TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Soup 2
Summary category level - Canned soup 3
Summary category level - Dried soup 4
Chapter 2 INTRODUCTION 5
What is this report about? 5
How to use this report 5
Market Definition 6
Chapter 3 MARKET OVERVIEW 17
Value Analysis, 2002–2007 17
Value Analysis, 2007–2012 18
Value Analysis, US$ 2002–2007 20
Value Analysis, US$ 2007–2012 20
Volume Analysis, 2002–2007 22
Volume Analysis, 2007–2012 23
Company and Brand Share Analysis 25
Distribution Analysis 28
Expenditure & consumption per capita 30
Chapter 4 LEADING COMPANY PROFILES 34
Unilever 34
Campbell Soup Company 36
Chapter 5 CATEGORY ANALYSIS - CANNED SOUP 38
Value Analysis, 2002–2007 38
Value Analysis, 2007–2012 39
Value Analysis, US$ 2002–2007 40
Value Analysis, US$ 2007–2012 40
Volume Analysis, 2002–2007 41
Volume Analysis, 2007–2012 42
Company and Brand Share Analysis 43
Distribution Analysis 45
Expenditure & consumption per capita 47
Chapter 6 CATEGORY ANALYSIS - DRIED SOUP 50
Value Analysis, 2002–2007 50
Value Analysis, 2007–2012 51
Value Analysis, US$ 2002–2007 52
Value Analysis, US$ 2007–2012 52
Volume Analysis, 2002–2007 53
Volume Analysis, 2007–2012 54
Company and Brand Share Analysis 55
Distribution Analysis 58
Expenditure & consumption per capita 60
Chapter 7 COUNTRY COMPARISON 63
Value 63
Volume 68
Market Share 73
Chapter 8 NEW PRODUCT DEVELOPMENT 74
Product launches over time 74
Recent product launches 76
Chapter 9 THAILAND SOCIOECONOMIC PROFILE 77
Country Overview 77
Key Facts 78
Political Overview 79
Thailand Economic Overview 80
Chapter 10 THAILAND MACROECONOMIC PROFILE 81
Macroeconomic Indicators 81
Chapter 11 RESEARCH METHODOLOGY 86
Methodology overview 86
Secondary research 87
Market modeling 88
Primary research 89
Data finalization 90
Ongoing research 90
Chapter 12 APPENDIX 91
Future readings 91
How to contact experts in your industry 91
Disclaimer 91
LIST OF FIGURES
Figure 1: Thailand soup value and value forecast, 2002-2012 (THB m, nominal prices) 19
Figure 2: Thailand soup category growth comparison, by value, 2002-2012 21
Figure 3: Thailand soup volume and volume forecast, 2002-2012 (Kg m) 24
Figure 4: Thailand soup category growth comparison, by volume, 2002-2012 24
Figure 5: Thailand soup company share, by value, 2006-2007 (%) 26
Figure 6: Thailand soup distribution channels, by value, 2006-2007 (%) 29
Figure 7: Thailand canned soup value and value forecast, 2002-2012 (THB m, nominal prices) 39
Figure 8: Thailand canned soup volume and volume forecast, 2002-2012 (Kg m) 42
Figure 9: Thailand canned soup distribution channels, by value, 2006-2007 (%) 46
Figure 10: Thailand dried soup value and value forecast, 2002-2012 (THB m, nominal prices) 51
Figure 11: Thailand dried soup volume and volume forecast, 2002-2012 (Kg m) 54
Figure 12: Thailand dried soup company share, by value, 2006-2007 (%) 56
Figure 13: Thailand dried soup distribution channels, by value, 2006-2007 (%) 59
Figure 14: Global soup market split (value terms, 2007) – Top 5 countries 64
Figure 15: Global soup market value, 2002–2007 (Top 5 countries) 67
Figure 16: Global soup market split (volume terms, 2007) – Top 5 countries 69
Figure 17: Global soup market volume, 2002–2007 (Top 5 countries) 72
Figure 18: Map of Thailand 78
Figure 19: Annual data review process 87
LIST OF TABLES
Table 1: Soup category definitions 7
Table 2: Soup distribution channels 8
Table 3: Thailand soup value, 2002–2007 (THB m, nominal prices) 17
Table 4: Thailand soup value forecast, 2007–2012 (THB m, nominal prices) 18
Table 5: Thailand soup value, 2002–2007 (US$ m nominal prices) 20
Table 6: Thailand soup value forecast, 2007–2012 (US$ m nominal prices) 20
Table 7: Thailand soup volume, 2002–2007 (Kg m) 22
Table 8: Thailand soup volume forecast, 2007–2012 (Kg m) 23
Table 9: Thailand soup brand share, by value, 2006-2007 (%) 25
Table 10: Thailand soup value, by brand 2006-2007 (THB m nominal prices) 25
Table 11: Thailand soup company share by value, 2006-2007 (%) 27
Table 12: Thailand soup value, by company, 2006-2007 (THB m nominal prices) 27
Table 13: Thailand soup distribution channels, by value, 2006-2007 (%) 28
Table 14: Thailand soup value, by distribution channel, 2006-2007 (THB m nominal prices) 28
Table 15: Thailand soup expenditure per capita, 2002–2007 (THB, nominal prices) 30
Table 16: Thailand soup forecast expenditure per capita, 2007–2012 (THB, nominal prices) 31
Table 17: Thailand soup expenditure per capita, 2002–2007 (US$ nominal prices) 31
Table 18: Thailand soup forecast expenditure per capita, 2007–2012 (US$ nominal prices) 32
Table 19: Thailand soup consumption per capita, 2002–2007 (Kg) 32
