Soup in Morocco to 2012

Soup in Morocco to 2012

Introduction

This databook is a detailed information resource covering all the key data points on Soup in Morocco. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Scope

*Contains information on 5 categories: Dried soup, Canned soup, Chilled Soup, Frozen soup and UHT Soup

*Provides market value, volume, expenditure and consumption data by market, category and segment

*Includes company and brand share data by categories

Highlights

The market for Soup in Morocco increased between 2002-2007, growing at an average annual rate of 4.7%.

The leading company in the market in 2007 was Unilever. The second-largest player was Nestle S.A.

Reasons to Purchase

*Discover the major quantitative trends affecting the Soup markets

*Understand consumers' consumption and expenditure patterns

*Understand the future direction of the market with reliable historical data and full five year forecasting

TABLE OF CONTENTS


Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Soup 2
Summary category level - Canned soup 3
Summary category level - Dried soup 4
Chapter 2 INTRODUCTION 5
What is this report about? 5
How to use this report 5
Market Definition 6
Chapter 3 MARKET OVERVIEW 17
Value Analysis, 2002–2007 17
Value Analysis, 2007–2012 18
Value Analysis, US$ 2002–2007 20
Value Analysis, US$ 2007–2012 21
Volume Analysis, 2002–2007 23
Volume Analysis, 2007–2012 24
Company and Brand Share Analysis 27
Distribution Analysis 30
Expenditure & consumption per capita 32
Chapter 4 LEADING COMPANY PROFILES 36
Unilever 36
Nestlé SA 38
Chapter 5 CATEGORY ANALYSIS - CANNED SOUP 41
Value Analysis, 2002–2007 41
Value Analysis, 2007–2012 42
Value Analysis, US$ 2002–2007 44
Value Analysis, US$ 2007–2012 44
Volume Analysis, 2002–2007 45
Volume Analysis, 2007–2012 46
Company and Brand Share Analysis 48
Distribution Analysis 50
Expenditure & consumption per capita 52
Chapter 6 CATEGORY ANALYSIS - DRIED SOUP 55
Value Analysis, 2002–2007 55
Value Analysis, 2007–2012 56
Value Analysis, US$ 2002–2007 58
Value Analysis, US$ 2007–2012 58
Volume Analysis, 2002–2007 59
Volume Analysis, 2007–2012 60
Company and Brand Share Analysis 62
Distribution Analysis 65
Expenditure & consumption per capita 67
Chapter 7 COUNTRY COMPARISON 70
Value 70
Volume 75
Market Share 80
Chapter 8 NEW PRODUCT DEVELOPMENT 81
Product launches over time 81
Recent product launches 82
Chapter 9 MOROCCO SOCIOECONOMIC PROFILE 83
Country Overview 83
Key Facts 84
Political Overview 85
Morocco Economic Overview 86
Chapter 10 MOROCCO MACROECONOMIC PROFILE 87
Macroeconomic Indicators 87
Chapter 11 RESEARCH METHODOLOGY 92
Methodology overview 92
Secondary research 93
Market modeling 94
Primary research 95
Data finalization 96
Ongoing research 96
Chapter 12 APPENDIX 97
Future readings 97
How to contact experts in your industry 97
Disclaimer 97

