TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Soup 2
Summary category level - Canned soup 3
Summary category level - Chilled Soup 4
Summary category level - Dried soup 5
Summary category level - Frozen soup 6
Summary category level - UHT soup 7
Chapter 2 INTRODUCTION 8
What is this report about? 8
How to use this report 8
Market Definition 9
Chapter 3 MARKET OVERVIEW 24
Value Analysis, 2002–2007 24
Value Analysis, 2007–2012 25
Value Analysis, US$ 2002–2007 27
Value Analysis, US$ 2007–2012 28
Volume Analysis, 2002–2007 30
Volume Analysis, 2007–2012 31
Company and Brand Share Analysis 34
Distribution Analysis 37
Expenditure & consumption per capita 39
Chapter 4 LEADING COMPANY PROFILES 43
Unilever 43
Chapter 5 CATEGORY ANALYSIS - CANNED SOUP 45
Value Analysis, 2002–2007 45
Value Analysis, 2007–2012 46
Value Analysis, US$ 2002–2007 48
Value Analysis, US$ 2007–2012 48
Volume Analysis, 2002–2007 49
Volume Analysis, 2007–2012 50
Company and Brand Share Analysis 52
Distribution Analysis 55
Expenditure & consumption per capita 57
Chapter 6 CATEGORY ANALYSIS - CHILLED SOUP 60
Value Analysis, 2002–2007 60
Value Analysis, 2007–2012 61
Value Analysis, US$ 2002–2007 63
Value Analysis, US$ 2007–2012 63
Volume Analysis, 2002–2007 64
Volume Analysis, 2007–2012 65
Company and Brand Share Analysis 67
Distribution Analysis 69
Expenditure & consumption per capita 71
Chapter 7 CATEGORY ANALYSIS - DRIED SOUP 74
Value Analysis, 2002–2007 74
Value Analysis, 2007–2012 75
Value Analysis, US$ 2002–2007 77
Value Analysis, US$ 2007–2012 77
Volume Analysis, 2002–2007 78
Volume Analysis, 2007–2012 79
Company and Brand Share Analysis 81
Distribution Analysis 83
Expenditure & consumption per capita 85
Chapter 8 CATEGORY ANALYSIS - FROZEN SOUP 88
Value Analysis, 2002–2007 88
Value Analysis, 2007–2012 89
Value Analysis, US$ 2002–2007 91
Value Analysis, US$ 2007–2012 91
Volume Analysis, 2002–2007 92
Volume Analysis, 2007–2012 93
Company and Brand Share Analysis 95
Distribution Analysis 98
Expenditure & consumption per capita 100
Chapter 9 CATEGORY ANALYSIS - UHT SOUP 103
Value Analysis, 2002–2007 103
Value Analysis, 2007–2012 104
Value Analysis, US$ 2002–2007 106
Value Analysis, US$ 2007–2012 106
Volume Analysis, 2002–2007 107
Volume Analysis, 2007–2012 108
Company and Brand Share Analysis 110
Distribution Analysis 112
Expenditure & consumption per capita 114
Chapter 10 COUNTRY COMPARISON 117
Value 117
Volume 122
Market Share 127
Chapter 11 NEW PRODUCT DEVELOPMENT 128
Product launches over time 128
Recent product launches 131
Chapter 12 ITALY SOCIOECONOMIC PROFILE 132
Country Overview 132
Key Facts 133
Political Overview 134
Italy Economic Overview 135
Chapter 13 ITALY MACROECONOMIC PROFILE 136
Macroeconomic Indicators 136
Chapter 14 RESEARCH METHODOLOGY 141
Methodology overview 141
Secondary research 142
Market modeling 143
Primary research 144
Data finalization 145
Ongoing research 145
Chapter 15 APPENDIX 146
Future readings 146
How to contact experts in your industry 146
Disclaimer 146
LIST OF FIGURES
Figure 1: Italy soup value and value forecast, 2002-2012 (€ m, nominal prices) 26
Figure 2: Italy soup category growth comparison, by value, 2002-2012 29
Figure 3: Italy soup volume and volume forecast, 2002-2012 (Kg m) 32
Figure 4: Italy soup category growth comparison, by volume, 2002-2012 33
Figure 5: Italy soup company share, by value, 2006-2007 (%) 35
Figure 6: Italy soup distribution channels, by value, 2006-2007 (%) 38
Figure 7: Italy canned soup value and value forecast, 2002-2012 (€ m, nominal prices) 47
Figure 8: Italy canned soup volume and volume forecast, 2002-2012 (Kg m) 51
Figure 9: Italy canned soup company share, by value, 2006-2007 (%) 53
Figure 10: Italy canned soup distribution channels, by value, 2006-2007 (%) 56
Figure 11: Italy chilled soup value and value forecast, 2002-2012 (€ m, nominal prices) 62
