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Alcoholic Drinks in Peru, Euromonitor International

  • July 2013
  • -
  • Euromonitor International
  • -
  • 99 pages

In 2012, economic growth in Peru positively impacted a large portion of the population, leading to strong growth of alcoholic drinks. The number of middle-income consumers is increasing, and economic improvement is being felt by low income and high-income consumers alike. As income increases and unemployment declines, disposable income and consumption are on the rise. As such, value sales accelerated in 2012, pointing to the growing trend of premiumisation.

Euromonitor International's Alcoholic Drinks in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Alcoholic Drinks in Peru, Euromonitor International
ALCOHOLIC DRINKS IN PERU
Euromonitor International
July 2013

LIST OF CONTENTS AND TABLES

Executive Summary
Economic Growth Across Socio-economic Strata
Premiumisation Continues
Competitive Atmosphere Remains Highly Concentrated
Rapid Expansion of Supermarkets and Hypermarkets
Growth Is Expected for the Coming Years
Key Trends and Developments
Macroeconomic Growth Boosts Consumption of Alcoholic Drinks
Premiumisation Trend Continues Favouring the Development of Better Quality Products
Consumer Lifestyles Continue Promoting Botht the On- and Off-trade Channels
Political Stability Facilitates Growth and Positive Expectations for the Coming Years
Market Growth Despite Lack of Innovation in 2012
Summary 1 Key New Product Developments 2012
Specialist Retailers Offers Extra Benefits To Attract Consumers
Summary 2 Leading Specialist Retailers 2012
No Market Merger and Acquisition Activity During 2012
Summary 3 Speculated Merger and Acquisition Activity 2012-2013
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2007-2012
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2012
Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2012
Table 4 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2012
Table 5 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2012
Table 6 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2012
Table 7 Selling Margin of a Typical Wine Brand in Retail Channel that Does Not Use Wholesalers 2012
Table 8 Selling Margin of a Typical Spirits Brand in Retail Channel that uses Wholesalers 2012
Table 9 Selling Margin of a Typical Spirits Brand in Retail Channel that does not use Wholesalers 2012
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 10 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012
Market Data
Table 11 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
Table 12 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
Table 13 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
Table 14 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
Table 15 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
Table 16 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
Table 17 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
Table 18 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
Table 19 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
Table 20 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
Table 21 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
Table 22 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 23 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 24 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 25 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Definitions
Published Data Comparisons
Sources
Summary 4 Research Sources
Bodegas Viñas De Oro SA in Alcoholic Drinks (peru)
Strategic Direction
Key Facts
Summary 5 Bodegas Viñas de Oro SA: Key Facts
Summary 6 Bodegas Viñas de Oro SA: Operational Indicators
Company Background
Production
Summary 7 Bodegas Viñas de Oro SA: Production Statistics 2012
Competitive Positioning
Summary 8 Bodegas Viñas de Oro SA: Competitive Position 2012
Destilerías Unidas Sac in Alcoholic Drinks (peru)
Strategic Direction
Key Facts
Summary 9 Destilerías Unidas SAC: Key Facts
Summary 10 Destilerías Unidas SAC: Operational Indicators
Company Background
Production
Summary 11 Destilerías Unidas SAC: Production Statistics 2012
Competitive Positioning
Summary 12 Destilerías Unidas SAC: Competitive Position 2012
Distribuidora Almendariz Sac in Alcoholic Drinks (peru)
Strategic Direction
Key Facts
Summary 13 Distribuidora Almendariz SAC: Key Facts
