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Rtds/High-Strength Premixes in the Netherlands

  • June 2015
  • -
  • Euromonitor International
  • -
  • 34 pages

RTDs/high-strength premixes continued to decline by 2% in volume in 2014. The decrease is mainly due to a shift of consumers to other drinks. Although consumers are increasingly interested in cocktails, they are unable to find the premium aspect of a cocktail in RTDs/high-strength premixes. Also, consumers are becoming more aware of image, and the image of RTDs/high-strength premixes is not fancy enough for cocktail drinkers. Consumers want to be able to personalise the products they drink and...

Euromonitor International’s RTDs/High-Strength Premixes in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: High-Strength Premixes, RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTDs/High-Strength Premixes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Rtds/High-Strength Premixes in the Netherlands
RTDS/HIGH-STRENGTH PREMIXES IN THE NETHERLANDS
Euromonitor International
June 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of RTDS/High-strength Premixes by Category: Total Volume 2009-2014
Table 2 Sales of RTDS/High-strength Premixes by Category: Total Value 2009-2014
Table 3 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2009-2014
Table 4 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2009-2014
Table 5 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2009-2014
Table 6 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2009-2014
Table 7 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 8 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2009-2014
Table 9 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2010-2014
Table 10 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2010-2014
Table 11 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2011-2014
Table 12 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2014-2019
Table 13 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2014-2019
Table 14 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2014-2019
Table 15 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2014-2019
Hooghoudt Distillery BV in Alcoholic Drinks (netherlands)
Strategic Direction
Key Facts
Summary 1 Hooghoudt Distillery BV: Key Facts
Summary 2 Hooghoudt Distillery BV: Operational Indicators
Competitive Positioning
Summary 3 Hooghoudt Distillery BV: Competitive Position 2014
Siebrand Groep BV in Alcoholic Drinks (netherlands)
Strategic Direction
Key Facts
Summary 4 Siebrand Groep BV: Key Facts
Summary 5 Siebrand Groep BV: Operational Indicators
Competitive Positioning
Summary 6 Siebrand Groep BV: Competitive Position 2014
Executive Summary
Further Decline in Volume Sales of Alcoholic Drinks in 2014
Flavoured Products Are A Continuing Trend in Alcoholic Drinks
Heineken Remains the Clear Leader Despite Declining Volume Sales
Internet Retailing Is Fastest Growing Distribution Channel
Forecast Sales Set To Outperform Review Period
Key Trends and Developments
Taxes and Legislation Are Threatening Volume Sales in the Netherlands
Hybrid Consumer Boosts Super Premium Sales Within Alcoholic Drinks
Radler Booming As Consumers Opt for Lighter Alternatives
Flavoured Alcoholic Drinks Have Great Potential for the Future
Summary 7 Key New Product Developments 2014
Market Background
Legislation
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-trade Establishments
Table 16 Number of On-trade Establishments by Type 2009-2014
Taxation and Duty Levies
Table 17 Taxation and Duty Levies on Alcoholic Drinks 2014
Table 18 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2014
Table 19 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2014
Table 20 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2014
Table 21 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2014
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 22 Retail Consumer Expenditure on Alcoholic Drinks 2009-2014
Market Data
Table 23 Sales of Alcoholic Drinks by Category: Total Volume 2009-2014
Table 24 Sales of Alcoholic Drinks by Category: Total Value 2009-2014
Table 25 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2009-2014
Table 26 Sales of Alcoholic Drinks by Category: % Total Value Growth 2009-2014
Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2014
Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2014
Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2014
Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2014
Table 31 GBO Company Shares of Alcoholic Drinks: % Total Volume 2010-2014
Table 32 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2009-2014
Table 33 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2014
Table 34 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 36 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Definitions
Published Data Comparisons
Sources
Summary 8 Research Sources












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