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Europe Online Payment Methods: First Half 2016

  • August 2016
  • -
  • yStats - Global E-Commerce Intelligence
  • -
  • 105 pages

Online payment methods evolving in Europe, according to yStats.com report

While one constant characteristic of online payments in Europe is the diversity of methods used by digital shoppers, that diversity is matched by constant, gradual change. The most used payment method in many Eastern European countries just a few years ago was cash on delivery. That method has declined as bank cards have seen increased use by online shoppers in the emerging markets of that region, such as Russia. In Western Europe, where credit or debit cards have been the preferred payment practice online in multiple countries, digital payment systems are on the rise, for example, in France, Italy, and Norway.

An issue revealed in the yStats.com report is the importance of security in online payments to both online retailers and shoppers. According to consumer surveys cited in the report, in at least one country of the Old Continent close to 25% of individuals who did not to make purchases online stated payment security concerns as the reason, and in another, shoppers claim that they choose online stores that promise the most payment security.


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Table Of Contents

Europe Online Payment Methods: First Half 2016
1. Management Summary
2. Global Developments
- Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2015
- Payment Methods Used in Online Shopping, by Regions, in % of Online Shoppers, October 2015
- Value of Online Payment Fraud, in USD billion, 2015 and 2020f
- Breakdown of Online Payment Fraud by Segments, in % and in USD billion, 2020f
- Breakdown of Innovations that are Expected to Have the Largest Impact on Payment Fraud Prevention in the Next 3-5 Years, in %, October 2015
- Breakdown of the Means of Security Protection for Consumers Making Mobile Payment that are Expected to Become Dominant by 2030, in %, October 2015
- Mobile Payment Usage In-Store and Online, in % of Respondents, by Generation, 2015
- Perception of Security of Mobile Payments, in % of Respondents, by Generations, 2015
- Top 10 Merchant Acquirers, by Volume, in USD billion, 2015
3. Europe
3.1. Europe Regional
- Regulatory Trends in Online Payments, H1 2016
- Share of Internet Users Who Believe that Digital Currencies Are the Future of Spending Online, in %, by Selected European Countries, Australia, and the USA, April 2016
- Share of Online Shoppers Who Are More Inclined to Shop More Often from a Store Which Saves Their Payment Details for One-Click Ordering, by Mobile Shoppers and Non-Mobile Shoppers, by Selected European Countries, the USA and Australia, April 2016
- Share of Internet Users Who Would Feel Confident that Their Money Is Secure If They Used Contactless Payments, April 2016
- Top Locations Where Consumers Would Want to Use Biometric Authentication for Payments, in % of Respondents, May 2016
3.2. Advanced Markets
3.2.1. UK
- Online and Mobile Payment Trends and News about Players, H1 2016
- Top 3 Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2015
- Breakdown of Card Spending by Chip and Pin, Contactless, Online, Mail and Telephone Order, in %, 2015
- Online Card Payment Statistics, incl. Online Card Spending, in GBP billion, Share of Total Card Spending, in %, and Average Online Transaction Value, in GBP, 2014 and 2015
- Share of Online Card Purchases Made on Smartphones and Tablets, in %, 2014 and 2015
- Average Card Payment Transaction Value by Channel, incl. “Online” and “Contactless”, in GBP, 2015
- Breakdown of Security Concerns When Paying by Entering Credit/Debit Card Details Online, in % of Internet Users, 2013 - 2015
- Breakdown of Frequency of Using a Mobile Phone for Transactional Activities, incl. “Making Payments in a Shop”, in % of Mobile Users, 2015
- Breakdown of Attitude Towards Security of Mobile Payments, in % of Mobile Users, by Age Group, Gender and Total, 2015
- Services that Adults Would be Most Comfortable Using Biometric Identification for, incl. “Authorizing Payments”, in %, September 2015
- Contactless Payment Statistic, incl. Number of Contactless Cards Issued, by Debit, Credit and Total, in millions, Monthly Spending on Contactless Cards, in GBP million, Number of Monthly Contactless Transactions, in millions, and Average Value of Contactless Transactions, in GBP, by Debit, Credit/Charge Cards and Total, Number of Accepting Terminals/Outlets, May 2015 and May 2016
- Breakdown of Awareness and Usage of Peer-to-Peer Payments via Mobile or Online Applications, in % of Adult Credit/Debit Card Owners, March 2016
3.2.2. Germany
- Online and Mobile Payment Trends and News about Players, August 2016
- Breakdown of Online and Mail Order Sales, by Payment Methods, in % and in EUR million, 2014 and 2015
- Breakdown of Payment Methods Most Used in Online and Mail Order, in % of Shoppers, January 2013 - January 2016
- Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, 2014 and 2015
- Payment Methods Most Used in Online Shopping, in % of Online Shoppers, 2015
- Most Important Criteria When Choosing a Payment Method to Purchase Online, in % of Online Shoppers, 2015
- Most Known Digital Payment Systems, in % of Internet Users, May 2015
- Payment Methods Used in Mobile Shopping, in % of Mobile Shoppers, May 2015
- Usage of and Interest in Mobile Payments In-Store and Payments Based on Biometric Identification In-Store, in % of Consumers, and in % of Retailers, May 2016
