TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Soup 2
Summary category level - Canned soup 3
Summary category level - Chilled Soup 4
Summary category level - Dried soup 5
Summary category level - Frozen soup 6
Summary category level - UHT soup 7
Chapter 2 INTRODUCTION 8
What is this report about? 8
How to use this report 8
Market Definition 9
Chapter 3 MARKET OVERVIEW 24
Value Analysis, 2002–2007 24
Value Analysis, 2007–2012 25
Value Analysis, US$ 2002–2007 27
Value Analysis, US$ 2007–2012 28
Volume Analysis, 2002–2007 30
Volume Analysis, 2007–2012 31
Company and Brand Share Analysis 34
Distribution Analysis 38
Expenditure & consumption per capita 40
Chapter 4 LEADING COMPANY PROFILES 44
Unilever 44
H.J. Heinz Company 46
Chapter 5 CATEGORY ANALYSIS - CANNED SOUP 48
Value Analysis, 2002–2007 48
Value Analysis, 2007–2012 49
Value Analysis, US$ 2002–2007 51
Value Analysis, US$ 2007–2012 51
Volume Analysis, 2002–2007 52
Volume Analysis, 2007–2012 53
Company and Brand Share Analysis 55
Distribution Analysis 58
Expenditure & consumption per capita 60
Chapter 6 CATEGORY ANALYSIS - CHILLED SOUP 63
Value Analysis, 2002–2007 63
Value Analysis, 2007–2012 64
Value Analysis, US$ 2002–2007 66
Value Analysis, US$ 2007–2012 66
Volume Analysis, 2002–2007 67
Volume Analysis, 2007–2012 68
Company and Brand Share Analysis 70
Distribution Analysis 72
Expenditure & consumption per capita 74
Chapter 7 CATEGORY ANALYSIS - DRIED SOUP 77
Value Analysis, 2002–2007 77
Value Analysis, 2007–2012 78
Value Analysis, US$ 2002–2007 80
Value Analysis, US$ 2007–2012 80
Volume Analysis, 2002–2007 81
Volume Analysis, 2007–2012 82
Company and Brand Share Analysis 84
Distribution Analysis 87
Expenditure & consumption per capita 89
Chapter 8 CATEGORY ANALYSIS - FROZEN SOUP 92
Value Analysis, 2002–2007 92
Value Analysis, 2007–2012 93
Value Analysis, US$ 2002–2007 95
Value Analysis, US$ 2007–2012 95
Volume Analysis, 2002–2007 96
Volume Analysis, 2007–2012 97
Company and Brand Share Analysis 99
Distribution Analysis 102
Expenditure & consumption per capita 104
Chapter 9 CATEGORY ANALYSIS - UHT SOUP 107
Value Analysis, 2002–2007 107
Value Analysis, 2007–2012 108
Value Analysis, US$ 2002–2007 110
Value Analysis, US$ 2007–2012 110
Volume Analysis, 2002–2007 111
Volume Analysis, 2007–2012 112
Company and Brand Share Analysis 114
Distribution Analysis 117
Expenditure & consumption per capita 119
Chapter 10 COUNTRY COMPARISON 122
Value 122
Volume 127
Market Share 132
Chapter 11 NEW PRODUCT DEVELOPMENT 133
Product launches over time 133
Recent product launches 135
Chapter 12 NETHERLANDS SOCIOECONOMIC PROFILE 136
Country Overview 136
Key Facts 137
Political Overview 138
Netherlands Economic Overview 139
Chapter 13 NETHERLANDS MACROECONOMIC PROFILE 140
Macroeconomic Indicators 140
Chapter 14 RESEARCH METHODOLOGY 145
Methodology overview 145
Secondary research 146
Market modeling 147
Primary research 148
Data finalization 149
Ongoing research 149
Chapter 15 APPENDIX 150
Future readings 150
How to contact experts in your industry 150
Disclaimer 150
LIST OF FIGURES
Figure 1: Netherlands soup value and value forecast, 2002-2012 (€ m, nominal prices) 26
Figure 2: Netherlands soup category growth comparison, by value, 2002-2012 29
Figure 3: Netherlands soup volume and volume forecast, 2002-2012 (Kg m) 32
