TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Soup 2
Summary category level - Canned soup 3
Summary category level - Dried soup 4
Chapter 2 INTRODUCTION 5
What is this report about? 5
How to use this report 5
Market Definition 6
Chapter 3 MARKET OVERVIEW 17
Value Analysis, 2002–2007 17
Value Analysis, 2007–2012 18
Value Analysis, US$ 2002–2007 20
Value Analysis, US$ 2007–2012 21
Volume Analysis, 2002–2007 23
Volume Analysis, 2007–2012 24
Company and Brand Share Analysis 27
Distribution Analysis 30
Expenditure & consumption per capita 32
Chapter 4 LEADING COMPANY PROFILES 36
Campbell Soup Company 36
Nestlé SA 38
Chapter 5 CATEGORY ANALYSIS - CANNED SOUP 41
Value Analysis, 2002–2007 41
Value Analysis, 2007–2012 42
Value Analysis, US$ 2002–2007 44
Value Analysis, US$ 2007–2012 44
Volume Analysis, 2002–2007 45
Volume Analysis, 2007–2012 46
Company and Brand Share Analysis 48
Distribution Analysis 51
Expenditure & consumption per capita 53
Chapter 6 CATEGORY ANALYSIS - DRIED SOUP 56
Value Analysis, 2002–2007 56
Value Analysis, 2007–2012 57
Value Analysis, US$ 2002–2007 59
Value Analysis, US$ 2007–2012 59
Volume Analysis, 2002–2007 60
Volume Analysis, 2007–2012 61
Company and Brand Share Analysis 63
Distribution Analysis 66
Expenditure & consumption per capita 68
Chapter 7 COUNTRY COMPARISON 71
Value 71
Volume 76
Market Share 81
Chapter 8 NEW PRODUCT DEVELOPMENT 82
Product launches over time 82
Recent product launches 84
Chapter 9 MALAYSIA SOCIOECONOMIC PROFILE 85
Country Overview 85
Key Facts 86
Political Overview 87
Malaysia Economic Overview 88
Chapter 10 MALAYSIA MACROECONOMIC PROFILE 89
Macroeconomic Indicators 89
Chapter 11 RESEARCH METHODOLOGY 94
Methodology overview 94
Secondary research 95
Market modeling 96
Primary research 97
Data finalization 98
Ongoing research 98
Chapter 12 APPENDIX 99
Future readings 99
How to contact experts in your industry 99
Disclaimer 99
LIST OF FIGURES
Figure 1: Malaysia soup value and value forecast, 2002-2012 (MYR m, nominal prices) 19
Figure 2: Malaysia soup category growth comparison, by value, 2002-2012 22
Figure 3: Malaysia soup volume and volume forecast, 2002-2012 (Kg m) 25
Figure 4: Malaysia soup category growth comparison, by volume, 2002-2012 26
Figure 5: Malaysia soup company share, by value, 2006-2007 (%) 28
Figure 6: Malaysia soup distribution channels, by value, 2006-2007 (%) 31
Figure 7: Malaysia canned soup value and value forecast, 2002-2012 (MYR m, nominal prices) 43
Figure 8: Malaysia canned soup volume and volume forecast, 2002-2012 (Kg m) 47
Figure 9: Malaysia canned soup company share, by value, 2006-2007 (%) 49
Figure 10: Malaysia canned soup distribution channels, by value, 2006-2007 (%) 52
Figure 11: Malaysia dried soup value and value forecast, 2002-2012 (MYR m, nominal prices) 58
Figure 12: Malaysia dried soup volume and volume forecast, 2002-2012 (Kg m) 62
Figure 13: Malaysia dried soup company share, by value, 2006-2007 (%) 64
Figure 14: Malaysia dried soup distribution channels, by value, 2006-2007 (%) 67
Figure 15: Global soup market split (value terms, 2007) – Top 5 countries 72
Figure 16: Global soup market value, 2002–2007 (Top 5 countries) 75
Figure 17: Global soup market split (volume terms, 2007) – Top 5 countries 77
Figure 18: Global soup market volume, 2002–2007 (Top 5 countries) 80
Figure 19: Map of Malaysia 86
Figure 20: Annual data review process 95
LIST OF TABLES
Table 1: Soup category definitions 7
Table 2: Soup distribution channels 8
Table 3: Malaysia soup value, 2002–2007 (MYR m, nominal prices) 17
Table 4: Malaysia soup value forecast, 2007–2012 (MYR m, nominal prices) 18
Table 5: Malaysia soup value, 2002–2007 (US$ m nominal prices) 20
Table 6: Malaysia soup value forecast, 2007–2012 (US$ m nominal prices) 21
Table 7: Malaysia soup volume, 2002–2007 (Kg m) 23
Table 8: Malaysia soup volume forecast, 2007–2012 (Kg m) 24
Table 9: Malaysia soup brand share, by value, 2006-2007 (%) 27
Table 10: Malaysia soup value, by brand 2006-2007 (MYR m nominal prices) 27
Table 11: Malaysia soup company share by value, 2006-2007 (%) 29
Table 12: Malaysia soup value, by company, 2006-2007 (MYR m nominal prices) 29
Table 13: Malaysia soup distribution channels, by value, 2006-2007 (%) 30
Table 14: Malaysia soup value, by distribution channel, 2006-2007 (MYR m nominal prices) 30
Table 15: Malaysia soup expenditure per capita, 2002–2007 (MYR, nominal prices) 32
Table 16: Malaysia soup forecast expenditure per capita, 2007–2012 (MYR, nominal prices) 33
Table 17: Malaysia soup expenditure per capita, 2002–2007 (US$ nominal prices) 33
Table 18: Malaysia soup forecast expenditure per capita, 2007–2012 (US$ nominal prices) 34
Table 19: Malaysia soup consumption per capita, 2002–2007 (Kg) 34
