Soup in Norway to 2012

Soup in Norway to 2012

Introduction

This databook is a detailed information resource covering all the key data points on Soup in Norway. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Scope

*Contains information on 5 categories: Dried soup, Canned soup, Chilled Soup, Frozen soup and UHT Soup

*Provides market value, volume, expenditure and consumption data by market, category and segment

*Includes company and brand share data by categories

Highlights

The market for Soup in Norway increased between 2002-2007, growing at an average annual rate of 2.0%.

The leading company in the market in 2007 was Reiber & Sons. The second-largest player was Unilever with EQT Scandinavia B.V. in third place.

Reasons to Purchase

*Discover the major quantitative trends affecting the Soup markets

*Understand consumers' consumption and expenditure patterns

*Understand the future direction of the market with reliable historical data and full five year forecasting

TABLE OF CONTENTS


Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Soup 2
Summary category level - Canned soup 3
Summary category level - Chilled Soup 4
Summary category level - Dried soup 5
Summary category level - Frozen soup 6
Summary category level - UHT soup 7
Chapter 2 INTRODUCTION 8
What is this report about? 8
How to use this report 8
Market Definition 9
Chapter 3 MARKET OVERVIEW 24
Value Analysis, 2002–2007 24
Value Analysis, 2007–2012 25
Value Analysis, US$ 2002–2007 27
Value Analysis, US$ 2007–2012 28
Volume Analysis, 2002–2007 30
Volume Analysis, 2007–2012 31
Company and Brand Share Analysis 34
Distribution Analysis 37
Expenditure & consumption per capita 39
Chapter 4 LEADING COMPANY PROFILES 43
Rieber & Son ASA 43
Unilever 45
Chapter 5 CATEGORY ANALYSIS - CANNED SOUP 47
Value Analysis, 2002–2007 47
Value Analysis, 2007–2012 48
Value Analysis, US$ 2002–2007 50
Value Analysis, US$ 2007–2012 50
Volume Analysis, 2002–2007 51
Volume Analysis, 2007–2012 52
Company and Brand Share Analysis 54
Distribution Analysis 56
Expenditure & consumption per capita 58
Chapter 6 CATEGORY ANALYSIS - CHILLED SOUP 61
Value Analysis, 2002–2007 61
Value Analysis, 2007–2012 62
Value Analysis, US$ 2002–2007 64
Value Analysis, US$ 2007–2012 64
Volume Analysis, 2002–2007 65
Volume Analysis, 2007–2012 66
Company and Brand Share Analysis 68
Distribution Analysis 70
Expenditure & consumption per capita 72
Chapter 7 CATEGORY ANALYSIS - DRIED SOUP 75
Value Analysis, 2002–2007 75
Value Analysis, 2007–2012 76
Value Analysis, US$ 2002–2007 78
Value Analysis, US$ 2007–2012 78
Volume Analysis, 2002–2007 79
Volume Analysis, 2007–2012 80
Company and Brand Share Analysis 82
Distribution Analysis 85
Expenditure & consumption per capita 87
Chapter 8 CATEGORY ANALYSIS - FROZEN SOUP 90
Value Analysis, 2002–2007 90
Value Analysis, 2007–2012 91
Value Analysis, US$ 2002–2007 93
Value Analysis, US$ 2007–2012 93
Volume Analysis, 2002–2007 94
Volume Analysis, 2007–2012 95
Company and Brand Share Analysis 97
Distribution Analysis 100
Expenditure & consumption per capita 102
Chapter 9 CATEGORY ANALYSIS - UHT SOUP 105
Value Analysis, 2002–2007 105
Value Analysis, 2007–2012 106
Value Analysis, US$ 2002–2007 108
Value Analysis, US$ 2007–2012 108
Volume Analysis, 2002–2007 109
Volume Analysis, 2007–2012 110
Company and Brand Share Analysis 112
Distribution Analysis 115
Expenditure & consumption per capita 117
Chapter 10 COUNTRY COMPARISON 120
Value 120
Volume 125
Market Share 130
Chapter 11 NEW PRODUCT DEVELOPMENT 131
Product launches over time 131
Recent product launches 133
Chapter 12 NORWAY SOCIOECONOMIC PROFILE 134
Country Overview 134
Key Facts 135
Political Overview 136
Norway Economic Overview 137
Chapter 13 NORWAY MACROECONOMIC PROFILE 138
Macroeconomic Indicators 138
Chapter 14 RESEARCH METHODOLOGY 143
Methodology overview 143
Secondary research 144
Market modeling 145
Primary research 146
Data finalization 147
Ongoing research 147
Chapter 15 APPENDIX 148
Future readings 148
How to contact experts in your industry 148
Disclaimer 148

