Bingo In The Digital Age: Global Market Assessment And Forecasts

Bingo In The Digital Age: Global Market Assessment And Forecasts

This report provides an invaluable market overview of the fast-moving bingo industry, both online and land-based.

Bingo is one of the most popular and socially accepted games in the world with industry figures conservatively indicating that over 100m people play the game in land-based locations. When comparing total numbers of admissions, bingo is more popular than the cinema in some countries. However, falling attendances and declining revenues at bingo halls mean that land-based operators need to look at new ways of attracting and retaining customers and revamping the image of the game.

Bingo has long benefited from being seen as a safe pastime played by people who would not necessarily be the expected demographic to visit a casino or betting shop. As such, customers who would not necessarily regard themselves as 'gamblers' are unlikely to feel any unease about playing bingo and are flocking to the online game.

The growth in the online bingo industry has been fuelled by many factors including promotion of the online game in land-based bingo halls, the smoking ban in some markets, the economic downturn which has increased demand for in-home entertainment formats, increased television exposure through advertising, sponsorship and programming, celebrity participation, attractive bonuses and prizes and ease of online access through broadband penetration.

Despite draconian anti-online gaming regulation in the US, the continuing relaxation of previously strict rules in the UK and moves in the European Union against monopolistic gaming laws offer bingo operators new opportunities.

As the next 12-18 months develop, new entrants to the online bingo market will be forced to choose between (a) the more tried and tested route of the UK where competition is already intense and global market share of gross gaming yield is set to fall, or (b) a less developed market such as India which by virtue of being unproven carries greater risk. Each market has its own unique regulatory landscape and challenges that need to be carefully addressed. This 342-page report helps operators assess how best to position themselves strategically in the global marketplace.

Key Findings
Bingo in the Digital Age: Global Market Assessment and Forecasts analyses the main issues surrounding the land-based and online bingo industry including:
Individual country markets
Areas of opportunity
Factors affecting growth in the industry such as broadband penetration, legislation and other online games
Best practice business models
Product positioning (including side games)
Marketing strategies of bingo operators
Demographics of players
Prize funds compared with other games
Television exposure
Online gross win forecasts up to 2013
Industry outlook


This invaluable report provides case studies of the major global bingo operators with analysis to determine their business models and revenue streams as well as who the winners and losers in this dynamic marketplace will be.

Bingo in the Digital Age: Global Market Assessment and Forecasts is aimed at both land-based and online bingo operators, technology companies, bookmakers, games producers, broadcasters, telecoms companies, lawyers, consultants and investors, as well as at sports properties that might be considering sponsorship from a bingo company and retailers/businesses that might be looking to launch their own online bingo property.
Related Reports:
Electronic Gaming Products
Global Casinos and Gaming (including Internet)
BIGresearch Retail Ratings Reports - Children's Toys
China Online Gaming Market Analysis
Toy Manufacture
Fitness Equipment Market - India
Black Entertainment- US
BIGresearch Retail Ratings Reports - Children's Toys
Toy and Sporting Good Wholesaling in Australia - Industry Market Research Report
Australia - Digital Media - Online Media Industry

Tables and charts
Executive Summary
Forecasts for online gross gaming win
Definitions in this report
Gaming machine terms
Key performance indicators and operating terms
Financial terms
Introduction
Overview
What is bingo?
Bingo's path to popularity
Bingo cards
Bingo daubers/dabbers/dobbers
Types of bingo
90 ball bingo
75 ball bingo
Electronic Gaming Machines (EGMs)
Electronic bingo
Electronic keno
Pull-tabs
Calling nicknames
Major bingo tournaments
World Championship Bingo Tournament
Bingo World Championship
European Bingo Championship
Bingo conventions
Is bingo a game of chance or skill?