Summary 14 Distribuidora Almendariz SAC: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 15 Distribuidora Almendariz SAC: Private Label Portfolio
Competitive Positioning
Summary 16 Distribuidora Almendariz SAC: Competitive Position 2012
Santiago Queirolo SA in Alcoholic Drinks (peru)
Strategic Direction
Key Facts
Summary 17 Santiago Queirolo SA: Key Facts
Summary 18 Santiago Queirolo SA: Operational Indicators
Company Background
Production
Summary 19 Santiago Queirolo SA: Production Statistics 2012
Competitive Positioning
Summary 20 Santiago Queirolo SA: Competitive Position 2012
Viña Ocucaje SA in Alcoholic Drinks (peru)
Strategic Direction
Key Facts
Summary 21 Viña Ocucaje SA: Key Facts
Summary 22 Viña Ocucaje SA Operational Indicators
Production
Summary 23 Viña Ocucaje SA: Production Statistics 2012
Competitive Positioning
Summary 24 Viña Ocucaje SA: Competitive Position 2012
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 25 Lager by Price Band 2012
Table 26 Number of Breweries 2007-2012
Category Data
Table 27 Sales of Beer by Category: Total Volume 2007-2012
Table 28 Sales of Beer by Category: Total Value 2007-2012
Table 29 Sales of Beer by Category: % Total Volume Growth 2007-2012
Table 30 Sales of Beer by Category: % Total Value Growth 2007-2012
Table 31 Sales of Beer by On-trade vs Off-trade: Volume 2007-2012
Table 32 Sales of Beer by On-trade vs Off-trade: Value 2007-2012
Table 33 Sales of Beer by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 34 Sales of Beer by On-trade vs Off-trade: % Value Growth 2007-2012
Table 35 GBO Company Shares of Beer: % Total Volume 2008-2012
Table 36 NBO Company Shares of Beer: % Total Volume 2008-2012
Table 37 LBN Brand Shares of Beer: % Total Volume 2009-2012
Table 38 Production, Imports and Exports of Beer: Total Volume 2006-2011
Table 39 Imports of Beer by Country of Origin: Total Volume 2006-2011
Table 40 Imports of Beer by Country of Origin: Total Value 2006-2011
Table 41 Exports of Beer by Country of Destination: Total Volume 2006-2011
Table 42 Exports of Beer by Country of Destination: Total Value 2006-2011
Table 43 Forecast Sales of Beer by Category: Total Volume 2012-2017
Table 44 Forecast Sales of Beer by Category: Total Value 2012-2017
Table 45 Forecast Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 46 Forecast Sales of Beer by Category: % Total Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 47 Sales of RTDS/High-strength Premixes by Category: Total Volume 2007-2012
Table 48 Sales of RTDS/High-strength Premixes by Category: Total Value 2007-2012
Table 49 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2007-2012
Table 50 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2007-2012
Table 51 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: Volume 2007-2012
Table 52 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: Value 2007-2012
Table 53 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 54 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: % Value Growth 2007-2012
Table 55 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2008-2012
Table 56 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2008-2012
Table 57 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2009-2012
Table 58 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
Table 59 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
Table 60 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
Table 61 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch and Dark and White Rum Whisky Price Band Methodology
Summary 26 Benchmark Brands 2012
Category Data
Table 62 Sales of Spirits by Category: Total Volume 2007-2012
Table 63 Sales of Spirits by Category: Total Value 2007-2012
Table 64 Sales of Spirits by Category: % Total Volume Growth 2007-2012
Table 65 Sales of Spirits by Category: % Total Value Growth 2007-2012
Table 66 Sales of Spirits by On-trade vs Off-trade: Volume 2007-2012
Table 67 Sales of Spirits by On-trade vs Off-trade: Value 2007-2012
Table 68 Sales of Spirits by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 69 Sales of Spirits by On-trade vs Off-trade: % Value Growth 2007-2012
Table 70 Sales of Dark Rum by Price Platform: % Total Volume 2007-2012
Table 71 Sales of White Rum by Price Platform: % Total Volume 2007-2012
Table 72 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2007-2012
Table 73 Sales of Gin by Price Platform: % Total Volume 2007-2012
