In line with growing sophistication and diversification of spirits consumption, spirits sales are becoming increasingly heterogeneous. A considerable group of Polish consumers still strongly follows the westernisation trend. These consumers are strongly aspirational and typically enjoy demonstrating their status. The combination of these factors results in the growing popularity of brown spirits. For example, whiskies and cognac strongly benefit from this trend. The predominant vodka category...

Euromonitor International's Spirits in Poland report offers a comprehensive guide to the size and shape of the industry at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the segments driving growth. It identifies the leading firms, the leading brands and offers strategic analysis of key factors influencing the industry - be they legislative, distribution or pricing issues. Projections to 2016 illustrate how the industry is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: indsutry size (historic and projections ), market shares, brand shares and distribution channel figures .

Reasons to Buy This Report

* Gain in-depth understanding of the Spirits industry ;

* Identify areas of growth and understand key dynamics ;

* Get a full overview of the competitive landscape, the industry ’s major players and leading brands;

* Anticipate market change with 5 year forecasts .

Table Of Contents

SPIRITS IN POLAND

March 2012


LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin and Other Blended Scotch Whisky Price Band Methodology
Category Data
Data table 1 Sales of Spirits by Segment : Total Volume from 2006 to 2011
Data table 2 Sales of Spirits by Segment : Total Value from 2006 to 2011
Data table 3 Sales of Spirits by Segment : % Total Volume Growth from 2006 to 2011
Data table 4 Sales of Spirits by Segment : % Total Value Growth from 2006 to 2011
Data table 5 Sales of Spirits by On-trade vs Off-trade Split: Volume from 2006 to 2011
Data table 6 Sales of Spirits by On-trade vs Off-trade Split: Value from 2006 to 2011
Data table 7 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth from 2006 to 2011
Data table 8 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth from 2006 to 2011
Data table 9 Sales of Gin by Price Platform from 2006 to 2011
Data table 10 Sales of Other Blended Scotch Whisky by Price Platform from 2006 to 2011
Data table 11 Sales of Vodka by Price Platform from 2006 to 2011
Data table 12 Sales of Flavoured vs Non-flavoured Vodka from 2006 to 2011
Data table 13 Spirits Production, Imports and Exports: Total Volume from 2005 to 2010
Data table 14 Spirits Imports by Country of Origin: Total Volume from 2005 to 2010
Data table 15 Spirits Imports by Country of Origin: Total Value from 2005 to 2010
Data table 16 Spirits Exports by Country of Destination: Total Volume from 2005 to 2010
Data table 17 Spirits Exports by Country of Destination: Total Value from 2005 to 2010
Data table 18 Brandy and Cognac Production, Imports and Exports: Total Volume from 2005 to 2010
Data table 19 Gin Production, Imports and Exports: Total Volume from 2005 to 2010
Data table 20 Rum Production, Imports and Exports: Total Volume from 2005 to 2010
Data table 21 Tequila Production, Imports and Exports: Total Volume from 2005 to 2010
Data table 22 Vodka Production, Imports and Exports: Total Volume from 2005 to 2010
Data table 23 Whiskies Production, Imports and Exports: Total Volume from 2005 to 2010
Data table 24 Market Shares of Spirits by National Brand Owner from 2007 to 2011
Data table 25 Market Shares of Spirits by Global Brand Owner from 2007 to 2011
Data table 26 Brand Shares of Spirits from 2008 to 2011
Data table 27 Projection Sales of Spirits by Segment : Total Volume from 2011 to 2016
Data table 28 Projection Sales of Spirits by Segment : Total Value from 2011 to 2016
Data table 29 Projection Sales of Spirits by Segment : % Total Volume Growth from 2011 to 2016
Data table 30 Projection Sales of Spirits by Segment : % Total Value Growth from 2011 to 2016
Central European Distribution Corp (cedc) in Alcoholic Drinks (poland)
