TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Ice cream 2
Summary category level - Impulse ice cream 3
Summary category level - Take-home ice cream 4
Summary category level - Artisanal ice cream 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 20
Value Analysis, 2002–2007 20
Value Analysis, 2007–2012 21
Value Analysis, US$ 2002–2007 23
Value Analysis, US$ 2007–2012 24
Volume Analysis, 2002–2007 26
Volume Analysis, 2007–2012 27
Company and Brand Share Analysis 30
Distribution Analysis 35
Expenditure & consumption per capita 37
Chapter 4 LEADING COMPANY PROFILES 41
Nestlé SA 41
Mars, Inc. 44
Chapter 5 CATEGORY ANALYSIS - IMPULSE ICE CREAM 46
Value Analysis, 2002–2007 46
Value Analysis, 2007–2012 47
Value Analysis, US$ 2002–2007 49
Value Analysis, US$ 2007–2012 49
Volume Analysis, 2002–2007 51
Volume Analysis, 2007–2012 52
Company and Brand Share Analysis 55
Distribution Analysis 59
Expenditure & consumption per capita 61
Chapter 6 CATEGORY ANALYSIS - TAKE-HOME ICE CREAM 64
Value Analysis, 2002–2007 64
Value Analysis, 2007–2012 65
Value Analysis, US$ 2002–2007 67
Value Analysis, US$ 2007–2012 67
Volume Analysis, 2002–2007 69
Volume Analysis, 2007–2012 70
Company and Brand Share Analysis 73
Distribution Analysis 76
Expenditure & consumption per capita 78
Chapter 7 CATEGORY ANALYSIS - ARTISANAL ICE CREAM 81
Value Analysis, 2002–2007 81
Value Analysis, 2007–2012 82
Value Analysis, US$ 2002–2007 84
Value Analysis, US$ 2007–2012 84
Volume Analysis, 2002–2007 85
Volume Analysis, 2007–2012 86
Company and Brand Share Analysis 88
Distribution Analysis 90
Expenditure & consumption per capita 91
Chapter 8 COUNTRY COMPARISON 94
Value 94
Volume 99
Market Share 104
Chapter 9 NEW PRODUCT DEVELOPMENT 105
Product launches over time 105
Recent product launches 107
Chapter 10 RUSSIA SOCIOECONOMIC PROFILE 108
Country Overview 108
Key Facts 109
Political Overview 110
Russia Economic Overview 111
Chapter 11 RUSSIA MACROECONOMIC PROFILE 112
Macroeconomic Indicators 112
Chapter 12 RESEARCH METHODOLOGY 117
Methodology overview 117
Secondary research 118
Market modeling 119
Primary research 120
Data finalization 121
Ongoing research 121
Chapter 13 APPENDIX 122
Future readings 122
How to contact experts in your industry 122
Disclaimer 122
LIST OF FIGURES
Figure 1: Russia ice cream value and value forecast, 2002-2012 (RUB m, nominal prices) 22
Figure 2: Russia ice cream category growth comparison, by value, 2002-2012 25
Figure 3: Russia ice cream volume and volume forecast, 2002-2012 (Liters m) 28
Figure 4: Russia ice cream category growth comparison, by volume, 2002-2012 29
Figure 5: Russia ice cream company share, by value, 2006-2007 (%) 32
Figure 6: Russia ice cream distribution channels, by value, 2006-2007(%) 36
Figure 7: Russia impulse ice cream value and value forecast, 2002-2012 (RUB m, nominal prices) 48
Figure 8: Russia impulse ice cream category growth comparison, by value, 2002-2012 50
Figure 9: Russia impulse ice cream volume and volume forecast, 2002-2012 (Liters m) 53
Figure 10: Russia impulse ice cream category growth comparison, by volume, 2002-2012 54
Figure 11: Russia impulse ice cream company share, by value, 2006-2007 (%) 57
Figure 12: Russia impulse ice cream distribution channels, by value, 2006-2007(%) 60
Figure 13: Russia take-home ice cream value and value forecast, 2002-2012 (RUB m, nominal prices) 66
Figure 14: Russia take-home ice cream category growth comparison, by value, 2002-2012 68
Figure 15: Russia take-home ice cream volume and volume forecast, 2002-2012 (Liters m) 71
Figure 16: Russia take-home ice cream category growth comparison, by volume, 2002-2012 72
Figure 17: Russia take-home ice cream company share, by value, 2006-2007 (%) 74
Figure 18: Russia take-home ice cream distribution channels, by value, 2006-2007(%) 77
Figure 19: Russia artisanal ice cream value and value forecast, 2002-2012 (RUB m, nominal prices) 83
Figure 20: Russia artisanal ice cream volume and volume forecast, 2002-2012 (Liters m) 87
Figure 21: Global ice cream market split (value terms, 2007) – Top 5 countries 95