The Global Bingo Market (Halls/Clubs/Parlours and Offline Locations)
Introduction
Top 10 bingo halls by seat numbers, globally, 2008
Land-based market overviews
Western Europe and Eastern Europe
Latin America
North America
Asia-Pacific
Africa
Case Study: Bingo as a revenue stream for cinemas
Smoking bans overview
The Remote Bingo Market
Introduction
Online bingo characteristics
Drivers for online bingo growth
Types of bingo site
Networks versus standalone bingo sites
Leading Bingo Websites Globally
Major Online Bingo Markets
Western Europe and Eastern Europe
Latin America
North America
Asia-Pacific
Africa
Bingo console gaming
Opportunities in the mobile space
Mobile gaming
Mobile bingo
Bingo Player Demographics
Introduction
Gender and Age
Motivations and likes/dislikes of bingo players
Frequency of play
Commercial Models in Bingo
Introduction
Land-based bingo operations
Revenue streams for land-based bingo
Pricing considerations in land-based bingo
Online bingo operations
How online bingo works
Liquidity and networks
Revenue streams
Costs
Affiliates as part of the online bingo business model
'Chat' as part of the online bingo business model
Online payment and security
Bingo Prize Funds
Introduction
Land-based pay-out rates
Bingo odds and pay-out rates
Bingo winnings
Calculating prize funds in bingo
Claiming online prizes
Examples of online bingo prizes
Bingo prizes compared with other gaming prizes
Bingo Regulation and the Law
Introduction
Off shore jurisdictions
Alderney
Antigua and Barbuda
Costa-Rica
Gibraltar
Kahnawake
Malta
Panama
Netherlands Antilles and Curacao
Isle of Man
Gaming regulations by region
Western Europe and Eastern Europe
Latin America
North America
Asia-Pacific
Africa
Bingo and Television
Introduction
Bingo channel economics
Bingo programming on the internet
Engaging television viewers
Bingo television business models
Lessons from other gaming on television
Case Studies: Bingo television formats
Television advertising
Television brands as bingo sites
Marketing and Sponsorship by Bingo Operators
Introduction
Marketing aims for bingo operators
Product development strategy
Bingo competitor differentiation/branding
Marketing tools for online customer acquisition
Player appeal
Security and trust
Offerings/Promotions
Tools for customer retention
Loyalty programmes
Customer service
Community and chat
Bingo marketing basics
Search engine optimisation (SEO)
Advertising
Affiliates
Personalities/Celebrities
Understanding players
Marketing to men
Sponsorships by bingo operators
Case Study: RehabBingo.com
Bingo and social responsibility/charity
Bingo and consumer-facing brands
Bingo in the UK media
Case Studies: Leading Bingo Operators
Introduction
Bingo hall operators
Codere
Gala Bingo
Rank Group
Networks/software companies
Cashcade Network
Chartwell Technologies
Parlay Entertainment
Playtech
Virtue Fusion
Betting/gaming companies
888 Holdings
Ladbrokes
PartyGaming
Outlook and Forecasts for Online Bingo
Introduction
Barriers to growth for online bingo
Market clutter
Economic downturn
Broadband penetration
Legislation
Competition from other forms of gaming
Future trends for online bingo
Consolidation
More media and retail brands entering the market
Increasing targeting of markets outside the UK
Increasing use of television and sponsorship
More cross-selling of products
Increasing focus on customer retention rather than acquisition
Continued roll out of mobile bingo
Forecast assumptions
Gross win forecasts for online bingo
Winners in the online bingo market
Losers in the online bingo market
Brands that could be successful in the online bingo space
Appendix 1: Selected Bingo Site Profiles
