Annual Report on China's Network Security Product and Service Market, 2004-2005

Annual Report on China's Network Security Product and Service Market, 2004-2005

The report sums up the development of the global and Chinese network security products and services markets in 2004. Through accurate data and full elaboration, it presents the structure of China's network security products and services market and characteristics of the demand-supply relationship from various angles. Meanwhile, it examines competition between enterprises in different market segments, presenting assessment of leading enterprises competitiveness.

The report especially points out the following: China's network security products and services market attracted much attention in 2004. Network security issues are still very severe, as threats loom large, including the frequent outbreak of various kinds of viruses, frequent hacker attacks, and proliferation of junk mails. Growing security needs bring good development opportunities and prospects for the market. At present, the market is growing rapidly and approaching maturity. Among the market segments, antivirus software and firewall are still the main area of competition. Anti-Spam software became a hotspot area in the market for 2004. E-government is a major impetus for industry markets.

After analyzing major factors affecting the development of China's network security products and services market from 2005-2009, the report presents qualitative and quantitative forecast of the market. Finally, it provides development strategy and recommendations for leading enterprises and growing enterprises respectively.

Chapter One: Overview of the Global Network Security Products and Services Market in 2004
1.1. Development Status
1.2 Basic Characteristics
1.3 Overview of Major Countries & Regions
1.3.1. USA
1.3.2. Japan
1.3.3. Europe
1.3.4. Asia-Pacific (excluding Japan)

Chapter Two: Size and Structure of China's Network Security Products and Services Market in 2004
2.1 Market Size
2.1.1. Total Size
2.1.2. Growth Rate
2.1.3. Quarterly Market Profile
2.2 Product Market Structure
2.3 Brand Market Structure
2.4 Vertical Market Structure
2.5 Horizontal Market Structure
2.6 Regional Market Structure

Chapter Three: Structure of Market Segments in China's Network Security Products and Services Market in 2004
3.1 Antivirus Software
3.1.1. Total Size & Growth Rate
3.1.2. Brand Market Structure
3.1.3. Vertical Market Structure
3.1.4. Horizontal Market Structure
3.1.5. Regional Market Structure
3.2 Firewall
3.2.1. Total Size & Growth Rate
3.2.2. Brand Market Structure
3.2.3. Vertical Market Structure
3.2.4. Horizontal Market Structure
3.2.5. Regional Market Structure
3.3 Intrusion Detection System
3.3.1. Total Size & Growth Rate
3.3.2. Brand Market Structure
3.3.3. Vertical Market Structure
3.3.4. Horizontal Market Structure
3.3.5. Regional Market Structure

Chapter Four: Supply and Demand in China's Network Security Products and Services Market in 2004
4.1 Demand Analysis
4.1.1. Product Demand
4.1.2. Price Demand
4.1.3. Channel Demand
4.1.4. Purchase Demand
4.2 Supply Analysis
4.2.1. Product Supply
4.2.2. Price Supply
4.2.3. Channel Supply
4. Promotions Supply
4.3 Analysis of Market Characteristics

Chapter Five: Competition Situation in China's Network Security Products and Services Market in 2004 and Assessment of Leading Enterprises Competitiveness
5.1 Analysis of Competition Situation
5.1.1. Competition Situation in the Regional Markets
5.1.2. Competition Situation in the Vertical Markets
5.1.3. Competition Situation in the Horizontal Markets
5.2 Assessment of Leading Enterprises Competitiveness
5.2.1. Product Competitiveness
5.2.2. Price Competitiveness
5.2.3. Channel Competitiveness
5.2.4. Promotions Competitiveness
5.2.5. Service Competitiveness
5.2.6. Brand Competitiveness
5.3 Assessment of Growing Enterprises' Competitiveness
5.3.1. Market Opportunities & Risks
5.3.2. Distribution of Growing Enterprises
5.3.3. Assessment of Growing Enterprises' Competitiveness
5.3.3.1 Product Competitiveness
5.3.3.2 Price Competitiveness
5.3.3.3 Channel Competitiveness
5.3.3.4 Promotions Competitiveness
5.3.3.5 Service Competitiveness
5.3.3.6 Brand Competitiveness

Chapter Six: Factors Affecting the Development of China's Network Security Products and Services Market from 2005 to 2009
6.1 Favorable Factors
6.1.1. Economic Environment
6.1.2. Policy & Statutes
6.1.3. Market Demand
6.1.4. Security Awareness
6.2 Unfavorable Factors
6.2.1. Market Maturity
6.2.2. Product Technology
6.2.3. Competition Methods
6.2.4. Application Level

Chapter Seven: Development Trend of China's Network Security Products and Services Market from 2005 to 2009
7.1 Development Trend of Products
7.2 Development Trend of Price
7.3 Development Trend of Channels
7.4 Development Trend of User Demand
7.5 Development Trend of Services

Chapter Eight: Forecast of China's Network Security Products and Services Market from 2005 to 2009
8.1 Forecast of Market Size
8.2 Forecast of Market Structure
8.2.1. Product Market Structure
8.2.2. Vertical Market Structure
8.2.3. Horizontal Market Structure
8.2.4. Regional Market Structure

Chapter Nine: Recommendations
9.1 Recommendations for Leading Enterprises
9.1.1. Product Strategy
9.1.2. Pricing Strategy
9.1.3. Channel Strategy
9.1.4. Promotions Strategy
9.1.5. Service Strategy
9.1.6. Brand Strategy
9.2 Recommendations for Growing Enterprises
9.2.1. Product Strategy
9.2.2. Pricing Strategy
9.2.3. Channel Strategy
9.2.4. Promotions Strategy
9.2.5. Service Strategy
9.2.6. Brand Strategy