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Fresh Fruit & Vegetables in China 2009: A Market Analysis

Fruit & Vegetable

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Fresh Fruit & Vegetables in China 2009: A Market Analysis

Publication date: June 2009

Keywords : fruit, vegetable, root vegetables, Fruit and Vegetable, Seed, bean, vegetable import, onion, watermelon, vegetable production, raspberry, coconut, cranberry, spinach, plum, fruit import, pineapple, banana, melon, sweet potato, carrot, persimmon, walnut

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This recently updated report includes:
• An overview of China’s total food market with sales statistics up to 2008;
• Total fruit & vegetables market value & volume, including broad sector breakdown, up to 2008;
• Sectoral market value and volume by produce type, up to 2008;
• Value provincial and urban/rural breakdown, up to 2008;
• Channel share analysis of fruit & vegetables consumption in 2008;
• Retail pricing trends for fruit & vegetables by province up to 2008;
• Price checks for fruit & vegetables, April 2009;
• Volume & value forecast total fruit & vegetables market in China up to 2013;
• Statistical analysis of China’s advertising, marketing and consumer trends;
• Key manufacturer profiles;
• Key contacts & trade events;
• Overview of China’s demographics and macroeconomics.

Executive Summary

China’s total retail fresh fruit and vegetables market grew by 144.9% between 2002 and 2008 to reach a total value of RMB236.69bn (US$34.68bn) in current terms.

This compares with a total population growth of 6.36% over the same period, meaning that per capita spending on fruits and vegetables in constant 2001 prices has increased significantly. Indeed, per capita retail sales during the 2001 to 2008 period increased by 116.45%, from RMB142.7 in 2008 (US$20.9).

Robust economic growth and a subsequent climb in consumer incomes have created greater demand for more and better-quality food products, or at least food that is not tainted with harmful additives, which has meant certifiably clean produce can demand higher prices. As a consequence, sales of fruit and vegetables have remained stable within total retail food sales, in volume terms, thanks to prices remaining strong while demand has also risen.

REPORT COVERAGE

This report covers the market for fresh fruit & vegetables in the People’s Republic of China, including the following sectors:

Non-root vegetables: Artichokes; Asparagus; Aubergines; Avocados; Beans (green); Broad beans; Cabbages; Castor Beans; Cauliflower & broccoli; Chick-Peas; Chillies & peppers; Cucumbers & gherkins; Garlic; Green corn (maize); Leeks & other allium vegetables; Lettuce & chicory; Mushrooms & truffles; Olives; Onions & shallots; Peas; Pulses (other); Pumpkins, squash & gourds; Spinach; Soy beans; String beans; Sugar Cane; Vegetables fresh (other).
Dry vegetables: Beans; Chillies & peppers; Onions; Peas.
Root vegetables: Carrots & turnips; Cassava; Potatoes; Roots & tubers (other); Sweet potatoes; Taro; Yams.
Fruits: Apples; Apricots; Bananas; Berries (other); Blueberries; Cantaloupes & other melons; Cherries; Citrus fruit (other); Coconuts; Cranberries; Dates; Figs; Fruit fresh (other); Grapefruit & pomelos; Grapes; Kiwi fruit; Lemons & limes; Mangoes, mangosteens & guavas; Oranges; Tangerines, mandarins, clemantines & satsumas; Papayas; Peaches & nectarines; Pears; Persimmons; Pineapples; Plums & sloes; Raspberries; Strawberries; Tomatoes; Watermelons.
Nuts & seeds: Almonds; Brazil nuts; Cashew nuts; Chestnuts; Groundnuts (peanuts); Hazelnuts; Lentils; Melonseed; Pistachios; Sesame seed; Sunflower seed; Walnuts

Leading supermarket chains are now becoming directly involved in the production of fresh produce, including fruits and vegetables, for sale in their stores. The leading grocery chains had been directly sourcing their local fresh produce for a long time. But, supply problems, quality problems, the use of pesticides, trades of heavy metals, etc. have continued to make sourcing local fruit and vegetables difficult.

So retailers, such as Carrefour and Wal-Mart, have been investing a lot of time in working with farmer-suppliers to overcome these problems, improve production methods, rid the production cycle of contaminants, support viable cooperatives that can manage land, grow crops and supply quality produce more efficiently.