LIST OF FIGURES
Figure 1: Norway soup value and value forecast, 2002-2012 (NOK m, nominal prices) 26
Figure 2: Norway soup category growth comparison, by value, 2002-2012 29
Figure 3: Norway soup volume and volume forecast, 2002-2012 (Kg m) 32
Figure 4: Norway soup category growth comparison, by volume, 2002-2012 33
Figure 5: Norway soup company share, by value, 2006-2007 (%) 35
Figure 6: Norway soup distribution channels, by value, 2006-2007 (%) 38
Figure 7: Norway canned soup value and value forecast, 2002-2012 (NOK m, nominal prices) 49
Figure 8: Norway canned soup volume and volume forecast, 2002-2012 (Kg m) 53
Figure 9: Norway canned soup distribution channels, by value, 2006-2007 (%) 57
Figure 10: Norway chilled soup value and value forecast, 2002-2012 (NOK m, nominal prices) 63
Figure 11: Norway chilled soup volume and volume forecast, 2002-2012 (Kg m) 67
Figure 12: Norway chilled soup distribution channels, by value, 2006-2007 (%) 71
Figure 13: Norway dried soup value and value forecast, 2002-2012 (NOK m, nominal prices) 77
Figure 14: Norway dried soup volume and volume forecast, 2002-2012 (Kg m) 81
Figure 15: Norway dried soup company share, by value, 2006-2007 (%) 83
Figure 16: Norway dried soup distribution channels, by value, 2006-2007 (%) 86
Figure 17: Norway frozen soup value and value forecast, 2002-2012 (NOK m, nominal prices) 92
Figure 18: Norway frozen soup volume and volume forecast, 2002-2012 (Kg m) 96
Figure 19: Norway frozen soup company share, by value, 2006-2007 (%) 98
Figure 20: Norway frozen soup distribution channels, by value, 2006-2007 (%) 101
Figure 21: Norway UHT soup value and value forecast, 2002-2012 (NOK m, nominal prices) 107
Figure 22: Norway UHT soup volume and volume forecast, 2002-2012 (Kg m) 111
Figure 23: Norway UHT soup company share, by value, 2006-2007 (%) 113
Figure 24: Norway UHT soup distribution channels, by value, 2006-2007 (%) 116
Figure 25: Global soup market split (value terms, 2007) – Top 5 countries 121
Figure 26: Global soup market value, 2002–2007 (Top 5 countries) 124
Figure 27: Global soup market split (volume terms, 2007) – Top 5 countries 126
Figure 28: Global soup market volume, 2002–2007 (Top 5 countries) 129
Figure 29: Map of Norway 135
Figure 30: Annual data review process 144

