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Retailing in Turkey

  • January 2016
  • -
  • Euromonitor International
  • -
  • 167 pages

Retailing in Turkey continued to record a good performance in 2015 due to the ongoing company investment in new outlet openings and improvements in service levels. Additionally, value growth in 2015 was stronger than the value CAGR recorded over the review period due to increasing prices, which was the consequence of the deterioration of the macroeconomic situation in the country.

Euromonitor International’s Retailing in Turkey report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Retailing in Turkey
RETAILING IN TURKEY
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Retailing Continued To Demonstrate Good Performance
Increasing Investments on Omni-channel Retailing Positively Affects the Performance of Retailing
Grocery Retailers Remains Dominant, While Non-grocery Retailers Leads Value Growth
Consolidation Benefits Chained Retailers, Although Independent Retailers Remain Dominant
Retailing Is Expected To Register A Strong Performance Over the Forecast Period
Key Trends and Developments
Economic Outlook: Macroeconomic Deterioration Hampers New Outlet Openings While Bolstering Value Growth Rates Across Retailing
New Regulations on Instalments and Customs Tax Increase the Worries of Leading Retailers
Investment in Omni-channel Retailing Benefits Both Store-based Sales and Online Sales
Operating Environment
Informal Retailing
Opening Hours
Summary 1 Standard Opening Hours by Channel Type 2015
Physical Retail Landscape
Cash and Carry
Summary 2 Cash and Carry: Value Sales 2009-2014
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2010-2015
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2010-2015
Table 3 Sales in Store-based Retailing by Channel: Value 2010-2015
Table 4 Store-based Retailing Outlets by Channel: Units 2010-2015
Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2010-2015
Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2010-2015
Table 7 Sales in Non-Store Retailing by Channel: Value 2010-2015
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2010-2015
Table 9 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2010-2015
Table 10 Sales in Non-Grocery Specialists by Channel: Value 2010-2015
Table 11 Non-Grocery Specialists Outlets by Channel: Units 2010-2015
Table 12 Sales in Non-Grocery Specialists by Channel: % Value Growth 2010-2015
Table 13 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2010-2015
Table 14 Retailing GBO Company Shares: % Value 2011-2015
Table 15 Retailing GBN Brand Shares: % Value 2012-2015
Table 16 Store-based Retailing GBO Company Shares: % Value 2011-2015
Table 17 Store-based Retailing GBN Brand Shares: % Value 2012-2015
Table 18 Store-based Retailing LBN Brand Shares: Outlets 2012-2015
Table 19 Non-Store Retailing GBO Company Shares: % Value 2011-2015
Table 20 Non-Store Retailing GBN Brand Shares: % Value 2012-2015
Table 21 Non-Grocery Specialists GBO Company Shares: % Value 2011-2015
Table 22 Non-Grocery Specialists GBN Brand Shares: % Value 2012-2015
Table 23 Non-Grocery Specialists LBN Brand Shares: Outlets 2012-2015
Table 24 Non-Grocery Specialists LBN Brand Shares: Selling Space 2012-2015
Table 25 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 26 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 27 Forecast Sales in Store-based Retailing by Channel: Value 2015-2020
Table 28 Forecast Store-based Retailing Outlets by Channel: Units 2015-2020
Table 29 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
Table 30 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020
Table 31 Forecast Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 32 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
Table 33 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2015-2020
Table 34 Forecast Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 35 Forecast Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 36 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 37 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Definitions
Store-based Retailing
Non-store Retailing
Sources
Summary 3 Research Sources
Bim Birlesik Magazacilik As in Retailing (turkey)
Strategic Direction
Company Background
Digital Strategy
Chart 1 BIM Birlesik Magazacilik AS: Bim, Discounters in Istanbul
Private Label
Summary 4 BIM Birlesik Magazacilik: Private Label Portfolio