Figure 4: Netherlands soup category growth comparison, by volume, 2002-2012 33
Figure 5: Netherlands soup company share, by value, 2006-2007 (%) 36
Figure 6: Netherlands soup distribution channels, by value, 2006-2007 (%) 39
Figure 7: Netherlands canned soup value and value forecast, 2002-2012 (€ m, nominal prices) 50
Figure 8: Netherlands canned soup volume and volume forecast, 2002-2012 (Kg m) 54
Figure 9: Netherlands canned soup company share, by value, 2006-2007 (%) 56
Figure 10: Netherlands canned soup distribution channels, by value, 2006-2007 (%) 59
Figure 11: Netherlands chilled soup value and value forecast, 2002-2012 (€ m, nominal prices) 65
Figure 12: Netherlands chilled soup volume and volume forecast, 2002-2012 (Kg m) 69
Figure 13: Netherlands chilled soup distribution channels, by value, 2006-2007 (%) 73
Figure 14: Netherlands dried soup value and value forecast, 2002-2012 (€ m, nominal prices) 79
Figure 15: Netherlands dried soup volume and volume forecast, 2002-2012 (Kg m) 83
Figure 16: Netherlands dried soup company share, by value, 2006-2007 (%) 85
Figure 17: Netherlands dried soup distribution channels, by value, 2006-2007 (%) 88
Figure 18: Netherlands frozen soup value and value forecast, 2002-2012 (€ m, nominal prices) 94
Figure 19: Netherlands frozen soup volume and volume forecast, 2002-2012 (Kg m) 98
Figure 20: Netherlands frozen soup company share, by value, 2006-2007 (%) 100
Figure 21: Netherlands frozen soup distribution channels, by value, 2006-2007 (%) 103
Figure 22: Netherlands UHT soup value and value forecast, 2002-2012 (€ m, nominal prices) 109
Figure 23: Netherlands UHT soup volume and volume forecast, 2002-2012 (Kg m) 113
Figure 24: Netherlands UHT soup company share, by value, 2006-2007 (%) 115
Figure 25: Netherlands UHT soup distribution channels, by value, 2006-2007 (%) 118
Figure 26: Global soup market split (value terms, 2007) – Top 5 countries 123
Figure 27: Global soup market value, 2002–2007 (Top 5 countries) 126
Figure 28: Global soup market split (volume terms, 2007) – Top 5 countries 128
Figure 29: Global soup market volume, 2002–2007 (Top 5 countries) 131
Figure 30: Map of Netherlands 137
Figure 31: Annual data review process 146
LIST OF TABLES
Table 1: Soup category definitions 10
Table 2: Soup distribution channels 11
Table 3: Netherlands soup value, 2002–2007 (€ m, nominal prices) 24
Table 4: Netherlands soup value forecast, 2007–2012 (€ m, nominal prices) 25
Table 5: Netherlands soup value, 2002–2007 (US$ m nominal prices) 27
Table 6: Netherlands soup value forecast, 2007–2012 (US$ m nominal prices) 28
Table 7: Netherlands soup volume, 2002–2007 (Kg m) 30
Table 8: Netherlands soup volume forecast, 2007–2012 (Kg m) 31
Table 9: Netherlands soup brand share, by value, 2006-2007 (%) 34
Table 10: Netherlands soup value, by brand 2006-2007 (€ m nominal prices) 35
Table 11: Netherlands soup company share by value, 2006-2007 (%) 37
Table 12: Netherlands soup value, by company, 2006-2007 (€ m nominal prices) 37
Table 13: Netherlands soup distribution channels, by value, 2006-2007 (%) 38
Table 14: Netherlands soup value, by distribution channel, 2006-2007 (€ m nominal prices) 38
Table 15: Netherlands soup expenditure per capita, 2002–2007 (€, nominal prices) 40
