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Ice Cream in Venezuela

  • October 2014
  • -
  • Euromonitor International
  • -
  • 56 pages

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During 2014, ice cream will see a lack of innovation in regard to new product launches, with leading companies Unilever Andina de Venezuela SA and Productos EFE CA focusing on maintaining the distribution of their core brands rather than venturing into new product developments. As of 2013, the main focus of Unilever has been the introduction of economy products, specifically in single portion water ice cream, given the strong competition from value brands such as those offered by local player...

Euromonitor International's Ice Cream in Venezuela report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Frozen Yoghurt, Impulse Ice Cream, Retail Artisanal Ice Cream, Take-Home Ice Cream.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Ice Cream market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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