Soup in South Africa to 2012

Soup in South Africa to 2012

Introduction

This databook is a detailed information resource covering all the key data points on Soup in South Africa. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Scope

*Contains information on 5 categories: Dried soup, Canned soup, Chilled Soup, Frozen soup and UHT Soup

*Provides market value, volume, expenditure and consumption data by market, category and segment

*Includes company and brand share data by categories

Highlights

The market for Soup in South Africa increased between 2002-2007, growing at an average annual rate of 3.3%.

The leading company in the market in 2007 was Unilever. The second-largest player was Mars, Inc. with Nestle S.A. in third place.

Reasons to Purchase

*Discover the major quantitative trends affecting the Soup markets

*Understand consumers' consumption and expenditure patterns

*Understand the future direction of the market with reliable historical data and full five year forecasting

TABLE OF CONTENTS


Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Soup 2
Summary category level - Canned soup 3
Summary category level - Chilled soup 4
Summary category level - Dried soup 5
Summary category level - Frozen soup 6
Chapter 2 INTRODUCTION 7
What is this report about? 7
How to use this report 7
Market Definition 8
Chapter 3 MARKET OVERVIEW 22
Value Analysis, 2002–2007 22
Value Analysis, 2007–2012 23
Value Analysis, US$ 2002–2007 25
Value Analysis, US$ 2007–2012 25
Volume Analysis, 2002–2007 27
Volume Analysis, 2007–2012 28
Company and Brand Share Analysis 30
Distribution Analysis 33
Expenditure & consumption per capita 35
Chapter 4 LEADING COMPANY PROFILES 39
Unilever 39
Mars, Inc. 41
Chapter 5 CATEGORY ANALYSIS - CANNED SOUP 43
Value Analysis, 2002–2007 43
Value Analysis, 2007–2012 44
Value Analysis, US$ 2002–2007 45
Value Analysis, US$ 2007–2012 45
Volume Analysis, 2002–2007 46
Volume Analysis, 2007–2012 47
Company and Brand Share Analysis 48
Distribution Analysis 50
Expenditure & consumption per capita 52
Chapter 6 CATEGORY ANALYSIS - CHILLED SOUP 55
Value Analysis, 2002–2007 55
Value Analysis, 2007–2012 56
Value Analysis, US$ 2002–2007 57
Value Analysis, US$ 2007–2012 57
Volume Analysis, 2002–2007 58
Volume Analysis, 2007–2012 59
Company and Brand Share Analysis 60
Distribution Analysis 62
Expenditure & consumption per capita 64
Chapter 7 CATEGORY ANALYSIS - DRIED SOUP 67
Value Analysis, 2002–2007 67
Value Analysis, 2007–2012 68
Value Analysis, US$ 2002–2007 69
Value Analysis, US$ 2007–2012 69
Volume Analysis, 2002–2007 70
Volume Analysis, 2007–2012 71
Company and Brand Share Analysis 72
Distribution Analysis 75
Expenditure & consumption per capita 77
Chapter 8 CATEGORY ANALYSIS - FROZEN SOUP 80
Value Analysis, 2002–2007 80
Value Analysis, 2007–2012 81
Value Analysis, US$ 2002–2007 82
Value Analysis, US$ 2007–2012 82
Volume Analysis, 2002–2007 83
Volume Analysis, 2007–2012 84
Company and Brand Share Analysis 85
Distribution Analysis 88
Expenditure & consumption per capita 90
Chapter 9 COUNTRY COMPARISON 93
Value 93
Volume 98
Market Share 103
Chapter 10 NEW PRODUCT DEVELOPMENT 104
Product launches over time 104
Recent product launches 106
Chapter 11 SOUTH AFRICA SOCIOECONOMIC PROFILE 107
Country Overview 107
Key Facts 108
Political Overview 109
South Africa Economic Overview 110
Chapter 12 SOUTH AFRICA MACROECONOMIC PROFILE 111
Macroeconomic Indicators 111
Chapter 13 RESEARCH METHODOLOGY 116
Methodology overview 116
Secondary research 117
Market modeling 118
Primary research 119
Data finalization 120
Ongoing research 120
Chapter 14 APPENDIX 121
Future readings 121
How to contact experts in your industry 121
Disclaimer 121

