Rtds/High-Strength Premixes Market Analysis in the Netherlands

  • July 2014
  • -
  • Euromonitor International
  • -
  • 36 pages

RTDs/high-strength premixes had mixed results in 2011 with high-strength premixes performing better than RTDs. High-strength premixes perform better benefiting from the shift in consumer habits towards drinking at home, with manufacturers aware of the trend investing in promoting formulas that provide variety and are easy to combine to prepare drinks. With poor economic prospects, the Dutch once again shifted their attention towards price, considering rises in on-trade prices and choosing to...

Euromonitor International's RTDs/High-Strength Premixes in Netherlands report offers a comprehensive guide to the size and shape of the industry at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the segments driving growth. It identifies the leading firms, the leading brands and offers strategic analysis of key factors influencing the industry - be they legislative, distribution or pricing issues. Projections to 2016 illustrate how the industry is set to change.

Product coverage: High-Strength Premixes, RTDs.

Data coverage: indsutry size (historic and projections ), market shares, brand shares and distribution channel figures .

Reasons to Buy This Report

* Gain in-depth understanding of the RTDs/High-Strength Premixes industry ;

* Identify areas of growth and understand key dynamics ;

* Get a full overview of the competitive landscape, the industry ’s major players and leading brands;

* Anticipate market change with 5 year forecasts .

Table Of Contents

RTDS/HIGH-STRENGTH PREMIXES IN THE NETHERLANDS

April 2012


LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 1 Sales of RTDS/High-strength Premixes by Segment : Total Volume from 2006 to 2011
Data table 2 Sales of RTDS/High-strength Premixes by Segment : Total Value from 2006 to 2011
Data table 3 Sales of RTDS/High-strength Premixes by Segment : % Total Volume Growth from 2006 to 2011
Data table 4 Sales of RTDS/High-strength Premixes by Segment : % Total Value Growth from 2006 to 2011
Data table 5 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume from 2006 to 2011
Data table 6 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value from 2006 to 2011
Data table 7 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth from 2006 to 2011
Data table 8 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth from 2006 to 2011
Data table 9 Market Shares of RTDS/High-strength Premixes by Global Brand Owner from 2007 to 2011
Data table 10 Market Shares of RTDS/High-strength Premixes by National Brand Owner from 2007 to 2011
Data table 11 Brand Shares of RTDS/High-strength Premixes from 2008 to 2011
Data table 12 Projection Sales of RTDS/High-strength Premixes by Segment : Total Volume from 2011 to 2016
Data table 13 Projection Sales of RTDS/High-strength Premixes by Segment : Total Value from 2011 to 2016
Data table 14 Projection Sales of RTDS/High-strength Premixes by Segment : % Total Volume Growth from 2011 to 2016
Data table 15 Projection Sales of RTDS/High-strength Premixes by Segment : % Total Value Growth from 2011 to 2016
Hooghoudt Distillery BV in Alcoholic Drinks (netherlands)
Strategic Direction
Key Facts
Summary 1 Hooghoudt Distillery BV: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Summary Hooghoudt Distillery BV: Competitive Position 2011
Wenneker Distillery BV in Alcoholic Drinks (netherlands)
Strategic Direction
Key Facts
Summary 3 Wenneker Distillery BV: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Summary Wenneker Distillery BV: Competitive Position 2011
Executive Summary
Continuing Decline in Beer and Spirits
Dutch Consumers Shift Towards Products With A Healthier Image
Grocery Retailers Place Pressure on Price in Order To Capture Demand
Manufacturers Resort To Promoting Alternatives To Capture New Demand
Health Trend To Further Shape Alcoholic Drinks in the Netherlands
Key Trends and Developments
Lower Consumer Confidence in 2011
Rising Demand for Healthier Drinks Impact on Sales for Lower Abv Formulas
Government Set To Continue Regulation To Curb Consumption
Key New Product Launches
Summary 5 Key New Product Developments from 2010 to 2011
Specialist Retailers
Summary 6 Leading Specialist Retailers 2011
Market Merger and Acquisition Activity
Summary 7 Speculated Merger and Acquisition Activity from 2011 to 2012
Market Background
Legislation
Taxation and Duty Levies
Data table 16 Taxation and Duty Levies on Alcoholic Drinks 2011
Data table 17 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Category 2011
Data table 18 Selling Margin of a Typical Beer Brand 2011 - Heineken
Data table 19 Selling Margin of a Typical Wine Brand 2011 - Montero
Data table 20 Selling Margin of a Typical Spirits Brand 2011 - Johnnie Walker Red Label
Operating Environment
Contraband/parallel Trade
Market Indicators
Data table 21 Retail Consumer Expenditure on Alcoholic Drinks from 2006 to 2011
Market Data
Data table 22 Sales of Alcoholic Drinks by Segment : Total Volume from 2006 to 2011
Data table 23 Sales of Alcoholic Drinks by Segment : Total Value from 2006 to 2011
Data table 24 Sales of Alcoholic Drinks by Segment : % Total Volume Growth from 2006 to 2011
Data table 25 Sales of Alcoholic Drinks by Segment : % Total Value Growth from 2006 to 2011
Data table 26 Sales of Alcoholic Drinks by Segment by On-trade vs Off-trade Split: Volume 2011
Data table 27 Sales of Alcoholic Drinks by Segment by On-trade vs Off-trade Split: Value 2011
Data table 28 Sales of Alcoholic Drinks by Segment by On-trade vs Off-trade Split: % Volume 2011
Data table 29 Sales of Alcoholic Drinks by Segment by On-trade vs Off-trade Split: % Value 2011
Data table 30 Market Shares of Alcoholic Drinks by Global Brand Owner from 2007 to 2011
Data table 31 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis from 2006 to 2011
Data table 32 Off-trade Sales of Alcoholic Drinks by Segment and Distribution Format: % Volume Analysis 2011
Data table 33 Projection Sales of Alcoholic Drinks by Segment : Total Volume from 2011 to 2016
Data table 34 Projection Sales of Alcoholic Drinks by Segment : Total Value from 2011 to 2016
Data table 35 Projection Sales of Alcoholic Drinks by Segment : % Total Volume Growth from 2011 to 2016
Data table 36 Projection Sales of Alcoholic Drinks by Segment : % Total Value Growth from 2011 to 2016
Definitions
Published Data Comparisons
Summary 8 Research Sources












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