LIST OF TABLES
Table 1: Soup category definitions 10
Table 2: Soup distribution channels 11
Table 3: Norway soup value, 2002–2007 (NOK m, nominal prices) 24
Table 4: Norway soup value forecast, 2007–2012 (NOK m, nominal prices) 25
Table 5: Norway soup value, 2002–2007 (US$ m nominal prices) 27
Table 6: Norway soup value forecast, 2007–2012 (US$ m nominal prices) 28
Table 7: Norway soup volume, 2002–2007 (Kg m) 30
Table 8: Norway soup volume forecast, 2007–2012 (Kg m) 31
Table 9: Norway soup brand share, by value, 2006-2007 (%) 34
Table 10: Norway soup value, by brand 2006-2007 (NOK m nominal prices) 34
Table 11: Norway soup company share by value, 2006-2007 (%) 36
Table 12: Norway soup value, by company, 2006-2007 (NOK m nominal prices) 36
Table 13: Norway soup distribution channels, by value, 2006-2007 (%) 37
Table 14: Norway soup value, by distribution channel, 2006-2007 (NOK m nominal prices) 37
Table 15: Norway soup expenditure per capita, 2002–2007 (NOK, nominal prices) 39
Table 16: Norway soup forecast expenditure per capita, 2007–2012 (NOK, nominal prices) 40
Table 17: Norway soup expenditure per capita, 2002–2007 (US$ nominal prices) 40
Table 18: Norway soup forecast expenditure per capita, 2007–2012 (US$ nominal prices) 41
Table 19: Norway soup consumption per capita, 2002–2007 (Kg) 41
Table 20: Norway soup forecast consumption per capita, 2007–2012 (Kg) 42
Table 21: Rieber & Son ASA Key Facts 43
Table 22: Unilever Key Facts 45
Table 23: Norway canned soup value, 2002–2007 (NOK m, nominal prices) 47
Table 24: Norway canned soup value forecast, 2007–2012 (NOK m, nominal prices) 48
Table 25: Norway canned soup value, 2002–2007 (US$ m nominal prices) 50
Table 26: Norway canned soup value forecast, 2007–2012 (US$ m nominal prices) 50
Table 27: Norway canned soup volume, 2002–2007 (Kg m) 51
Table 28: Norway canned soup volume forecast, 2007–2012 (Kg m) 52
Table 29: Norway canned soup brand share, by value, 2006-2007 (%) 54
Table 30: Norway canned soup value, by brand 2006-2007 (NOK m nominal prices) 54
Table 31: Norway canned soup company share by value, 2006-2007 (%) 55
Table 32: Norway canned soup value, by company, 2006-2007 (NOK m nominal prices) 55
Table 33: Norway canned soup distribution channels, by value, 2006-2007 (%) 56
Table 34: Norway canned soup value, by distribution channel, 2006-2007 (NOK m nominal prices) 56
Table 35: Norway canned soup expenditure per capita, 2002–2007 (NOK, nominal prices) 58
Table 36: Norway canned soup forecast expenditure per capita, 2007–2012 (NOK, nominal prices) 58
Table 37: Norway canned soup expenditure per capita, 2002–2007 (US$ nominal prices) 59
Table 38: Norway canned soup forecast expenditure per capita, 2007–2012 (US$ nominal prices) 59
Table 39: Norway canned soup consumption per capita, 2002–2007 (Kg) 60
Table 40: Norway canned soup forecast consumption per capita, 2007–2012 (Kg) 60
Table 41: Norway chilled soup value, 2002–2007 (NOK m, nominal prices) 61
Table 42: Norway chilled soup value forecast, 2007–2012 (NOK m, nominal prices) 62
Table 43: Norway chilled soup value, 2002–2007 (US$ m nominal prices) 64
Table 44: Norway chilled soup value forecast, 2007–2012 (US$ m nominal prices) 64
Table 45: Norway chilled soup volume, 2002–2007 (Kg m) 65
Table 46: Norway chilled soup volume forecast, 2007–2012 (Kg m) 66
Table 47: Norway chilled soup brand share, by value, 2006-2007 (%) 68
