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“Research and Development Trend of China Online Shopping Market, 2013-2017” mainly makes an analysis on the status quo of online shopping industry in China, business performance of key enterprises, meanwhile makes a forecast for the future online shopping industry so as to provide a decision-making reference for enterprises to understand and invest this industry.

As of December 2012, according to the data which displayed by China E-business Research Center, the number of B2C, C2C and other e-business enterprises added up to 24875, 19.9% growth compared with last year; it is estimated that the number will reach 25529 as of 2013. The transaction scale of China network retail market reached CNY 1320.5 billion, increased 64.7% YoY, accounting for 6.3% of total retail sales value of consumer goods in 2012.

As of 2012, among China’s online shopping market, clothing, bags and suitcases accounted for 26.5% which has a slightly decline compared with 26.7% in 2011. The market shares of 3C household appliances increased by 0.3 percentage points to 18.4% compared with 2011 due to various e-business enterprises had sales promotion on such products. B2C enterprises vigorously expand baby & mom products that accounting for 4.4% of online shopping market, represented by JD, Suning and Dangdang. Along with online shopping has further influence on retailing, more types of products sold online will usher rapid development.

Huidian Research takes a view that B2C will continue to be the main impetus for the development of China’s online shopping market. China’s online shopping market has experienced more than ten years’ development, so the consumption concept of online shoppers has changed, customers will pursue the better products quality when shopping online. In terms of credibility and quality, B2C can obtain online shopper’s trust easier compared with C2C. While some B2C shopping websites, such as Tmall, JD and Suning, also utilized the advantages of C2C; they guaranteed the product quality, at the same time, improved the richness of products as well as satisfying consumer’s needs by means of attracting high-grade websites or shops.

Huidian Research also holds a view that the competitive landscape of “two superiors, many strong ones” will be changed along with time. Tmall and JD are two typical representatives of B2C platform and B2C self-supporting enterprises respectively, their leading positions are difficult to change in short time. And other B2C companies would obtain their market shares by virtue of technology, flow or supply chain advantage.

Please note: The report is Chinese version. It will provide the English version in two business days.

Table Of Contents

Research and Development Trend of China Online Shopping Market, 2013-2017
Table of Contents

1. Overview of Online Shopping Industry
1.1 Brief Introduction of Online Shopping Industry
1.1.1 Definition
1.1.2 Classification
1.2 Characteristics of Online Shopping
1.2.1 Digitization of Information
1.2.2 Imperceptibility
1.2.3 Unlimited Space and Time
1.2.4 Low Transaction Cost
1.2.5 Bad Shopping Experience
1.3 Operational Procedure of Online Shopping

2. Development Environment of China Online Shopping Industry
2.1 Analysis of Economic Environment
2.1.1 Macro Economy
2.1.2 GDP
2.1.3 Fixed Asset Investment
2.1.4 Total Export-Import Value and Growth Rate
2.2 Policy Environment
2.2.1 Relevant Policy
2.2.2 Development Planning

3. Status Quo of China Online Shopping Industry
3.1 Status Quo of China Online Shopping Market
3.1.1 User Scale
3.1.2 Transaction Scale
3.1.3 B2C and C2C Enterprises
3.1.4 Quantity Scale of Personal Online Shops
3.2 Existing Problems of China Online Shopping Market
3.2.1 Consumer Rights and Interests
3.2.2 Transaction Trust Problem
3.2.3 Payment Problem
3.2.4 Credibility
3.2.5 Legislative Problem
3.3 Competitive Landscape of Online Shopping

4. C2C Shopping Websites
4.1 Taobao
4.1.1 Introduction of Taobao and Tmall
4.1.2 Business Performance
4.1.3 Strength and Weakness
4.2 Eachnet
4.2.1 Introduction
4.2.2 Business Performance
4.2.3 Strength and Weakness
4.3 Paipai
4.3.1 Introduction
4.3.2 Business Performance
4.3.3 Strength and Weakness

5. Comprehensive B2C Shopping Websites in China
5.1 Dangdang
5.1.1 Introduction
5.1.2 Business Performance
5.1.3 Strength and Weakness
5.2.1 Introduction
5.2.2 Business Performance
5.2.3 Strength and Weakness
5.3 Redbaby
5.3.1 Introduction
5.3.2 Business Performance
5.3.3 Strength and Weakness

6. Clothing B2C Shopping Websites in China
6.1.1 Introduction
6.1.2 Business Performance
6.1.3 Development Strategy
6.2 M18
6.2.1 Introduction
6.2.2 Business Performance
6.2.3 Development Strategy
6.3 Menglu
6.3.1 Introduction
6.3.2 Development Strategy
6.4 Moonbase
6.4.1 Introduction
6.4.2 Business Performance
6.4.3 Development Strategy

7. Digital Household Appliance B2C Shopping Websites
7.1 JD
7.1.1 Introduction
7.1.2 Business Performance
7.1.3 Development Strategy
7.2 51buy
7.2.1 Introduction
7.2.2 Business Performance
7.2.3 Development Strategy
7.3 Suning
7.3.1 Introduction
7.3.2 Business Performance
7.3.3 Development Strategy

8. Status Quo of Group Purchase Online
8.1 Status Quo of Group Purchase Websites
8.2 Categories of Group Purchase Websites
8.3 Problems of Group Purchase Websites
8.3.1 Group Purchase Websites are of Varying Quality
8.3.2 Products Quality and Service Shrink
8.3.3 Make an appointment to Consume; Difficulties of Returning Goods
8.3.4 Payment before Consumption, Lack of Guarantee Mechanism

9. Future Development Trend of China Online Shopping Market
9.1 Development Trend
9.1.1 Depth
9.1.2 Individuation
9.1.3 Specialization
9.1.4 Amalgamation
9.1.5 Servitization
9.2 B2C Will be Main Trend in Future Online Shopping Market
9.2.1 Authority
9.2.2 Brand Building
9.3 Market Size Forecast

10. Investment Opportunities and Risks of Online Shopping Industry
10.1 Investment Opportunities
10.1.1 Relevant Policies
10.1.2 Big Development Space for B2C
10.1.3 Development of Related Industries
10.2 Investment Risks
10.2.1 Market Operation
10.2.2 Technical Risk
10.2.3 Policy Risk
10.2.4 Credit Risk
10.3 Investment Suggestions
10.3.1 Establish Relevant Laws and Regulations
10.3.2 Publicize Advantages of Online Shopping; Expand the Influences of Online Shopping
10.3.3 Integration of Traditional Physical Sales

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