Table 16: Netherlands soup forecast expenditure per capita, 2007–2012 (€, nominal prices) 41
Table 17: Netherlands soup expenditure per capita, 2002–2007 (US$ nominal prices) 41
Table 18: Netherlands soup forecast expenditure per capita, 2007–2012 (US$ nominal prices) 42
Table 19: Netherlands soup consumption per capita, 2002–2007 (Kg) 42
Table 20: Netherlands soup forecast consumption per capita, 2007–2012 (Kg) 43
Table 21: Unilever Key Facts 44
Table 22: H.J. Heinz Company Key Facts 46
Table 23: Netherlands canned soup value, 2002–2007 (€ m, nominal prices) 48
Table 24: Netherlands canned soup value forecast, 2007–2012 (€ m, nominal prices) 49
Table 25: Netherlands canned soup value, 2002–2007 (US$ m nominal prices) 51
Table 26: Netherlands canned soup value forecast, 2007–2012 (US$ m nominal prices) 51
Table 27: Netherlands canned soup volume, 2002–2007 (Kg m) 52
Table 28: Netherlands canned soup volume forecast, 2007–2012 (Kg m) 53
Table 29: Netherlands canned soup brand share, by value, 2006-2007 (%) 55
Table 30: Netherlands canned soup value, by brand 2006-2007 (€ m nominal prices) 55
Table 31: Netherlands canned soup company share by value, 2006-2007 (%) 57
Table 32: Netherlands canned soup value, by company, 2006-2007 (€ m nominal prices) 57
Table 33: Netherlands canned soup distribution channels, by value, 2006-2007 (%) 58
Table 34: Netherlands canned soup value, by distribution channel, 2006-2007 (€ m nominal prices) 58
Table 35: Netherlands canned soup expenditure per capita, 2002–2007 (€, nominal prices) 60
Table 36: Netherlands canned soup forecast expenditure per capita, 2007–2012 (€, nominal prices) 60
Table 37: Netherlands canned soup expenditure per capita, 2002–2007 (US$ nominal prices) 61
Table 38: Netherlands canned soup forecast expenditure per capita, 2007–2012 (US$ nominal prices) 61
Table 39: Netherlands canned soup consumption per capita, 2002–2007 (Kg) 62
Table 40: Netherlands canned soup forecast consumption per capita, 2007–2012 (Kg) 62
Table 41: Netherlands chilled soup value, 2002–2007 (€ m, nominal prices) 63
Table 42: Netherlands chilled soup value forecast, 2007–2012 (€ m, nominal prices) 64
Table 43: Netherlands chilled soup value, 2002–2007 (US$ m nominal prices) 66
Table 44: Netherlands chilled soup value forecast, 2007–2012 (US$ m nominal prices) 66
Table 45: Netherlands chilled soup volume, 2002–2007 (Kg m) 67
Table 46: Netherlands chilled soup volume forecast, 2007–2012 (Kg m) 68
Table 47: Netherlands chilled soup brand share, by value, 2006-2007 (%) 70
Table 48: Netherlands chilled soup value, by brand 2006-2007 (€ m nominal prices) 70
Table 49: Netherlands chilled soup company share by value, 2006-2007 (%) 71
Table 50: Netherlands chilled soup value, by company, 2006-2007 (€ m nominal prices) 71
Table 51: Netherlands chilled soup distribution channels, by value, 2006-2007 (%) 72
Table 52: Netherlands chilled soup value, by distribution channel, 2006-2007 (€ m nominal prices) 72
Table 53: Netherlands chilled soup expenditure per capita, 2002–2007 (€, nominal prices) 74
Table 54: Netherlands chilled soup forecast expenditure per capita, 2007–2012 (€, nominal prices) 74
Table 55: Netherlands chilled soup expenditure per capita, 2002–2007 (US$ nominal prices) 75
