TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Soup 2
Summary category level - Canned soup 3
Summary category level - Chilled sup 4
Summary category level - Dried soup 5
Summary category level - UHT soup 6
Chapter 2 INTRODUCTION 7
What is this report about? 7
How to use this report 7
Market Definition 8
Chapter 3 MARKET OVERVIEW 21
Value Analysis, 2002–2007 21
Value Analysis, 2007–2012 22
Value Analysis, US$ 2002–2007 24
Value Analysis, US$ 2007–2012 24
Volume Analysis, 2002–2007 26
Volume Analysis, 2007–2012 27
Company and Brand Share Analysis 29
Distribution Analysis 32
Expenditure & consumption per capita 34
Chapter 4 LEADING COMPANY PROFILES 38
Campbell Soup Company 38
H.J. Heinz Company 40
Chapter 5 CATEGORY ANALYSIS - CANNED SOUP 42
Value Analysis, 2002–2007 42
Value Analysis, 2007–2012 43
Value Analysis, US$ 2002–2007 44
Value Analysis, US$ 2007–2012 44
Volume Analysis, 2002–2007 45
Volume Analysis, 2007–2012 46
Company and Brand Share Analysis 47
Distribution Analysis 50
Expenditure & consumption per capita 52
Chapter 6 CATEGORY ANALYSIS - CHILLED SOUP 55
Value Analysis, 2002–2007 55
Value Analysis, 2007–2012 56
Value Analysis, US$ 2002–2007 57
Value Analysis, US$ 2007–2012 57
Volume Analysis, 2002–2007 58
Volume Analysis, 2007–2012 59
Company and Brand Share Analysis 60
Distribution Analysis 62
Expenditure & consumption per capita 64
Chapter 7 CATEGORY ANALYSIS - DRIED SOUP 67
Value Analysis, 2002–2007 67
Value Analysis, 2007–2012 68
Value Analysis, US$ 2002–2007 69
Value Analysis, US$ 2007–2012 69
Volume Analysis, 2002–2007 70
Volume Analysis, 2007–2012 71
Company and Brand Share Analysis 72
Distribution Analysis 75
Expenditure & consumption per capita 77
Chapter 8 CATEGORY ANALYSIS - UHT SOUP 80
Value Analysis, 2002–2007 80
Value Analysis, 2007–2012 81
Value Analysis, US$ 2002–2007 82
Value Analysis, US$ 2007–2012 82
Volume Analysis, 2002–2007 83
Volume Analysis, 2007–2012 84
Company and Brand Share Analysis 85
Distribution Analysis 88
Expenditure & consumption per capita 90
Chapter 9 COUNTRY COMPARISON 93
Value 93
Volume 98
Market Share 103
Chapter 10 NEW PRODUCT DEVELOPMENT 104
Product launches over time 104
Recent product launches 106
Chapter 11 SINGAPORE SOCIOECONOMIC PROFILE 107
Country Overview 107
Key Facts 108
Political Overview 109
Singapore Economic Overview 110
Chapter 12 SINGAPORE MACROECONOMIC PROFILE 111
Macroeconomic Indicators 111
Chapter 13 RESEARCH METHODOLOGY 116
Methodology overview 116
Secondary research 117
Market modeling 118
Primary research 119
Data finalization 120
Ongoing research 120
Chapter 14 APPENDIX 121
Future readings 121
How to contact experts in your industry 121
Disclaimer 121
LIST OF FIGURES
Figure 1: Singapore soup value and value forecast, 2002-2012 (SGD m, nominal prices) 23
Figure 2: Singapore soup category growth comparison, by value, 2002-2012 25
Figure 3: Singapore soup volume and volume forecast, 2002-2012 (Kg m) 28
Figure 4: Singapore soup category growth comparison, by volume, 2002-2012 28
Figure 5: Singapore soup company share, by value, 2006-2007 (%) 30
Figure 6: Singapore soup distribution channels, by value, 2006-2007 (%) 33
Figure 7: Singapore canned soup value and value forecast, 2002-2012 (SGD m, nominal prices) 43
Figure 8: Singapore canned soup volume and volume forecast, 2002-2012 (Kg m) 46
Figure 9: Singapore canned soup company share, by value, 2006-2007 (%) 48
Figure 10: Singapore canned soup distribution channels, by value, 2006-2007 (%) 51