Fruit And Vegetable Industry in China

INTRODUCTION
Report Coverage
China’s Retail Statistics: A Cautionary Note
The Problems With Chinese Retail Data?
Other Access Asia Reports of Possible Interest
Abbreviations Used
Free Weekly Online Newsletter and Editorials
1 CHINA’S FRESH FRUIT & VEGETABLE MARKET
1.1 Overview
1.2 China’s Total Food & Beverage Market
1.2.1 Total Food Market: Food & Non-food Sales
Table 1.1 TOTAL CURRENT VALUE RETAIL SALES BY FOOD AND NON-FOOD, 2002-2008
1.2.2 Total Food Market: Food/Non-food Split
Table 1.2 % BREAKDOWN OF SALES BY FOOD AND NON-FOOD, 2002-2008
1.2.3 Total Food Market: Urban and Rural Split
Table 1.3 TOTAL CURRENT VALUE RETAIL SALES BY FOOD & NON-FOOD, 2002-2008
1.2.4 Total Food Market: The Trends
Figure 1.1: Total Volume Growth in Retail Sales of Selected Food Products in China, 2002-2008
Figure 1.2: Per Capita Volume & Growth of Retail Sales of Selected Food Products in China, 2000/2006
Table 1.4 CURRENT VALUE RETAIL FOOD SALES BY MAJOR PRODUCT CATEGORY, 2002-2008
1.2.5 Total Food Market: Urban Value Trends
Table 1.5 CURRENT VALUE URBAN RETAIL FOOD SALES BY MAJOR PRODUCT CATEGORY, 2002-2008
1.2.6 Total Food Market: Rural Value Trends
Table 1.6 CURRENT VALUE RURAL RETAIL FOOD SALES BY MAJOR PRODUCT CATEGORY, 2002-2008
1.3 China’s Fruit & Vegetables Retail Market
1.3.1 Total Fruit & Vegetables Retail Market: Total Market Size
Table 1.7 TOTAL RETAIL MARKET FOR FRUIT & VEGETABLES IN CURRENT & CONSTANT VALUE TERMS IN CHINA, 2002-2008
1.3.2 Total Fruit & Vegetables Retail Market: Total Market Size in Volume Terms
Table 1.8 TOTAL RETAIL MARKET VOLUME FOR FRUIT & VEGETABLES IN CHINA, 2002-2008
1.3.3 Total Fruit & Vegetables Retail Market: Food Market Significance
Table 1.9 FRUIT & VEGETABLES RETAIL MARKET AS PROPORTION OF TOTAL FOOD RETAIL SALES IN CHINA, 2002-2008
1.4 Provincial Breakdown
1.4.1 Provincial Breakdown: Value Retail Market Sizes
Table 1.10 RETAIL MARKET VALUE FOR FRUIT & VEGETABLES BY PROVINCE IN CHINA, 2002-2008
1.4.2 Provincial Breakdown: Volume Retail Market Sizes
Table 1.11 RETAIL MARKET VOLUME FOR FRUIT & VEGETABLES BY PROVINCE IN CHINA, 2002-2008
1.4.3 Provincial Breakdown: Per Capita Retail Spending
Table 1.12 PER CAPITA RETAIL SPENDING ON FRUIT & VEGETABLES BY PROVINCE IN CHINA, 2002-2008
1.4.4 Provincial Breakdown: Per Capita Retail Consumption
Table 1.13 PER CAPITA RETAIL CONSUMPTION OF FRUIT & VEGETABLES BY PROVINCE IN CHINA, 2002-2008
1.5 Retail Sector Breakdown
1.5.1 Retail Sector Breakdown: Sector Sizes
Table 1.14 VALUE & VOLUME RETAIL MARKET FOR FRUIT & VEGETABLES BY SECTOR IN CHINA, 2002-2008
1.5.2 Retail Sector Breakdown: Sector Shares
Table 1.15 % VALUE & VOLUME RETAIL MARKET BREAKDOWN OF FRUIT & VEGETABLES BY SECTOR IN CHINA, 2002-2008
1.5.3 Retail Sector Breakdown: Growth Rates
Table 1.16 % ANNUAL VALUE & VOLUME RETAIL MARKET GROWTH FOR FRUIT & VEGETABLES BY SECTOR IN CHINA, 2002-2008
1.6 Apparent Consumption
1.6.1 Apparent Consumption: Channel Values
Table 1.17 VALUE APPARENT EXPENDITURE ON FRUIT & VEGETABLES BY CONSUMPTION CHANNEL IN CHINA, 2002-2008
1.6.2 Apparent Consumption: Channel Shares
Table 1.18 % VALUE BREAKDOWN OF APPARENT EXPENDITURE ON FRUIT & VEGETABLES BY CHANNEL IN CHINA, 2002-2008
1.6.3 Apparent Consumption: Channel Growth Rates
