, percentages in charts and tables may not add up to X.

Definitions

Types of cell culture media users:
• Frequent users (n=X)—perform cell cultures on at least a weekly basis
• Moderate users (n=X)—perform cell cultures on at least a monthly basis
• Infrequent users (n=X)—perform cell cultures a few times every two-three months

Region details:
Total Sample n=X
Americas n=X
APAC n=X
EMEA n=X

Executive Summary

Cell culture reagents: what is hot now and in the future?
Basal media, fetal bovine media, and balanced salt solutions are most prevalently used. However, serum free media and growth and attachment factors are expected to have the highest increased use in 2013—as up toX% of current non-users are planning to include these in their workflow.

How much is currently being spent—but more importantly, what will be spent in the future?
Overall, laboratories use an average of Xliters of cell culture media per week, while the average cost of a liter is $. In 2013, the estimated usage will increase byX%, which amounts to an average use ofX liters of media per week and a spending of $Xevery week. Overall, APAC is still a growing market in terms of the number of cell culture users. In the same time, high pricing and high usage per laboratory make it a very attractive market.

Purchasing Channels
Overall, the largest proportion of laboratory professionals purchase cell culture media directly from distributors—significantly so among those in APAC. Purchasing directly from the manufacturer is a secondary channel. Less than X% outsource their cell culture media development.

What product features will drive selection—and which companies are aligned with these most important features?
Product consistency and having a past relationship with a supplier are the features that will drive cell culture selection. Roche Applied Science and BD Biosciences are most associated with the strongest strategic driver, product consistency. Other companies are less associated with these two top drivers.
Of secondary note, BD Biosciences, Lonza, Millipore, Sigma-Aldrich, and Thermo Fisher are perceived as similar to one another—and each associated with their customer interface, which indirectly would be related to a basic driver, customer service. Lastly, ATCC and Life Technologies are perceived as similar, but are associated with non-driver attributes, namely, brand reputation and breadth of products.

Few Report any Unmet Needs
The majority of laboratory professionals do not have any unmet needs as far as cell culture workflow is concerned. The ones that do have unmet needs frequently mention consistency, cost, and time as frustrations. This finding means there is general contentment with the technique, and customer satisfaction in regards to the products offered to conduct the workflow. This is agreeable to market leaders, who theoretically would need very little product development to maintain leadership. On the other hand, this finding makes it difficult for smaller competitors to gain traction, as there are few unmet needs to solve to help earn share.

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