Figure 11: Singapore chilled soup value and value forecast, 2002-2012 (SGD m, nominal prices) 56
Figure 12: Singapore chilled soup volume and volume forecast, 2002-2012 (Kg m) 59
Figure 13: Singapore chilled soup distribution channels, by value, 2006-2007 (%) 63
Figure 14: Singapore dried soup value and value forecast, 2002-2012 (SGD m, nominal prices) 68
Figure 15: Singapore dried soup volume and volume forecast, 2002-2012 (Kg m) 71
Figure 16: Singapore dried soup company share, by value, 2006-2007 (%) 73
Figure 17: Singapore dried soup distribution channels, by value, 2006-2007 (%) 76
Figure 18: Singapore UHT soup value and value forecast, 2002-2012 (SGD m, nominal prices) 81
Figure 19: Singapore UHT soup volume and volume forecast, 2002-2012 (Kg m) 84
Figure 20: Singapore UHT soup company share, by value, 2006-2007 (%) 86
Figure 21: Singapore UHT soup distribution channels, by value, 2006-2007 (%) 89
Figure 22: Global soup market split (value terms, 2007) – Top 5 countries 94
Figure 23: Global soup market value, 2002–2007 (Top 5 countries) 97
Figure 24: Global soup market split (volume terms, 2007) – Top 5 countries 99
Figure 25: Global soup market volume, 2002–2007 (Top 5 countries) 102
Figure 26: Map of Singapore 108
Figure 27: Annual data review process 117
LIST OF TABLES
Table 1: Soup category definitions 9
Table 2: Soup distribution channels 10
Table 3: Singapore soup value, 2002–2007 (SGD m, nominal prices) 21
Table 4: Singapore soup value forecast, 2007–2012 (SGD m, nominal prices) 22
Table 5: Singapore soup value, 2002–2007 (US$ m nominal prices) 24
Table 6: Singapore soup value forecast, 2007–2012 (US$ m nominal prices) 24
Table 7: Singapore soup volume, 2002–2007 (Kg m) 26
Table 8: Singapore soup volume forecast, 2007–2012 (Kg m) 27
Table 9: Singapore soup brand share, by value, 2006-2007 (%) 29
Table 10: Singapore soup value, by brand 2006-2007 (SGD m nominal prices) 29
Table 11: Singapore soup company share by value, 2006-2007 (%) 31
Table 12: Singapore soup value, by company, 2006-2007 (SGD m nominal prices) 31
Table 13: Singapore soup distribution channels, by value, 2006-2007 (%) 32
Table 14: Singapore soup value, by distribution channel, 2006-2007 (SGD m nominal prices) 32
Table 15: Singapore soup expenditure per capita, 2002–2007 (SGD, nominal prices) 34
Table 16: Singapore soup forecast expenditure per capita, 2007–2012 (SGD, nominal prices) 35
Table 17: Singapore soup expenditure per capita, 2002–2007 (US$ nominal prices) 35
Table 18: Singapore soup forecast expenditure per capita, 2007–2012 (US$ nominal prices) 36
Table 19: Singapore soup consumption per capita, 2002–2007 (Kg) 36
Table 20: Singapore soup forecast consumption per capita, 2007–2012 (Kg) 37
Table 21: Campbell Soup Company Key Facts 38
Table 22: H.J. Heinz Company Key Facts 40
Table 23: Singapore canned soup value, 2002–2007 (SGD m, nominal prices) 42
Table 24: Singapore canned soup value forecast, 2007–2012 (SGD m, nominal prices) 43
Table 25: Singapore canned soup value, 2002–2007 (US$ m nominal prices) 44
Table 26: Singapore canned soup value forecast, 2007–2012 (US$ m nominal prices) 44
Table 27: Singapore canned soup volume, 2002–2007 (Kg m) 45
Table 28: Singapore canned soup volume forecast, 2007–2012 (Kg m) 46
Table 29: Singapore canned soup brand share, by value, 2006-2007 (%) 47
Table 30: Singapore canned soup value, by brand 2006-2007 (SGD m nominal prices) 47
Table 31: Singapore canned soup company share by value, 2006-2007 (%) 49