Table 56: Netherlands chilled soup forecast expenditure per capita, 2007–2012 (US$ nominal prices) 75
Table 57: Netherlands chilled soup consumption per capita, 2002–2007 (Kg) 76
Table 58: Netherlands chilled soup forecast consumption per capita, 2007–2012 (Kg) 76
Table 59: Netherlands dried soup value, 2002–2007 (€ m, nominal prices) 77
Table 60: Netherlands dried soup value forecast, 2007–2012 (€ m, nominal prices) 78
Table 61: Netherlands dried soup value, 2002–2007 (US$ m nominal prices) 80
Table 62: Netherlands dried soup value forecast, 2007–2012 (US$ m nominal prices) 80
Table 63: Netherlands dried soup volume, 2002–2007 (Kg m) 81
Table 64: Netherlands dried soup volume forecast, 2007–2012 (Kg m) 82
Table 65: Netherlands dried soup brand share, by value, 2006-2007 (%) 84
Table 66: Netherlands dried soup value, by brand 2006-2007 (€ m nominal prices) 84
Table 67: Netherlands dried soup company share by value, 2006-2007 (%) 86
Table 68: Netherlands dried soup value, by company, 2006-2007 (€ m nominal prices) 86
Table 69: Netherlands dried soup distribution channels, by value, 2006-2007 (%) 87
Table 70: Netherlands dried soup value, by distribution channel, 2006-2007 (€ m nominal prices) 87
Table 71: Netherlands dried soup expenditure per capita, 2002–2007 (€, nominal prices) 89
Table 72: Netherlands dried soup forecast expenditure per capita, 2007–2012 (€, nominal prices) 89
Table 73: Netherlands dried soup expenditure per capita, 2002–2007 (US$ nominal prices) 90
Table 74: Netherlands dried soup forecast expenditure per capita, 2007–2012 (US$ nominal prices) 90
Table 75: Netherlands dried soup consumption per capita, 2002–2007 (Kg) 91
Table 76: Netherlands dried soup forecast consumption per capita, 2007–2012 (Kg) 91
Table 77: Netherlands frozen soup value, 2002–2007 (€ m, nominal prices) 92
Table 78: Netherlands frozen soup value forecast, 2007–2012 (€ m, nominal prices) 93
Table 79: Netherlands frozen soup value, 2002–2007 (US$ m nominal prices) 95
Table 80: Netherlands frozen soup value forecast, 2007–2012 (US$ m nominal prices) 95
Table 81: Netherlands frozen soup volume, 2002–2007 (Kg m) 96
Table 82: Netherlands frozen soup volume forecast, 2007–2012 (Kg m) 97
Table 83: Netherlands frozen soup brand share, by value, 2006-2007 (%) 99
Table 84: Netherlands frozen soup value, by brand 2006-2007 (€ m nominal prices) 99
Table 85: Netherlands frozen soup company share by value, 2006-2007 (%) 101
Table 86: Netherlands frozen soup value, by company, 2006-2007 (€ m nominal prices) 101
Table 87: Netherlands frozen soup distribution channels, by value, 2006-2007 (%) 102
Table 88: Netherlands frozen soup value, by distribution channel, 2006-2007 (€ m nominal prices) 102
Table 89: Netherlands frozen soup expenditure per capita, 2002–2007 (€, nominal prices) 104
Table 90: Netherlands frozen soup forecast expenditure per capita, 2007–2012 (€, nominal prices) 104
Table 91: Netherlands frozen soup expenditure per capita, 2002–2007 (US$ nominal prices) 105
Table 92: Netherlands frozen soup forecast expenditure per capita, 2007–2012 (US$ nominal prices) 105
Table 93: Netherlands frozen soup consumption per capita, 2002–2007 (Kg) 106
Table 94: Netherlands frozen soup forecast consumption per capita, 2007–2012 (Kg) 106
