Table of Contents
2015 was an excellent year for RTDs/high-strength premixes. First, the category enjoyed more favourable weather than in 2014 – warm temperatures fuelled sales of RTD cocktails, and mainly sangria (wine-based RTDs). Then, the category benefited from the entrance of a major new brand, namely Poliakov Ice by La Martiniquaise, and the impact of a new trend, the fad of the Spritz cocktail – see below.
Euromonitor International’s RTDs/High-Strength Premixes in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: High-Strength Premixes, RTDs.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the RTDs/High-Strength Premixes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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