Table 32: Singapore canned soup value, by company, 2006-2007 (SGD m nominal prices) 49
Table 33: Singapore canned soup distribution channels, by value, 2006-2007 (%) 50
Table 34: Singapore canned soup value, by distribution channel, 2006-2007 (SGD m nominal prices) 50
Table 35: Singapore canned soup expenditure per capita, 2002–2007 (SGD, nominal prices) 52
Table 36: Singapore canned soup forecast expenditure per capita, 2007–2012 (SGD, nominal prices) 52
Table 37: Singapore canned soup expenditure per capita, 2002–2007 (US$ nominal prices) 53
Table 38: Singapore canned soup forecast expenditure per capita, 2007–2012 (US$ nominal prices) 53
Table 39: Singapore canned soup consumption per capita, 2002–2007 (Kg) 54
Table 40: Singapore canned soup forecast consumption per capita, 2007–2012 (Kg) 54
Table 41: Singapore chilled soup value, 2002–2007 (SGD m, nominal prices) 55
Table 42: Singapore chilled soup value forecast, 2007–2012 (SGD m, nominal prices) 56
Table 43: Singapore chilled soup value, 2002–2007 (US$ m nominal prices) 57
Table 44: Singapore chilled soup value forecast, 2007–2012 (US$ m nominal prices) 57
Table 45: Singapore chilled soup volume, 2002–2007 (Kg m) 58
Table 46: Singapore chilled soup volume forecast, 2007–2012 (Kg m) 59
Table 47: Singapore chilled soup brand share, by value, 2006-2007 (%) 60
Table 48: Singapore chilled soup value, by brand 2006-2007 (SGD m nominal prices) 60
Table 49: Singapore chilled soup company share by value, 2006-2007 (%) 61
Table 50: Singapore chilled soup value, by company, 2006-2007 (SGD m nominal prices) 61
Table 51: Singapore chilled soup distribution channels, by value, 2006-2007 (%) 62
Table 52: Singapore chilled soup value, by distribution channel, 2006-2007 (SGD m nominal prices) 62
Table 53: Singapore chilled soup expenditure per capita, 2002–2007 (SGD, nominal prices) 64
Table 54: Singapore chilled soup forecast expenditure per capita, 2007–2012 (SGD, nominal prices) 64
Table 55: Singapore chilled soup expenditure per capita, 2002–2007 (US$ nominal prices) 65
Table 56: Singapore chilled soup forecast expenditure per capita, 2007–2012 (US$ nominal prices) 65
Table 57: Singapore chilled soup consumption per capita, 2002–2007 (Kg) 66
Table 58: Singapore chilled soup forecast consumption per capita, 2007–2012 (Kg) 66
Table 59: Singapore dried soup value, 2002–2007 (SGD m, nominal prices) 67
Table 60: Singapore dried soup value forecast, 2007–2012 (SGD m, nominal prices) 68
Table 61: Singapore dried soup value, 2002–2007 (US$ m nominal prices) 69
Table 62: Singapore dried soup value forecast, 2007–2012 (US$ m nominal prices) 69
Table 63: Singapore dried soup volume, 2002–2007 (Kg m) 70
Table 64: Singapore dried soup volume forecast, 2007–2012 (Kg m) 71
Table 65: Singapore dried soup brand share, by value, 2006-2007 (%) 72
Table 66: Singapore dried soup value, by brand 2006-2007 (SGD m nominal prices) 72
Table 67: Singapore dried soup company share by value, 2006-2007 (%) 74
Table 68: Singapore dried soup value, by company, 2006-2007 (SGD m nominal prices) 74
Table 69: Singapore dried soup distribution channels, by value, 2006-2007 (%) 75
Table 70: Singapore dried soup value, by distribution channel, 2006-2007 (SGD m nominal prices) 75
Table 71: Singapore dried soup expenditure per capita, 2002–2007 (SGD, nominal prices) 77
Table 72: Singapore dried soup forecast expenditure per capita, 2007–2012 (SGD, nominal prices) 77