Table 48: Norway chilled soup value, by brand 2006-2007 (NOK m nominal prices) 68
Table 49: Norway chilled soup company share by value, 2006-2007 (%) 69
Table 50: Norway chilled soup value, by company, 2006-2007 (NOK m nominal prices) 69
Table 51: Norway chilled soup distribution channels, by value, 2006-2007 (%) 70
Table 52: Norway chilled soup value, by distribution channel, 2006-2007 (NOK m nominal prices) 70
Table 53: Norway chilled soup expenditure per capita, 2002–2007 (NOK, nominal prices) 72
Table 54: Norway chilled soup forecast expenditure per capita, 2007–2012 (NOK, nominal prices) 72
Table 55: Norway chilled soup expenditure per capita, 2002–2007 (US$ nominal prices) 73
Table 56: Norway chilled soup forecast expenditure per capita, 2007–2012 (US$ nominal prices) 73
Table 57: Norway chilled soup consumption per capita, 2002–2007 (Kg) 74
Table 58: Norway chilled soup forecast consumption per capita, 2007–2012 (Kg) 74
Table 59: Norway dried soup value, 2002–2007 (NOK m, nominal prices) 75
Table 60: Norway dried soup value forecast, 2007–2012 (NOK m, nominal prices) 76
Table 61: Norway dried soup value, 2002–2007 (US$ m nominal prices) 78
Table 62: Norway dried soup value forecast, 2007–2012 (US$ m nominal prices) 78
Table 63: Norway dried soup volume, 2002–2007 (Kg m) 79
Table 64: Norway dried soup volume forecast, 2007–2012 (Kg m) 80
Table 65: Norway dried soup brand share, by value, 2006-2007 (%) 82
Table 66: Norway dried soup value, by brand 2006-2007 (NOK m nominal prices) 82
Table 67: Norway dried soup company share by value, 2006-2007 (%) 84
Table 68: Norway dried soup value, by company, 2006-2007 (NOK m nominal prices) 84
Table 69: Norway dried soup distribution channels, by value, 2006-2007 (%) 85
Table 70: Norway dried soup value, by distribution channel, 2006-2007 (NOK m nominal prices) 85
Table 71: Norway dried soup expenditure per capita, 2002–2007 (NOK, nominal prices) 87
Table 72: Norway dried soup forecast expenditure per capita, 2007–2012 (NOK, nominal prices) 87
Table 73: Norway dried soup expenditure per capita, 2002–2007 (US$ nominal prices) 88
Table 74: Norway dried soup forecast expenditure per capita, 2007–2012 (US$ nominal prices) 88
Table 75: Norway dried soup consumption per capita, 2002–2007 (Kg) 89
Table 76: Norway dried soup forecast consumption per capita, 2007–2012 (Kg) 89
Table 77: Norway frozen soup value, 2002–2007 (NOK m, nominal prices) 90
Table 78: Norway frozen soup value forecast, 2007–2012 (NOK m, nominal prices) 91
Table 79: Norway frozen soup value, 2002–2007 (US$ m nominal prices) 93
Table 80: Norway frozen soup value forecast, 2007–2012 (US$ m nominal prices) 93
Table 81: Norway frozen soup volume, 2002–2007 (Kg m) 94
Table 82: Norway frozen soup volume forecast, 2007–2012 (Kg m) 95
Table 83: Norway frozen soup brand share, by value, 2006-2007 (%) 97
Table 84: Norway frozen soup value, by brand 2006-2007 (NOK m nominal prices) 97
Table 85: Norway frozen soup company share by value, 2006-2007 (%) 99
Table 86: Norway frozen soup value, by company, 2006-2007 (NOK m nominal prices) 99
Table 87: Norway frozen soup distribution channels, by value, 2006-2007 (%) 100
Table 88: Norway frozen soup value, by distribution channel, 2006-2007 (NOK m nominal prices) 100
Table 89: Norway frozen soup expenditure per capita, 2002–2007 (NOK, nominal prices) 102
Table 90: Norway frozen soup forecast expenditure per capita, 2007–2012 (NOK, nominal prices) 102