- Share of Smartphone Users Who Used NFC Payment or Could Imagine Using It in the Future, in %, April 2016
- Reasons for Not Using NFC Payments, in % of Smartphone Users Who Have Not Used NFC Payments, April 2016
3.2.3. France
- Payment Methods Most Used in B2C E-Commerce, in % of Online Shoppers, June 2015 and June 2016
- Value of Online Payment Transactions with Bank Cards, in EUR billion, 2014 and 2015
- Average Value of Online Payment Transactions with Bank Cards, in EUR, 2014 and 2015
- Awareness of Contactless Payments, and Usage of Contactless Mobile Payments, by Monthly Payment with NFC Card and with NFC-Enabled Smartphone, in % of Internet Users, 2014 and 2015
- Number of Cards with Contactless Payment Functionality, in millions, May 2015 and May 2016
- Number of Retail Stores with Contactless Payment Terminals, in thousands, May 2015 and May 2016
- Number of Payment Transactions with Contactless Payment Cards, in millions, May 2015 and May 2016
3.2.4. Spain
- Payment Methods Used in Online Shopping, in % of Online Shoppers, 2014 and 2015
- Payment Methods Used in Mobile Shopping, in % of Mobile Shoppers, 2014 and 2015
- Breakdown of Aspects Most Important for Payment Methods in Online Shopping, in % of Online Shoppers, 2015
- Payment-Related Problems that Led to Cancellation of Online Purchase, in % of Online Shoppers, 2014 and 2015
- In-Store Mobile Payments Used, by Type, in % of Digital Shoppers, February 2016
3.2.5. Italy
- Breakdown of B2C E-Commerce Sales, by Payment Methods, in %, 2012 - 2016f
- Breakdown of Online Purchases by Payment Methods, Q1 2016
- Average Online Purchase Value, by Payment Method, in EUR, Q1 2016
- Breakdown of Electronic Retail Payments, by Card Payments In-Store and Digital Payments, incl. Online and Mobile, 2013 - 2015
- Contactless Payment Statistics, incl. Number of Contactless Cards in Circulation, in millions, Number of Active Contactless Cards, in millions, Value of Contactless Transactions, in EUR billion, Number of Contactless Transactions, in millions, Number of Contactless POS, in thousands, 2012 - 2015
3.2.6. Netherlands
- Breakdown of Online Purchases by Payment Methods, in %, 2014 and 2015
3.2.7. Belgium
- Breakdown of Online Purchases by Payment Methods, in %, Q1 2015 and Q1 2016
- Reasons for Not Shopping Online, incl. Payment-Related, in % of Individuals Who Do Not Shop Online, 2015
3.2.8. Sweden
- Breakdown of Preferred Payment Methods in Online Shopping, in % of Online Shoppers, Q4 2014 and Q4 2015
3.2.9. Austria
- Payment Methods Used in Online Shopping, in % of Respondents, 2015
3.2.10. Switzerland
- Top Two Payment Methods Used in Online Shopping, in % of Online Shoppers, 2014 and 2015
3.2.11. Norway
- Breakdown of Preferred Payment Methods in Online Shopping, in % of Online Shoppers, Q4 2014 and Q4 2015
3.2.12. Finland
- Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, Q4 2014 and Q4 2015
3.2.13. Denmark
- Breakdown of Preferred Payment Methods in Online Shopping, in % of Online Shoppers, Q4 2014 and Q4 2015
- Breakdown of Payment Methods Used in Online Shopping, in % of Online Shoppers, and Breakdown of Cards Used in Online Shopping, in % of Online Shoppers Paying with Cards, 2015
3.3. Emerging Markets
3.3.1. Russia
- Payment Methods Used in Online Shopping, in % of Online Shoppers, 2013 - 2015
- Payment Methods Used in Online Shopping, in % of Online Shoppers, by Gender and Location Type, 2015
- Payment Methods Used in Online Shopping, by Product Category, in % of Online Shoppers, December 2015
- Top 5 E-Money Services Used, in % of E-Money Users, December 2015
- Selected Online Payment Solutions Used by E-Commerce Websites Which Accept Online Payment for Goods and Services, in % of E-Commerce Websites Which Accept Online Payment for Goods and Services, Q4 2015 and Q4 2016
- Selected Online Payment Methods Offered by E-Commerce Websites Which Accept Online Payment for Goods and Services, in % of E-Commerce Websites Which Accept Online Payment for Goods and Services, Q4 2015 and Q4 2016
- Selected Factors Considered When Evaluating the Quality of an Online Payment Service, in % of Online Merchants, Top 10 Reasons for Cancelling an Online Payment Service and Top 10 Features of Online Payment Services According to Online Merchants, May 2016
- Share of Online Merchants Using 3D-Secure, in %, May 2016
- Top 9 Acquirers by Number of Online Shops Served from the Top 100 Online Shops by 2015 Revenue, May 2016
- Top 9 Acquirers by Number of Online Shops Served from the Top 100 Online Shops by 2015 Revenue, May 2016
3.3.2. Poland
- Payment Methods Preferred in Online Shopping, in % of Online Shoppers, April 2016
3.3.3. Turkey
- Number and Value of Domestic E-Commerce Transactions with Bank Cards, in millions and in TRY million, Q1 2013 - Q4 2015
- Number and Value of Cross-Border E-Commerce Transactions with Bank Cards, in millions and in TRY million, Q1 2013 - Q4 2015
3.3.4. Greece
- Most Important Features of Online Shops, incl. Payment-Related, in % of Online Shoppers, November 2015
3.3.5. Czech Republic
- Payment Methods Preferred in Online Shopping, in % of Online Shoppers, 2015
3.3.6. Hungary
- Payment Methods Offered by Online Shops, in % of Online Shops, June 2016
3.3.. Ukraine
- Value of Online Transactions with Bank Cards, in UAH billion, and Number of Online Transactions with Bank Cards, in millions, 2013 - 2015
3.3.8. Romania
- Breakdown of Payments for Online Purchases by Payment Methods, in %, 2015

Companies Mentioned
Alipay, Apple, Bitcoin, Google, MasterCard, Paydirekt, PayPal, Qiwi, Sberbank, Sofort AG, Visa, Yandex.Money

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