Appendix 2: Bingo Characteristics
Compared With Other Games
Glossary
Traditional bingo calling terms
Tables and Charts
Executive Summary
Major bingo networks
Top 5 online bingo markets 2008 (£ 000)
Top 5 online bingo markets 2013 (£ 000)
Amount of online bingo sites globally by type, 2008-10 (%)
Introduction
Types of handheld bingo EGMs
Video bingo example
The Global Bingo Market (Halls/Clubs/Parlours and Offline Locations)
Top 10 bingo halls globally, by seat numbers
Land-based bingo market overviews, 2008
Household spend on gaming in France, 2000-07
French gaming player profile, 2007
Size of the total German gaming and betting market, 2006
Szerencsejáték revenue 2005-07
Share of gaming revenue in Hungary by game of chance (%)
Sales revenue from games of chance by game type, 2005-07 (HUFm)
Number of games of chance by game type, 2005-07 (m)
Gross wins from Hungarian gaming (HUFm), 2005-07
Bingo hall openings in Italy, 2007-08
Spanish gaming market net spend ($bn)
Bingo as a share of gross gaming market wagers in Spain
Historical evolution of amounts wagered on bingo, 2000-06
Gross amounts wagered per privately managed gaming sub-segment in Spain 2000 and 2006 ($bn)
Bingo halls in Spain and amounts wagered by region ($m)
Distribution of amounts wagered in Spanish bingo halls
Average gaming machine net win per day, Spain (þ)
Top Rank Espana data sheet, 2004-08
Market share of gaming in Sweden by type (per cent)
Bingo and lottery taxed wagers in the UK,1998-2007 (£000)
Amount staked on licensed bingo in the UK, 2004-07 (£m)
Closure of UK bingo halls, 2006-08
Top Latin American casino operators
Main types of gaming in Argentina, 2007
Codere slot machines in Argentina, 2006-08
Codere bingo seats in Argentina, 2002-07
Codere bingo halls, 2006-08
Bingo hall permits in Mexico, as at 30 June 2008
Bingo expenditure in Nova Scotia, 2002-07 (C$000)
Gross bingo wagers in Canada, 2006 and 2007 (C$)
Charitable games played in Canada, 2007
Gaming sector in the US
Total revenues from US gaming (excluding online gaming), 2000-06 ($bn)
Top US gaming states by gross gaming revenues, 2007 ($bn)
Charitable games in the US by gross wagers, 2007 and 2006 ($)
Charitable games played in the US by type, 2007
Average distribution of dollars raised through charitable gaming in the US, 2007
Average distribution of dollars raised through charitable gaming in the US, 2006
Top 10 US states by charitable gaming gross wagers, 2007 ($m)
Top 10 US states by charitable gaming gross wagers, 2006 ($m)
Aggregate gambling expenditure in Australia by state/territory, 2005-06
Aggregate gambling expenditure in Australia by gambling form, 2005-06
Per capita gambling expenditure in Australia by state/territory, 2004-05
Per capita gambling expenditure in Australia by gambling form, 2004-05
Commercial gross gaming revenue by activity, Australian Capital Territory 2007-08
African gambling market compared with other global markets, 2006
South Africa land-based gross gaming revenue mix, 2007 ( per cent)
South Africa tax per gambling mode, 2007 (per cent)
South Africa return per player by gambling mode, 2007 (per cent)
Gauteng Gambling Board gaming revenue mix, 2008 (per cent)
Gauteng Gambling Board bingo wagers distribution, 2008 (per cent)
Smoking ban effects in selected markets
Numbers of smokers worldwide
The Remote Bingo Market 73
Global gross gaming yield from online bingo, 2008-12
Gaming sites by genre, January 2009
Online bingo sites by type (%)
Bingo sites by jurisdiction, 2008 (%)
World: Number of broadband households
Th e online bingo market
Major bingo networks
Sites on the Gamesys network