Table 1.19 % ANNUAL VALUE GROWTH OF APPARENT EXPENDITURE ON FRUIT & VEGETABLES BY CHANNEL IN CHINA, 2002-2008
1.7 Non-root Vegetable Retail Subsector Breakdown
1.7.1 Non-root Vegetable Retail Subsector Breakdown: Subsector Sizes
Table 1.20 VALUE RETAIL MARKET FOR NON-ROOT VEGETABLES BY TYPE IN CHINA, 2002-2008
Table 1.21 VOLUME RETAIL MARKET FOR NON-ROOT VEGETABLES BY TYPE IN CHINA, 2002-2008
1.7.2 Non-root Vegetable Retail Subsector Breakdown: Subsector Shares
Table 1.22 % VALUE RETAIL BREAKDOWN OF NON-ROOT VEGETABLES BY TYPE IN CHINA, 2002-2008
Table 1.23 % VOLUME RETAIL BREAKDOWN OF NON-ROOT VEGETABLES BY TYPE IN CHINA, 2002-2008
1.7.3 Non-root Vegetable Retail Subsector Breakdown: Subsector Growth Rates
Table 1.24 % ANNUAL RETAIL VALUE GROWTH FOR NON-ROOT VEGETABLES BY TYPE IN CHINA, 2002-2008
Table 1.25 % ANNUAL RETAIL VOLUME GROWTH FOR NON-ROOT VEGETABLES BY TYPE IN CHINA, 2002-2008
1.8 Dry Vegetable Retail Subsector Breakdown
1.8.1 Dry Vegetable Retail Subsector Breakdown: Subsector Sizes
Table 1.26 VALUE RETAIL MARKET FOR DRY VEGETABLES BY TYPE IN CHINA, 2002-2008
Table 1.27 VOLUME RETAIL MARKET FOR DRY VEGETABLES BY TYPE IN CHINA, 2002-2008
1.8.2 Dry Vegetable Retail Subsector Breakdown: Subsector Shares
Table 1.28 % VALUE RETAIL MARKET FOR DRY VEGETABLES BY TYPE IN CHINA, 2002-2008
Table 1.29 % VOLUME RETAIL MARKET FOR DRY VEGETABLES BY TYPE IN CHINA, 2002-2008
1.8.3 Dry Vegetable Retail Subsector Breakdown: Subsector Growth Rates
Table 1.30 % ANNUAL VALUE RETAIL MARKET GROWTH FOR DRY VEGETABLES BY TYPE IN CHINA, 2002-2008
Table 1.30 % ANNUAL VOLUME RETAIL MARKET GROWTH FOR DRY VEGETABLES BY TYPE IN CHINA, 2002-2008
1.9 Root Vegetable Retail Subsector Breakdown
1.9.1 Root Vegetable Retail Subsector Breakdown: Subsector Sizes
Table 1.31 VALUE RETAIL MARKET FOR ROOT VEGETABLES BY TYPE IN CHINA, 2002-2008
Table 1.32 VOLUME RETAIL MARKET FOR ROOT VEGETABLES BY TYPE IN CHINA, 2002-2008
1.9.2 Root Vegetable Retail Subsector Breakdown: Subsector Shares
Table 1.33 % VALUE RETAIL MARKET FOR ROOT VEGETABLES BY TYPE IN CHINA, 2002-2008
Table 1.34 % VOLUME RETAIL MARKET FOR ROOT VEGETABLES BY TYPE IN CHINA, 2002-2008
1.9.3 Root Vegetable Retail Subsector Breakdown: Subsector Growth Rates
Table 1.35 % ANNUAL VALUE RETAIL MARKET GROWTH FOR ROOT VEGETABLES BY TYPE IN CHINA, 2002-2008
Table 1.36 % ANNUAL VOLUME RETAIL MARKET GROWTH FOR ROOT VEGETABLES BY TYPE IN CHINA, 2002-2008
1.10 Fruit Retail Subsector Breakdown
1.10.1 Fruit Retail Subsector Breakdown: Subsector Sizes
Table 1.37 VALUE RETAIL MARKET FOR FRUIT BY TYPE IN CHINA, 2002-2008
Table 1.38 VOLUME RETAIL MARKET FOR FRUIT BY TYPE IN CHINA, 2002-2008
1.10.2 Fruit Retail Subsector Breakdown: Subsector Shares
Table 1.39 % VALUE RETAIL BREAKDOWN OF FRUIT BY TYPE IN CHINA, 2002-2008
Table 1.40 % VOLUME RETAIL BREAKDOWN OF FRUIT BY TYPE IN CHINA, 2002-2008
1.10.3 Fruit Retail Subsector Breakdown: Subsector Growth Rates
Table 1.41 % ANNUAL RETAIL VALUE GROWTH FOR FRUIT BY TYPE IN CHINA, 2002-2008
Table 1.42 % ANNUAL RETAIL VOLUME GROWTH FOR FRUIT BY TYPE IN CHINA, 2002-2008
1.11 Nuts & Seeds Retail Subsector Breakdown
1.11.1 Nuts & Seeds Retail Subsector Breakdown: Subsector Sizes
Table 1.43 VALUE RETAIL MARKET FOR NUTS & SEEDS BY TYPE IN CHINA, 2002-2008
Table 1.44 VOLUME RETAIL MARKET FOR NUTS & SEEDS BY TYPE IN CHINA, 2002-2008
1.11.2 Nuts & Seeds Retail Subsector Breakdown: Subsector Shares