Figure 12: Italy chilled soup volume and volume forecast, 2002-2012 (Kg m) 66
Figure 13: Italy chilled soup distribution channels, by value, 2006-2007 (%) 70
Figure 14: Italy dried soup value and value forecast, 2002-2012 (€ m, nominal prices) 76
Figure 15: Italy dried soup volume and volume forecast, 2002-2012 (Kg m) 80
Figure 16: Italy dried soup distribution channels, by value, 2006-2007 (%) 84
Figure 17: Italy frozen soup value and value forecast, 2002-2012 (€ m, nominal prices) 90
Figure 18: Italy frozen soup volume and volume forecast, 2002-2012 (Kg m) 94
Figure 19: Italy frozen soup company share, by value, 2006-2007 (%) 96
Figure 20: Italy frozen soup distribution channels, by value, 2006-2007 (%) 99
Figure 21: Italy UHT soup value and value forecast, 2002-2012 (€ m, nominal prices) 105
Figure 22: Italy UHT soup volume and volume forecast, 2002-2012 (Kg m) 109
Figure 23: Italy UHT soup distribution channels, by value, 2006-2007 (%) 113
Figure 24: Global soup market split (value terms, 2007) – Top 5 countries 118
Figure 25: Global soup market value, 2002–2007 (Top 5 countries) 121
Figure 26: Global soup market split (volume terms, 2007) – Top 5 countries 123
Figure 27: Global soup market volume, 2002–2007 (Top 5 countries) 126
Figure 28: Map of Italy 133
Figure 29: Annual data review process 142
LIST OF TABLES
Table 1: Soup category definitions 10
Table 2: Soup distribution channels 11
Table 3: Italy soup value, 2002–2007 (€ m, nominal prices) 24
Table 4: Italy soup value forecast, 2007–2012 (€ m, nominal prices) 25
Table 5: Italy soup value, 2002–2007 (US$ m nominal prices) 27
Table 6: Italy soup value forecast, 2007–2012 (US$ m nominal prices) 28
Table 7: Italy soup volume, 2002–2007 (Kg m) 30
Table 8: Italy soup volume forecast, 2007–2012 (Kg m) 31
Table 9: Italy soup brand share, by value, 2006-2007 (%) 34
Table 10: Italy soup value, by brand 2006-2007 (€ m nominal prices) 34
Table 11: Italy soup company share by value, 2006-2007 (%) 36
Table 12: Italy soup value, by company, 2006-2007 (€ m nominal prices) 36
Table 13: Italy soup distribution channels, by value, 2006-2007 (%) 37
Table 14: Italy soup value, by distribution channel, 2006-2007 (€ m nominal prices) 37
Table 15: Italy soup expenditure per capita, 2002–2007 (€, nominal prices) 39
Table 16: Italy soup forecast expenditure per capita, 2007–2012 (€, nominal prices) 40
Table 17: Italy soup expenditure per capita, 2002–2007 (US$ nominal prices) 40
Table 18: Italy soup forecast expenditure per capita, 2007–2012 (US$ nominal prices) 41
Table 19: Italy soup consumption per capita, 2002–2007 (Kg) 41
Table 20: Italy soup forecast consumption per capita, 2007–2012 (Kg) 42
Table 21: Unilever Key Facts 43
Table 22: Italy canned soup value, 2002–2007 (€ m, nominal prices) 45
Table 23: Italy canned soup value forecast, 2007–2012 (€ m, nominal prices) 46
Table 24: Italy canned soup value, 2002–2007 (US$ m nominal prices) 48
Table 25: Italy canned soup value forecast, 2007–2012 (US$ m nominal prices) 48
Table 26: Italy canned soup volume, 2002–2007 (Kg m) 49
Table 27: Italy canned soup volume forecast, 2007–2012 (Kg m) 50
Table 28: Italy canned soup brand share, by value, 2006-2007 (%) 52
Table 29: Italy canned soup value, by brand 2006-2007 (€ m nominal prices) 52
Table 30: Italy canned soup company share by value, 2006-2007 (%) 54
Table 31: Italy canned soup value, by company, 2006-2007 (€ m nominal prices) 54
Table 32: Italy canned soup distribution channels, by value, 2006-2007 (%) 55
Table 33: Italy canned soup value, by distribution channel, 2006-2007 (€ m nominal prices) 55
Table 34: Italy canned soup expenditure per capita, 2002–2007 (€, nominal prices) 57
Table 35: Italy canned soup forecast expenditure per capita, 2007–2012 (€, nominal prices) 57