Sites on the Cashcade network
Sites on the St Minver network
Sites on the Globalcom network
Sites on Th e Gaming Network bingo network
Sites on the St Minver network
Sites on the Playtech Bingoland network
Sites on the BingoRoom Network
Sites on the Better Bingo network
Sites on the Virtue Fusion bingo network
Sites on the Bonanza bingo network
Sites on the PartyBingo network
Major standalone bingo sites
Online bingo sites by language and acceptance of players, December 2008
Percentage of revenue from different remote gambling types in EU countries, 2005
Top searches for bingo by sub-region, city and language in Denmark, 2008
Turnover of online gaming per game on Veikkaus.fi , 2007
Turnover of online gaming on Veikkaus.fi , 2003-07
Top searches for bingo by sub-region, city and language in Finland, 2008
Top searches for bingo by sub-region, city and language in France, 2008
Top searches for bingo by sub-region, city and language in Germany, 2008
Top searches for bingo by sub-region, city and language in Ireland, 2008
Top searches for bingo by sub-region, city and language in Italy, 2008
Top searches for bingo by sub-region, city and language in Poland, 2008
Top searches for bingo by sub-region, city and language in Spain, 2008
Top searches for bingo by sub-region, city and language in Sweden, 2008
Top 10 UK gambling sites by traffic, September 2008
UK online gambling players by age, September 2008
UK online gambling players by gender, September 2008
Type of remote gaming activity, UK, 2006-08 (%)
Online popularity of bingo versus other games in the UK, August 2007
Th e UK's favourite bingo sites, August 2007
UK's most popular bingo sites, 2008
Page views per user for JackpotJoy, December 2008
JackpotJoy traffi c by country, December 2008 (%)
JackpotJoy cumulative registered players, 2002-07
UK gambling by type of remote activity, 2006-08 (%)
Top searches for bingo by sub-region, city and language in the UK, 2008
UK bingo site activity, Friday, 10 October 2008, 11.38am
UK bingo site activity, Monday, 8 December 2008, 5.48pm
UK bingo site activity, Sunday 18 January 2009, 4.35pm
Traffic on UK bingo sites by bingo type and stake (%)
Jackpot activity by player traffic, (%)
Jackpot activity by bingo site
Top searches for bingo by sub-region, city and language in Argentina, 2008
Total traffic and jackpots on UK bingo sites by individual player and bingo type
Top searches for bingo by sub-region, city and language in Brazil, 2008
Top searches for bingo by sub-region, city and language in Mexico, 2008
Top searches for bingo by sub-region, city and language in Canada, 2008
Top 10 US gambling sites, September 2008
US online gambling players by age, September 2008
US online gambling players by gender, September 2008
Top searches for bingo by sub-region, city and language in the US, 2008
Top searches for bingo by sub-region, city and language in Australia, 2008
Top searches for bingo by sub-region, city and language in China, 2008
Littleswoodbingo.com traffic, June 2008 and December 2008
Top searches for bingo by sub-region, city and language in India, 2008
Top searches for bingo by sub-region, city and language in Japan, 2008
Mobile Data and Communications Activities (Among Mobile phone and PDA Users, %)
Mobile subscriptions* worldwide, 2008 and 2013 (bn)
Mobile subscriptions* per subscriber worldwide, 2007 and 2013
Mobile messaging and internet use by mobile phone users aged 18-64 years in select countries, October 2007 (%)
Mobile entertainment revenues worldwide by type, 2007-2012 (m)
Remote gambling in the UK by device in the last month
Bingo Player Demographics
Why do people play bingo?