Table 1.45 % VALUE RETAIL MARKET FOR NUTS & SEEDS BY TYPE IN CHINA, 2002-2008
Table 1.46 % VOLUME RETAIL MARKET FOR NUTS & SEEDS BY TYPE IN CHINA, 2002-2008
1.11.3 Nuts & Seeds Retail Subsector Breakdown: Subsector Growth Rates
Table 1.47 % ANNUAL VALUE RETAIL MARKET GROWTH FOR NUTS & SEEDS BY TYPE IN CHINA, 2002-2008
Table 1.48 % ANNUAL VOLUME RETAIL MARKET GROWTH FOR NUTS & SEEDS BY TYPE IN CHINA, 2002-2008
1.12 Urban & Rural Retail Sales of Fruit & Vegetables
1.12.1 Urban & Rural Retail Market: Total Sales
Table 1.49 THE RETAIL MARKET FOR FRUIT & VEGETABLES BY URBAN & RURAL SALES IN CHINA, 2002-2008
1.12.2 Urban & Rural Retail Market: Growth Rates
Table 1.50 RETAIL GROWTH RATES FOR FRUIT & VEGETABLES BY URBAN & RURAL MARKETS IN CHINA, 2002-2008
1.13 Prices
1.13.1 Prices: Retail Price Indices
Table 1.51 AVERAGE INCOME ANNUAL GROWTH BY SECTOR, 2005–2008
Table 1.52 RETAIL PRICE INDICES BY BROAD SECTOR, 2001-2008
1.13.2 Prices: Average Sectoral Unit Values
Table 1.53 AVERAGE UNIT RETAIL PRICES FOR NON-ROOT VEGETABLES BY TYPE IN CHINA, 2002-2008
Table 1.54 AVERAGE UNIT RETAIL PRICES FOR DRY VEGETABLES BY TYPE IN CHINA, 2002-2008
Table 1.55 AVERAGE UNIT RETAIL PRICES FOR ROOT VEGETABLES BY TYPE IN CHINA, 2002-2008
Table 1.56 AVERAGE UNIT RETAIL PRICES FOR FRUIT BY TYPE IN CHINA, 2002-2008
Table 1.57 AVERAGE UNIT RETAIL PRICES FOR NUTS & SEEDS BY TYPE IN CHINA, 2002-2008
1.13.3 Prices: Average Regional Unit Prices
Table 1.58 AVERAGE REGIONAL RETAIL PRICES & % ANNUAL GROWTH FOR FRUIT & VEGETABLES IN CHINA, 2002-2008
1.13.4 Prices: Store Check Data
Frozen Vegetables
Table 1.59 RETAIL PRICES OF SELECTED FROZEN VEGETABLES, FEBRUARY 2009
Fresh Vegetables
Table 1.60 RETAIL PRICES OF SELECTED FRESH VEGETABLES, MAY 2009
Fresh Fruit
Table 1.61 RETAIL PRICES OF SELECTED FRESH FRUIT, MAY 2009
1.14 Outlook
1.14.1 Outlook: Forecast Trends
1.14.2 Outlook: Total Market Size In Value Terms
Table 1.62 FORECAST TOTAL RETAIL VALUE & VOLUME MARKET FOR FRUIT& VEGETABLES IN CHINA BY BROAD SECTOR, 2009-2013
Table 1.63 FORECAST % BREAKDOWN OF TOTAL RETAIL VALUE & VOLUME MARKET FOR FRUIT& VEGETABLES IN CHINA BY BROAD SECTOR, 2009-2013
Table 1.64 FORECAST % ANNUAL GROWTH FOR TOTAL RETAIL VOLUME MARKET FOR FRUIT& VEGETABLES IN CHINA BY BROAD SECTOR, 2009-2013
1.15 Current Issues
1.15.1 Current Issues: Supermarket-farmer Cooperation
1.15.2 Current Issues: Rural Retailing Development Project
Table 1.65 STANDARDS FOR COUNTRYSIDE STORES IN VILLAGES
Table 1.66 STANDARDS FOR COUNTRYSIDE STORES IN TOWNS/TOWNSHIPS
Table 1.67 RURAL RETAILING PROJECT COUNTRYSIDE STORES IN VILLAGES, APRIL 2009
Table 1.68 RURAL RETAILING PROJECT COUNTRYSIDE STORES IN TOWNS/TOWNSHIPS, APRIL 2009
Table 1.69 RURAL RETAILING PROJECT DISTRIBUTION CENTRES, APRIL 2009
Table 1.70 RURAL RETAIL DEVELOPMENT PROJECT TOTAL NUMBER OF PARTICIPATING COMPANIES, 2005-2008
Table 1.71 RURAL RETAIL DEVELOPMENT PROJECT COMPANY STRUCTURE, 2007
1.10.3 Current Issues: Linking the Chill Chain
1.10.4 Current Issues: Private Label
Table 1.72 CHINA TOP-100 RETAILER’S TOTAL SALES AND PRIVATE LABEL SALES COMPARED, 2005-2009*
1.10.5 Current Issues: Food Safety
1.10.6 Current Issues: Fat Food: Facing an Obesity Epidemic
1.10.7 Current Issues: Genetically Modified (GM) Food
1.10.8 Current Issues: Organic Farming
2 MARKETING & DISTRIBUTION