Table 95: Netherlands UHT soup value, 2002–2007 (€ m, nominal prices) 107
Table 96: Netherlands UHT soup value forecast, 2007–2012 (€ m, nominal prices) 108
Table 97: Netherlands UHT soup value, 2002–2007 (US$ m nominal prices) 110
Table 98: Netherlands UHT soup value forecast, 2007–2012 (US$ m nominal prices) 110
Table 99: Netherlands UHT soup volume, 2002–2007 (Kg m) 111
Table 100: Netherlands UHT soup volume forecast, 2007–2012 (Kg m) 112
Table 101: Netherlands UHT soup brand share, by value, 2006-2007 (%) 114
Table 102: Netherlands UHT soup value, by brand 2006-2007 (€ m nominal prices) 114
Table 103: Netherlands UHT soup company share by value, 2006-2007 (%) 116
Table 104: Netherlands UHT soup value, by company, 2006-2007 (€ m nominal prices) 116
Table 105: Netherlands UHT soup distribution channels, by value, 2006-2007 (%) 117
Table 106: Netherlands UHT soup value, by distribution channel, 2006-2007 (€ m nominal prices) 117
Table 107: Netherlands UHT soup expenditure per capita, 2002–2007 (€, nominal prices) 119
Table 108: Netherlands UHT soup forecast expenditure per capita, 2007–2012 (€, nominal prices) 119
Table 109: Netherlands UHT soup expenditure per capita, 2002–2007 (US$ nominal prices) 120
Table 110: Netherlands UHT soup forecast expenditure per capita, 2007–2012 (US$ nominal prices) 120
Table 111: Netherlands UHT soup consumption per capita, 2002–2007 (Kg) 121
Table 112: Netherlands UHT soup forecast consumption per capita, 2007–2012 (Kg) 121
Table 113: Global soup market value, 2007 122
Table 114: Global soup market split (value terms (US$ m), 2007) – Top 5 countries 125
Table 115: Global soup market volume, 2007 127
Table 116: Global soup market split (volume terms, 2007) – Top 5 countries 130
Table 117: Leading players - Top 5 countries 132
Table 118: Netherlands soup new product launches reports, by company (Top 5 companies), 2008 133
Table 119: Netherlands soup new product launches SKUs, by company (Top 5 companies), 2008 133
Table 120: Netherlands soup new product launches (reports), by flavor and fragrances (Top 10 flavors), 2008 134
Table 121: Netherlands soup new product launches (reports), by Ingredients (Top 10 Ingredients), 2008 134
Table 122: Netherlands soup new product launches (reports), by Package tags or Claims 2008 135
Table 123: Netherlands soup new product launches (reports) - Recent 5 launches (2008) 135
Table 124: Netherlands Key Facts 137
Table 125: Netherlands population, by age group, 2002-2007 (millions) 140
Table 126: Netherlands population forecast, by age group, 2007-2012 (millions) 141
Table 127: Netherlands population, by gender, 2002-2007 (millions) 141
Table 128: Netherlands population forecast, by gender, 2007-2012 (millions) 142
Table 129: Netherlands nominal GDP, 2002-2007 (€ bn, 2000 prices) 142
Table 130: Netherlands nominal GDP forecast, 2007-2012 (€ bn, 2000 prices) 142
Table 131: Netherlands real GDP, 2002-2007 (€ bn, nominal prices) 143
Table 132: Netherlands real GDP forecast, 2007-2012 (€ bn, nominal prices) 143
Table 133: Netherlands real GDP, 2002-2007 (US$ bn, 2000 prices) 143
Table 134: Netherlands real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 144
Table 135: Netherlands consumer price index, 2002-2007 (2003=100) 144
Table 136: Netherlands consumer price index, 2007-2012 (2003=100) 144