TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Soup 2
Summary category level - Canned soup 3
Summary category level - Dried soup 4
Summary category level - Frozen soup 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 19
Value Analysis, 2002–2007 19
Value Analysis, 2007–2012 20
Value Analysis, US$ 2002–2007 22
Value Analysis, US$ 2007–2012 23
Volume Analysis, 2002–2007 25
Volume Analysis, 2007–2012 26
Company and Brand Share Analysis 29
Distribution Analysis 32
Expenditure & consumption per capita 34
Chapter 4 LEADING COMPANY PROFILES 38
Unilever 38
Campbell Soup Company 40
Chapter 5 CATEGORY ANALYSIS - CANNED SOUP 42
Value Analysis, 2002–2007 42
Value Analysis, 2007–2012 43
Value Analysis, US$ 2002–2007 45
Value Analysis, US$ 2007–2012 45
Volume Analysis, 2002–2007 46
Volume Analysis, 2007–2012 47
Company and Brand Share Analysis 49
Distribution Analysis 52
Expenditure & consumption per capita 54
Chapter 6 CATEGORY ANALYSIS - DRIED SOUP 57
Value Analysis, 2002–2007 57
Value Analysis, 2007–2012 58
Value Analysis, US$ 2002–2007 60
Value Analysis, US$ 2007–2012 60
Volume Analysis, 2002–2007 61
Volume Analysis, 2007–2012 62
Company and Brand Share Analysis 64
Distribution Analysis 67
Expenditure & consumption per capita 69
Chapter 7 CATEGORY ANALYSIS - FROZEN SOUP 72
Value Analysis, 2002–2007 72
Value Analysis, 2007–2012 73
Value Analysis, US$ 2002–2007 75
Value Analysis, US$ 2007–2012 75
Volume Analysis, 2002–2007 76
Volume Analysis, 2007–2012 77
Company and Brand Share Analysis 79
Distribution Analysis 82
Expenditure & consumption per capita 84
Chapter 8 COUNTRY COMPARISON 87
Value 87
Volume 92
Market Share 97
Chapter 9 NEW PRODUCT DEVELOPMENT 98
Product launches over time 98
Recent product launches 100
Chapter 10 PHILIPPINES SOCIOECONOMIC PROFILE 101
Country Overview 101
Key Facts 102
Political Overview 103
Philippines Economic Overview 104
Chapter 11 PHILIPPINES MACROECONOMIC PROFILE 105
Macroeconomic Indicators 105
Chapter 12 RESEARCH METHODOLOGY 110
Methodology overview 110
Secondary research 111
Market modeling 112
Primary research 113
Data finalization 114
Ongoing research 114
Chapter 13 APPENDIX 115
Future readings 115
How to contact experts in your industry 115
Disclaimer 115
LIST OF FIGURES
Figure 1: Philippines soup value and value forecast, 2002-2012 (PHP m, nominal prices) 21
Figure 2: Philippines soup category growth comparison, by value, 2002-2012 24
Figure 3: Philippines soup volume and volume forecast, 2002-2012 (Kg m) 27
Figure 4: Philippines soup category growth comparison, by volume, 2002-2012 28
Figure 5: Philippines soup company share, by value, 2006-2007 (%) 30
Figure 6: Philippines soup distribution channels, by value, 2006-2007 (%) 33
Figure 7: Philippines canned soup value and value forecast, 2002-2012 (PHP m, nominal prices) 44
Figure 8: Philippines canned soup volume and volume forecast, 2002-2012 (Kg m) 48
Figure 9: Philippines canned soup company share, by value, 2006-2007 (%) 50
Figure 10: Philippines canned soup distribution channels, by value, 2006-2007 (%) 53
Figure 11: Philippines dried soup value and value forecast, 2002-2012 (PHP m, nominal prices) 59
Figure 12: Philippines dried soup volume and volume forecast, 2002-2012 (Kg m) 63
Figure 13: Philippines dried soup company share, by value, 2006-2007 (%) 65
Figure 14: Philippines dried soup distribution channels, by value, 2006-2007 (%) 68
Figure 15: Philippines frozen soup value and value forecast, 2002-2012 (PHP m, nominal prices) 74
Figure 16: Philippines frozen soup volume and volume forecast, 2002-2012 (Kg m) 78
Figure 17: Philippines frozen soup company share, by value, 2006-2007 (%) 80
Figure 18: Philippines frozen soup distribution channels, by value, 2006-2007 (%) 83
Figure 19: Global soup market split (value terms, 2007) – Top 5 countries 88
Figure 20: Global soup market value, 2002–2007 (Top 5 countries) 91
Figure 21: Global soup market split (volume terms, 2007) – Top 5 countries 93
Figure 22: Global soup market volume, 2002–2007 (Top 5 countries) 96
