TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Soup 2
Summary category level - Canned soup 3
Summary category level - Dried soup 4
Summary category level - Frozen soup 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 19
Value Analysis, 2002–2007 19
Value Analysis, 2007–2012 20
Value Analysis, US$ 2002–2007 22
Value Analysis, US$ 2007–2012 23
Volume Analysis, 2002–2007 25
Volume Analysis, 2007–2012 26
Company and Brand Share Analysis 29
Distribution Analysis 32
Expenditure & consumption per capita 34
Chapter 4 LEADING COMPANY PROFILES 38
Campbell Soup Company 38
Unilever 40
Chapter 5 CATEGORY ANALYSIS - CANNED SOUP 42
Value Analysis, 2002–2007 42
Value Analysis, 2007–2012 43
Value Analysis, US$ 2002–2007 45
Value Analysis, US$ 2007–2012 45
Volume Analysis, 2002–2007 46
Volume Analysis, 2007–2012 47
Company and Brand Share Analysis 49
Distribution Analysis 52
Expenditure & consumption per capita 54
Chapter 6 CATEGORY ANALYSIS - DRIED SOUP 57
Value Analysis, 2002–2007 57
Value Analysis, 2007–2012 58
Value Analysis, US$ 2002–2007 60
Value Analysis, US$ 2007–2012 60
Volume Analysis, 2002–2007 61
Volume Analysis, 2007–2012 62
Company and Brand Share Analysis 64
Distribution Analysis 67
Expenditure & consumption per capita 69
Chapter 7 CATEGORY ANALYSIS - FROZEN SOUP 72
Value Analysis, 2002–2007 72
Value Analysis, 2007–2012 73
Value Analysis, US$ 2002–2007 75
Value Analysis, US$ 2007–2012 75
Volume Analysis, 2002–2007 76
Volume Analysis, 2007–2012 77
Company and Brand Share Analysis 79
Distribution Analysis 82
Expenditure & consumption per capita 84
Chapter 8 COUNTRY COMPARISON 87
Value 87
Volume 92
Market Share 97
Chapter 9 NEW PRODUCT DEVELOPMENT 98
Product launches over time 98
Recent product launches 101
Chapter 10 MEXICO SOCIOECONOMIC PROFILE 102
Country Overview 102
Key Facts 103
Political Overview 104
Mexico Economic Overview 105
Chapter 11 MEXICO MACROECONOMIC PROFILE 106
Macroeconomic Indicators 106
Chapter 12 RESEARCH METHODOLOGY 111
Methodology overview 111
Secondary research 112
Market modeling 113
Primary research 114
Data finalization 115
Ongoing research 115
Chapter 13 APPENDIX 116
Future readings 116
How to contact experts in your industry 116
Disclaimer 116
LIST OF FIGURES
Figure 1: Mexico soup value and value forecast, 2002-2012 (MXN m, nominal prices) 21
Figure 2: Mexico soup category growth comparison, by value, 2002-2012 24
Figure 3: Mexico soup volume and volume forecast, 2002-2012 (Kg m) 27
Figure 4: Mexico soup category growth comparison, by volume, 2002-2012 28
Figure 5: Mexico soup company share, by value, 2006-2007 (%) 30
Figure 6: Mexico soup distribution channels, by value, 2006-2007 (%) 33
Figure 7: Mexico canned soup value and value forecast, 2002-2012 (MXN m, nominal prices) 44
Figure 8: Mexico canned soup volume and volume forecast, 2002-2012 (Kg m) 48
Figure 9: Mexico canned soup company share, by value, 2006-2007 (%) 50
Figure 10: Mexico canned soup distribution channels, by value, 2006-2007 (%) 53
Figure 11: Mexico dried soup value and value forecast, 2002-2012 (MXN m, nominal prices) 59
Figure 12: Mexico dried soup volume and volume forecast, 2002-2012 (Kg m) 63
Figure 13: Mexico dried soup company share, by value, 2006-2007 (%) 65
Figure 14: Mexico dried soup distribution channels, by value, 2006-2007 (%) 68
Figure 15: Mexico frozen soup value and value forecast, 2002-2012 (MXN m, nominal prices) 74
Figure 16: Mexico frozen soup volume and volume forecast, 2002-2012 (Kg m) 78
Figure 17: Mexico frozen soup company share, by value, 2006-2007 (%) 80
Figure 18: Mexico frozen soup distribution channels, by value, 2006-2007 (%) 83
Figure 19: Global soup market split (value terms, 2007) – Top 5 countries 88
Figure 20: Global soup market value, 2002–2007 (Top 5 countries) 91
Figure 21: Global soup market split (volume terms, 2007) – Top 5 countries 93