Competitive Positioning
Summary 5 BIM Birlesik Magazacilik AS: Competitive Position 2015
Boyner Buyuk Magazacilik As in Retailing (turkey)
Strategic Direction
Company Background
Digital Strategy
Summary 6 Boyner Buyuk Magazacilik AS: Share of Sales Generated by Internet Retailing
Competitive Positioning
Summary 7 Boyner Buyuk Magazacilik AS: Competitive Position 2015
Carrefour SA Carrefour Sabançi Ticaret Merkezi As in Retailing (turkey)
Strategic Direction
Company Background
Digital Strategy
Summary 8 Carrefour SA Carrefour Sabançi Ticaret Merkezi AS: Share of Sales Generated by Internet Retailing
Chart 2 Carrefour SA Carrefour Sabançi Ticaret Merkezi AS: Carrefour Exterior, Hypermarkets in Ankara
Chart 3 Carrefour SA Carrefour Sabançi Ticaret Merkezi AS: Carrefour Interior, Hypermarkets in Ankara
Private Label
Summary 9 Carrefour SA Carrefour Sabançi Ticaret Merkezi AS: Private Label Portfolio
Competitive Positioning
Summary 10 Carrefour SA Carrefour Sabançi Ticaret Merkezi AS: Competitive Position 2015
Strategic Direction
Company Background
Digital Strategy
Summary 11 D-Market Elektronik Hizmetler AS: Share of Sales Generated by Internet Retailing
Competitive Positioning
Summary 12 D-Market Elektronik Hizmetler AS: Competitive Position 2014
Dogus Grubu in Retailing (turkey)
Strategic Direction
Company Background
Digital Strategy
Summary 13 Dogus Grubu: Share of Sales Generated by Internet Retailing
Competitive Positioning
Summary 14 Dogus Grubu: Competitive Position 2015
Koçtas Yapi Marketleri Ticaret As in Retailing (turkey)
Strategic Direction
Company Background
Digital Strategy
Summary 15 Koçtas Yapi Marketleri Tic AS: Share of Sales Generated by Internet Retailing
Chart 4 Koçtas Yapi Marketleri Ticaret AS: KocTAS Exterior, Home Improvement and Gardening Stores in Izmir
Chart 5 Koçtas Yapi Marketleri Ticaret AS: KocTAS Interior, Home Improvement and Gardening Stores in Izmir
Private Label
Summary 16 Koçtas Yapi Marketleri Ticaret AS: Private Label Portfolio
Competitive Positioning
Summary 17 Koçtas Yapi Marketleri Ticaret AS: Competitive Position 2015
Lc Waikiki Magazacilik Hizmetleri Tic As in Retailing (turkey)
Strategic Direction
Company Background
Digital Strategy
Summary 18 LC Waikiki Magazacilik Hizmetleri Tic AS: Share of Sales Generated by Internet Retailing
Chart 6 LC Waikiki Magazacilik Hizmetleri Tic AS: LC Waikiki, Apparel and Footwear Specialist Retailers in Istanbul
Private Label
Competitive Positioning
Summary 19 LC Waikiki Magazacilik Hizmetleri Tic AS: Competitive Position 2015
Teknosa Ic Ve Dis Ticaret As in Retailing (turkey)
Strategic Direction
Company Background
Digital Strategy
Summary 20 Teknosa Ic ve Dis Ticaret AS: Share of Sales Generated by Internet Retailing
Private Label
Summary 21 Teknosa Ic ve Dis Ticaret AS: Private Label Portfolio
Competitive Positioning
Summary 22 Teknosa Ic ve Dis Ticaret AS: Competitive Position 2015
Headlines
Trends
Traditional Vs Modern
Competitive Landscape
Prospects
Channel Formats
Chart 7 Modern Grocery Retailers: Real, Hypermarkets in Ankara
Chart 8 Modern Grocery Retailers: Carrefour Mini, Convenience Stores in Istanbul
Chart 9 Modern Grocery Retailers: Migros, Supermarkets in Istanbul
Chart 10 Traditional Grocery Retailers: Independent Small Grocers in Istanbul
Channel Data
Table 38 Grocery Retailers: Value Sales, Outlets and Selling Space 2010-2015
Table 39 Sales in Grocery Retailers by Channel: Value 2010-2015
Table 40 Grocery Retailers Outlets by Channel: Units 2010-2015
Table 41 Sales in Grocery Retailers by Channel: % Value Growth 2010-2015
Table 42 Grocery Retailers Outlets by Channel: % Unit Growth 2010-2015
Table 43 Grocery Retailers GBO Company Shares: % Value 2011-2015
Table 44 Grocery Retailers GBN Brand Shares: % Value 2012-2015
Table 45 Grocery Retailers LBN Brand Shares: Outlets 2012-2015
Table 46 Grocery Retailers LBN Brand Shares: Selling Space 2012-2015
Table 47 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2015-2020
Table 48 Forecast Sales in Grocery Retailers by Channel: Value 2015-2020
Table 49 Forecast Grocery Retailers Outlets by Channel: Units 2015-2020
Table 50 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2015-2020
Table 51 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Channel Formats
Chart 11 Apparel and Footwear Specialist Retailers: LC Waikiki in Istanbul
Chart 12 Apparel and Footwear Specialist Retailers: Colin's in Istanbul
