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Spreads in Romania

  • October 2015
  • -
  • Euromonitor International
  • -
  • 34 pages

The performance of spreads in 2015 was the result of the return of consumers of all ages to a traditional pleasure that can be considered a cultural heritage in terms of local consumption trends. As a consequence, spreads was also very popular in foodservice, with jam as an ingredient in local desserts, cakes and pastries, as well as on breakfast menus. The low purchasing power which continued to affect the pockets of the majority of Romanians encouraged a return to basic jam as a dessert or...

Euromonitor International’s Spreads in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads, Yeast-based Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Spreads market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Spreads in Romania
SPREADS IN ROMANIA
Euromonitor International
October 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Spreads by Category: Volume 2010-2015
Table 2 Sales of Spreads by Category: Value 2010-2015
Table 3 Sales of Spreads by Category: % Volume Growth 2010-2015
Table 4 Sales of Spreads by Category: % Value Growth 2010-2015
Table 5 Sales of Jams and Preserves by Leading Flavours: Rankings 2010-2015
Table 6 NBO Company Shares of Spreads: % Value 2011-2015
Table 7 LBN Brand Shares of Spreads: % Value 2012-2015
Table 8 Distribution of Spreads by Format: % Value 2010-2015
Table 9 Forecast Sales of Spreads by Category: Volume 2015-2020
Table 10 Forecast Sales of Spreads by Category: Value 2015-2020
Table 11 Forecast Sales of Spreads by Category: % Volume Growth 2015-2020
Table 12 Forecast Sales of Spreads by Category: % Value Growth 2015-2020
Mega Image SRL in Packaged Food (romania)
Strategic Direction
Key Facts
Summary 1 Mega Image SRL: Key Facts
Summary 2 Mega Image SRL: Operational Indicators
Internet Strategy
Private Label
Summary 3 Mega Image SRL: Private Label Portfolio
Competitive Positioning
Summary 4 Mega Image SRL: Competitive Position 2014
Executive Summary
Sales of Packaged Food Record Growth in 2015
Reduction of Vat Stimulates Consumption
Artisanal Accounts for the Biggest Sales in 2015
Modern Grocery Retailers Control Sales
Forecast Performance Remains Impacted by Low Purchasing Power
Key Trends and Developments
the Fiscal Relaxation in 2015 Positively Affects Sales of Packaged Food
Low Available Incomes Affect Sales
Contribution of the Rural Area To Sales of Packaged Food Retains Potential
Expansion of Modern Retailers Supports Sales of Packaged Food
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Market Data
Table 17 Sales of Packaged Food by Category: Volume 2010-2015
Table 18 Sales of Packaged Food by Category: Value 2010-2015
Table 19 Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 20 Sales of Packaged Food by Category: % Value Growth 2010-2015
Table 21 GBO Company Shares of Packaged Food: % Value 2011-2015
Table 22 NBO Company Shares of Packaged Food: % Value 2011-2015
Table 23 LBN Brand Shares of Packaged Food: % Value 2012-2015
Table 24 Penetration of Private Label by Category: % Value 2010-2015
Table 25 Distribution of Packaged Food by Format: % Value 2010-2015
Table 26 Distribution of Packaged Food by Format and Category: % Value 2015
Table 27 Forecast Sales of Packaged Food by Category: Volume 2015-2020
Table 28 Forecast Sales of Packaged Food by Category: Value 2015-2020
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 5 Research Sources












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