2.1 Marketing & Advertising
2.1.1 Marketing & Advertising: Trends
Conventional Media Advertising
Table 2.1 ADVERTISING EXPENDITURE IN CHINA, 2004-2008
Online Advertising
Table 2.2 ONLINE ADVERTISING EXPENDITURE IN CHINA, 2004-2008
2.1.2 Marketing & Advertising: Leading Advertised Product Categories
Table 2.3 TOP 10 ADVERTISING CATEGORIES IN CHINA, 2007
2.1.3 Marketing & Advertising: Leading Advertised Brands
Table 2.4 TOP 10 ADVERTISED BRANDS IN CHINA BY ADSPEND, 2007-2008
2.1.4 Marketing & Advertising: Leading Advertisers
Table 2.5 CHINA’S TOP TEN ADVERTISERS, 2004-2006
Table 2.6 CHINA’S TOP TEN ADVERTISERS, 2006-2007
2.1.5 Marketing & Advertising: The Prime-time Advertising Auction
Table 2.7 PRIME-TIME ADVERTISING AUCTION ON CHINA’S CCTV, 2000-2009
2.1.6 Marketing & Advertising: Brand Preferences Choice Factors in China
Age & Location
Table 2.8 BRAND PREFERENCES IN TERMS OF AGE GROUPS & LOCATIONS IN CHINA, 2007
Quality Versus Image
Table 2.9 FACTORS DETERMINING BRAND CHOICES IN CHINA, 2007
Local Versus Foreign
Table 2.10 BRAND PREFERENCES IN CHINA, 2007
“Chameleon” Brands
Table 2.11 TOP CHAMELEON BRANDS IN CHINA, 2008
2.1.7 Marketing and Advertising in China: Brand Equity
2.1.8 Marketing & Advertising: Emerging Local Brands
Table 2.12 CHINA’S MOST VALUABLE BRANDS, 2007/2008
2.1.9 Marketing & Advertising: Pricing Issues
Table 2.13 CONSUMERS WHO TRADE UP OR DOWN BY INCOME SEGMENTS, 2007
Table 2.14 CONSUMERS WHO TRADE UP OR DOWN BY CATEGORIES, 2007
2.1.10 Marketing & Advertising: Online Sales
Table 2.15 PER CAPITA ONLINE SHOPPING VALUE, 2003-2008
Table 2.16 SITES PREFERED BY ONLINE SHOPPERS, 2008
Table 2.17 TOP 10 RETAIL ITEMS ON TAOBAO.COM, 2008
Table 2.18 TOP ONLINE SHOPPING TRANSACTION BY REGION, 2007
Table 2.19 TOP REASONS FOR NOT SHOPPING ONLINE, 2007
2.2 Consumers
2.2.1 Consumer Profile: Broad Consumer Trends
2.2.2 Consumer Profile: Frozen Food Consumers
Table 2.20 NUMBER OF OWNERS OF STAND-ALONE FREEZERS PER 100 URBAN HOUSEHOLDS, 2003-2006
Table 2.21 NUMBER OF OWNERS OF FRIDGE-FREEZERS PER 100 URBAN HOUSEHOLDS, 2003-2007
3 SOURCES OF SUPPLY
3.1 Total Fruit & Vegetable Production
3.1.1 Total Fruit & Vegetable Production: Total Industry Size
Table 3.1 TOTAL VOLUME PRODUCTION OF FRUIT & VEGETABLES IN CHINA, 2002-2008
Table 3.2 TOTAL VALUE OF PRODUCTION OF FRUIT & VEGETABLES IN CHINA AT CURRENT PRODUCER PRICES, 2002-2008
3.1.2 Total Fruit & Vegetable Production: Total Sewn Area
Table 3.3 AREA OF SEWN NON-ROOT VEGETABLE CROPS BY CROP IN CHINA, 2001-2007
Table 3.4 AREA OF SEWN DRY VEGETABLE CROPS BY CROP IN CHINA, 2001-2007
Table 3.5 AREA OF SEWN ROOT VEGETABLE CROPS BY CROP IN CHINA, 2001-2007
Table 3.6 AREA OF SEWN FRUIT CROPS BY CROP IN CHINA, 2001-2007
Table 3.7 AREA OF SEWN NUTS & SEEDS CROPS BY CROP IN CHINA, 2001-2007
Table 3.8 AREA OF SEWN HERBS & SPICES CROPS BY CROP IN CHINA, 2001-2007
3.1.3 Total Fruit & Vegetable Production: The Continuing Need For Agricultural Land Reform
3.2 Sector Breakdown
3.2.1 Sector Breakdown: Sectors
Table 3.9 VALUE & VOLUME PRODUCTION OF FRUIT & VEGETABLES BY BROAD SECTOR IN CHINA, 2002-2008
Table 3.10 % BREAKDOWN OF VALUE PRODUCTION OF FRUIT & VEGETABLES BY BROAD SECTOR IN CHINA, 2002-2008
Table 3.11 % ANNUAL GROWTH OF VALUE PRODUCTION OF FRUIT & VEGETABLES BY BROAD SECTOR IN CHINA, 2002-2008