Chart 13 Apparel and Footwear Specialist Retailers: HandM in Istanbul
Chart 14 Apparel and Footwear Specialist Retailers: Mango in Istanbul
Chart 15 Apparel and Footwear Specialist Retailers: Mavi in Istanbul
Channel Data
Table 52 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2010-2015
Table 53 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2010-2015
Table 54 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2011-2015
Table 55 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2012-2015
Table 56 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2012-2015
Table 57 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2012-2015
Table 58 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2015-2020
Table 59 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Channel Formats
Chart 16 Electronics and Appliance Specialist Retailers: Teknosa in Istanbul
Chart 17 Electronics and Appliance Specialist Retailers: Bimeks in Istanbul
Chart 18 Electronics and Appliance Specialist Retailers: Vestel in Istanbul
Channel Data
Table 60 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2010-2015
Table 61 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2010-2015
Table 63 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2012-2015
Table 64 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2012-2015
Table 65 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2012-2015
Table 66 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2015-2020
Table 67 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Channel Formats
Chart 19 Health and Beauty Specialist Retailers: The Body Shop, Beauty Specialist Retailers in Ankara
Chart 20 Health and Beauty Specialist Retailers: Tekin Acar, Beauty Specialist Retailers in Istanbul
Chart 21 Health and Beauty Specialist Retailers: Watson's Your Personal Store, Beauty Specialist Retailers in Istanbul
Chart 22 Health and Beauty Specialist Retailers: Flormar, Beauty Specialist Retailers in Istanbul
Chart 23 Health and Beauty Specialist Retailers: Gratis, Drugstores/Parapharmacies in Istanbul
Chart 24 Health and Beauty Specialist Retailers: Rossmann, Drugstores/Parapharmacies in Ankara
Chart 25 Health and Beauty Specialist Retailers: Pharmacy, Chemists/Pharmacies in Istanbul
Channel Data
Table 68 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2010-2015
Table 69 Sales in Health and Beauty Specialist Retailers by Channel: Value 2010-2015
Table 70 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2010-2015
Table 71 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2010-2015
Table 72 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2011-2015
Table 73 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2012-2015
Table 74 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2012-2015
Table 75 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2012-2015
Table 76 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2015-2020
Table 77 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020
Table 78 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 79 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Channel Formats
Chart 26 Home and Garden Specialist Retailers: Istikbal, Homewares and Home Furnishing Stores in Istanbul
Chart 27 Home and Garden Specialist Retailers: Kelebek, Homewares and Home Furnishing Stores in Istanbul
Chart 28 Home and Garden Specialist Retailers: Idas, Homewares and Home Furnishing Stores in Istanbul
Channel Data
Table 80 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2010-2015
Table 81 Sales in Home and Garden Specialist Retailers by Channel: Value 2010-2015
Table 82 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2010-2015
Table 83 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2010-2015
Table 84 Home and Garden Specialist Retailers GBO Company Shares: % Value 2011-2015
Table 85 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2012-2015
Table 86 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2012-2015
Table 87 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2012-2015
Table 88 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2015-2020
Table 89 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2015-2020
Table 90 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 91 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2015-2020
Headlines
Trends
Channel Formats
Chart 29 Leisure and Personal Goods Specialist Retailers: Gulaylar, Jewellery and Watch Specialist Retailers in Istanbul