LIST OF FIGURES
Figure 1: South Africa soup value and value forecast, 2002-2012 (ZAR m, nominal prices) 24
Figure 2: South Africa soup category growth comparison, by value, 2002-2012 26
Figure 3: South Africa soup volume and volume forecast, 2002-2012 (Kg m) 29
Figure 4: South Africa soup category growth comparison, by volume, 2002-2012 29
Figure 5: South Africa soup company share, by value, 2006-2007 (%) 31
Figure 6: South Africa soup distribution channels, by value, 2006-2007 (%) 34
Figure 7: South Africa canned soup value and value forecast, 2002-2012 (ZAR m, nominal prices) 44
Figure 8: South Africa canned soup volume and volume forecast, 2002-2012 (Kg m) 47
Figure 9: South Africa canned soup distribution channels, by value, 2006-2007 (%) 51
Figure 10: South Africa chilled soup value and value forecast, 2002-2012 (ZAR m, nominal prices) 56
Figure 11: South Africa chilled soup volume and volume forecast, 2002-2012 (Kg m) 59
Figure 12: South Africa chilled soup distribution channels, by value, 2006-2007 (%) 63
Figure 13: South Africa dried soup value and value forecast, 2002-2012 (ZAR m, nominal prices) 68
Figure 14: South Africa dried soup volume and volume forecast, 2002-2012 (Kg m) 71
Figure 15: South Africa dried soup company share, by value, 2006-2007 (%) 73
Figure 16: South Africa dried soup distribution channels, by value, 2006-2007 (%) 76
Figure 17: South Africa frozen soup value and value forecast, 2002-2012 (ZAR m, nominal prices) 81
Figure 18: South Africa frozen soup volume and volume forecast, 2002-2012 (Kg m) 84
Figure 19: South Africa frozen soup company share, by value, 2006-2007 (%) 86
Figure 20: South Africa frozen soup distribution channels, by value, 2006-2007 (%) 89
Figure 21: Global soup market split (value terms, 2007) – Top 5 countries 94
Figure 22: Global soup market value, 2002–2007 (Top 5 countries) 97
Figure 23: Global soup market split (volume terms, 2007) – Top 5 countries 99
Figure 24: Global soup market volume, 2002–2007 (Top 5 countries) 102
Figure 25: Map of South Africa 108
Figure 26: Annual data review process 117