Figure 22: Global soup market volume, 2002–2007 (Top 5 countries) 96
Figure 23: Map of Mexico 103
Figure 24: Annual data review process 112
LIST OF TABLES
Table 1: Soup category definitions 8
Table 2: Soup distribution channels 9
Table 3: Mexico soup value, 2002–2007 (MXN m, nominal prices) 19
Table 4: Mexico soup value forecast, 2007–2012 (MXN m, nominal prices) 20
Table 5: Mexico soup value, 2002–2007 (US$ m nominal prices) 22
Table 6: Mexico soup value forecast, 2007–2012 (US$ m nominal prices) 23
Table 7: Mexico soup volume, 2002–2007 (Kg m) 25
Table 8: Mexico soup volume forecast, 2007–2012 (Kg m) 26
Table 9: Mexico soup brand share, by value, 2006-2007 (%) 29
Table 10: Mexico soup value, by brand 2006-2007 (MXN m nominal prices) 29
Table 11: Mexico soup company share by value, 2006-2007 (%) 31
Table 12: Mexico soup value, by company, 2006-2007 (MXN m nominal prices) 31
Table 13: Mexico soup distribution channels, by value, 2006-2007 (%) 32
Table 14: Mexico soup value, by distribution channel, 2006-2007 (MXN m nominal prices) 32
Table 15: Mexico soup expenditure per capita, 2002–2007 (MXN, nominal prices) 34
Table 16: Mexico soup forecast expenditure per capita, 2007–2012 (MXN, nominal prices) 35
Table 17: Mexico soup expenditure per capita, 2002–2007 (US$ nominal prices) 35
Table 18: Mexico soup forecast expenditure per capita, 2007–2012 (US$ nominal prices) 36
Table 19: Mexico soup consumption per capita, 2002–2007 (Kg) 36
Table 20: Mexico soup forecast consumption per capita, 2007–2012 (Kg) 37
Table 21: Campbell Soup Company Key Facts 38
Table 22: Unilever Key Facts 40
Table 23: Mexico canned soup value, 2002–2007 (MXN m, nominal prices) 42
Table 24: Mexico canned soup value forecast, 2007–2012 (MXN m, nominal prices) 43
Table 25: Mexico canned soup value, 2002–2007 (US$ m nominal prices) 45
Table 26: Mexico canned soup value forecast, 2007–2012 (US$ m nominal prices) 45
Table 27: Mexico canned soup volume, 2002–2007 (Kg m) 46
Table 28: Mexico canned soup volume forecast, 2007–2012 (Kg m) 47
Table 29: Mexico canned soup brand share, by value, 2006-2007 (%) 49
Table 30: Mexico canned soup value, by brand 2006-2007 (MXN m nominal prices) 49
Table 31: Mexico canned soup company share by value, 2006-2007 (%) 51
Table 32: Mexico canned soup value, by company, 2006-2007 (MXN m nominal prices) 51
Table 33: Mexico canned soup distribution channels, by value, 2006-2007 (%) 52
Table 34: Mexico canned soup value, by distribution channel, 2006-2007 (MXN m nominal prices) 52
Table 35: Mexico canned soup expenditure per capita, 2002–2007 (MXN, nominal prices) 54
Table 36: Mexico canned soup forecast expenditure per capita, 2007–2012 (MXN, nominal prices) 54
Table 37: Mexico canned soup expenditure per capita, 2002–2007 (US$ nominal prices) 55
Table 38: Mexico canned soup forecast expenditure per capita, 2007–2012 (US$ nominal prices) 55
Table 39: Mexico canned soup consumption per capita, 2002–2007 (Kg) 56
Table 40: Mexico canned soup forecast consumption per capita, 2007–2012 (Kg) 56
Table 41: Mexico dried soup value, 2002–2007 (MXN m, nominal prices) 57
Table 42: Mexico dried soup value forecast, 2007–2012 (MXN m, nominal prices) 58
Table 43: Mexico dried soup value, 2002–2007 (US$ m nominal prices) 60
Table 44: Mexico dried soup value forecast, 2007–2012 (US$ m nominal prices) 60
Table 45: Mexico dried soup volume, 2002–2007 (Kg m) 61
Table 46: Mexico dried soup volume forecast, 2007–2012 (Kg m) 62
Table 47: Mexico dried soup brand share, by value, 2006-2007 (%) 64
Table 48: Mexico dried soup value, by brand 2006-2007 (MXN m nominal prices) 64
Table 49: Mexico dried soup company share by value, 2006-2007 (%) 66
Table 50: Mexico dried soup value, by company, 2006-2007 (MXN m nominal prices) 66