Figure 23: Map of Philippines 102
Figure 24: Annual data review process 111
LIST OF TABLES
Table 1: Soup category definitions 8
Table 2: Soup distribution channels 9
Table 3: Philippines soup value, 2002–2007 (PHP m, nominal prices) 19
Table 4: Philippines soup value forecast, 2007–2012 (PHP m, nominal prices) 20
Table 5: Philippines soup value, 2002–2007 (US$ m nominal prices) 22
Table 6: Philippines soup value forecast, 2007–2012 (US$ m nominal prices) 23
Table 7: Philippines soup volume, 2002–2007 (Kg m) 25
Table 8: Philippines soup volume forecast, 2007–2012 (Kg m) 26
Table 9: Philippines soup brand share, by value, 2006-2007 (%) 29
Table 10: Philippines soup value, by brand 2006-2007 (PHP m nominal prices) 29
Table 11: Philippines soup company share by value, 2006-2007 (%) 31
Table 12: Philippines soup value, by company, 2006-2007 (PHP m nominal prices) 31
Table 13: Philippines soup distribution channels, by value, 2006-2007 (%) 32
Table 14: Philippines soup value, by distribution channel, 2006-2007 (PHP m nominal prices) 32
Table 15: Philippines soup expenditure per capita, 2002–2007 (PHP, nominal prices) 34
Table 16: Philippines soup forecast expenditure per capita, 2007–2012 (PHP, nominal prices) 35
Table 17: Philippines soup expenditure per capita, 2002–2007 (US$ nominal prices) 35
Table 18: Philippines soup forecast expenditure per capita, 2007–2012 (US$ nominal prices) 36
Table 19: Philippines soup consumption per capita, 2002–2007 (Kg) 36
Table 20: Philippines soup forecast consumption per capita, 2007–2012 (Kg) 37
Table 21: Unilever Key Facts 38
Table 22: Campbell Soup Company Key Facts 40
Table 23: Philippines canned soup value, 2002–2007 (PHP m, nominal prices) 42
Table 24: Philippines canned soup value forecast, 2007–2012 (PHP m, nominal prices) 43
Table 25: Philippines canned soup value, 2002–2007 (US$ m nominal prices) 45
Table 26: Philippines canned soup value forecast, 2007–2012 (US$ m nominal prices) 45
Table 27: Philippines canned soup volume, 2002–2007 (Kg m) 46
Table 28: Philippines canned soup volume forecast, 2007–2012 (Kg m) 47
Table 29: Philippines canned soup brand share, by value, 2006-2007 (%) 49
Table 30: Philippines canned soup value, by brand 2006-2007 (PHP m nominal prices) 49
Table 31: Philippines canned soup company share by value, 2006-2007 (%) 51
Table 32: Philippines canned soup value, by company, 2006-2007 (PHP m nominal prices) 51
Table 33: Philippines canned soup distribution channels, by value, 2006-2007 (%) 52
Table 34: Philippines canned soup value, by distribution channel, 2006-2007 (PHP m nominal prices) 52
Table 35: Philippines canned soup expenditure per capita, 2002–2007 (PHP, nominal prices) 54
Table 36: Philippines canned soup forecast expenditure per capita, 2007–2012 (PHP, nominal prices) 54
Table 37: Philippines canned soup expenditure per capita, 2002–2007 (US$ nominal prices) 55
Table 38: Philippines canned soup forecast expenditure per capita, 2007–2012 (US$ nominal prices) 55
Table 39: Philippines canned soup consumption per capita, 2002–2007 (Kg) 56
Table 40: Philippines canned soup forecast consumption per capita, 2007–2012 (Kg) 56
Table 41: Philippines dried soup value, 2002–2007 (PHP m, nominal prices) 57
Table 42: Philippines dried soup value forecast, 2007–2012 (PHP m, nominal prices) 58
Table 43: Philippines dried soup value, 2002–2007 (US$ m nominal prices) 60
Table 44: Philippines dried soup value forecast, 2007–2012 (US$ m nominal prices) 60
Table 45: Philippines dried soup volume, 2002–2007 (Kg m) 61
Table 46: Philippines dried soup volume forecast, 2007–2012 (Kg m) 62
Table 47: Philippines dried soup brand share, by value, 2006-2007 (%) 64
Table 48: Philippines dried soup value, by brand 2006-2007 (PHP m nominal prices) 64
Table 49: Philippines dried soup company share by value, 2006-2007 (%) 66
Table 50: Philippines dried soup value, by company, 2006-2007 (PHP m nominal prices) 66
Table 51: Philippines dried soup distribution channels, by value, 2006-2007 (%) 67
