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Alcoholic Drinks in Macedonia

  • May 2016
  • -
  • Euromonitor International
  • -
  • 80 pages

In 2015, alcoholic drinks continued to record low but positive growth, mainly as a result of the stable performance of beer and wine. Significant new product development in these categories has led to increased interest by local consumers in products and brands in their respective categories. Trading up to premium beer and premium spirits slowed down in 2015, as the country started to face the negative effects from one of the most significant political crises affecting Macedonia since its indepe...

Euromonitor International’s Alcoholic Drinks in Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Alcoholic Drinks in Macedonia
ALCOHOLIC DRINKS IN MACEDONIA
Euromonitor International
May 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Low Growth for Alcoholic Drinks Continues in 2015
Macedonian Breweries Create and Launch New Domestic Beer Brands
International Companies Now Lead Alcoholic Drinks in Macedonia
Distribution of Alcoholic Drinks Dominated by Traditional Grocers
Alcoholic Drinks To Continue Growing at A Similar Pace
Market Background
Legislation
Taxation and Duty Levies
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2015
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
Table 3 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
Table 4 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
Table 5 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Summary 1 Key New Product Developments 2015
Market Indicators
Table 6 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 7 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 8 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 9 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 10 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 11 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 12 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 13 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 14 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 15 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 16 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 17 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2015
Table 18 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 20 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Definitions
Published Data Comparisons
Sources
Summary 2 Research Sources
Grozd-strumica Ad in Alcoholic Drinks (macedonia)
Strategic Direction
Key Facts
Summary 3 Grozd-Strumica AD: Key Facts
Summary 4 Grozd-Strumica AD: Operational Indicators
Competitive Positioning
Summary 5 Grozd-Strumica AD: Competitive Position 2015
Prilepska Pivarnica Ad in Alcoholic Drinks (macedonia)
Strategic Direction
Key Facts
Summary 6 Prilepska Pivarnica ad: Key Facts
Summary 7 Prilepska Pivarnica ad: Operational Indicators
Competitive Positioning
Summary 8 Prilepska Pivarnica ad: Competitive Position 2015
Vinarska Vizba Tikves Ad in Alcoholic Drinks (macedonia)
Strategic Direction
Key Facts
Summary 9 Vinarska Vizba Tikves ad: Key Facts
Summary 10 Vinarska Vizba Tikves ad: Operational Indicators
Competitive Positioning
Summary 11 Vinarska Vizba Tikves ad: Competitive Position 2015
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 12 Lager by Price Band 2015
Table 22 Number of Breweries 2010-2014
Category Data
Table 23 Sales of Beer by Category: Total Volume 2010-2015
Table 24 Sales of Beer by Category: Total Value 2010-2015
Table 25 Sales of Beer by Category: % Total Volume Growth 2010-2015
Table 26 Sales of Beer by Category: % Total Value Growth 2010-2015
Table 27 Sales of Beer by Off-trade vs On-trade: Volume 2010-2015
Table 28 Sales of Beer by Off-trade vs On-trade: Value 2010-2015
Table 29 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 30 Sales of Beer by Off-trade vs On-trade: % Value Growth 2010-2015
Table 31 GBO Company Shares of Beer: % Total Volume 2011-2015
Table 32 NBO Company Shares of Beer: % Total Volume 2011-2015
Table 33 LBN Brand Shares of Beer: % Total Volume 2012-2015
Table 34 Production, Imports and Exports of Beer: Total Volume 2009-2014
Table 35 Imports of Beer by Country of Origin: Total Volume 2009-2014
Table 36 Imports of Beer by Country of Origin: Total Value 2009-2014
Table 37 Exports of Beer by Country of Destination: Total Volume 2009-2014
Table 39 Forecast Sales of Beer by Category: Total Volume 2015-2020
Table 40 Forecast Sales of Beer by Category: Total Value 2015-2020
Table 41 Forecast Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 42 Forecast Sales of Beer by Category: % Total Value Growth 2015-2020