Table 91: Norway frozen soup expenditure per capita, 2002–2007 (US$ nominal prices) 103
Table 92: Norway frozen soup forecast expenditure per capita, 2007–2012 (US$ nominal prices) 103
Table 93: Norway frozen soup consumption per capita, 2002–2007 (Kg) 104
Table 94: Norway frozen soup forecast consumption per capita, 2007–2012 (Kg) 104
Table 95: Norway UHT soup value, 2002–2007 (NOK m, nominal prices) 105
Table 96: Norway UHT soup value forecast, 2007–2012 (NOK m, nominal prices) 106
Table 97: Norway UHT soup value, 2002–2007 (US$ m nominal prices) 108
Table 98: Norway UHT soup value forecast, 2007–2012 (US$ m nominal prices) 108
Table 99: Norway UHT soup volume, 2002–2007 (Kg m) 109
Table 100: Norway UHT soup volume forecast, 2007–2012 (Kg m) 110
Table 101: Norway UHT soup brand share, by value, 2006-2007 (%) 112
Table 102: Norway UHT soup value, by brand 2006-2007 (NOK m nominal prices) 112
Table 103: Norway UHT soup company share by value, 2006-2007 (%) 114
Table 104: Norway UHT soup value, by company, 2006-2007 (NOK m nominal prices) 114
Table 105: Norway UHT soup distribution channels, by value, 2006-2007 (%) 115
Table 106: Norway UHT soup value, by distribution channel, 2006-2007 (NOK m nominal prices) 115
Table 107: Norway UHT soup expenditure per capita, 2002–2007 (NOK, nominal prices) 117
Table 108: Norway UHT soup forecast expenditure per capita, 2007–2012 (NOK, nominal prices) 117
Table 109: Norway UHT soup expenditure per capita, 2002–2007 (US$ nominal prices) 118
Table 110: Norway UHT soup forecast expenditure per capita, 2007–2012 (US$ nominal prices) 118
Table 111: Norway UHT soup consumption per capita, 2002–2007 (Kg) 119
Table 112: Norway UHT soup forecast consumption per capita, 2007–2012 (Kg) 119
Table 113: Global soup market value, 2007 120
Table 114: Global soup market split (value terms (US$ m), 2007) – Top 5 countries 123
Table 115: Global soup market volume, 2007 125
Table 116: Global soup market split (volume terms, 2007) – Top 5 countries 128
Table 117: Leading players - Top 5 countries 130
Table 118: Norway soup new product launches reports, by company 2008 131
Table 119: Norway soup new product launches SKUs, by company 2008 131
Table 120: Norway soup new product launches (reports), by flavor and fragrances (Top 10 flavors), 2008 132
Table 121: Norway soup new product launches (reports), by Ingredients (Top 10 Ingredients), 2008 132
Table 122: Norway soup new product launches (reports), by Package tags or Claims 2008 133
Table 123: Norway soup new product launches (reports) - Recent 5 launches (2008) 133
Table 124: Norway Key Facts 135
Table 125: Norway population, by age group, 2002-2007 (millions) 138
Table 126: Norway population forecast, by age group, 2007-2012 (millions) 139
Table 127: Norway population, by gender, 2002-2007 (millions) 139
Table 128: Norway population forecast, by gender, 2007-2012 (millions) 140
Table 129: Norway nominal GDP, 2002-2007 (NOK bn, 2000 prices) 140
Table 130: Norway nominal GDP forecast, 2007-2012 (NOK bn, 2000 prices) 140
Table 131: Norway real GDP, 2002-2007 (NOK bn, nominal prices) 141
Table 132: Norway real GDP forecast, 2007-2012 (NOK bn, nominal prices) 141
Table 133: Norway real GDP, 2002-2007 (US$ bn, 2000 prices) 141
Table 134: Norway real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 142
Table 135: Norway consumer price index, 2002-2007 (2003=100) 142
Table 136: Norway consumer price index, 2007-2012 (2003=100) 142