Table 52: Philippines dried soup value, by distribution channel, 2006-2007 (PHP m nominal prices) 67
Table 53: Philippines dried soup expenditure per capita, 2002–2007 (PHP, nominal prices) 69
Table 54: Philippines dried soup forecast expenditure per capita, 2007–2012 (PHP, nominal prices) 69
Table 55: Philippines dried soup expenditure per capita, 2002–2007 (US$ nominal prices) 70
Table 56: Philippines dried soup forecast expenditure per capita, 2007–2012 (US$ nominal prices) 70
Table 57: Philippines dried soup consumption per capita, 2002–2007 (Kg) 71
Table 58: Philippines dried soup forecast consumption per capita, 2007–2012 (Kg) 71
Table 59: Philippines frozen soup value, 2002–2007 (PHP m, nominal prices) 72
Table 60: Philippines frozen soup value forecast, 2007–2012 (PHP m, nominal prices) 73
Table 61: Philippines frozen soup value, 2002–2007 (US$ m nominal prices) 75
Table 62: Philippines frozen soup value forecast, 2007–2012 (US$ m nominal prices) 75
Table 63: Philippines frozen soup volume, 2002–2007 (Kg m) 76
Table 64: Philippines frozen soup volume forecast, 2007–2012 (Kg m) 77
Table 65: Philippines frozen soup brand share, by value, 2006-2007 (%) 79
Table 66: Philippines frozen soup value, by brand 2006-2007 (PHP m nominal prices) 79
Table 67: Philippines frozen soup company share by value, 2006-2007 (%) 81
Table 68: Philippines frozen soup value, by company, 2006-2007 (PHP m nominal prices) 81
Table 69: Philippines frozen soup distribution channels, by value, 2006-2007 (%) 82
Table 70: Philippines frozen soup value, by distribution channel, 2006-2007 (PHP m nominal prices) 82
Table 71: Philippines frozen soup expenditure per capita, 2002–2007 (PHP, nominal prices) 84
Table 72: Philippines frozen soup forecast expenditure per capita, 2007–2012 (PHP, nominal prices) 84
Table 73: Philippines frozen soup expenditure per capita, 2002–2007 (US$ nominal prices) 85
Table 74: Philippines frozen soup forecast expenditure per capita, 2007–2012 (US$ nominal prices) 85
Table 75: Philippines frozen soup consumption per capita, 2002–2007 (Kg) 86
Table 76: Philippines frozen soup forecast consumption per capita, 2007–2012 (Kg) 86
Table 77: Global soup market value, 2007 87
Table 78: Global soup market split (value terms (US$ m), 2007) – Top 5 countries 90
Table 79: Global soup market volume, 2007 92
Table 80: Global soup market split (volume terms, 2007) – Top 5 countries 95
Table 81: Leading players - Top 5 countries 97
Table 82: Philippines soup new product launches reports, by company (Top 5 companies), 2008 98
Table 83: Philippines soup new product launches SKUs, by company (Top 5 companies), 2008 98
Table 84: Philippines soup new product launches (reports), by flavor and fragrances (Top 10 flavors), 2008 99
Table 85: Philippines soup new product launches (reports), by Ingredients (Top 10 Ingredients), 2008 99
Table 86: Philippines soup new product launches (reports), by Package tags or Claims 2008 100
Table 87: Philippines soup new product launches (reports) - Recent 5 launches (2008) 100
Table 88: Philippines Key Facts 102
Table 89: Philippines population, by age group, 2002-2007 (millions) 105
Table 90: Philippines population forecast, by age group, 2007-2012 (millions) 106
Table 91: Philippines population, by gender, 2002-2007 (millions) 106
Table 92: Philippines population forecast, by gender, 2007-2012 (millions) 107
Table 93: Philippines nominal GDP, 2002-2007 (PHP bn, 2000 prices) 107
Table 94: Philippines nominal GDP forecast, 2007-2012 (PHP bn, 2000 prices) 107
Table 95: Philippines real GDP, 2002-2007 (PHP bn, nominal prices) 108
Table 96: Philippines real GDP forecast, 2007-2012 (PHP bn, nominal prices) 108
Table 97: Philippines real GDP, 2002-2007 (US$ bn, 2000 prices) 108
Table 98: Philippines real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 109
Table 99: Philippines consumer price index, 2002-2007 (2003=100) 109
Table 100: Philippines consumer price index, 2007-2012 (2003=100) 109