Table 73: Singapore dried soup expenditure per capita, 2002–2007 (US$ nominal prices) 78
Table 74: Singapore dried soup forecast expenditure per capita, 2007–2012 (US$ nominal prices) 78
Table 75: Singapore dried soup consumption per capita, 2002–2007 (Kg) 79
Table 76: Singapore dried soup forecast consumption per capita, 2007–2012 (Kg) 79
Table 77: Singapore UHT soup value, 2002–2007 (SGD m, nominal prices) 80
Table 78: Singapore UHT soup value forecast, 2007–2012 (SGD m, nominal prices) 81
Table 79: Singapore UHT soup value, 2002–2007 (US$ m nominal prices) 82
Table 80: Singapore UHT soup value forecast, 2007–2012 (US$ m nominal prices) 82
Table 81: Singapore UHT soup volume, 2002–2007 (Kg m) 83
Table 82: Singapore UHT soup volume forecast, 2007–2012 (Kg m) 84
Table 83: Singapore UHT soup brand share, by value, 2006-2007 (%) 85
Table 84: Singapore UHT soup value, by brand 2006-2007 (SGD m nominal prices) 85
Table 85: Singapore UHT soup company share by value, 2006-2007 (%) 87
Table 86: Singapore UHT soup value, by company, 2006-2007 (SGD m nominal prices) 87
Table 87: Singapore UHT soup distribution channels, by value, 2006-2007 (%) 88
Table 88: Singapore UHT soup value, by distribution channel, 2006-2007 (SGD m nominal prices) 88
Table 89: Singapore UHT soup expenditure per capita, 2002–2007 (SGD, nominal prices) 90
Table 90: Singapore UHT soup forecast expenditure per capita, 2007–2012 (SGD, nominal prices) 90
Table 91: Singapore UHT soup expenditure per capita, 2002–2007 (US$ nominal prices) 91
Table 92: Singapore UHT soup forecast expenditure per capita, 2007–2012 (US$ nominal prices) 91
Table 93: Singapore UHT soup consumption per capita, 2002–2007 (Kg) 92
Table 94: Singapore UHT soup forecast consumption per capita, 2007–2012 (Kg) 92
Table 95: Global soup market value, 2007 93
Table 96: Global soup market split (value terms (US$ m), 2007) – Top 5 countries 96
Table 97: Global soup market volume, 2007 98
Table 98: Global soup market split (volume terms, 2007) – Top 5 countries 101
Table 99: Leading players - Top 5 countries 103
Table 100: Singapore soup new product launches reports, by company 2008 104
Table 101: Singapore soup new product launches SKUs, by company 2008 104
Table 102: Singapore soup new product launches (reports), by flavor and fragrances 2008 105
Table 103: Singapore soup new product launches (reports), by Ingredients (Top 10 Ingredients), 2008 105
Table 104: Singapore soup new product launches (reports), by Package tags or Claims 2008 106
Table 105: Singapore soup new product launches (reports) 106
Table 106: Singapore Key Facts 108
Table 107: Singapore population, by age group, 2002-2007 (millions) 111
Table 108: Singapore population forecast, by age group, 2007-2012 (millions) 112
Table 109: Singapore population, by gender, 2002-2007 (millions) 112
Table 110: Singapore population forecast, by gender, 2007-2012 (millions) 113
Table 111: Singapore nominal GDP, 2002-2007 (SGD bn, 2000 prices) 113
Table 112: Singapore nominal GDP forecast, 2007-2012 (SGD bn, 2000 prices) 113
Table 113: Singapore real GDP, 2002-2007 (SGD bn, nominal prices) 114
Table 114: Singapore real GDP forecast, 2007-2012 (SGD bn, nominal prices) 114
Table 115: Singapore real GDP, 2002-2007 (US$ bn, 2000 prices) 114
Table 116: Singapore real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 115
Table 117: Singapore consumer price index, 2002-2007 (2003=100) 115
Table 118: Singapore consumer price index, 2007-2012 (2003=100) 115