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Alcoholic Drinks in Iran

  • June 2016
  • -
  • Euromonitor International
  • -
  • 28 pages

Consumption of alcoholic drinks is totally forbidden according to Islamic law and the Iranian government totally supports this. The law has given non/low alcohol beer a significant chance for growth as this can be regarded as the only available legitimate drink in the alcoholic drinks market in the country. A diverse range of products in different flavours and packaging formats which were launched over the last 10 years to 2015 played a major role in the rapid development of per capita consumpti...

Euromonitor International’s Alcoholic Drinks in Iran report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Alcoholic Drinks in Iran
ALCOHOLIC DRINKS IN IRAN
Euromonitor International
June 2016

LIST OF CONTENTS AND TABLES

Executive Summary
A Complete Ban on the Production and Consumption of Alcoholic Drinks Means Non/low Alcohol Beer Is the Only Available Category in the Country
the More Stable Economic Situation Leads To A Better Performance in 2015
Behnoush Iran Remains the Leading Supplier
the Complete Prohibition on Alcohol Means That No Specialist On-trade Outlets Such As Pubs and Bars Are Available in Iran
A Promising Performance Expected Over the Forecast Period
Market Background
Legislation
Taxation and Duty Levies
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2015
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
Table 3 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
Table 4 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Summary 1 Key New Product Developments 2015
Market Indicators
Table 5 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 6 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 7 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 8 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 9 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 11 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 12 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 13 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 14 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 15 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 16 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2015
Table 17 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 18 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 19 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 20 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Definitions
Published Data Comparisons
Sources
Summary 2 Research Sources
Arpanoosh Co in Alcoholic Drinks (iran)
Strategic Direction
Key Facts
Summary 3 Arpanoosh Co: Key Facts
Competitive Positioning
Summary 4 Arpanoosh Co: Competitive Position 2015
Behnoush Iran Co in Alcoholic Drinks (iran)
Strategic Direction
Key Facts
Summary 5 Behnoush Iran Co: Key Facts
Summary 6 Behnoush Iran Co: Operational Indicators
Competitive Positioning
Summary 7 Behnoush Iran Co: Competitive Position 2015
Sirang Koohrang Co in Alcoholic Drinks (iran)
Strategic Direction
Key Facts
Summary 8 Sirang Koohrang Co: Key Facts
Competitive Positioning
Summary 9 Sirang Koohrang Co: Competitive Position 2015
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Table 21 Number of Breweries 2010-2015
Category Data
Table 22 Sales of Beer by Category: Total Volume 2010-2015
Table 23 Sales of Beer by Category: Total Value 2010-2015
Table 24 Sales of Beer by Category: % Total Volume Growth 2010-2015
Table 25 Sales of Beer by Category: % Total Value Growth 2010-2015
Table 26 Sales of Beer by Off-trade vs On-trade: Volume 2010-2015
Table 27 Sales of Beer by Off-trade vs On-trade: Value 2010-2015
Table 28 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 29 Sales of Beer by Off-trade vs On-trade: % Value Growth 2010-2015
Table 30 GBO Company Shares of Beer: % Total Volume 2011-2015
Table 31 NBO Company Shares of Beer: % Total Volume 2011-2015
Table 32 LBN Brand Shares of Beer: % Total Volume 2012-2015
Table 33 Production, Imports and Exports of Beer: Total Volume 2009-2014
Table 34 Forecast Sales of Beer by Category: Total Volume 2015-2020
Table 35 Forecast Sales of Beer by Category: Total Value 2015-2020
Table 36 Forecast Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 37 Forecast Sales of Beer by Category: % Total Value Growth 2015-2020












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