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Ready Meals in Romania

  • November 2015
  • -
  • Euromonitor International
  • -
  • 38 pages

Ready meals sales increased in 2015 due to a shift towards convenient rapid meals and less cooking. Economic growth and increasing confidence in resulting in longer working hours in large cities, thus boosting penetration of ready meals as alternatives to traditional cooked meals or eating out.

Euromonitor International’s Ready Meals in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Chilled Lunch Kits, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads, Shelf Stable Ready Meals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Ready Meals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Ready Meals in Romania
READY MEALS IN ROMANIA
Euromonitor International
November 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Ready Meals by Category: Volume 2010-2015
Table 2 Sales of Ready Meals by Category: Value 2010-2015
Table 3 Sales of Ready Meals by Category: % Volume Growth 2010-2015
Table 4 Sales of Ready Meals by Category: % Value Growth 2010-2015
Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2010-2015
Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2010-2015
Table 7 NBO Company Shares of Ready Meals: % Value 2011-2015
Table 8 LBN Brand Shares of Ready Meals: % Value 2012-2015
Table 9 Distribution of Ready Meals by Format: % Value 2010-2015
Table 10 Forecast Sales of Ready Meals by Category: Volume 2015-2020
Table 11 Forecast Sales of Ready Meals by Category: Value 2015-2020
Table 12 Forecast Sales of Ready Meals by Category: % Volume Growth 2015-2020
Table 13 Forecast Sales of Ready Meals by Category: % Value Growth 2015-2020
Cristim 2 Prodcom SRL in Packaged Food (romania)
Strategic Direction
Key Facts
Summary 1 Cristim 2 Prodcom SRL: Key Facts
Summary 2 Cristim 2 Prodcom SRL: Operational Indicators
Competitive Positioning
Summary 3 Cristim 2 Prodcom SRL: Competitive Position 2015
Mega Image SRL in Packaged Food (romania)
Strategic Direction
Key Facts
Summary 4 Mega Image SRL: Key Facts
Summary 5 Mega Image SRL: Operational Indicators
Internet Strategy
Private Label
Summary 6 Mega Image SRL: Private Label Portfolio
Competitive Positioning
Summary 7 Mega Image SRL: Competitive Position 2014
Scandia Food SRL in Packaged Food (romania)
Strategic Direction
Key Facts
Summary 8 Scandia Food SRL: Key Facts
Summary 9 Scandia Food SRL: Operational Indicators
Competitive Positioning
Summary 10 Scandia Food SRL: Competitive Position 2015
Executive Summary
Sales of Packaged Food Record Growth in 2015
Reduction of Vat Stimulates Consumption
Artisanal Accounts for the Biggest Sales in 2015
Modern Grocery Retailers Control Sales
Forecast Performance Remains Impacted by Low Purchasing Power
Key Trends and Developments
the Fiscal Relaxation in 2015 Positively Affects Sales of Packaged Food
Low Available Incomes Affect Sales
Contribution of the Rural Area To Sales of Packaged Food Retains Potential
Expansion of Modern Retailers Supports Sales of Packaged Food
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 14 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Market Data
Table 18 Sales of Packaged Food by Category: Volume 2010-2015
Table 19 Sales of Packaged Food by Category: Value 2010-2015
Table 20 Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 21 Sales of Packaged Food by Category: % Value Growth 2010-2015
Table 22 GBO Company Shares of Packaged Food: % Value 2011-2015
Table 23 NBO Company Shares of Packaged Food: % Value 2011-2015
Table 24 LBN Brand Shares of Packaged Food: % Value 2012-2015
Table 25 Penetration of Private Label by Category: % Value 2010-2015
Table 26 Distribution of Packaged Food by Format: % Value 2010-2015
Table 27 Distribution of Packaged Food by Format and Category: % Value 2015
Table 28 Forecast Sales of Packaged Food by Category: Volume 2015-2020
Table 29 Forecast Sales of Packaged Food by Category: Value 2015-2020
Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 11 Research Sources












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