Table 20: Malaysia soup forecast consumption per capita, 2007–2012 (Kg) 35
Table 21: Campbell Soup Company Key Facts 36
Table 22: Nestlé SA Key Facts 38
Table 23: Malaysia canned soup value, 2002–2007 (MYR m, nominal prices) 41
Table 24: Malaysia canned soup value forecast, 2007–2012 (MYR m, nominal prices) 42
Table 25: Malaysia canned soup value, 2002–2007 (US$ m nominal prices) 44
Table 26: Malaysia canned soup value forecast, 2007–2012 (US$ m nominal prices) 44
Table 27: Malaysia canned soup volume, 2002–2007 (Kg m) 45
Table 28: Malaysia canned soup volume forecast, 2007–2012 (Kg m) 46
Table 29: Malaysia canned soup brand share, by value, 2006-2007 (%) 48
Table 30: Malaysia canned soup value, by brand 2006-2007 (MYR m nominal prices) 48
Table 31: Malaysia canned soup company share by value, 2006-2007 (%) 50
Table 32: Malaysia canned soup value, by company, 2006-2007 (MYR m nominal prices) 50
Table 33: Malaysia canned soup distribution channels, by value, 2006-2007 (%) 51
Table 34: Malaysia canned soup value, by distribution channel, 2006-2007 (MYR m nominal prices) 51
Table 35: Malaysia canned soup expenditure per capita, 2002–2007 (MYR, nominal prices) 53
Table 36: Malaysia canned soup forecast expenditure per capita, 2007–2012 (MYR, nominal prices) 53
Table 37: Malaysia canned soup expenditure per capita, 2002–2007 (US$ nominal prices) 54
Table 38: Malaysia canned soup forecast expenditure per capita, 2007–2012 (US$ nominal prices) 54
Table 39: Malaysia canned soup consumption per capita, 2002–2007 (Kg) 55
Table 40: Malaysia canned soup forecast consumption per capita, 2007–2012 (Kg) 55
Table 41: Malaysia dried soup value, 2002–2007 (MYR m, nominal prices) 56
Table 42: Malaysia dried soup value forecast, 2007–2012 (MYR m, nominal prices) 57
Table 43: Malaysia dried soup value, 2002–2007 (US$ m nominal prices) 59
Table 44: Malaysia dried soup value forecast, 2007–2012 (US$ m nominal prices) 59
Table 45: Malaysia dried soup volume, 2002–2007 (Kg m) 60
Table 46: Malaysia dried soup volume forecast, 2007–2012 (Kg m) 61
Table 47: Malaysia dried soup brand share, by value, 2006-2007 (%) 63
Table 48: Malaysia dried soup value, by brand 2006-2007 (MYR m nominal prices) 63
Table 49: Malaysia dried soup company share by value, 2006-2007 (%) 65
Table 50: Malaysia dried soup value, by company, 2006-2007 (MYR m nominal prices) 65
Table 51: Malaysia dried soup distribution channels, by value, 2006-2007 (%) 66
Table 52: Malaysia dried soup value, by distribution channel, 2006-2007 (MYR m nominal prices) 66
Table 53: Malaysia dried soup expenditure per capita, 2002–2007 (MYR, nominal prices) 68
Table 54: Malaysia dried soup forecast expenditure per capita, 2007–2012 (MYR, nominal prices) 68
Table 55: Malaysia dried soup expenditure per capita, 2002–2007 (US$ nominal prices) 69
Table 56: Malaysia dried soup forecast expenditure per capita, 2007–2012 (US$ nominal prices) 69
Table 57: Malaysia dried soup consumption per capita, 2002–2007 (Kg) 70
Table 58: Malaysia dried soup forecast consumption per capita, 2007–2012 (Kg) 70
Table 59: Global soup market value, 2007 71
Table 60: Global soup market split (value terms (US$ m), 2007) – Top 5 countries 74
Table 61: Global soup market volume, 2007 76
Table 62: Global soup market split (volume terms, 2007) – Top 5 countries 79
Table 63: Leading players - Top 5 countries 81
Table 64: Malaysia soup new product launches reports, by company 2008 82
Table 65: Malaysia soup new product launches SKUs, by company 2008 82
Table 66: Malaysia soup new product launches (reports), by flavor and fragrances 2008 83
Table 67: Malaysia soup new product launches (reports), by Ingredients (Top 10 Ingredients), 2008 83
Table 68: Malaysia soup new product launches (reports), by Package tags or Claims 2008 84
Table 69: Malaysia soup new product launches (reports) 84
Table 70: Malaysia Key Facts 86
Table 71: Malaysia population, by age group, 2002-2007 (millions) 89
Table 72: Malaysia population forecast, by age group, 2007-2012 (millions) 90
Table 73: Malaysia population, by gender, 2002-2007 (millions) 90
Table 74: Malaysia population forecast, by gender, 2007-2012 (millions) 91
Table 75: Malaysia nominal GDP, 2002-2007 (MYR bn, 2000 prices) 91
Table 76: Malaysia nominal GDP forecast, 2007-2012 (MYR bn, 2000 prices) 91
Table 77: Malaysia real GDP, 2002-2007 (MYR bn, nominal prices) 92
Table 78: Malaysia real GDP forecast, 2007-2012 (MYR bn, nominal prices) 92
Table 79: Malaysia real GDP, 2002-2007 (US$ bn, 2000 prices) 92
Table 80: Malaysia real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 93
Table 81: Malaysia consumer price index, 2002-2007 (2003=100) 93
Table 82: Malaysia consumer price index, 2007-2012 (2003=100) 93