3.2.2 Sector Breakdown: Non-root Vegetables
Table 3.12 NON-ROOT VEGETABLES VALUE PRODUCTION BY SUBSECTOR IN CHINA, 2002-2008
Table 3.13 NON-ROOT VEGETABLES VOLUME PRODUCTION BY SUBSECTOR IN CHINA, 1998-2004
3.2.3 Sector Breakdown: Dry Vegetables
Table 3.14 DRY VEGETABLES VALUE PRODUCTION BY SUBSECTOR IN CHINA, 2002-2008
Table 3.15 DRY VEGETABLES VOLUME PRODUCTION BY SUBSECTOR IN CHINA, 2002-2008
3.2.4 Sector Breakdown: Root Vegetables
Table 3.16 ROOT VEGETABLES VALUE PRODUCTION BY SUBSECTOR IN CHINA, 2002-2008
Table 3.17 ROOT VEGETABLES VOLUME PRODUCTION BY SUBSECTOR IN CHINA, 2002-2008
3.2.5 Sector Breakdown: Fruit
Table 3.18 FRUIT VALUE PRODUCTION BY SUBSECTOR IN CHINA, 2002-2008
Table 3.19 FRUIT VOLUME PRODUCTION BY SUBSECTOR IN CHINA, 2002-2008
3.2.6 Sector Breakdown: Nuts & Seeds
Table 3.20 NUTS & SEEDS VALUE PRODUCTION BY SUBSECTOR IN CHINA, 2002-2008
Table 3.21 NUTS & SEEDS VOLUME PRODUCTION BY SUBSECTOR IN CHINA, 2002-2008
3.2.7 Sector Breakdown: Average Producer Prices
Non-root Vegetables
Table 3.22 NON-ROOT VEGETABLES AVERAGE PRODUCER PRICES BY SUBSECTOR IN CHINA, 2002-2008
Dry Vegetables
Table 3.23 DRY VEGETABLES AVERAGE PRODUCER PRICES BY SUBSECTOR IN CHINA, 2002-2008
Root Vegetables
Table 3.24 ROOT VEGETABLES AVERAGE PRODUCER PRICES BY SUBSECTOR IN CHINA, 2002-2008
Fruit
Table 3.25 FRUIT AVERAGE PRODUCER PRICES BY SUBSECTOR IN CHINA, 2002-2008
Nuts & Seeds
Table 3.26 NUTS & SEEDS AVERAGE PRODUCER PRICES BY SUBSECTOR IN CHINA, 2002-2008
3.2.8 Sector Breakdown: Apparent Domestic Consumption & Expenditure
Non-root Vegetables
Table 3.27 NON-ROOT VEGETABLES VALUE APPARENT DOMESTIC EXPENDITURE BY SUBSECTOR IN CHINA, 2002-2008
Table 3.28 NON-ROOT VEGETABLES VOLUME APPARENT DOMESTIC CONSUMPTION BY SUBSECTOR IN CHINA, 2002-2008
Dry Vegetables
Table 3.29 DRY VEGETABLES VALUE APPARENT DOMESTIC EXPENDITURE BY SUBSECTOR IN CHINA, 2002-2008
Table 3.30 DRY VEGETABLES VOLUME APPARENT DOMESTIC CONSUMPTION BY SUBSECTOR IN CHINA, 2002-2008
Root Vegetables
Table 3.31 ROOT VEGETABLES VALUE APPARENT DOMESTIC EXPENDITURE BY SUBSECTOR IN CHINA, 2002-2008
Table 3.32 ROOT VEGETABLES VOLUME APPARENT DOMESTIC CONSUMPTION BY SUBSECTOR IN CHINA, 2002-2008
Fruit
Table 3.33 FRUIT VALUE APPARENT DOMESTIC EXPENDITURE BY SUBSECTOR IN CHINA, 2002-2008
Table 3.34 FRUIT VOLUME APPARENT DOMESTIC CONSUMPTION BY SUBSECTOR IN CHINA, 2002-2008
Nuts & Seeds
Table 3.35 NUTS & SEEDS VALUE APPARENT DOMESTIC EXPENDITURE BY SUBSECTOR IN CHINA, 2002-2008
Table 3.36 NUTS & SEEDS VOLUME APPARENT DOMESTIC CONSUMPTION BY SUBSECTOR IN CHINA, 2002-2008
3.3 Imports
3.3.1 Imports: Non-root Vegetables
Table 3.37 NON-ROOT VEGETABLES IMPORT VALUE BY SUBSECTOR IN CHINA, 2002-2008
Table 3.38 NON-ROOT VEGETABLES IMPORT VOLUME BY SUBSECTOR IN CHINA, 2002-2008
3.3.2 Imports: Dry Vegetables
Table 3.39 DRY VEGETABLES IMPORT VALUE BY SUBSECTOR IN CHINA, 2002-2008
Table 3.40 DRY VEGETABLES IMPORT VOLUME BY SUBSECTOR IN CHINA, 2002-2008
3.3.3 Imports: Root Vegetables
Table 3.41 ROOT VEGETABLES IMPORT VALUE BY SUBSECTOR IN CHINA, 2002-2008
Table 3.42 ROOT VEGETABLES IMPORT VOLUME BY SUBSECTOR IN CHINA, 2002-2008
3.3.4 Imports: Fruit
Table 3.43 FRUIT IMPORT VALUE BY SUBSECTOR IN CHINA, 2002-2008
Table 3.44 FRUIT IMPORT VOLUME BY SUBSECTOR IN CHINA, 2002-2008
3.3.5 Imports: Nuts & Seeds
Table 3.45 NUTS & SEEDS IMPORT VALUE BY SUBSECTOR IN CHINA, 2002-2008
