TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Soup 2
Summary category level - Canned soup 3
Summary category level - Chilled Soup 4
Summary category level - Dried soup 5
Summary category level - Frozen soup 6
Summary category level - UHT soup 7
Chapter 2 INTRODUCTION 8
What is this report about? 8
How to use this report 8
Market Definition 9
Chapter 3 MARKET OVERVIEW 24
Value Analysis, 2002–2007 24
Value Analysis, 2007–2012 25
Value Analysis, US$ 2002–2007 27
Value Analysis, US$ 2007–2012 28
Volume Analysis, 2002–2007 30
Volume Analysis, 2007–2012 31
Company and Brand Share Analysis 34
Distribution Analysis 37
Expenditure & consumption per capita 39
Chapter 4 LEADING COMPANY PROFILES 43
Nestlé SA 43
Campbell Soup Company 46
Chapter 5 CATEGORY ANALYSIS - CANNED SOUP 48
Value Analysis, 2002–2007 48
Value Analysis, 2007–2012 49
Value Analysis, US$ 2002–2007 51
Value Analysis, US$ 2007–2012 51
Volume Analysis, 2002–2007 52
Volume Analysis, 2007–2012 53
Company and Brand Share Analysis 55
Distribution Analysis 57
Expenditure & consumption per capita 59
Chapter 6 CATEGORY ANALYSIS - CHILLED SOUP 62
Value Analysis, 2002–2007 62
Value Analysis, 2007–2012 63
Value Analysis, US$ 2002–2007 65
Value Analysis, US$ 2007–2012 65
Volume Analysis, 2002–2007 66
Volume Analysis, 2007–2012 67
Company and Brand Share Analysis 69
Distribution Analysis 72
Expenditure & consumption per capita 74
Chapter 7 CATEGORY ANALYSIS - DRIED SOUP 77
Value Analysis, 2002–2007 77
Value Analysis, 2007–2012 78
Value Analysis, US$ 2002–2007 80
Value Analysis, US$ 2007–2012 80
Volume Analysis, 2002–2007 81
Volume Analysis, 2007–2012 82
Company and Brand Share Analysis 84
Distribution Analysis 87
Expenditure & consumption per capita 89
Chapter 8 CATEGORY ANALYSIS - FROZEN SOUP 92
Value Analysis, 2002–2007 92
Value Analysis, 2007–2012 93
Value Analysis, US$ 2002–2007 95
Value Analysis, US$ 2007–2012 95
Volume Analysis, 2002–2007 96
Volume Analysis, 2007–2012 97
Company and Brand Share Analysis 99
Distribution Analysis 102
Expenditure & consumption per capita 104
Chapter 9 CATEGORY ANALYSIS - UHT SOUP 107
Value Analysis, 2002–2007 107
Value Analysis, 2007–2012 108
Value Analysis, US$ 2002–2007 110
Value Analysis, US$ 2007–2012 110
Volume Analysis, 2002–2007 111
Volume Analysis, 2007–2012 112
Company and Brand Share Analysis 114
Distribution Analysis 117
Expenditure & consumption per capita 119
Chapter 10 COUNTRY COMPARISON 122
Value 122
Volume 127
Market Share 132
Chapter 11 NEW ZEALAND SOCIOECONOMIC PROFILE 133
Country Overview 133
Key Facts 134
Political Overview 135
New Zealand Economic Overview 136
Chapter 12 NEW ZEALAND MACROECONOMIC PROFILE 137
Macroeconomic Indicators 137
Chapter 13 RESEARCH METHODOLOGY 142
Methodology overview 142
Secondary research 143
Market modeling 144
Primary research 145
Data finalization 146
Ongoing research 146
Chapter 14 APPENDIX 147
Future readings 147
How to contact experts in your industry 147
Disclaimer 147
LIST OF FIGURES
Figure 1: New Zealand soup value and value forecast, 2002-2012 (NZD m, nominal prices) 26
Figure 2: New Zealand soup category growth comparison, by value, 2002-2012 29
Figure 3: New Zealand soup volume and volume forecast, 2002-2012 (Kg m) 32
Figure 4: New Zealand soup category growth comparison, by volume, 2002-2012 33
Figure 5: New Zealand soup company share, by value, 2006-2007 (%) 35
Figure 6: New Zealand soup distribution channels, by value, 2006-2007 (%) 38
Figure 7: New Zealand canned soup value and value forecast, 2002-2012 (NZD m, nominal prices) 50
Figure 8: New Zealand canned soup volume and volume forecast, 2002-2012 (Kg m) 54
Figure 9: New Zealand canned soup distribution channels, by value, 2006-2007 (%) 58
Figure 10: New Zealand chilled soup value and value forecast, 2002-2012 (NZD m, nominal prices) 64
Figure 11: New Zealand chilled soup volume and volume forecast, 2002-2012 (Kg m) 68
Figure 12: New Zealand chilled soup company share, by value, 2006-2007 (%) 70
