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Alcoholic Drinks in Kazakhstan

  • May 2016
  • -
  • Euromonitor International
  • -
  • 60 pages

In the second part of 2015, there were several cases of local currency devaluation, which had a negative effect on the purchasing powers of consumers in Kazakhstan. In addition, the rise in excise duty on spirits further restricted consumers’ purchasing powers. The prices of alcoholic drinks increased greatly, resulting in a decline in total volume terms in 2015.

Euromonitor International’s Alcoholic Drinks in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Alcoholic Drinks in Kazakhstan
ALCOHOLIC DRINKS IN KAZAKHSTAN
Euromonitor International
May 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Decrease in Volume Sales and An Increase in Value Sales
Amendments To the Law That Regulates Alcoholic Drinks in Kazakhstan
International Companies Hold the Leading Positions Within Alcoholic Drinks
Independent Small Grocers Is the Leading Distribution Channel
Slow Growth for Volume Sales of Alcoholic Drinks Over the Forecast Period
Market Background
Legislation
Taxation and Duty Levies
Table 1 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
Table 2 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 3 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
Table 4 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
Operating Environment
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Key New Product Launches
Summary 1 Key New Product Developments 2015
Market Indicators
Table 5 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 6 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 7 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 8 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 9 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 11 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 12 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 13 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 14 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 15 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 16 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2015
Table 17 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 18 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 19 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 20 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Definitions
Published Data Comparisons
Sources
Summary 2 Research Sources
Carlsberg Kazakhstan Too in Alcoholic Drinks (kazakhstan)
Strategic Direction
Key Facts
Summary 3 Carlsberg Kazakhstan TOO: Key Facts
Competitive Positioning
Summary 4 Carlsberg Kazakhstan TOO: Competitive Position 2015
Efes Kazakhstan Ao Ip in Alcoholic Drinks (kazakhstan)
Strategic Direction
Key Facts
Summary 5 Efes Kazakhstan AO IP: Key Facts
Competitive Positioning
Summary 6 Efes Kazakhstan AO IP: Competitive Position 2015
Geom Too in Alcoholic Drinks (kazakhstan)
Strategic Direction
Key Facts
Summary 7 Geom TOO: Key Facts
Competitive Positioning
Summary 8 Geom TOO: Competitive Position 2015
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 9 Lager by Price Band 2015
Category Data
Table 21 Sales of Beer by Category: Total Volume 2010-2015
Table 22 Sales of Beer by Category: Total Value 2010-2015
Table 23 Sales of Beer by Category: % Total Volume Growth 2010-2015
Table 24 Sales of Beer by Category: % Total Value Growth 2010-2015
Table 25 Sales of Beer by Off-trade vs On-trade: Volume 2010-2015
Table 26 Sales of Beer by Off-trade vs On-trade: Value 2010-2015
Table 27 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 28 Sales of Beer by Off-trade vs On-trade: % Value Growth 2010-2015
Table 29 GBO Company Shares of Beer: % Total Volume 2011-2015
Table 30 NBO Company Shares of Beer: % Total Volume 2011-2015
Table 31 LBN Brand Shares of Beer: % Total Volume 2012-2015
Table 32 Production, Imports and Exports of Beer: Total Volume 2009-2014
Table 33 Imports of Beer by Country of Origin: Total Volume 2009-2014
Table 34 Imports of Beer by Country of Origin: Total Value 2009-2014
Table 35 Exports of Beer by Country of Destination: Total Volume 2009-2014
Table 36 Exports of Beer by Country of Destination: Total Value 2009-2014
Table 37 Forecast Sales of Beer by Category: Total Volume 2015-2020
Table 38 Forecast Sales of Beer by Category: Total Value 2015-2020
Table 39 Forecast Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 40 Forecast Sales of Beer by Category: % Total Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Table 41 Sales of RTDS/High-strength Premixes by Category: Total Volume 2010-2015
Table 42 Sales of RTDS/High-strength Premixes by Category: Total Value 2010-2015
Table 43 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2010-2015
Table 44 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2010-2015
Table 45 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2010-2015
Table 46 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2010-2015
Table 47 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 48 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2010-2015
Table 49 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015
Table 50 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015
Table 51 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2012-2015
Table 52 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2015-2020
Table 53 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2015-2020
Table 54 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2015-2020
Table 55 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2015-2020
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 56 Sales of Spirits by Category: Total Volume 2010-2015
Table 57 Sales of Spirits by Category: Total Value 2010-2015
Table 58 Sales of Spirits by Category: % Total Volume Growth 2010-2015
Table 59 Sales of Spirits by Category: % Total Value Growth 2010-2015
Table 60 Sales of Spirits by Off-trade vs On-trade: Volume 2010-2015
Table 61 Sales of Spirits by Off-trade vs On-trade: Value 2010-2015
Table 62 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 63 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2010-2015
Table 64 GBO Company Shares of Spirits: % Total Volume 2011-2015
Table 65 NBO Company Shares of Spirits: % Total Volume 2011-2015
Table 66 LBN Brand Shares of Spirits: % Total Volume 2012-2015
Table 67 Production, Imports and Exports of Brandy and Cognac: Total Volume 2009-2014
Table 68 Production, Imports and Exports of Rum: Total Volume 2009-2014
Table 69 Production, Imports and Exports of Whiskies: Total Volume 2009-2014
Table 70 Production, Imports and Exports of Gin: Total Volume 2009-2014
Table 71 Production, Imports and Exports of Vodka: Total Volume 2009-2014
Table 72 Forecast Sales of Spirits by Category: Total Volume 2015-2020
Table 73 Forecast Sales of Spirits by Category: Total Value 2015-2020
Table 74 Forecast Sales of Spirits by Category: % Total Volume Growth 2015-2020
Table 75 Forecast Sales of Spirits by Category: % Total Value Growth 2015-2020
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 76 Sales of Wine by Category: Total Volume 2010-2015
Table 77 Sales of Wine by Category: Total Value 2010-2015
Table 78 Sales of Wine by Category: % Total Volume Growth 2010-2015
Table 79 Sales of Wine by Category: % Total Value Growth 2010-2015
Table 80 Sales of Wine by Off-trade vs On-trade: Volume 2010-2015
Table 81 Sales of Wine by Off-trade vs On-trade: Value 2010-2015
Table 82 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 83 Sales of Wine by Off-trade vs On-trade: % Value Growth 2010-2015
Table 84 Production, Imports and Exports of Wine: Total Volume 2009-2014
Table 85 Imports of Wine by Country of Origin: Total Volume 2009-2014
Table 86 Imports of Wine by Country of Origin: Total Value 2009-2014
Table 87 Exports of Wine by Country of Destination: Total Volume 2009-2014
Table 88 Exports of Wine by Country of Destination: Total Value 2009-2014
Table 89 Forecast Sales of Wine by Category: Total Volume 2015-2020
Table 90 Forecast Sales of Wine by Category: Total Value 2015-2020
Table 91 Forecast Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 92 Forecast Sales of Wine by Category: % Total Value Growth 2015-2020












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