Table 3.46 NUTS & SEEDS IMPORT VOLUME BY SUBSECTOR IN CHINA, 2002-2008
3.4 Exports
3.4.1 Exports: Non-root Vegetables
Table 3.47 NON-ROOT VEGETABLES EXPORT VALUE BY SUBSECTOR IN CHINA, 2002-2008
Table 3.48 NON-ROOT VEGETABLES EXPORT VOLUME BY SUBSECTOR IN CHINA, 2002-2008
3.4.2 Exports: Dry Vegetables
Table 3.49 DRY VEGETABLES EXPORT VALUE BY SUBSECTOR IN CHINA, 2002-2008
Table 3.50 DRY VEGETABLES EXPORT VOLUME BY SUBSECTOR IN CHINA, 2002-2008
3.4.3 Exports: Root Vegetables
Table 3.51 ROOT VEGETABLES EXPORT VALUE BY SUBSECTOR IN CHINA, 2002-2008
Table 3.52 ROOT VEGETABLES EXPORT VOLUME BY SUBSECTOR IN CHINA, 2002-2008
3.4.4 Exports: Fruit
Table 3.53 FRUIT EXPORT VALUE BY SUBSECTOR IN CHINA, 2002-2008
Table 3.54 FRUIT EXPORT VOLUME BY SUBSECTOR IN CHINA, 2002-2008
3.4.5 Exports: Nuts & Seeds
Table 3.55 NUTS & SEEDS EXPORT VALUE BY SUBSECTOR IN CHINA, 2002-2008
Table 3.56 NUTS & SEEDS EXPORT VOLUME BY SUBSECTOR IN CHINA, 2002-2008
4 SWOT ANALYSIS
4.1 Strengths
4.2 Weaknesses
4.3 Opportunities
4.4 Threats
5 LEADING COMPANY PROFILES
5.1 Asian Citrus Holdings Ltd.
5.1.1 Asian Citrus Holdings: Company Details
5.1.2 Asian Citrus Holdings: Company Background
5.1.3 Asian Citrus Holdings: Financial Results
Table 5.1 ASIAN CITRUS HOLDINGS: FINANCIAL RESULTS, 2004-2008*
5.2 Chaoda Modern Agriculture (Holdings) Ltd.
5.2.1 Chaoda Modern Agriculture (Holdings): Company Details
5.2.2 Chaoda Modern Agriculture (Holdings): Company Background
5.2.3 Chaoda Modern Agriculture (Holdings): Financial Results
Table 5.2 CHAODA MODERN AGRICULTURE HOLDINGS: FINANCIAL RESULTS, 2004-2008
5.3 China Green Holding Ltd.
5.3.1 China Green Holding: Company Details
5.3.2 China Green Holding: Company Background
5.3.3 China Green Holding: Financial Results
Table 5.3 CHINA GREEN HOLDING: FINANCIAL RESULTS, 2004-2008
6 CONTACTS
6.1 Trade Organisations
6.1.1 China National Cereals, Oils & Foodstuffs Import & Export Corporation
6.1.2 All-China Federation of Industry & Commerce
6.1.3 China Canned Food Industry Association
6.2 Government Departments
6.2.1 Agriculture Ministry
6.2.2 Ministry of Commerce
6.2.3 Ministry of Health
7 EXHIBITIONS & TRADE FAIRS
7.1 International FoodTec China
7.2 China FoodTech
7.3 China International Food Expo
7.4 China Refrigeration & Frozen Food Processing & Packaging
APPENDIX: MARKET BACKGROUND
A.1 Fast Facts
A.2 Regions of China
Map A.1 CHINA: PROVINCES AND MUNICIPALITIES
A.3 Demographics
A.3.1 Demographics: Total Population
Table A.1 TOTAL POPULATION, 2002–2008
A.3.2 Demographics: Population by Location
Table A.2 POPULATION BY URBAN-RURAL DIVIDE, 2002–2008
Table A.3 POPULATION % BREAKDOWN BY URBAN-RURAL DIVIDE, 2002–2008
A.3.3 Demographics: Population by Province
Table A.4 POPULATION BY PROVINCE, 2002–2008
A.3.4 Demographics: Population Density by Province
Table A.5 POPULATION DENSITY BY PROVINCE, 2005-2008
A.3.5 Demographics: Population Concentration
Map A.2 POPULATION CONCENTRATIONS BY PROVINCE, 2008
A.3.6 Demographics: Population by Gender
Table A.6 TOTAL POPULATION BY GENDER & % BREAKDOWN, 2002–2008
A.3.7 Demographics: Population by Age Group
Table A.7 POPULATION BY AGE GROUP, 2002–2008
Table A.8 % BREAKDOWN OF POPULATION BY AGE GROUP, 2002–2008
A.4 Consumer Attitudes
A.4.1 Consumer Attitudes: Overview
A.4.2 Consumer Attitudes: Response to Political Change