Figure 13: New Zealand chilled soup distribution channels, by value, 2006-2007 (%) 73
Figure 14: New Zealand dried soup value and value forecast, 2002-2012 (NZD m, nominal prices) 79
Figure 15: New Zealand dried soup volume and volume forecast, 2002-2012 (Kg m) 83
Figure 16: New Zealand dried soup company share, by value, 2006-2007 (%) 85
Figure 17: New Zealand dried soup distribution channels, by value, 2006-2007 (%) 88
Figure 18: New Zealand frozen soup value and value forecast, 2002-2012 (NZD m, nominal prices) 94
Figure 19: New Zealand frozen soup volume and volume forecast, 2002-2012 (Kg m) 98
Figure 20: New Zealand frozen soup company share, by value, 2006-2007 (%) 100
Figure 21: New Zealand frozen soup distribution channels, by value, 2006-2007 (%) 103
Figure 22: New Zealand UHT soup value and value forecast, 2002-2012 (NZD m, nominal prices) 109
Figure 23: New Zealand UHT soup volume and volume forecast, 2002-2012 (Kg m) 113
Figure 24: New Zealand UHT soup company share, by value, 2006-2007 (%) 115
Figure 25: New Zealand UHT soup distribution channels, by value, 2006-2007 (%) 118
Figure 26: Global soup market split (value terms, 2007) – Top 5 countries 123
Figure 27: Global soup market value, 2002–2007 (Top 5 countries) 126
Figure 28: Global soup market split (volume terms, 2007) – Top 5 countries 128
Figure 29: Global soup market volume, 2002–2007 (Top 5 countries) 131
Figure 30: Map of New Zealand 134
Figure 31: Annual data review process 143
LIST OF TABLES
Table 1: Soup category definitions 10
Table 2: Soup distribution channels 11
Table 3: New Zealand soup value, 2002–2007 (NZD m, nominal prices) 24
Table 4: New Zealand soup value forecast, 2007–2012 (NZD m, nominal prices) 25
Table 5: New Zealand soup value, 2002–2007 (US$ m nominal prices) 27
Table 6: New Zealand soup value forecast, 2007–2012 (US$ m nominal prices) 28
Table 7: New Zealand soup volume, 2002–2007 (Kg m) 30
Table 8: New Zealand soup volume forecast, 2007–2012 (Kg m) 31
Table 9: New Zealand soup brand share, by value, 2006-2007 (%) 34
Table 10: New Zealand soup value, by brand 2006-2007 (NZD m nominal prices) 34
Table 11: New Zealand soup company share by value, 2006-2007 (%) 36
Table 12: New Zealand soup value, by company, 2006-2007 (NZD m nominal prices) 36
Table 13: New Zealand soup distribution channels, by value, 2006-2007 (%) 37
Table 14: New Zealand soup value, by distribution channel, 2006-2007 (NZD m nominal prices) 37
Table 15: New Zealand soup expenditure per capita, 2002–2007 (NZD, nominal prices) 39
Table 16: New Zealand soup forecast expenditure per capita, 2007–2012 (NZD, nominal prices) 40
Table 17: New Zealand soup expenditure per capita, 2002–2007 (US$ nominal prices) 40
Table 18: New Zealand soup forecast expenditure per capita, 2007–2012 (US$ nominal prices) 41
Table 19: New Zealand soup consumption per capita, 2002–2007 (Kg) 41
Table 20: New Zealand soup forecast consumption per capita, 2007–2012 (Kg) 42
Table 21: Nestlé SA Key Facts 43
Table 22: Campbell Soup Company Key Facts 46
Table 23: New Zealand canned soup value, 2002–2007 (NZD m, nominal prices) 48
Table 24: New Zealand canned soup value forecast, 2007–2012 (NZD m, nominal prices) 49
Table 25: New Zealand canned soup value, 2002–2007 (US$ m nominal prices) 51
Table 26: New Zealand canned soup value forecast, 2007–2012 (US$ m nominal prices) 51
Table 27: New Zealand canned soup volume, 2002–2007 (Kg m) 52
Table 28: New Zealand canned soup volume forecast, 2007–2012 (Kg m) 53
Table 29: New Zealand canned soup brand share, by value, 2006-2007 (%) 55
Table 30: New Zealand canned soup value, by brand 2006-2007 (NZD m nominal prices) 55
Table 31: New Zealand canned soup company share by value, 2006-2007 (%) 56
Table 32: New Zealand canned soup value, by company, 2006-2007 (NZD m nominal prices) 56
Table 33: New Zealand canned soup distribution channels, by value, 2006-2007 (%) 57
