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Ice Cream in Romania

  • March 2015
  • -
  • Euromonitor International
  • -
  • 63 pages

The year 2014 saw a different performance for ice cream in terms of value and volume. While value sales recorded growth, volume contracted. Premiumisation of the offer was behind the current value growth, while the high seasonality of sales was responsible for the volume decline. The short hot season in 2014 and the long colder and rainy periods seriously affected sales of ice cream. The perception of the average ice cream product more as a refreshment than a dessert also contributed to the...

Euromonitor International’s Ice Cream in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Frozen Yoghurt, Impulse Ice Cream, Retail Artisanal Ice Cream, Take-Home Ice Cream.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Ice Cream market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Ice Cream in Romania
ICE CREAM IN ROMANIA
Euromonitor International
March 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Ice Cream by Category: Volume 2009-2014
Table 2 Sales of Ice Cream by Category: Value 2009-2014
Table 3 Sales of Ice Cream by Category: % Volume Growth 2009-2014
Table 4 Sales of Ice Cream by Category: % Value Growth 2009-2014
Table 5 Sales of Ice Cream by Leading Flavours: Rankings 2009-2014
Table 6 NBO Company Shares of Ice Cream: % Value 2010-2014
Table 7 LBN Brand Shares of Ice Cream: % Value 2011-2014
Table 8 NBO Company Shares of Impulse Ice Cream: % Value 2010-2014
Table 9 LBN Brand Shares of Impulse Ice Cream: % Value 2011-2014
Table 10 NBO Company Shares of Take-home Ice Cream: % Value 2010-2014
Table 11 LBN Brand Shares of Take-home Ice Cream: % Value 2011-2014
Table 12 Distribution of Ice Cream by Format: % Value 2009-2014
Table 13 Forecast Sales of Ice Cream by Category: Volume 2014-2019
Table 14 Forecast Sales of Ice Cream by Category: Volume 2014-2019
Table 15 Forecast Sales of Ice Cream by Category: Value 2014-2019
Table 16 Forecast Sales of Ice Cream by Category: % Volume Growth 2014-2019
Table 17 Forecast Sales of Ice Cream by Category: % Value Growth 2014-2019
Frieslandcampina Romania SA in Packaged Food (romania)
Strategic Direction
Key Facts
Summary 1 FrieslandCampina Romania SA: Key Facts
Summary 2 FrieslandCampina Romania SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 FrieslandCampina Romania SA: Competitive Position 2014
Executive Summary
Sales of Packaged Food Recover Slowly in 2014
Demand Remains Impacted by Low Purchasing Power
Artisanal Products Dominates Sales in 2014
Modern Retailers Dominate Packaged Food Distribution
Private Label Influence on Packaged Food Leaves Room for Improvement
Key Trends and Developments
Economic Recovery Has Positive Effects on Packaged Food
Rural Areas Hold Strong Growth Potential
Private Label Brands Increase Presence
Modern Retailing Favours Packaged Food Consumption
Product Design Influences Manufacturers' Strategies
Foodservice - Key Trends and Developments
Headlines
Trends - Sales To Foodservice
Trends - Foodservice
Prospects
Category Data
Table 18 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
Table 19 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
Table 20 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 21 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 22 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
Table 23 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
Table 24 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
Table 25 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
Table 26 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
Table 27 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
Table 28 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
Table 29 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
Table 30 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
Table 31 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 32 Sales of Meal Solutions by Category: Volume 2009-2014
Table 33 Sales of Meal Solutions by Category: Value 2009-2014
Table 34 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
Table 35 Sales of Meal Solutions by Category: % Value Growth 2009-2014
Table 36 NBO Company Shares of Meal Solutions: % Value 2010-2014
Table 37 LBN Brand Shares of Meal Solutions: % Value 2011-2014
Table 38 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
Table 39 Forecast Sales of Meal Solutions by Category: Value 2014-2019
Table 40 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
Table 41 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 42 Sales of Nutrition/Staples by Category: Volume 2009-2014
Table 43 Sales of Nutrition/Staples by Category: Value 2009-2014
Table 44 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
Table 45 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
Table 46 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
Table 47 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
Table 48 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
Table 49 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
Table 50 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
Table 51 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019
Market Data
Table 52 Sales of Packaged Food by Category: Volume 2009-2014
Table 53 Sales of Packaged Food by Category: Value 2009-2014
Table 54 Sales of Packaged Food by Category: % Volume Growth 2009-2014
Table 55 Sales of Packaged Food by Category: % Value Growth 2009-2014
Table 56 GBO Company Shares of Packaged Food: % Value 2010-2014
Table 57 NBO Company Shares of Packaged Food: % Value 2010-2014
Table 58 LBN Brand Shares of Packaged Food: % Value 2011-2014
Table 59 Penetration of Private Label by Category: % Value 2009-2014
Table 60 Distribution of Packaged Food by Format: % Value 2009-2014
Table 61 Distribution of Packaged Food by Format and Category: % Value 2014
Table 62 Forecast Sales of Packaged Food by Category: Volume 2014-2019
Table 63 Forecast Sales of Packaged Food by Category: Value 2014-2019
Table 64 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 65 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019
Sources
Summary 4 Research Sources












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