Table 74 Sales of Vodka by Price Platform: % Total Volume 2007-2012
Table 75 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2007-2012
Table 76 GBO Company Shares of Spirits: % Total Volume 2008-2012
Table 77 NBO Company Shares of Spirits: % Total Volume 2008-2012
Table 78 LBN Brand Shares of Spirits: % Total Volume 2009-2012
Table 79 Production, Imports and Exports of Spirits: Total Volume 2006-2011
Table 80 Imports of Spirits by Country of Origin: Total Volume 2006-2011
Table 81 Imports of Spirits by Country of Origin: Total Value 2006-2011
Table 82 Exports of Spirits by Country of Destination: Total Volume 2006-2011
Table 83 Exports of Spirits by Country of Destination: Total Value 2006-2011
Table 84 Production, Imports and Exports of Brandy and Cognac: Total Volume 2006-2011
Table 85 Production, Imports and Exports of Rum: Total Volume 2006-2011
Table 86 Production, Imports and Exports of Tequila: Total Volume 2006-2011
Table 87 Production, Imports and Exports of Whiskies: Total Volume 2006-2011
Table 88 Production, Imports and Exports of Gin: Total Volume 2006-2011
Table 89 Production, Imports and Exports of Vodka: Total Volume 2006-2011
Table 90 Production, Imports and Exports of Other Spirits: Total Volume 2006-2011
Table 91 Forecast Sales of Spirits by Category: Total Volume 2012-2017
Table 92 Forecast Sales of Spirits by Category: Total Value 2012-2017
Table 93 Forecast Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 94 Forecast Sales of Spirits by Category: % Total Value Growth 2012-2017
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 95 Sales of Wine by Category: Total Volume 2007-2012
Table 96 Sales of Wine by Category: Total Value 2007-2012
Table 97 Sales of Wine by Category: % Total Volume Growth 2007-2012
Table 98 Sales of Wine by Category: % Total Value Growth 2007-2012
Table 99 Sales of Wine by On-trade vs Off-trade: Volume 2007-2012
Table 100 Sales of Wine by On-trade vs Off-trade: Value 2007-2012
Table 101 Sales of Wine by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 102 Sales of Wine by On-trade vs Off-trade: % Value Growth 2007-2012
Table 103 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2007-2012
Table 104 Sales of Still White Wine by Price Segment: % Off-trade Volume 2007-2012
Table 105 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2007-2012
Table 106 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2007-2012
Table 107 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 108 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 109 Sales of Still Rose Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 110 Sales of Still Red Wine by Quality Classification: % Total Volume 2007-2012
Table 111 Sales of Still White Wine by Quality Classification: % Total Volume 2007-2012
Table 112 Sales of Still Rose Wine by Quality Classification: % Total Volume 2007-2012
Table 113 GBO Company Shares of Still Light Grape Wine: % Total Volume 2008-2012
Table 114 NBO Company Shares of Still Light Grape Wine: % Total Volume 2008-2012
Table 115 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2009-2012
Table 116 GBO Company Shares of Champagne: % Total Volume 2008-2012
Table 117 NBO Company Shares of Champagne: % Total Volume 2008-2012
Table 118 LBN Brand Shares of Champagne: % Total Volume 2009-2012
Table 119 GBO Company Shares of Other Sparkling Wine: % Total Volume 2008-2012
Table 120 NBO Company Shares of Other Sparkling Wine: % Total Volume 2008-2012
Table 121 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2009-2012
Table 122 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2008-2012
Table 123 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2008-2012
Table 124 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2009-2012
Table 125 Production, Imports and Exports of Wine: Total Volume 2006-2011
Table 126 Imports of Wine by Country of Origin: Total Volume 2006-2011
Table 127 Imports of Wine by Country of Origin: Total Value 2006-2011
Table 128 Exports of Wine by Country of Destination: Total Volume 2006-2011
Table 129 Exports of Wine by Country of Destination: Total Value 2006-2011
Table 130 Forecast Sales of Wine by Category: Total Volume 2012-2017
Table 131 Forecast Sales of Wine by Category: Total Value 2012-2017
Table 132 Forecast Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 133 Forecast Sales of Wine by Category: % Total Value Growth 2012-2017












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