Average bingo demographics by selected market
Gender of UK bingo players compared with Spanish bingo players
Demographics of bingo players on Parlay-powered bingo sites
Demographics of bingo players on Parlay-powered bingo sites
% of total respondents that have played bingo online
Age profile of regular bingo players, 2000 and 2006 (%)
Age profile of regular bingo players, 2000 (%)
Age profile of regular bingo players, 2006 (%)
Frequency of player in players
Motivations for playing bingo online, 2008
ZagZig Media Bingo Survey: December 2008
% of total respondents that have played bingo in a hall
% of total respondents aged 20-30 that have played bingo in a hall
% of total respondents aged 30-40 that have played bingo in a hall
% of total respondents aged 40-50 that have played bingo in a hall
% of total respondents aged 50+ that have played bingo in a hall
% of all male respondents that have played bingo in a hall
% of male respondents aged 20-30 that have played bingo in a hall
% of male respondents aged 30-40 that have played bingo in a hall
% of male respondents aged 40-50 that have played bingo in a hall
% of male respondents aged 50+ that have played bingo in a hall
% of all female respondents that have played bingo in a hall
% of female respondents aged 20-30 that have played bingo in a hall
% of female respondents aged 30-40 that have played bingo in a hall
% of female respondents aged 40-50 that have played bingo in a hall
% of female respondents aged 50+ that have played bingo in a hall
Land-based bingo-related beliefs
Who players sat with at UK bingo halls, 2006
Motivations for going to UK bingo halls, 2006
Actions taken after a UK bingo hall has closed, 2006
Alcohol consumption of Canadian bingo players and non-players, 2007 (%)
Commercial casino spending in the US versus other spending choices, 2007
Participation rate in non-gambling activities at US casinos, 2007
Commercial Models in Bingo
Features of browser-based play versus downloads
Example operational structure of an online bingo room
The Bingo circle
Revenue model for PartyBingo
Saturn Bingo Network bingo player assumptions
Affi liate marketing model
Example bingo affi liate programmes
CPA affi liates plan for PartyBingo
MGR affi liates plan for PartyBingo
888ladies 75 and 90-ball room chat games schedule
Top 25 online gaming payment methods by popularity, December 2008
UK online card purchasing by social-economic group (per cent)
Credit card penetration in Europe by country (per cent of population)
Payment choice motivations
Fraud, ID theft, phishing and charge-backrisk on different online payment methods
Online revenue lost due to online payment fraud, 2000-08 ($bn)
Most important factors when conducting transactions online
Bingo Prize Funds 155
Online casino payout rates (per cent), November 2007
Online games average pay-out percentages
Top 10 UK cities by land-based bingo wins, 2007
Example of bingo jackpots, 16 October 2008
Daily guaranteed coverall (i.e. 'full house') jackpots
Example bingo jackpots available, end-November 2008
Paddy Power Bingo Jackpots, 16 October 2008
Paddy Power Bingo winners, October 2008
Paddy Power Bingo winners, October 2007
Bingo prizes compared with other maximum prizes on the PartyGaming websites, November 2008
Paddy Power Bingo winners, October 2006
Major bingo prizes compared with other gaming prizes
World Poker Tour (WPT) Championships prize winners
Prize funds from major poker tournaments
Earnings of professional poker players (on WSOP circuit) as at November 2008
Record lottery wins
Bingo Regulation and the Law
Global online gaming jurisdictions, 2008
Bingo sites by jurisdiction, 2008 (%)
Bingo sites by jurisdiction, 2005 (%)
Summary of bingo legality in major markets
Western Europe and Eastern Europe
Selected EU bingo tax rates by country, 2008
Th e Historical Development of Mexico as a Gaming Jurisdiction
Top 10 gaming sites globally by traffic, June 2007 and November 2008
Bingo and Television
What television can add to programming
What television can add to bingo programming
TV schedule for Bingojoy.com
Th e holy grail of bingo programming
Ratings comparisons of bingo programmes
TV Bingo 90 ball game full house odds
How TV Bingo works
Responses to the question: 'Which of the following online bingo sites have you heard of'?