LIST OF TABLES
Table 1: Soup category definitions 9
Table 2: Soup distribution channels 10
Table 3: South Africa soup value, 2002–2007 (ZAR m, nominal prices) 22
Table 4: South Africa soup value forecast, 2007–2012 (ZAR m, nominal prices) 23
Table 5: South Africa soup value, 2002–2007 (US$ m nominal prices) 25
Table 6: South Africa soup value forecast, 2007–2012 (US$ m nominal prices) 25
Table 7: South Africa soup volume, 2002–2007 (Kg m) 27
Table 8: South Africa soup volume forecast, 2007–2012 (Kg m) 28
Table 9: South Africa soup brand share, by value, 2006-2007 (%) 30
Table 10: South Africa soup value, by brand 2006-2007 (ZAR m nominal prices) 30
Table 11: South Africa soup company share by value, 2006-2007 (%) 32
Table 12: South Africa soup value, by company, 2006-2007 (ZAR m nominal prices) 32
Table 13: South Africa soup distribution channels, by value, 2006-2007 (%) 33
Table 14: South Africa soup value, by distribution channel, 2006-2007 (ZAR m nominal prices) 33
Table 15: South Africa soup expenditure per capita, 2002–2007 (ZAR, nominal prices) 35
Table 16: South Africa soup forecast expenditure per capita, 2007–2012 (ZAR, nominal prices) 36
Table 17: South Africa soup expenditure per capita, 2002–2007 (US$ nominal prices) 36
Table 18: South Africa soup forecast expenditure per capita, 2007–2012 (US$ nominal prices) 37
Table 19: South Africa soup consumption per capita, 2002–2007 (Kg) 37
Table 20: South Africa soup forecast consumption per capita, 2007–2012 (Kg) 38
Table 21: Unilever Key Facts 39
Table 22: Mars, Inc. Key Facts 41
Table 23: South Africa canned soup value, 2002–2007 (ZAR m, nominal prices) 43
Table 24: South Africa canned soup value forecast, 2007–2012 (ZAR m, nominal prices) 44
Table 25: South Africa canned soup value, 2002–2007 (US$ m nominal prices) 45
Table 26: South Africa canned soup value forecast, 2007–2012 (US$ m nominal prices) 45
Table 27: South Africa canned soup volume, 2002–2007 (Kg m) 46
Table 28: South Africa canned soup volume forecast, 2007–2012 (Kg m) 47
Table 29: South Africa canned soup brand share, by value, 2006-2007 (%) 48
Table 30: South Africa canned soup value, by brand 2006-2007 (ZAR m nominal prices) 48
Table 31: South Africa canned soup company share by value, 2006-2007 (%) 49
Table 32: South Africa canned soup value, by company, 2006-2007 (ZAR m nominal prices) 49
Table 33: South Africa canned soup distribution channels, by value, 2006-2007 (%) 50
Table 34: South Africa canned soup value, by distribution channel, 2006-2007 (ZAR m nominal prices) 50
Table 35: South Africa canned soup expenditure per capita, 2002–2007 (ZAR, nominal prices) 52
Table 36: South Africa canned soup forecast expenditure per capita, 2007–2012 (ZAR, nominal prices) 52
Table 37: South Africa canned soup expenditure per capita, 2002–2007 (US$ nominal prices) 53
Table 38: South Africa canned soup forecast expenditure per capita, 2007–2012 (US$ nominal prices) 53
Table 39: South Africa canned soup consumption per capita, 2002–2007 (Kg) 54
Table 40: South Africa canned soup forecast consumption per capita, 2007–2012 (Kg) 54
Table 41: South Africa chilled soup value, 2002–2007 (ZAR m, nominal prices) 55
Table 42: South Africa chilled soup value forecast, 2007–2012 (ZAR m, nominal prices) 56
Table 43: South Africa chilled soup value, 2002–2007 (US$ m nominal prices) 57
Table 44: South Africa chilled soup value forecast, 2007–2012 (US$ m nominal prices) 57
Table 45: South Africa chilled soup volume, 2002–2007 (Kg m) 58
Table 46: South Africa chilled soup volume forecast, 2007–2012 (Kg m) 59
Table 47: South Africa chilled soup brand share, by value, 2006-2007 (%) 60
Table 48: South Africa chilled soup value, by brand 2006-2007 (ZAR m nominal prices) 60
Table 49: South Africa chilled soup company share by value, 2006-2007 (%) 61
Table 50: South Africa chilled soup value, by company, 2006-2007 (ZAR m nominal prices) 61
Table 51: South Africa chilled soup distribution channels, by value, 2006-2007 (%) 62
Table 52: South Africa chilled soup value, by distribution channel, 2006-2007 (ZAR m nominal prices) 62
Table 53: South Africa chilled soup expenditure per capita, 2002–2007 (ZAR, nominal prices) 64
Table 54: South Africa chilled soup forecast expenditure per capita, 2007–2012 (ZAR, nominal prices) 64
Table 55: South Africa chilled soup expenditure per capita, 2002–2007 (US$ nominal prices) 65
Table 56: South Africa chilled soup forecast expenditure per capita, 2007–2012 (US$ nominal prices) 65
Table 57: South Africa chilled soup consumption per capita, 2002–2007 (Kg) 66
Table 58: South Africa chilled soup forecast consumption per capita, 2007–2012 (Kg) 66
Table 59: South Africa dried soup value, 2002–2007 (ZAR m, nominal prices) 67
Table 60: South Africa dried soup value forecast, 2007–2012 (ZAR m, nominal prices) 68