Table 34: New Zealand canned soup value, by distribution channel, 2006-2007 (NZD m nominal prices) 57
Table 35: New Zealand canned soup expenditure per capita, 2002–2007 (NZD, nominal prices) 59
Table 36: New Zealand canned soup forecast expenditure per capita, 2007–2012 (NZD, nominal prices) 59
Table 37: New Zealand canned soup expenditure per capita, 2002–2007 (US$ nominal prices) 60
Table 38: New Zealand canned soup forecast expenditure per capita, 2007–2012 (US$ nominal prices) 60
Table 39: New Zealand canned soup consumption per capita, 2002–2007 (Kg) 61
Table 40: New Zealand canned soup forecast consumption per capita, 2007–2012 (Kg) 61
Table 41: New Zealand chilled soup value, 2002–2007 (NZD m, nominal prices) 62
Table 42: New Zealand chilled soup value forecast, 2007–2012 (NZD m, nominal prices) 63
Table 43: New Zealand chilled soup value, 2002–2007 (US$ m nominal prices) 65
Table 44: New Zealand chilled soup value forecast, 2007–2012 (US$ m nominal prices) 65
Table 45: New Zealand chilled soup volume, 2002–2007 (Kg m) 66
Table 46: New Zealand chilled soup volume forecast, 2007–2012 (Kg m) 67
Table 47: New Zealand chilled soup brand share, by value, 2006-2007 (%) 69
Table 48: New Zealand chilled soup value, by brand 2006-2007 (NZD m nominal prices) 69
Table 49: New Zealand chilled soup company share by value, 2006-2007 (%) 71
Table 50: New Zealand chilled soup value, by company, 2006-2007 (NZD m nominal prices) 71
Table 51: New Zealand chilled soup distribution channels, by value, 2006-2007 (%) 72
Table 52: New Zealand chilled soup value, by distribution channel, 2006-2007 (NZD m nominal prices) 72
Table 53: New Zealand chilled soup expenditure per capita, 2002–2007 (NZD, nominal prices) 74
Table 54: New Zealand chilled soup forecast expenditure per capita, 2007–2012 (NZD, nominal prices) 74
Table 55: New Zealand chilled soup expenditure per capita, 2002–2007 (US$ nominal prices) 75
Table 56: New Zealand chilled soup forecast expenditure per capita, 2007–2012 (US$ nominal prices) 75
Table 57: New Zealand chilled soup consumption per capita, 2002–2007 (Kg) 76
Table 58: New Zealand chilled soup forecast consumption per capita, 2007–2012 (Kg) 76
Table 59: New Zealand dried soup value, 2002–2007 (NZD m, nominal prices) 77
Table 60: New Zealand dried soup value forecast, 2007–2012 (NZD m, nominal prices) 78
Table 61: New Zealand dried soup value, 2002–2007 (US$ m nominal prices) 80
Table 62: New Zealand dried soup value forecast, 2007–2012 (US$ m nominal prices) 80
Table 63: New Zealand dried soup volume, 2002–2007 (Kg m) 81
Table 64: New Zealand dried soup volume forecast, 2007–2012 (Kg m) 82
Table 65: New Zealand dried soup brand share, by value, 2006-2007 (%) 84
Table 66: New Zealand dried soup value, by brand 2006-2007 (NZD m nominal prices) 84
Table 67: New Zealand dried soup company share by value, 2006-2007 (%) 86
Table 68: New Zealand dried soup value, by company, 2006-2007 (NZD m nominal prices) 86
Table 69: New Zealand dried soup distribution channels, by value, 2006-2007 (%) 87
Table 70: New Zealand dried soup value, by distribution channel, 2006-2007 (NZD m nominal prices) 87
Table 71: New Zealand dried soup expenditure per capita, 2002–2007 (NZD, nominal prices) 89
Table 72: New Zealand dried soup forecast expenditure per capita, 2007–2012 (NZD, nominal prices) 89
Table 73: New Zealand dried soup expenditure per capita, 2002–2007 (US$ nominal prices) 90
Table 74: New Zealand dried soup forecast expenditure per capita, 2007–2012 (US$ nominal prices) 90
Table 75: New Zealand dried soup consumption per capita, 2002–2007 (Kg) 91
Table 76: New Zealand dried soup forecast consumption per capita, 2007–2012 (Kg) 91
Table 77: New Zealand frozen soup value, 2002–2007 (NZD m, nominal prices) 92
Table 78: New Zealand frozen soup value forecast, 2007–2012 (NZD m, nominal prices) 93
Table 79: New Zealand frozen soup value, 2002–2007 (US$ m nominal prices) 95
Table 80: New Zealand frozen soup value forecast, 2007–2012 (US$ m nominal prices) 95
