Beer in Turkey

Beer in Turkey

Euromonitor International's Beer in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change.

Product coverage includes: lager, dark beer, stout, non-/low-alcoholic beer.

Data coverage: market sizes (historic and forecasts), company shares and brand shares.

Why buy this report?
* Get a detailed picture of the beer industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning

Table of Contents


Beer in Turkey
Euromonitor International
January 2009
List of Contents and Tables
Executive Summary
Alcoholic Drinks Records Good Current Value Growth in 2008
Unregistered Production Starts To Decline at the End of the Review Period
Stronger Competition in Wine Due To Price Increases
Supermarkets/hypermarkets Fuels Growth in Imported Alcoholic Drinks
Demand Is Expected To Continue To Grow Over the Forecast Period
Key Trends and Developments
New Law on Tobacco and Alcoholic Drinks Changes Consumer Habits
Young Adults and Urbanisation Grow the Demand for Alcoholic Drinks
the On-trade Penetration of Alcoholic Drinks Grows
Companies Focus on the Premium Segment
Specialist Retailers
Summary 1 Leading Specialist Retailers 2007
Market Merger and Acquisition Activity
Summary 2 Speculated Merger and Acquisition Activity 2007-2008
Market Background
Legislation
Taxation and Duty Levies
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2008
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2008
Table 3 Selling Margin of a Typical Beer Brand 2008-Efes Pilsen
Table 4 Selling Margin of a Typical Wine Brand 2008- Kavaklidere Yakut
Table 5 Selling Margin of a Typical Spirits Brand 2008- Jack Daniels
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 6 Retail Consumer Expenditure on Alcoholic Drinks 2003-2008
Market Data
Table 7 Sales of Alcoholic Drinks by Sector: Total Volume 2003-2008
Table 8 Sales of Alcoholic Drinks by Sector: Total Value 2003-2008
Table 9 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2003-2008
Table 10 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2003-2008
Table 11 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2008
Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2008
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2008
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2008
Table 15 Company Shares of Alcoholic Drinks by Global Brand Owner 2004-2007
Table 16 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2008
Table 17 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2008
Table 18 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2008-2013
Table 19 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2008-2013
Table 20 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2008-2013
Table 21 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2008-2013
Definitions
Summary 3 Research Sources
Burgaz Alkollü Içkiler Sanayii Ve Ticareti As
Strategic Direction
Key Facts
Summary 4 Burgaz Alkollü Içkiler Sanayii ve Ticareti AS: Key Facts
Summary 5 Burgaz Alkollü Içkiler Sanayii ve Ticareti AS: Operational Indicators
Company Background
Production
Summary 6 Burgaz Alkollü Içkiler Sanayii ve Ticareti AS: Production Statistics 2007
Competitive Positioning
Summary 7 Burgaz Alkollü Içkiler Sanayii ve Ticareti AS: Competitive Position 2007
Efe Alkollü Içkiler As
Strategic Direction
Key Facts
Summary 8 Efe Alkollü Içkiler AS: Key Facts
Summary 9 Efe Alkollü Içkiler AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Efe Alkollü Içkiler AS: Competitive Position 2007
Efes Pilsen As
Strategic Direction
Key Facts
Summary 11 Efes Pilsen AS: Key Facts
Summary 12 Efes Pilsen AS: Operational Indicators
Company Background
Production
Summary 13 Efes Pilsen AS: Production Statistics 2007
Competitive Positioning
Summary 14 Efes Pilsen AS: Competitive Position 2007
Kavaklidere Saraplari As
Strategic Direction
Key Facts
Summary 15 Kavaklidere Saraplari AS: Key Facts
Summary 16 Kavaklidere Saraplari AS: Operational Indicators
Company Background
Production
Summary 17 Kavaklidere Saraplari AS: Production Statistics 2007
Competitive Positioning
Summary 18 Kavaklidere Saraplari AS: Competitive Position 2007
Mey Icki Sanayi Ve Ticaret As
Strategic Direction
Key Facts
Summary 19 Mey Icki Sanayi ve Ticaret AS: Key Facts
Summary 20 Mey Icki Sanayi ve Ticaret AS: Operational Indicators
Company Background
Production
Summary 21 Mey Icki Sanayi ve Ticaret AS: Production Statistics 2007
Competitive Positioning
Summary 22 Mey Icki Sanayi ve Ticaret AS: Competitive Position 2007
Türk Tuborg Bira Ve Malt Sanayii As
Strategic Direction
Key Facts
Summary 23 Türk Tuborg Bira ve Malt Sanayii AS: Key Facts
Summary 24 Türk Tuborg Bira ve Malt Sanayii AS: Operational Indicators
Company Background
Production
Summary 25 Türk Tuborg Bira ve Malt Sanayii AS: Production Statistics 2007
Competitive Positioning
Summary 26 Türk Tuborg Bira ve Malt Sanayii AS: Competitive Position 2007
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Sector Background
Lager Price Band Methodology
Summary 27 Lager by Price Band 2008
Published Data Comparisons
Sector Data
Table 22 Sales of Beer by Subsector: Total Volume 2003-2008
Table 23 Sales of Beer by Subsector: Total Value 2003-2008
Table 24 Sales of Beer by Subsector: % Total Volume Growth 2003-2008
Table 25 Sales of Beer by Subsector: % Total Value Growth 2003-2008
Table 26 Sales of Beer by On-trade vs Off-trade Split: Volume 2003-2008
Table 27 Sales of Beer by On-trade vs Off-trade Split: Value 2003-2008
Table 28 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2003-2008
Table 29 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2003-2008
Table 30 Beer: Production, Imports and Exports: Total Volume 2002-2007
Table 31 Beer Exports by Country of Destination: Total Volume 2002-2007
Table 32 Beer Exports by Country of Destination: Total Value 2002-2007
Table 33 Beer Imports by Country of Origin: Total Volume 2002-2007
Table 34 Beer Imports by Country of Origin: Total Value 2002-2007
Table 35 Company Shares of Beer by National Brand Owner 2003-2007
Table 36 Company Shares of Beer by Global Brand Owner 2003-2007
Table 37 Brand Shares of Beer 2004-2007
Table 38 Forecast Sales of Beer by Subsector: Total Volume 2008-2013
Table 39 Forecast Sales of Beer by Subsector: Total Value 2008-2013
Table 40 Forecast Sales of Beer by Subsector: % Total Volume Growth 2008-2013
Table 41 Forecast Sales of Beer by Subsector: % Total Value Growth 2008-2013