Table of Contents
Polish consumers showed more interest in spirit-based RTDs in 2015, as these products fit with their growing preference for drinks with a lower alcohol content and attractive flavours. These products mostly appeal to the younger generation, especially women, who do not like white vodka or other spirits. The limited consumer group and strong competition from other categories means that sales of RTDs remain at a relatively low level in volume terms.
Euromonitor International’s RTDs/High-Strength Premixes in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: High-Strength Premixes, RTDs.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the RTDs/High-Strength Premixes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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