Market Monitor: Cross-Platform Video on-Demand

Market Monitor: Cross-Platform Video on-Demand

Pay-TV operators and online service providers are rolling out video on-demand services across North America, Europe and Asia-Pacific. Screen Digest has researched the rental transactional video market in each of these regions, evaluating various aspects of the on-demand market, including major service rollouts, transaction volumes and revenue forecasts.

This report combines Broadband Media and Television Intelligence data and analyst commentary covering global video on-demand on pay-TV and online platforms.



Highlights:

Global annual revenue from rental transactions of full-length movies and TV shows on pay-TV and online platforms generated $2.2bn in 2008. This is forecast to grow to $3.7bn by 2012.
Broadband-connected homes ready for on-demand content totalled 308m worldwide in 2008, while nVoD and VoD pay TV-enabled homes reached 106m and 62m respectively.
The global on-demand market on both pay-TV and online platforms will remain dominated by North America, with the US driving revenues from movies and TV shows in the region.
In the pay-TV sector, the upgrade of the US cable companies' networks to enable homes to on-demand, combined with migration of customers from analogue to digital services will see the transactional VoD market increase in value to $1.8bn in North America in 2012.
Europe is looking to show the greatest increase in revenues of any one region, spurred by take-up of IPTV services, and similar upgrades to major cable networks; Asia's on-demand space, while small compared to the other regions, is also maturing, driven by the same two factors.
Online, the paid video rental space is led by hardware-based services, including those from Apple, Microsoft and Sony.

Global overview
North America
Western Europe
Central & Eastern Europe
Asia-Pacific
List of tables and charts:
Global: forecast annual rental transaction revenue by platform
Global: forecast pay-TV and broadband-enabled on-demand homes
Global: forecast distribution of annual online and pay-TV rental transaction revenue
US, France, Germany & UK: forecast annual rental transaction revenue by platform and content type ($m)
North America: forecast pay-TV and broadband-enabled on-demand homes
North America: forecast annual transactional revenue by platform and business model
North America: major on-demand rental services
North America: average rental transaction price by platform and content type ($)
North America: share of rental transactions by content type
North America: monthly transactional revenue per enabled home by content type, platform and business model
Western Europe: forecast pay-TV and broadband-enabled on-demand homes
Western Europe: forecast annual transactional revenue by platform and business model
Western Europe: major on-demand rental services
Western Europe: average rental transaction price by platform and content type ($)
Western Europe: share of rental transactions by content type
Western Europe: monthly transactional revenue per enabled home by content type, platform and business model
Central & Eastern Europe: forecast pay-TV and broadband-enabled on-demand homes
Central & Eastern Europe: forecast annual transactional revenue by platform and business model
Central & Eastern Europe: major on-demand rental services
Central & Eastern Europe: average rental transaction price by platform and content type ($)
Central & Eastern Europe: share of rental transactions by content type
Central & Eastern Europe: monthly transactional revenue per enabled home by content type, platform and business model
Asia-Pacific: forecast pay-TV and broadband-enabled on-demand homes
Asia-Pacific: forecast annual transactional revenue by platform and business model
Asia-Pacific: major on-demand rental services
Asia-Pacific: average rental transaction price by platform and content type ($)
Asia-Pacific: share of rental transactions by content type
Asia-Pacific: monthly transactional revenue per enabled home by content type, platform and business model