Figure 22: Global ice cream market value, 2002–2007 (Top 5 countries) 98
Figure 23: Global ice cream market split (volume terms, 2007) – Top 5 countries 100
Figure 24: Global ice cream market volume, 2002–2007 (Top 5 countries) 103
Figure 25: Map of Russia 109
Figure 26: Annual data review process 118
LIST OF TABLES
Table 1: Ice cream category definitions 8
Table 2: Ice cream distribution channels 9
Table 3: Russia ice cream value, 2002–2007 (RUB m, nominal prices) 20
Table 4: Russia ice cream value forecast, 2007–2012 (RUB m, nominal prices) 21
Table 5: Russia ice cream value, 2002–2007 (US$ m nominal prices) 23
Table 6: Russia ice cream value forecast, 2007–2012 (US$ m nominal prices) 24
Table 7: Russia ice cream volume, 2002–2007 (Liters m) 26
Table 8: Russia ice cream volume forecast, 2007–2012 (Liters m) 27
Table 9: Russia ice cream brand share, by value, 2006-2007 (%) 30
Table 10: Russia ice cream value, by brand 2006-2007 (RUB m nominal prices) 31
Table 11: Russia ice cream company share by value, 2006-2007 (%) 33
Table 12: Russia ice cream value, by company, 2006-2007 (RUB m nominal prices) 34
Table 13: Russia ice cream distribution channels, by value, 2006-2007 (%) 35
Table 14: Russia ice cream value, by distribution channel, 2006-2007 (RUB m nominal prices) 35
Table 15: Russia ice cream expenditure per capita, 2002–2007 (RUB, nominal prices) 37
Table 16: Russia ice cream forecast expenditure per capita, 2007–2012 (RUB, nominal prices) 38
Table 17: Russia ice cream expenditure per capita, 2002–2007 (US$ nominal prices) 38
Table 18: Russia ice cream forecast expenditure per capita, 2007–2012 (US$ nominal prices) 39
Table 19: Russia ice cream consumption per capita, 2002–2007 (Liters) 39
Table 20: Russia ice cream forecast consumption per capita, 2007–2012 (Liters) 40
Table 21: Nestlé SA Key Facts 41
Table 22: Mars, Inc. Key Facts 44
Table 23: Russia impulse ice cream value, 2002–2007 (RUB m, nominal prices) 46
Table 24: Russia impulse ice cream value forecast, 2007–2012 (RUB m, nominal prices) 47
Table 25: Russia impulse ice cream value, 2002–2007 (US$ m nominal prices) 49
Table 26: Russia impulse ice cream value forecast, 2007–2012 (US$ m nominal prices) 49
Table 27: Russia impulse ice cream volume, 2002–2007 (Liters m) 51
Table 28: Russia impulse ice cream volume forecast, 2007–2012 (Liters m) 52
Table 29: Russia impulse ice cream brand share, by value, 2006-2007 (%) 55
Table 30: Russia impulse ice cream value, by brand 2006-2007 (RUB m nominal prices) 56
Table 31: Russia impulse ice cream company share by value, 2006-2007 (%) 58
Table 32: Russia impulse ice cream value, by company, 2006-2007 (RUB m nominal prices) 58
Table 33: Russia impulse ice cream distribution channels, by value, 2006-2007 (%) 59
Table 34: Russia impulse ice cream value, by distribution channel, 2006-2007 (RUB m nominal prices) 59
Table 35: Russia impulse ice cream expenditure per capita, 2002–2007 (RUB, nominal prices) 61
Table 36: Russia impulse ice cream forecast expenditure per capita, 2007–2012 (RUB, nominal prices) 61
Table 37: Russia impulse ice cream expenditure per capita, 2002–2007 (US$ nominal prices) 62
Table 38: Russia impulse ice cream forecast expenditure per capita, 2007–2012 (US$ nominal prices) 62
Table 39: Russia impulse ice cream consumption per capita, 2002–2007 (Liters) 63
Table 40: Russia impulse ice cream forecast consumption per capita, 2007–2012 (Liters) 63
Table 41: Russia take-home ice cream value, 2002–2007 (RUB m, nominal prices) 64
Table 42: Russia take-home ice cream value forecast, 2007–2012 (RUB m, nominal prices) 65
Table 43: Russia take-home ice cream value, 2002–2007 (US$ m nominal prices) 67
Table 44: Russia take-home ice cream value forecast, 2007–2012 (US$ m nominal prices) 67
Table 45: Russia take-home ice cream volume, 2002–2007 (Liters m) 69
Table 46: Russia take-home ice cream volume forecast, 2007–2012 (Liters m) 70
Table 47: Russia take-home ice cream brand share, by value, 2006-2007 (%) 73
Table 48: Russia take-home ice cream value, by brand 2006-2007 (RUB m nominal prices) 73