Online bingo sites by type, 2008-10 (%)
Desperate Housewives Bingo screengrab
Emmerdale Bingo screengrab
Price is Right Bingo screengrab
Marketing and Sponsorship by Bingo Operators
Spontaneous brand recall for bingo operators by age, December 2008
Spontaneous brand recall for bingo operators for total survey base, December 2008
Spontaneous brand recall for bingo operators by male respondents, December 2008 (%)
Spontaneous brand recall for bingo operators by female respondents, December 2008 (%)
Bingos.co.uk bonus system based on a £100 deposit
Examples of Hallowe'en night promotions, 2008
Ladbrokes Bingo daubing selection examples
888ladies Bingo loyalty programme
Loyalty programme on Bingos.co.uk
Bingo.co.uk wagering system in order to earn loyalty points
Top gambling searches, June 2006
Searches for 'bingo' on Google, 2004-2008
Google search results, November 2008
Top 10 bingo and poker Google searches by country, city and language, 2008
US online advertising spending growth by format, 2008-13 (% change)
Top five gaming operators advertising online in the UK, April 2008
Top five gaming operators advertising online in Sweden, April 2008
Top five gaming operators advertising online in France, April 2008
Example Gala Bingo e-mail, May 2008
Top five gaming operators advertising online in Germany, April 2008
Top five gaming operators advertising online in Spain, April 2008
UK views on the nature of advertising formats
Example bingo banner advertisements
Subcategories with biggest increase in total minutes: April 2007-08
Leading websites by total UK minutes: April 2008
Allocation of digital content advertising budget in the next year by media and entertainment executives in North America and Europe, 2008 (%)
Social media tools that US marketing executives are using in their marketing efforts, October 2008
Frequency with which bloggers worldwide discuss products or brands, July-August 2008 (%)
US newspaper advertising revenues, 2007-12
Cheggers Bingo promotional banner
Bunny Bingo logo
Bloke Bingo screengrab
Ladbrokes Bingo and William Hill Bingo screengrabs compared with 'pinker'sites 32Red Bingo and 888ladies
Online bingo sites by type, 2008-10 (%)
Bingo in the UK media, numbers of press clippings, October 2007-March 2008
Case Studies: Leading Bingo Operators
Example share price movements on selected gaming companies
Codere Group activity
Codere bingo halls, 30 September 2008
Codere gross revenue 2004-08
Codere activities by number in existence, 2004-08
Codere gross revenue by region, 2007-08 (per cent of gross revenue)
Codere average daily net win per machine/seat
Codere's European business model versus a Las Vegas model
Codere strategy, September 2008
Gala Bingo UK market share by hall numbers, 2008 (per cent)
UK's most popular bingo sites, 2008
Galabingo.com screenshot
Galabingo.com review
Deposit methods
Page views per user for Galabingo.com, December 2008
Galabingo.com traffi c, December 2008 (per cent)
Games available at Gala Bingo, December 2008
Responses to the question: 'Which of the following online bingo sites have you heard of'?
Spontaneous brand recall for bingo operators, December 2008
Google Top 10 results for 'bingo' search, 21 November 2008
Yahoo Top 10 results for 'bingo' search, 21 November 2008
Example Gala Bingo banner
Gala Coral Group gross revenue, 2007 and 2006
Gala Coral Group gross revenue by activity, 2007 (per cent)
Gala Coral Group gross revenue by activity, 2006 (per cent)
Gala Coral Group gross revenue by region, 2007 (per cent)
Gala Coral Group gross revenue by region, 2006 (per cent)
Mecca Bingo UK market share by hall numbers, 2008 (per cent)
UK's most popular bingo sites, 2008
Page views per user for Meccabingo.com, December 2008
Meccabingo.com traffi c, December 2008 (per cent)
Spontaneous brand recall for bingo operators, December 2008
Mecca Bingo data sheet
Mecca Bingo gross revenue performance 2004-08 (£m)
Mecca Bingo hall numbers 2004-08
Top Rank Espana data sheet
Mecca Bingo admissions and spend per head in comparable halls, 1H 2008
Top Rank Espana active customers 1H 2008