Table 36: Italy canned soup expenditure per capita, 2002–2007 (US$ nominal prices) 58
Table 37: Italy canned soup forecast expenditure per capita, 2007–2012 (US$ nominal prices) 58
Table 38: Italy canned soup consumption per capita, 2002–2007 (Kg) 59
Table 39: Italy canned soup forecast consumption per capita, 2007–2012 (Kg) 59
Table 40: Italy chilled soup value, 2002–2007 (€ m, nominal prices) 60
Table 41: Italy chilled soup value forecast, 2007–2012 (€ m, nominal prices) 61
Table 42: Italy chilled soup value, 2002–2007 (US$ m nominal prices) 63
Table 43: Italy chilled soup value forecast, 2007–2012 (US$ m nominal prices) 63
Table 44: Italy chilled soup volume, 2002–2007 (Kg m) 64
Table 45: Italy chilled soup volume forecast, 2007–2012 (Kg m) 65
Table 46: Italy chilled soup brand share, by value, 2006-2007 (%) 67
Table 47: Italy chilled soup value, by brand 2006-2007 (€ m nominal prices) 67
Table 48: Italy chilled soup company share by value, 2006-2007 (%) 68
Table 49: Italy chilled soup value, by company, 2006-2007 (€ m nominal prices) 68
Table 50: Italy chilled soup distribution channels, by value, 2006-2007 (%) 69
Table 51: Italy chilled soup value, by distribution channel, 2006-2007 (€ m nominal prices) 69
Table 52: Italy chilled soup expenditure per capita, 2002–2007 (€, nominal prices) 71
Table 53: Italy chilled soup forecast expenditure per capita, 2007–2012 (€, nominal prices) 71
Table 54: Italy chilled soup expenditure per capita, 2002–2007 (US$ nominal prices) 72
Table 55: Italy chilled soup forecast expenditure per capita, 2007–2012 (US$ nominal prices) 72
Table 56: Italy chilled soup consumption per capita, 2002–2007 (Kg) 73
Table 57: Italy chilled soup forecast consumption per capita, 2007–2012 (Kg) 73
Table 58: Italy dried soup value, 2002–2007 (€ m, nominal prices) 74
Table 59: Italy dried soup value forecast, 2007–2012 (€ m, nominal prices) 75
Table 60: Italy dried soup value, 2002–2007 (US$ m nominal prices) 77
Table 61: Italy dried soup value forecast, 2007–2012 (US$ m nominal prices) 77
Table 62: Italy dried soup volume, 2002–2007 (Kg m) 78
Table 63: Italy dried soup volume forecast, 2007–2012 (Kg m) 79
Table 64: Italy dried soup brand share, by value, 2006-2007 (%) 81
Table 65: Italy dried soup value, by brand 2006-2007 (€ m nominal prices) 81
Table 66: Italy dried soup company share by value, 2006-2007 (%) 82
Table 67: Italy dried soup value, by company, 2006-2007 (€ m nominal prices) 82
Table 68: Italy dried soup distribution channels, by value, 2006-2007 (%) 83
Table 69: Italy dried soup value, by distribution channel, 2006-2007 (€ m nominal prices) 83
Table 70: Italy dried soup expenditure per capita, 2002–2007 (€, nominal prices) 85
Table 71: Italy dried soup forecast expenditure per capita, 2007–2012 (€, nominal prices) 85
Table 72: Italy dried soup expenditure per capita, 2002–2007 (US$ nominal prices) 86
Table 73: Italy dried soup forecast expenditure per capita, 2007–2012 (US$ nominal prices) 86
Table 74: Italy dried soup consumption per capita, 2002–2007 (Kg) 87
Table 75: Italy dried soup forecast consumption per capita, 2007–2012 (Kg) 87
Table 76: Italy frozen soup value, 2002–2007 (€ m, nominal prices) 88
Table 77: Italy frozen soup value forecast, 2007–2012 (€ m, nominal prices) 89
Table 78: Italy frozen soup value, 2002–2007 (US$ m nominal prices) 91
Table 79: Italy frozen soup value forecast, 2007–2012 (US$ m nominal prices) 91
Table 80: Italy frozen soup volume, 2002–2007 (Kg m) 92
Table 81: Italy frozen soup volume forecast, 2007–2012 (Kg m) 93
Table 82: Italy frozen soup brand share, by value, 2006-2007 (%) 95
Table 83: Italy frozen soup value, by brand 2006-2007 (€ m nominal prices) 95
Table 84: Italy frozen soup company share by value, 2006-2007 (%) 97
Table 85: Italy frozen soup value, by company, 2006-2007 (€ m nominal prices) 97