Chart 30 Leisure and Personal Goods Specialist Retailers: DandR, Media Products Stores in Ankara
Chart 31 Leisure and Personal Goods Specialist Retailers: Adore, Traditional Toys and Games Stores in Ankara
Chart 32 Leisure and Personal Goods Specialist Retailers: adidas, Sports Goods Stores in Istanbul
Chart 33 Leisure and Personal Goods Specialist Retailers: Decathlon, Sports Goods Stores in Ankara
Channel Data
Table 92 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space 2010-2015
Table 93 Sales in Leisure and Personal Goods Specialist Retailers by Channel: Value 2010-2015
Table 94 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2010-2015
Table 95 Sales in Leisure and Personal Goods Specialist Retailers by Channel: % Value Growth 2010-2015
Table 96 Leisure and Personal Goods Specialist Retailers GBO Company Shares: % Value 2011-2015
Table 97 Leisure and Personal Goods Specialist Retailers GBN Brand Shares: % Value 2012-2015
Table 98 Leisure and Personal Goods Specialist Retailers LBN Brand Shares: Outlets 2012-2015
Table 99 Leisure and Personal Goods Specialist Retailers LBN Brand Shares: Selling Space 2012-2015
Table 100 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2015-2020
Table 101 Forecast Sales in Leisure and Personal Goods Specialist Retailers by Channel: Value 2015-2020
Table 102 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 103 Forecast Sales in Leisure and Personal Goods Specialist Retailers by Channel: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Channel Formats
Chart 34 Mixed Retailers: Boyner, Department Stores in Istanbul
Chart 35 Mixed Retailers: Çetinkaya, Department Stores in Istanbul
Chart 36 Mixed Retailers: YKM, Department Stores in Istanbul
Chart 37 Mixed Retailers: Harvey Nichols, Department Stores in Istanbul
Chart 38 Mixed Retailers: Vakko, Department Stores in Istanbul
Channel Data
Table 104 Mixed Retailers: Value Sales, Outlets and Selling Space 2010-2015
Table 105 Sales in Mixed Retailers by Channel: Value 2010-2015
Table 106 Mixed Retailers Outlets by Channel: Units 2010-2015
Table 107 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2010-2015
Table 108 Sales in Mixed Retailers by Channel: % Value Growth 2010-2015
Table 109 Mixed Retailers Outlets by Channel: % Unit Growth 2010-2015
Table 110 Mixed Retailers GBO Company Shares: % Value 2011-2015
Table 111 Mixed Retailers GBN Brand Shares: % Value 2012-2015
Table 112 Mixed Retailers LBN Brand Shares: Outlets 2012-2015
Table 113 Mixed Retailers LBN Brand Shares: Selling Space 2012-2015
Table 114 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2015-2020
Table 115 Forecast Sales in Mixed Retailers by Channel: Value 2015-2020
Table 116 Forecast Mixed Retailers Outlets by Channel: Units 2015-2020
Table 117 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 118 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2015-2020
Table 119 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 120 Direct Selling by Category: Value 2010-2015
Table 121 Direct Selling by Category: % Value Growth 2010-2015
Table 122 Direct Selling GBO Company Shares: % Value 2011-2015
Table 123 Direct Selling GBN Brand Shares: % Value 2012-2015
Table 124 Direct Selling Forecasts by Category: Value 2015-2020
Table 125 Direct Selling Forecasts by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 126 Homeshopping by Category: Value 2010-2015
Table 127 Homeshopping by Category: % Value Growth 2010-2015
Table 128 Homeshopping GBO Company Shares: % Value 2011-2015
Table 129 Homeshopping GBN Brand Shares: % Value 2012-2015
Table 130 Homeshopping Forecasts by Category: Value 2015-2020
Table 131 Homeshopping Forecasts by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 132 Internet Retailing by Category: Value 2010-2015
Table 133 Internet Retailing by Category: % Value Growth 2010-2015
Table 134 Internet Retailing GBO Company Shares: % Value 2011-2015
Table 135 Internet Retailing GBN Brand Shares: % Value 2012-2015
Table 136 Internet Retailing Forecasts by Category: Value 2015-2020
Table 137 Internet Retailing Forecasts by Category: % Value Growth 2015-2020
Headlines
Trends
Prospects
Channel Data
Table 138 Vending by Category: Value 2010-2015
Table 139 Vending by Category: % Value Growth 2010-2015
Table 140 Vending Forecasts by Category: Value 2015-2020
Table 141 Vending Forecasts by Category: % Value Growth 2015-2020












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