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Rtds/High-Strength Premixes in Bulgaria

  • June 2016
  • -
  • Euromonitor International
  • -
  • 22 pages

RTDs/high-strength premixes is a category in decline because of weak consumer familiarity with these products and a general lack of promotion. Only wine-based RTDs put in a positive performance in 2015. This can be attributed to these products’ low alcohol content and the fact that in most cases they only contain 35 calories per 150ml.

Euromonitor International’s RTDs/High-Strength Premixes in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: High-Strength Premixes, RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTDs/High-Strength Premixes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Rtds/High-Strength Premixes in Bulgaria
RTDS/HIGH-STRENGTH PREMIXES IN BULGARIA
Euromonitor International
June 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of RTDS/High-strength Premixes by Category: Total Volume 2010-2015
Table 2 Sales of RTDS/High-strength Premixes by Category: Total Value 2010-2015
Table 3 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2010-2015
Table 4 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2010-2015
Table 5 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2010-2015
Table 6 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2010-2015
Table 7 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 8 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2010-2015
Table 9 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015
Table 10 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015
Table 11 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2012-2015
Table 12 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2015-2020
Table 13 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2015-2020
Table 14 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2015-2020
Table 15 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2015-2020
Executive Summary
Alcoholic Drinks Registers Stronger Total Volume Growth Than the Review Period Average
Bulgaria Becomes A Regional Bottling Centre for Leading International Players
Domestic Players Continue To Lead
the Off-trade Continues To Account for the Lion's Share of Sales
A Bright Future Predicted for Alcoholic Drinks in Bulgaria
Key Trends and Developments
Zagorka Retro the Innovation of 2015
Growth of Alcoholic Drinks Suitable for Cocktails
Alcoholic Drinks Retailing Still Skewed Towards Traditional Grocers
Local Producers Lead
Summary 1 Key New Product Developments 2015/2016
Market Background
Legislation
Table 16 Number of On-trade Establishments by Type 2010-2015
Taxation and Duty Levies
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2015
Table 17 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
Table 18 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
Table 19 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 20 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
Table 21 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 22 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
Table 23 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2015
Operating Environment
Duty Free
Cross-border/private Imports
Market Indicators
Table 24 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 25 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 26 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 27 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 28 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 31 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 32 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 33 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 34 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 35 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
Table 36 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 37 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 38 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 39 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Definitions
Published Data Comparisons
Sources
Summary 3 Research Sources












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