Table 61: South Africa dried soup value, 2002–2007 (US$ m nominal prices) 69
Table 62: South Africa dried soup value forecast, 2007–2012 (US$ m nominal prices) 69
Table 63: South Africa dried soup volume, 2002–2007 (Kg m) 70
Table 64: South Africa dried soup volume forecast, 2007–2012 (Kg m) 71
Table 65: South Africa dried soup brand share, by value, 2006-2007 (%) 72
Table 66: South Africa dried soup value, by brand 2006-2007 (ZAR m nominal prices) 72
Table 67: South Africa dried soup company share by value, 2006-2007 (%) 74
Table 68: South Africa dried soup value, by company, 2006-2007 (ZAR m nominal prices) 74
Table 69: South Africa dried soup distribution channels, by value, 2006-2007 (%) 75
Table 70: South Africa dried soup value, by distribution channel, 2006-2007 (ZAR m nominal prices) 75
Table 71: South Africa dried soup expenditure per capita, 2002–2007 (ZAR, nominal prices) 77
Table 72: South Africa dried soup forecast expenditure per capita, 2007–2012 (ZAR, nominal prices) 77
Table 73: South Africa dried soup expenditure per capita, 2002–2007 (US$ nominal prices) 78
Table 74: South Africa dried soup forecast expenditure per capita, 2007–2012 (US$ nominal prices) 78
Table 75: South Africa dried soup consumption per capita, 2002–2007 (Kg) 79
Table 76: South Africa dried soup forecast consumption per capita, 2007–2012 (Kg) 79
Table 77: South Africa frozen soup value, 2002–2007 (ZAR m, nominal prices) 80
Table 78: South Africa frozen soup value forecast, 2007–2012 (ZAR m, nominal prices) 81
Table 79: South Africa frozen soup value, 2002–2007 (US$ m nominal prices) 82
Table 80: South Africa frozen soup value forecast, 2007–2012 (US$ m nominal prices) 82
Table 81: South Africa frozen soup volume, 2002–2007 (Kg m) 83
Table 82: South Africa frozen soup volume forecast, 2007–2012 (Kg m) 84
Table 83: South Africa frozen soup brand share, by value, 2006-2007 (%) 85
Table 84: South Africa frozen soup value, by brand 2006-2007 (ZAR m nominal prices) 85
Table 85: South Africa frozen soup company share by value, 2006-2007 (%) 87
Table 86: South Africa frozen soup value, by company, 2006-2007 (ZAR m nominal prices) 87
Table 87: South Africa frozen soup distribution channels, by value, 2006-2007 (%) 88
Table 88: South Africa frozen soup value, by distribution channel, 2006-2007 (ZAR m nominal prices) 88
Table 89: South Africa frozen soup expenditure per capita, 2002–2007 (ZAR, nominal prices) 90
Table 90: South Africa frozen soup forecast expenditure per capita, 2007–2012 (ZAR, nominal prices) 90
Table 91: South Africa frozen soup expenditure per capita, 2002–2007 (US$ nominal prices) 91
Table 92: South Africa frozen soup forecast expenditure per capita, 2007–2012 (US$ nominal prices) 91
Table 93: South Africa frozen soup consumption per capita, 2002–2007 (Kg) 92
Table 94: South Africa frozen soup forecast consumption per capita, 2007–2012 (Kg) 92
Table 95: Global soup market value, 2007 93
Table 96: Global soup market split (value terms (US$ m), 2007) – Top 5 countries 96
Table 97: Global soup market volume, 2007 98
Table 98: Global soup market split (volume terms, 2007) – Top 5 countries 101
Table 99: Leading players - Top 5 countries 103
Table 100: South Africa soup new product launches reports, by company (Top 5 companies), 2008 104
Table 101: South Africa soup new product launches SKUs, by company (Top 5 companies), 2008 104
Table 102: South Africa soup new product launches (reports), by flavor and fragrances (Top 10 flavors), 2008 105
Table 103: South Africa soup new product launches (reports), by Ingredients (Top 10 Ingredients), 2008 105
Table 104: South Africa soup new product launches (reports), by Package tags or Claims 2008 106
Table 105: South Africa soup new product launches (reports) - Recent 5 launches (2008) 106
Table 106: South Africa Key Facts 108
Table 107: South Africa population, by age group, 2002-2007 (millions) 111
Table 108: South Africa population forecast, by age group, 2007-2012 (millions) 112
Table 109: South Africa population, by gender, 2002-2007 (millions) 112
Table 110: South Africa population forecast, by gender, 2007-2012 (millions) 113
Table 111: South Africa nominal GDP, 2002-2007 (ZAR bn, 2000 prices) 113
Table 112: South Africa nominal GDP forecast, 2007-2012 (ZAR bn, 2000 prices) 113
Table 113: South Africa real GDP, 2002-2007 (ZAR bn, nominal prices) 114
Table 114: South Africa real GDP forecast, 2007-2012 (ZAR bn, nominal prices) 114
Table 115: South Africa real GDP, 2002-2007 (US$ bn, 2000 prices) 114
Table 116: South Africa real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 115
Table 117: South Africa consumer price index, 2002-2007 (2003=100) 115
Table 118: South Africa consumer price index, 2007-2012 (2003=100) 115