Spirits Market Analysis in Poland, Euromonitor International

$ 898 - March 2012 - by Euromonitor International

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In line with growing sophistication and diversification of spirits consumption, spirits sales are becoming increasingly heterogeneous. A considerable group of Polish consumers still strongly follows the westernisation trend. These consumers are strongly aspirational and typically enjoy demonstrating their status. The combination of these factors results in the growing popularity of brown spirits. For example, whiskies and cognac strongly benefit from this trend. The predominant vodka category...

Euromonitor International's Spirits in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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