Table of Contents
In 2015, alcoholic drinks continued to record low but positive growth, mainly as a result of the stable performance of beer and wine. Significant new product development in these categories has led to increased interest by local consumers in products and brands in their respective categories. Trading up to premium beer and premium spirits slowed down in 2015, as the country started to face the negative effects from one of the most significant political crises affecting Macedonia since its indepe...
Euromonitor International’s Alcoholic Drinks in Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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