Strategic Direction
Key Facts
Summary 1 Central European Distribution Corp (CEDC): Key Facts
Summary 2 Central European Distribution Corp (CEDC): Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Central European Distribution Corp (CEDC): Competitive Position 2011
Slaska Wytwórnia Wódek Gatunkowych Polmos SA in Alcoholic Drinks (poland)
Strategic Direction
Key Facts
Summary 4 Slaska Wytwórnia Wódek Gatunkowych POLMOS SA: Key Facts
Summary 5 Slaska Wytwórnia Wódek Gatunkowych POLMOS SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Slaska Wytwórnia Wódek Gatunkowych POLMOS SA: Competitive Position 2011
Sobieski Sp Zoo in Alcoholic Drinks (poland)
Strategic Direction
Key Facts
Summary 7 Sobieski Sp zoo: Key Facts
Summary 8 Sobieski Sp zoo: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Sobieski Sp zoo: Competitive Position 2011
Stock Polska in Alcoholic Drinks (poland)
Strategic Direction
Key Facts
Summary 10 Stock Polska: Key Facts
Summary 11 Stock Polska: Operational Indicators
Company Background
Production
Summary 12 Stock Polska: Production Statistics 2011
Competitive Positioning
Summary 13 Stock Polska: Competitive Position 2011
Executive Summary
the Industry Slows Down
Polarisation in Action
Cedc Experiences Tough Times
Discounters Are on An Upward Trajectory
by 2016, Sales Will Witness Modest Growth
Key Trends and Developments
Expansion of Discounters Increasingly Reshaping Alcoholic Drinks Industry
Alcoholic Drinks Players Are Increasingly Exposed To Channels of Contagion
Competition Between Domestic Firms and Multinationals Is Becoming Increasingly Fierce
Key New Product Launches
Summary 14 Key New Product Developments from 2010 to 2011
Specialist Retailers
Summary 15 Leading Specialist Retailers 2011
Market Merger and Acquisition Activity
Summary 16 Merger and Acquisition Activity from 2010 to 2011
Summary 17 Speculated Merger and Acquisition Activity from 2011 to 2012
Market Background
Legislation
Data table 31 Number of On-Trade Establishments by Type from 2005 to 2010
Taxation and Duty Levies
Data table 32 Taxation and Duty Levies on Alcoholic Drinks 2011
Data table 33 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2011
Data table 34 Selling Margin of a Typical Beer Brand 2011 (Tyskie Gronie)
Data table 35 Selling Margin of a Typical Wine Brand 2011 (Cambras)
Data table 36 Selling Margin of a Typical Spirits Brand 2011 (Beefeater)
Operating Environment
Market Indicators
Data table 37 Retail Consumer Expenditure on Alcoholic Drinks from 2006 to 2011
Market Data
Data table 38 Sales of Alcoholic Drinks by Segment : Total Volume from 2006 to 2011
Data table 39 Sales of Alcoholic Drinks by Segment : Total Value from 2006 to 2011
Data table 40 Sales of Alcoholic Drinks by Segment : % Total Volume Growth from 2006 to 2011
Data table 41 Sales of Alcoholic Drinks by Segment : % Total Value Growth from 2006 to 2011
Data table 42 Sales of Alcoholic Drinks by Segment by On-trade vs Off-trade Split: Volume 2011
Data table 43 Sales of Alcoholic Drinks by Segment by On-trade vs Off-trade Split: Value 2011
Data table 44 Sales of Alcoholic Drinks by Segment by On-trade vs Off-trade Split: % Volume 2011
Data table 45 Sales of Alcoholic Drinks by Segment by On-trade vs Off-trade Split: % Value 2011
Data table 46 Market Shares of Alcoholic Drinks by Global Brand Owner from 2007 to 2011
Data table 47 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis from 2006 to 2011
Data table 48 Off-trade Sales of Alcoholic Drinks by Segment and Distribution Format: % Volume Analysis 2011
Data table 49 Projection Sales of Alcoholic Drinks by Segment : Total Volume from 2011 to 2016
Data table 50 Projection Sales of Alcoholic Drinks by Segment : Total Value from 2011 to 2016
Data table 51 Projection Sales of Alcoholic Drinks by Segment : % Total Volume Growth from 2011 to 2016
Data table 52 Projection Sales of Alcoholic Drinks by Segment : % Total Value Growth from 2011 to 2016
Definitions
Published Data Comparisons
Sources
Summary 18 Research Sources












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