Table 49: Russia take-home ice cream company share by value, 2006-2007 (%) 75
Table 50: Russia take-home ice cream value, by company, 2006-2007 (RUB m nominal prices) 75
Table 51: Russia take-home ice cream distribution channels, by value, 2006-2007 (%) 76
Table 52: Russia take-home ice cream value, by distribution channel, 2006-2007 (RUB m nominal prices) 76
Table 53: Russia take-home ice cream expenditure per capita, 2002–2007 (RUB, nominal prices) 78
Table 54: Russia take-home ice cream forecast expenditure per capita, 2007–2012 (RUB, nominal prices) 78
Table 55: Russia take-home ice cream expenditure per capita, 2002–2007 (US$ nominal prices) 79
Table 56: Russia take-home ice cream forecast expenditure per capita, 2007–2012 (US$ nominal prices) 79
Table 57: Russia take-home ice cream consumption per capita, 2002–2007 (Liters) 80
Table 58: Russia take-home ice cream forecast consumption per capita, 2007–2012 (Liters) 80
Table 59: Russia artisanal ice cream value, 2002–2007 (RUB m, nominal prices) 81
Table 60: Russia artisanal ice cream value forecast, 2007–2012 (RUB m, nominal prices) 82
Table 61: Russia artisanal ice cream value, 2002–2007 (US$ m nominal prices) 84
Table 62: Russia artisanal ice cream value forecast, 2007–2012 (US$ m nominal prices) 84
Table 63: Russia artisanal ice cream volume, 2002–2007 (Liters m) 85
Table 64: Russia artisanal ice cream volume forecast, 2007–2012 (Liters m) 86
Table 65: Russia artisanal ice cream brand share, by value, 2006-2007 (%) 88
Table 66: Russia artisanal ice cream value, by brand 2006-2007 (RUB m nominal prices) 88
Table 67: Russia artisanal ice cream company share by value, 2006-2007 (%) 89
Table 68: Russia artisanal ice cream value, by company, 2006-2007 (RUB m nominal prices) 89
Table 69: Russia artisanal ice cream distribution channels, by value, 2006-2007 (%) 90
Table 70: Russia artisanal ice cream value, by distribution channel, 2006-2007 (RUB m nominal prices) 90
Table 71: Russia artisanal ice cream expenditure per capita, 2002–2007 (RUB, nominal prices) 91
Table 72: Russia artisanal ice cream forecast expenditure per capita, 2007–2012 (RUB, nominal prices) 91
Table 73: Russia artisanal ice cream expenditure per capita, 2002–2007 (US$ nominal prices) 92
Table 74: Russia artisanal ice cream forecast expenditure per capita, 2007–2012 (US$ nominal prices) 92
Table 75: Russia artisanal ice cream consumption per capita, 2002–2007 (Liters) 93
Table 76: Russia artisanal ice cream forecast consumption per capita, 2007–2012 (Liters) 93
Table 77: Global ice cream market value, 2007 94
Table 78: Global ice cream market split (value terms (US$ m), 2007) – Top 5 countries 97
Table 79: Global ice cream market volume, 2007 99
Table 80: Global ice cream market split (volume terms, 2007) – Top 5 countries 102
Table 81: Leading players - Top 5 countries 104
Table 82: Russia ice cream new product launches (reports) and SKUs, by company (Top 5 companies), 2007 105
Table 83: Russia ice cream new product launches (reports), by flavor and fragrances (Top 10 flavors), 2007 106
Table 84: Russia ice cream new product launches (reports), by Ingredients (Top 10 Ingredients), 2007 106
Table 85: Russia ice cream new product launches (reports) - Recent 5 launches 107
Table 86: Russia Key Facts 109
Table 87: Russia population, by age group, 2002-2007 (millions) 112
Table 88: Russia population forecast, by age group, 2007-2012 (millions) 113
Table 89: Russia population, by gender, 2002-2007 (millions) 113
Table 90: Russia population forecast, by gender, 2007-2012 (millions) 114
Table 91: Russia nominal GDP, 2002-2007 (RUB bn, 2000 prices) 114
Table 92: Russia nominal GDP forecast, 2007-2012 (RUB bn, 2000 prices) 114
Table 93: Russia real GDP, 2002-2007 (RUB bn, nominal prices) 115
Table 94: Russia real GDP forecast, 2007-2012 (RUB bn, nominal prices) 115
Table 95: Russia real GDP, 2002-2007 (US$ bn, 2000 prices) 115
Table 96: Russia real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 116
Table 97: Russia consumer price index, 2002-2007 (2003=100) 116
Table 98: Russia consumer price index, 2007-2012 (2003=100) 116