Mecca Bingo key indicators 2007 and 2006
Breakdown of bingo revenue, Mecca Bingo, 2007 and 2006
Google Top 10 results for 'bingo' search, 21 November 2008
Yahoo Top 10 results for 'bingo' search, 21 November 2008
Rank Financials, 2003-07
Rank Group gross revenues 1H 2008 compared with 1H 2007
Mecca Bingo and Top Rank Espana gross revenues 1H 2008 compared with 1H 2007
Rank Group interactive gross revenues 1H 2008 compared with 1H 2007
Mecca Bingo strategy
EGM equipment suppliers by market capitalisation end-2007
UK's most popular bingo sites, 2008
Sites on the Cashcade network
Foxy Bingo site review
Foxy Bingo screen shot
Deposit methods
Page views per user for Foxy Bingo, December 2008
Foxy Bingo traffi c, December 2008 (per cent)
Where people go on Foxy Bingo, December 2008
Yahoo Top 10 results for 'bingo' search, 21 November 2008
Google Top 10 results for 'bingo' search, 21 November 2008
Sites on the St Minver network
Sites on Th e Gaming Network bingo network
Parlay Group's B2B traffi c by page views, December 2008
Parlay Group's B2B traffi c by location, December 2008
Playtech Group's B2B traffi c by page views, December 2008
Playtech Group's B2B traffi c by location, December 2008
Where people go on Playtech.com
Sites on the Playtech Bingoland network
Playtech Financials, 2003-07
Playtech revenue spread, 2007 and 2008
Better Bingo Network's range of network solutions to bingo clients
Virtue Fusion's B2B traffi c by page views, December 2008
Virtue Fusion's B2B traffi c by location, December 2008
Where people go on the Virtue Fusion website, December 2008
Sites on the Better Bingo network
Sites on the Virtue Fusion bingo network
Sites on the Bonanza bingo network
Crown Bingo screen shot
Crown Bingo site review
Deposit methods
World Television Group shareholdings 2008
World Television Group unaudited financial results 1H 2008
UK's most popular bingo sites, 2008
Sites on the Globalcom network
888ladies site review
Sites on the Th ink Bingo network (using Globalcom software)
Sites on the Cashcade network (using Globalcom software)
888ladies screenshot
Deposit methods
Page views per user for 888ladies.com, December 2008
888ladies.com traffi c by location, December 2008 (per cent)
888 Holdings fi nancials, 2003-07
888 Holdings major shareholders information
888 net gaming revenue by segment 2006-2008 ($m)
888 holdings net gaming revenue 2002-08
Top 10 UK gambling sites, September 2008
UK's most popular bingo sites, 2008
Deposit methods
Ladbrokes Bingo site review
Ladbrokes Bingo screenshot
Example Ladbrokes banner
Ladbrokes' Financials, 2003-07
Ladbrokes interim fi nancials 1H 2007 and 1H 2008
PartyGaming new player sign ups, 2006-08 (000)
PartyGaming unique active players, 2006-08 (000)
PartyGaming active player days, 2006-08 (m)
PartyGaming consolidated key performance indicators, 2006-08
UK's most popular bingo sites, 2008
Sites on the PartyBingo network
Page views per user for PartyBingo.com, December 2008
PartyBingo.com traffi c by location, December 2008 (per cent)
Bingo as per cent of PartyGaming revenue, 3Q 2008
Pay table for PartyBingo's instant bingo 'photo frame' pattern
PartyBingo screenshot
Deposit methods
PartyBingo site review
Bingo games on PartyBingo
Casino games on PartyBingo
PartyGaming's new routes to market
PartyGaming revenue, 2005-2008
PartyGaming revenue share by activity (per cent), 2005-3Q 2008
Outlook and Forecasts for Online Bingo
Market entry considerations for an online bingo company
Amount of online bingo sites globally by type, 2008-10 (per cent)
Online bingo gross gaming win forecasts by selected market, 2008-13
Top 5 online bingo markets 2008 (£ 000)
Top 5 online bingo markets 2009 (£ 000)
Top 5 online bingo markets 2010 (£ 000)
Top 5 online bingo markets 2011 (£ 000)
Top 5 online bingo markets 2012 (£ 000)
Top 5 online bingo markets 2013 (£ 000)
Online Bingo Industry Outlook
Appendix 1: Selected Bingo Site Profiles
Gambling product category explanation
Appendix 2: Bingo Characteristics Compared With Other Games
Gambling format characteristics summary
Glossary
Bingo chatroom acronyms