Table 86: Italy frozen soup distribution channels, by value, 2006-2007 (%) 98
Table 87: Italy frozen soup value, by distribution channel, 2006-2007 (€ m nominal prices) 98
Table 88: Italy frozen soup expenditure per capita, 2002–2007 (€, nominal prices) 100
Table 89: Italy frozen soup forecast expenditure per capita, 2007–2012 (€, nominal prices) 100
Table 90: Italy frozen soup expenditure per capita, 2002–2007 (US$ nominal prices) 101
Table 91: Italy frozen soup forecast expenditure per capita, 2007–2012 (US$ nominal prices) 101
Table 92: Italy frozen soup consumption per capita, 2002–2007 (Kg) 102
Table 93: Italy frozen soup forecast consumption per capita, 2007–2012 (Kg) 102
Table 94: Italy UHT soup value, 2002–2007 (€ m, nominal prices) 103
Table 95: Italy UHT soup value forecast, 2007–2012 (€ m, nominal prices) 104
Table 96: Italy UHT soup value, 2002–2007 (US$ m nominal prices) 106
Table 97: Italy UHT soup value forecast, 2007–2012 (US$ m nominal prices) 106
Table 98: Italy UHT soup volume, 2002–2007 (Kg m) 107
Table 99: Italy UHT soup volume forecast, 2007–2012 (Kg m) 108
Table 100: Italy UHT soup brand share, by value, 2006-2007 (%) 110
Table 101: Italy UHT soup value, by brand 2006-2007 (€ m nominal prices) 110
Table 102: Italy UHT soup company share by value, 2006-2007 (%) 111
Table 103: Italy UHT soup value, by company, 2006-2007 (€ m nominal prices) 111
Table 104: Italy UHT soup distribution channels, by value, 2006-2007 (%) 112
Table 105: Italy UHT soup value, by distribution channel, 2006-2007 (€ m nominal prices) 112
Table 106: Italy UHT soup expenditure per capita, 2002–2007 (€, nominal prices) 114
Table 107: Italy UHT soup forecast expenditure per capita, 2007–2012 (€, nominal prices) 114
Table 108: Italy UHT soup expenditure per capita, 2002–2007 (US$ nominal prices) 115
Table 109: Italy UHT soup forecast expenditure per capita, 2007–2012 (US$ nominal prices) 115
Table 110: Italy UHT soup consumption per capita, 2002–2007 (Kg) 116
Table 111: Italy UHT soup forecast consumption per capita, 2007–2012 (Kg) 116
Table 112: Global soup market value, 2007 117
Table 113: Global soup market split (value terms (US$ m), 2007) – Top 5 countries 120
Table 114: Global soup market volume, 2007 122
Table 115: Global soup market split (volume terms, 2007) – Top 5 countries 125
Table 116: Leading players - Top 5 countries 127
Table 117: Italy soup new product launches reports, by company (Top 5 companies), 2008 128
Table 118: Italy soup new product launches SKUs, by company (Top 5 companies), 2008 129
Table 119: Italy soup new product launches (reports), by flavor and fragrances (Top 10 flavors), 2008 129
Table 120: Italy soup new product launches (reports), by Ingredients (Top 10 Ingredients), 2008 130
Table 121: Italy soup new product launches (reports), by Package tags or Claims (Top 10 claims), 2008 130
Table 122: Italy soup new product launches (reports) - Recent 5 launches (2008) 131
Table 123: Italy Key Facts 133
Table 124: Italy population, by age group, 2002-2007 (millions) 136
Table 125: Italy population forecast, by age group, 2007-2012 (millions) 137
Table 126: Italy population, by gender, 2002-2007 (millions) 137
Table 127: Italy population forecast, by gender, 2007-2012 (millions) 138
Table 128: Italy nominal GDP, 2002-2007 (€ bn, 2000 prices) 138
Table 129: Italy nominal GDP forecast, 2007-2012 (€ bn, 2000 prices) 138
Table 130: Italy real GDP, 2002-2007 (€ bn, nominal prices) 139
Table 131: Italy real GDP forecast, 2007-2012 (€ bn, nominal prices) 139
Table 132: Italy real GDP, 2002-2007 (US$ bn, 2000 prices) 139
Table 133: Italy real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 140
Table 134: Italy consumer price index, 2002-2007 (2003=100) 140
Table 135: Italy consumer price index, 2007-2012 (2003=100) 140