Table 51: Mexico dried soup distribution channels, by value, 2006-2007 (%) 67
Table 52: Mexico dried soup value, by distribution channel, 2006-2007 (MXN m nominal prices) 67
Table 53: Mexico dried soup expenditure per capita, 2002–2007 (MXN, nominal prices) 69
Table 54: Mexico dried soup forecast expenditure per capita, 2007–2012 (MXN, nominal prices) 69
Table 55: Mexico dried soup expenditure per capita, 2002–2007 (US$ nominal prices) 70
Table 56: Mexico dried soup forecast expenditure per capita, 2007–2012 (US$ nominal prices) 70
Table 57: Mexico dried soup consumption per capita, 2002–2007 (Kg) 71
Table 58: Mexico dried soup forecast consumption per capita, 2007–2012 (Kg) 71
Table 59: Mexico frozen soup value, 2002–2007 (MXN m, nominal prices) 72
Table 60: Mexico frozen soup value forecast, 2007–2012 (MXN m, nominal prices) 73
Table 61: Mexico frozen soup value, 2002–2007 (US$ m nominal prices) 75
Table 62: Mexico frozen soup value forecast, 2007–2012 (US$ m nominal prices) 75
Table 63: Mexico frozen soup volume, 2002–2007 (Kg m) 76
Table 64: Mexico frozen soup volume forecast, 2007–2012 (Kg m) 77
Table 65: Mexico frozen soup brand share, by value, 2006-2007 (%) 79
Table 66: Mexico frozen soup value, by brand 2006-2007 (MXN m nominal prices) 79
Table 67: Mexico frozen soup company share by value, 2006-2007 (%) 81
Table 68: Mexico frozen soup value, by company, 2006-2007 (MXN m nominal prices) 81
Table 69: Mexico frozen soup distribution channels, by value, 2006-2007 (%) 82
Table 70: Mexico frozen soup value, by distribution channel, 2006-2007 (MXN m nominal prices) 82
Table 71: Mexico frozen soup expenditure per capita, 2002–2007 (MXN, nominal prices) 84
Table 72: Mexico frozen soup forecast expenditure per capita, 2007–2012 (MXN, nominal prices) 84
Table 73: Mexico frozen soup expenditure per capita, 2002–2007 (US$ nominal prices) 85
Table 74: Mexico frozen soup forecast expenditure per capita, 2007–2012 (US$ nominal prices) 85
Table 75: Mexico frozen soup consumption per capita, 2002–2007 (Kg) 86
Table 76: Mexico frozen soup forecast consumption per capita, 2007–2012 (Kg) 86
Table 77: Global soup market value, 2007 87
Table 78: Global soup market split (value terms (US$ m), 2007) – Top 5 countries 90
Table 79: Global soup market volume, 2007 92
Table 80: Global soup market split (volume terms, 2007) – Top 5 countries 95
Table 81: Leading players - Top 5 countries 97
Table 82: Mexico soup new product launches reports, by company (Top 5 companies), 2008 98
Table 83: Mexico soup new product launches SKUs, by company (Top 5 companies), 2008 99
Table 84: Mexico soup new product launches (reports), by flavor and fragrances (Top 10 flavors), 2008 99
Table 85: Mexico soup new product launches (reports), by Ingredients (Top 10 Ingredients), 2008 100
Table 86: Mexico soup new product launches (reports), by Package tags or Claims (Top 10 claims), 2008 100
Table 87: Mexico soup new product launches (reports) - Recent 5 launches (2008) 101
Table 88: Mexico Key Facts 103
Table 89: Mexico population, by age group, 2002-2007 (millions) 106
Table 90: Mexico population forecast, by age group, 2007-2012 (millions) 107
Table 91: Mexico population, by gender, 2002-2007 (millions) 107
Table 92: Mexico population forecast, by gender, 2007-2012 (millions) 108
Table 93: Mexico nominal GDP, 2002-2007 (MXN bn, 2000 prices) 108
Table 94: Mexico nominal GDP forecast, 2007-2012 (MXN bn, 2000 prices) 108
Table 95: Mexico real GDP, 2002-2007 (MXN bn, nominal prices) 109
Table 96: Mexico real GDP forecast, 2007-2012 (MXN bn, nominal prices) 109
Table 97: Mexico real GDP, 2002-2007 (US$ bn, 2000 prices) 109
Table 98: Mexico real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 110
Table 99: Mexico consumer price index, 2002-2007 (2003=100) 110
Table 100: Mexico consumer price index, 2007-2012 (2003=100) 110