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Mobile Advertising and Usage
Mobile Advertising and Usage
- Report price : $ 695
- Publication date : January 2009
- Length : 19 pages
Mobile Advertising and Usage
As consumers embraced mobile technologies like never before, last year the channel began to catch up with its hype. 2009 may actually be the point when advertisers start shifting to include mobile.
The Mobile Advertising and Usage report analyzes the (finally) accelerating mobile opportunities opening up for both consumers and marketers.
The true turning point for the industry was the introduction of the smartphone, heightened by Apple’s iPhone launch in mid-2007. The development of third-generation (3G) mobile phones led to better connection speeds, Wi-Fi connectivity and the rise of mobile Internet browsing.
Another critical factor was pricing plans that took the mystery out of data usage and encouraged unlimited mobile content consumption.
In light of the heightened activity and interest, eMarketer forecasts that advertisers will spend $3.3 billion on mobile advertising in 2013, up from $648 million in 2008.
Key questions the “Mobile Advertising and Usage” report answers:
How will mobile advertising fare in a down economy?
Can marketers count on smartphones to expand mobile’s reach?
How will changes in mobile usage patterns affect marketers?
What will be the affect of mobile video?
Which ad-funded business models will take off?
And many others…
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