LIST OF FIGURES
Figure 1: Morocco soup value and value forecast, 2002-2012 (MAD m, nominal prices) 19
Figure 2: Morocco soup category growth comparison, by value, 2002-2012 22
Figure 3: Morocco soup volume and volume forecast, 2002-2012 (Kg m) 25
Figure 4: Morocco soup category growth comparison, by volume, 2002-2012 26
Figure 5: Morocco soup company share, by value, 2006-2007 (%) 28
Figure 6: Morocco soup distribution channels, by value, 2006-2007 (%) 31
Figure 7: Morocco canned soup value and value forecast, 2002-2012 (MAD m, nominal prices) 43
Figure 8: Morocco canned soup volume and volume forecast, 2002-2012 (Kg m) 47
Figure 9: Morocco canned soup distribution channels, by value, 2006-2007 (%) 51
Figure 10: Morocco dried soup value and value forecast, 2002-2012 (MAD m, nominal prices) 57
Figure 11: Morocco dried soup volume and volume forecast, 2002-2012 (Kg m) 61
Figure 12: Morocco dried soup company share, by value, 2006-2007 (%) 63
Figure 13: Morocco dried soup distribution channels, by value, 2006-2007 (%) 66
Figure 14: Global soup market split (value terms, 2007) – Top 5 countries 71
Figure 15: Global soup market value, 2002–2007 (Top 5 countries) 74
Figure 16: Global soup market split (volume terms, 2007) – Top 5 countries 76
Figure 17: Global soup market volume, 2002–2007 (Top 5 countries) 79
Figure 18: Map of Morocco 84
Figure 19: Annual data review process 93

