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Alcoholic Drinks in Guatemala

  • May 2016
  • -
  • Euromonitor International
  • -
  • 63 pages

Summary

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In the years 2011-2014 Guatemala had a price war amongst leading beer producers Cervecería Centroamericana SA and AmBev de Centroamérica SA that caused beer prices to drop considerably and volume to increase considerably. This also had direct impact on volume sales of other categories such as spirits and RTDs/high-strength premixes. In 2015 this price war came to an end, mainly because consumers began to purchase alcoholic drinks based on their preferences and not just prices.

Euromonitor International’s Alcoholic Drinks in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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