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 43 Sales of Cider/Perry: Total Volume 2014-2015
Table 44 Sales of Cider/Perry: Total Value 2014-2015
Table 45 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2014-2015
Table 46 Sales of Cider/Perry by Off-trade vs On-trade: Value 2014-2015
Table 47 GBO Company Shares of Cider/Perry: % Total Volume 2011-2015
Table 48 NBO Company Shares of Cider/Perry: % Total Volume 2011-2015
Table 49 LBN Brand Shares of Cider/Perry: % Total Volume 2012-2015
Table 50 Production, Imports and Exports of Cider/Perry: Total Volume 2009-2014
Table 51 Imports of Cider/Perry by Country of Origin: Total Volume 2009-2014
Table 52 Imports of Cider/Perry by Country of Origin: Total Value 2009-2014
Table 53 Exports of Cider/Perry by Country of Destination: Total Volume 2009-2014
Table 54 Exports of Cider/Perry by Country of Destination: Total Value 2009-2014
Table 55 Forecast Sales of Cider/Perry: Total Volume 2015-2020
Table 56 Forecast Sales of Cider/Perry: Total Value 2015-2020
Table 57 Forecast Sales of Cider/Perry: % Total Volume Growth 2015-2020
Table 58 Forecast Sales of Cider/Perry: % Total Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 59 Sales of RTDS/High-strength Premixes by Category: Total Volume 2010-2015
Table 60 Sales of RTDS/High-strength Premixes by Category: Total Value 2010-2015
Table 61 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2010-2015
Table 62 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2010-2015
Table 63 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2010-2015
Table 64 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2010-2015
Table 65 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 66 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2010-2015
Table 67 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015
Table 68 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015
Table 69 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2012-2015
Table 70 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2015-2020
Table 71 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2015-2020
Table 72 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2015-2020
Table 73 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2015-2020
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 74 Sales of Spirits by Category: Total Volume 2010-2015
Table 75 Sales of Spirits by Category: Total Value 2010-2015
Table 76 Sales of Spirits by Category: % Total Volume Growth 2010-2015
Table 77 Sales of Spirits by Category: % Total Value Growth 2010-2015
Table 78 Sales of Spirits by Off-trade vs On-trade: Volume 2010-2015
Table 79 Sales of Spirits by Off-trade vs On-trade: Value 2010-2015
Table 80 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 81 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2010-2015
Table 82 GBO Company Shares of Spirits: % Total Volume 2011-2015
Table 83 NBO Company Shares of Spirits: % Total Volume 2011-2015
Table 84 LBN Brand Shares of Spirits: % Total Volume 2012-2015
Table 85 Production, Imports and Exports of Brandy and Cognac: Total Volume 2009-2014
Table 86 Production, Imports and Exports of Rum: Total Volume 2009-2014
Table 87 Production, Imports and Exports of Whiskies: Total Volume 2009-2014
Table 88 Production, Imports and Exports of Gin: Total Volume 2009-2014
Table 89 Production, Imports and Exports of Vodka: Total Volume 2009-2014
Table 90 Forecast Sales of Spirits by Category: Total Volume 2015-2020
Table 91 Forecast Sales of Spirits by Category: Total Value 2015-2020
Table 92 Forecast Sales of Spirits by Category: % Total Volume Growth 2015-2020
Table 93 Forecast Sales of Spirits by Category: % Total Value Growth 2015-2020
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 94 Sales of Wine by Category: Total Volume 2010-2015
Table 95 Sales of Wine by Category: Total Value 2010-2015
Table 96 Sales of Wine by Category: % Total Volume Growth 2010-2015
Table 97 Sales of Wine by Category: % Total Value Growth 2010-2015
Table 98 Sales of Wine by Off-trade vs On-trade: Volume 2010-2015
Table 99 Sales of Wine by Off-trade vs On-trade: Value 2010-2015
Table 100 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 101 Sales of Wine by Off-trade vs On-trade: % Value Growth 2010-2015
Table 102 Production, Imports and Exports of Wine: Total Volume 2009-2014
Table 103 Forecast Sales of Wine by Category: Total Volume 2015-2020
Table 104 Forecast Sales of Wine by Category: Total Value 2015-2020
Table 105 Forecast Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 106 Forecast Sales of Wine by Category: % Total Value Growth 2015-2020












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