LIST OF TABLES
Table 1: Soup category definitions 7
Table 2: Soup distribution channels 8
Table 3: Morocco soup value, 2002–2007 (MAD m, nominal prices) 17
Table 4: Morocco soup value forecast, 2007–2012 (MAD m, nominal prices) 18
Table 5: Morocco soup value, 2002–2007 (US$ m nominal prices) 20
Table 6: Morocco soup value forecast, 2007–2012 (US$ m nominal prices) 21
Table 7: Morocco soup volume, 2002–2007 (Kg m) 23
Table 8: Morocco soup volume forecast, 2007–2012 (Kg m) 24
Table 9: Morocco soup brand share, by value, 2006-2007 (%) 27
Table 10: Morocco soup value, by brand 2006-2007 (MAD m nominal prices) 27
Table 11: Morocco soup company share by value, 2006-2007 (%) 29
Table 12: Morocco soup value, by company, 2006-2007 (MAD m nominal prices) 29
Table 13: Morocco soup distribution channels, by value, 2006-2007 (%) 30
Table 14: Morocco soup value, by distribution channel, 2006-2007 (MAD m nominal prices) 30
Table 15: Morocco soup expenditure per capita, 2002–2007 (MAD, nominal prices) 32
Table 16: Morocco soup forecast expenditure per capita, 2007–2012 (MAD, nominal prices) 33
Table 17: Morocco soup expenditure per capita, 2002–2007 (US$ nominal prices) 33
Table 18: Morocco soup forecast expenditure per capita, 2007–2012 (US$ nominal prices) 34
Table 19: Morocco soup consumption per capita, 2002–2007 (Kg) 34
Table 20: Morocco soup forecast consumption per capita, 2007–2012 (Kg) 35
Table 21: Unilever Key Facts 36
Table 22: Nestlé SA Key Facts 38
Table 23: Morocco canned soup value, 2002–2007 (MAD m, nominal prices) 41
Table 24: Morocco canned soup value forecast, 2007–2012 (MAD m, nominal prices) 42
Table 25: Morocco canned soup value, 2002–2007 (US$ m nominal prices) 44
Table 26: Morocco canned soup value forecast, 2007–2012 (US$ m nominal prices) 44
Table 27: Morocco canned soup volume, 2002–2007 (Kg m) 45
Table 28: Morocco canned soup volume forecast, 2007–2012 (Kg m) 46
Table 29: Morocco canned soup brand share, by value, 2006-2007 (%) 48
Table 30: Morocco canned soup value, by brand 2006-2007 (MAD m nominal prices) 48
Table 31: Morocco canned soup company share by value, 2006-2007 (%) 49
Table 32: Morocco canned soup value, by company, 2006-2007 (MAD m nominal prices) 49
Table 33: Morocco canned soup distribution channels, by value, 2006-2007 (%) 50
Table 34: Morocco canned soup value, by distribution channel, 2006-2007 (MAD m nominal prices) 50
Table 35: Morocco canned soup expenditure per capita, 2002–2007 (MAD, nominal prices) 52
Table 36: Morocco canned soup forecast expenditure per capita, 2007–2012 (MAD, nominal prices) 52
Table 37: Morocco canned soup expenditure per capita, 2002–2007 (US$ nominal prices) 53
Table 38: Morocco canned soup forecast expenditure per capita, 2007–2012 (US$ nominal prices) 53
Table 39: Morocco canned soup consumption per capita, 2002–2007 (Kg) 54
Table 40: Morocco canned soup forecast consumption per capita, 2007–2012 (Kg) 54
Table 41: Morocco dried soup value, 2002–2007 (MAD m, nominal prices) 55
Table 42: Morocco dried soup value forecast, 2007–2012 (MAD m, nominal prices) 56
Table 43: Morocco dried soup value, 2002–2007 (US$ m nominal prices) 58
Table 44: Morocco dried soup value forecast, 2007–2012 (US$ m nominal prices) 58
Table 45: Morocco dried soup volume, 2002–2007 (Kg m) 59
Table 46: Morocco dried soup volume forecast, 2007–2012 (Kg m) 60
Table 47: Morocco dried soup brand share, by value, 2006-2007 (%) 62
Table 48: Morocco dried soup value, by brand 2006-2007 (MAD m nominal prices) 62
Table 49: Morocco dried soup company share by value, 2006-2007 (%) 64
Table 50: Morocco dried soup value, by company, 2006-2007 (MAD m nominal prices) 64
Table 51: Morocco dried soup distribution channels, by value, 2006-2007 (%) 65
Table 52: Morocco dried soup value, by distribution channel, 2006-2007 (MAD m nominal prices) 65
Table 53: Morocco dried soup expenditure per capita, 2002–2007 (MAD, nominal prices) 67
Table 54: Morocco dried soup forecast expenditure per capita, 2007–2012 (MAD, nominal prices) 67
Table 55: Morocco dried soup expenditure per capita, 2002–2007 (US$ nominal prices) 68
Table 56: Morocco dried soup forecast expenditure per capita, 2007–2012 (US$ nominal prices) 68
Table 57: Morocco dried soup consumption per capita, 2002–2007 (Kg) 69
Table 58: Morocco dried soup forecast consumption per capita, 2007–2012 (Kg) 69
Table 59: Global soup market value, 2007 70
Table 60: Global soup market split (value terms (US$ m), 2007) – Top 5 countries 73
Table 61: Global soup market volume, 2007 75
Table 62: Global soup market split (volume terms, 2007) – Top 5 countries 78
Table 63: Leading players - Top 5 countries 80
Table 64: Morocco soup new product launches reports, by company 2008 81
Table 65: Morocco soup new product launches SKUs, by company 2008 81
Table 66: Morocco soup new product launches (reports), by Ingredients 2008 82
Table 67: Morocco soup new product launches (reports) 82
Table 68: Morocco Key Facts 84
Table 69: Morocco population, by age group, 2002-2007 (millions) 87
Table 70: Morocco population forecast, by age group, 2007-2012 (millions) 88
Table 71: Morocco population, by gender, 2002-2007 (millions) 88
Table 72: Morocco population forecast, by gender, 2007-2012 (millions) 89
Table 73: Morocco nominal GDP, 2002-2007 (MAD bn, 2000 prices) 89
Table 74: Morocco nominal GDP forecast, 2007-2012 (MAD bn, 2000 prices) 89
Table 75: Morocco real GDP, 2002-2007 (MAD bn, nominal prices) 90
Table 76: Morocco real GDP forecast, 2007-2012 (MAD bn, nominal prices) 90
Table 77: Morocco real GDP, 2002-2007 (US$ bn, 2000 prices) 90
Table 78: Morocco real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 91
Table 79: Morocco consumer price index, 2002-2007 (2003=100) 91
Table 80: Morocco consumer price index, 2007-2012 (2003=100) 91