Table 81: New Zealand frozen soup volume, 2002–2007 (Kg m) 96
Table 82: New Zealand frozen soup volume forecast, 2007–2012 (Kg m) 97
Table 83: New Zealand frozen soup brand share, by value, 2006-2007 (%) 99
Table 84: New Zealand frozen soup value, by brand 2006-2007 (NZD m nominal prices) 99
Table 85: New Zealand frozen soup company share by value, 2006-2007 (%) 101
Table 86: New Zealand frozen soup value, by company, 2006-2007 (NZD m nominal prices) 101
Table 87: New Zealand frozen soup distribution channels, by value, 2006-2007 (%) 102
Table 88: New Zealand frozen soup value, by distribution channel, 2006-2007 (NZD m nominal prices) 102
Table 89: New Zealand frozen soup expenditure per capita, 2002–2007 (NZD, nominal prices) 104
Table 90: New Zealand frozen soup forecast expenditure per capita, 2007–2012 (NZD, nominal prices) 104
Table 91: New Zealand frozen soup expenditure per capita, 2002–2007 (US$ nominal prices) 105
Table 92: New Zealand frozen soup forecast expenditure per capita, 2007–2012 (US$ nominal prices) 105
Table 93: New Zealand frozen soup consumption per capita, 2002–2007 (Kg) 106
Table 94: New Zealand frozen soup forecast consumption per capita, 2007–2012 (Kg) 106
Table 95: New Zealand UHT soup value, 2002–2007 (NZD m, nominal prices) 107
Table 96: New Zealand UHT soup value forecast, 2007–2012 (NZD m, nominal prices) 108
Table 97: New Zealand UHT soup value, 2002–2007 (US$ m nominal prices) 110
Table 98: New Zealand UHT soup value forecast, 2007–2012 (US$ m nominal prices) 110
Table 99: New Zealand UHT soup volume, 2002–2007 (Kg m) 111
Table 100: New Zealand UHT soup volume forecast, 2007–2012 (Kg m) 112
Table 101: New Zealand UHT soup brand share, by value, 2006-2007 (%) 114
Table 102: New Zealand UHT soup value, by brand 2006-2007 (NZD m nominal prices) 114
Table 103: New Zealand UHT soup company share by value, 2006-2007 (%) 116
Table 104: New Zealand UHT soup value, by company, 2006-2007 (NZD m nominal prices) 116
Table 105: New Zealand UHT soup distribution channels, by value, 2006-2007 (%) 117
Table 106: New Zealand UHT soup value, by distribution channel, 2006-2007 (NZD m nominal prices) 117
Table 107: New Zealand UHT soup expenditure per capita, 2002–2007 (NZD, nominal prices) 119
Table 108: New Zealand UHT soup forecast expenditure per capita, 2007–2012 (NZD, nominal prices) 119
Table 109: New Zealand UHT soup expenditure per capita, 2002–2007 (US$ nominal prices) 120
Table 110: New Zealand UHT soup forecast expenditure per capita, 2007–2012 (US$ nominal prices) 120
Table 111: New Zealand UHT soup consumption per capita, 2002–2007 (Kg) 121
Table 112: New Zealand UHT soup forecast consumption per capita, 2007–2012 (Kg) 121
Table 113: Global soup market value, 2007 122
Table 114: Global soup market split (value terms (US$ m), 2007) – Top 5 countries 125
Table 115: Global soup market volume, 2007 127
Table 116: Global soup market split (volume terms, 2007) – Top 5 countries 130
Table 117: Leading players - Top 5 countries 132
Table 118: New Zealand Key Facts 134
Table 119: New Zealand population, by age group, 2002-2007 (millions) 137
Table 120: New Zealand population forecast, by age group, 2007-2012 (millions) 138
Table 121: New Zealand population, by gender, 2002-2007 (millions) 138
Table 122: New Zealand population forecast, by gender, 2007-2012 (millions) 139
Table 123: New Zealand nominal GDP, 2002-2007 (NZD bn, 2000 prices) 139
Table 124: New Zealand nominal GDP forecast, 2007-2012 (NZD bn, 2000 prices) 139
Table 125: New Zealand real GDP, 2002-2007 (NZD bn, nominal prices) 140
Table 126: New Zealand real GDP forecast, 2007-2012 (NZD bn, nominal prices) 140
Table 127: New Zealand real GDP, 2002-2007 (US$ bn, 2000 prices) 140
Table 128: New Zealand real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 141
Table 129: New Zealand consumer price index, 2002-2007 (2003=100) 141
Table 130: New Zealand consumer price index, 2007-2012 (2003=100) 141