Table 20: Thailand soup forecast consumption per capita, 2007–2012 (Kg) 33
Table 21: Unilever Key Facts 34
Table 22: Campbell Soup Company Key Facts 36
Table 23: Thailand canned soup value, 2002–2007 (THB m, nominal prices) 38
Table 24: Thailand canned soup value forecast, 2007–2012 (THB m, nominal prices) 39
Table 25: Thailand canned soup value, 2002–2007 (US$ m nominal prices) 40
Table 26: Thailand canned soup value forecast, 2007–2012 (US$ m nominal prices) 40
Table 27: Thailand canned soup volume, 2002–2007 (Kg m) 41
Table 28: Thailand canned soup volume forecast, 2007–2012 (Kg m) 42
Table 29: Thailand canned soup brand share, by value, 2006-2007 (%) 43
Table 30: Thailand canned soup value, by brand 2006-2007 (THB m nominal prices) 43
Table 31: Thailand canned soup company share by value, 2006-2007 (%) 44
Table 32: Thailand canned soup value, by company, 2006-2007 (THB m nominal prices) 44
Table 33: Thailand canned soup distribution channels, by value, 2006-2007 (%) 45
Table 34: Thailand canned soup value, by distribution channel, 2006-2007 (THB m nominal prices) 45
Table 35: Thailand canned soup expenditure per capita, 2002–2007 (THB, nominal prices) 47
Table 36: Thailand canned soup forecast expenditure per capita, 2007–2012 (THB, nominal prices) 47
Table 37: Thailand canned soup expenditure per capita, 2002–2007 (US$ nominal prices) 48
Table 38: Thailand canned soup forecast expenditure per capita, 2007–2012 (US$ nominal prices) 48
Table 39: Thailand canned soup consumption per capita, 2002–2007 (Kg) 49
Table 40: Thailand canned soup forecast consumption per capita, 2007–2012 (Kg) 49
Table 41: Thailand dried soup value, 2002–2007 (THB m, nominal prices) 50
Table 42: Thailand dried soup value forecast, 2007–2012 (THB m, nominal prices) 51
Table 43: Thailand dried soup value, 2002–2007 (US$ m nominal prices) 52
Table 44: Thailand dried soup value forecast, 2007–2012 (US$ m nominal prices) 52
Table 45: Thailand dried soup volume, 2002–2007 (Kg m) 53
Table 46: Thailand dried soup volume forecast, 2007–2012 (Kg m) 54
Table 47: Thailand dried soup brand share, by value, 2006-2007 (%) 55
Table 48: Thailand dried soup value, by brand 2006-2007 (THB m nominal prices) 55
Table 49: Thailand dried soup company share by value, 2006-2007 (%) 57
Table 50: Thailand dried soup value, by company, 2006-2007 (THB m nominal prices) 57
Table 51: Thailand dried soup distribution channels, by value, 2006-2007 (%) 58
Table 52: Thailand dried soup value, by distribution channel, 2006-2007 (THB m nominal prices) 58
Table 53: Thailand dried soup expenditure per capita, 2002–2007 (THB, nominal prices) 60
Table 54: Thailand dried soup forecast expenditure per capita, 2007–2012 (THB, nominal prices) 60
Table 55: Thailand dried soup expenditure per capita, 2002–2007 (US$ nominal prices) 61
Table 56: Thailand dried soup forecast expenditure per capita, 2007–2012 (US$ nominal prices) 61
Table 57: Thailand dried soup consumption per capita, 2002–2007 (Kg) 62
Table 58: Thailand dried soup forecast consumption per capita, 2007–2012 (Kg) 62
Table 59: Global soup market value, 2007 63
Table 60: Global soup market split (value terms (US$ m), 2007) – Top 5 countries 66
Table 61: Global soup market volume, 2007 68
Table 62: Global soup market split (volume terms, 2007) – Top 5 countries 71
Table 63: Leading players - Top 5 countries 73
Table 64: Thailand soup new product launches reports, by company (Top 5 companies), 2008 74
Table 65: Thailand soup new product launches SKUs, by company (Top 5 companies), 2008 74
Table 66: Thailand soup new product launches (reports), by flavor and fragrances 2008 75
Table 67: Thailand soup new product launches (reports), by Ingredients 2008 75
Table 68: Thailand soup new product launches (reports) - Recent 5 launches (2008) 76
Table 69: Thailand Key Facts 78
Table 70: Thailand population, by age group, 2002-2007 (millions) 81
Table 71: Thailand population forecast, by age group, 2007-2012 (millions) 82
Table 72: Thailand population, by gender, 2002-2007 (millions) 82
Table 73: Thailand population forecast, by gender, 2007-2012 (millions) 83
Table 74: Thailand nominal GDP, 2002-2007 (THB bn, 2000 prices) 83
Table 75: Thailand nominal GDP forecast, 2007-2012 (THB bn, 2000 prices) 83
Table 76: Thailand real GDP, 2002-2007 (THB bn, nominal prices) 84
Table 77: Thailand real GDP forecast, 2007-2012 (THB bn, nominal prices) 84
Table 78: Thailand real GDP, 2002-2007 (US$ bn, 2000 prices) 84
Table 79: Thailand real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 85
Table 80: Thailand consumer price index, 2002-2007 (2003=100) 85
Table 81: Thailand consumer price index, 2007-2012 (2003=100) 85