A.4.2 Consumer Attitudes: Response to Economic Change
A.4.3 Consumer Attitudes: Changes in Lifestyle
Livelihood
Individual loans
Housing
Possessions
Travel
Entertainment
Health and Fitness
Purchasing Influences
Taboos
A.5 Consumer Wealth
A.5.1 Consumer Wealth: GDP and Cost of Living
China’s New Middle Class
Table A.9 MIDDLE AND UPPER INCOME HOUSEHOLDS IN CHINA, 1995/2000/2005/2010/2015
Table A.10 TOTAL CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS, 2005/2010/2015
Table A.11 CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS & % OF TOTAL HOUSEHOLDS, 1995/2000/2005/2010/2015
Confident Shoppers
Table A.12 GDP AND COST OF LIVING INDEX, 2002–2008
A.5.2 Consumer Wealth: Provincial GDP
Table A.13 GDP BY PROVINCE, 2002–2008
A.5.3 Consumer Wealth: GDP Growth by Province
Table A.14 GDP GROWTH BY PROVINCE, 2002–2008
A.5.4 Consumer Wealth: GDP Per Capita by Province
Table A.15 PER CAPITA GDP BY PROVINCE, 2002–2008
A.5.5 Consumer Wealth: Concentration of Wealth by Province
Map A.3 VALUE OF GDP PER CAPITA BY PROVINCE, 2008
A.5.6 Consumer Wealth: The Major Cities
Table A.16 LEADING CITIES KEY ECONOMIC INDICATORS, 2007
A.6 Households
A.6.1 Households: Overview of Household Conditions
A.6.2 Households: Total Households by Size
Table A.17 NUMBER OF HOUSEHOLDS BY SIZE, 2002–2008
A.6.3 Households: Total households by Urban/Rural Split
Table A.18 NUMBER AND SIZE OF HOUSEHOLDS BY LOCATION, 2002–2008
A.6.4 Households: Income Earners Per Household
Table A.19 AVERAGE NUMBER OF INCOME EARNERS PER HOUSEHOLD, 2002–2008
A.7 Employment
A.7.1 Employment: Number of Workers by Sector
Table A.20 NATIONAL EMPLOYMENT BY SECTOR, 2002–2008
A.7.2 Employment: Growth by Sector
Table A.21 GROWTH IN EMPLOYMENT BY SECTOR, 2002–2008
A.7.3 Employment: Number of Workers by Gender
Table A.22 TOTAL NATIONAL WORKFORCE BY GENDER, 2002–2008
A.7.3 Employment: Number of Workers by Habitation
Table A.23 NATIONAL WORKFORCE BY HABITATION, 2002–2008
A.7.4 Employment: Urban Unemployment
Table A.24 URBAN UNEMPLOYMENT RATES, 2002–2008
A.8 Consumer Income
A.8.1 Consumer Income: Average Incomes by Sector
Table A.25 AVERAGE INCOMES BY SECTOR, 2002–2008
A.8.2 Consumer Income: Growth by Sector
Table A.26 GROWTH IN AVERAGE INCOMES BY SECTOR, 2002–2008
A.8.3 Consumer Income: Average Incomes by Region
Table A.27 AVERAGE INCOMES BY REGION, 2002–2008
A.8.4 Consumer Income: Growth by Region
Table A.28 GROWTH IN AVERAGE INCOMES BY REGION, 2002–2008
A.9 Consumer Market
A.9.1 Consumer Market: Spending Trends
Table A.29 CONSUMER EXPENDITURE* BY BROAD SECTOR AT CURRENT PRICES, 2002–2008*
A.9.2 Consumer Market: Per Capita Consumer Expenditure
Table A.30 PER CAPITA CONSUMER EXPENDITURE* BY BROAD SECTOR AT CURRENT PRICES, 2002–2008*
A.9.3 Consumer Market: Retail Sales and Consumer Spending
Table A.31 RETAIL SALES AS A PROPORTION OF CONSUMER EXPENDITURE*, 2002–2008
A.9.4 Consumer Market: Urban Income and Spending Compared
Table A.32 URBAN & RURAL AVERAGE ANNUAL INCOME/EXPENDITURE, 2002–2008
A.10 Exchange Rates
A.10.1 Exchange Rates: China
Table A.33 AVERAGE ANNUAL RENMINBI EXCHANGE RATES AGAINST A VARIETY OF CURRENCIES, 2001–2008
A.10.2 Exchange Rates: Hong Kong
Table A.34 AVERAGE ANNUAL HONG KONG DOLLAR EXCHANGE RATES AGAINST THE UNITED STATES DOLLAR AND RENMINBI, 2001–2008

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