The Blogosphere: A-Twitter with Activity

The Blogosphere: A-Twitter with Activity

The blogosphere has reached a point where it is no longer distinct from mainstream media. Blog sites now touch tens of millions of people in the US, and the numbers of blog readers and creators are projected to continue growing.

The Blogosphere report analyzes a long-derided but now, to the surprise of many people and pundits, surging channel of communications.

It is hard to any longer deny the importance of blogging, and its offspring, microblogging (also known as Twittering).

Currently, 96.6 million US Internet users read a blog at least once per month, representing 48.5% of the Internet population. By 2013, 128.2 million people, or 58% of all US users, will take part.

The numbers of bloggers is also rising. In 2009, 27.9 million US Internet users have a blog they update at least once per month, representing 14% of the Internet population. By 2013, 37.6 million will update their blogs at least monthly.

The numbers tell the tale—or long tail, whichever you prefer—and blogging activity presents new opportunities for marketers to monitor and influence conversations relevant to their businesses.



Key questions “The Blogosphere” report answers:

How many people in the US are reading and writing blogs, and how will these numbers change by 2013?
What factors are facilitating blogging?
How is the landscape changing for monetizing blogs?
What are the top blog sites and how much traffic do they see?
How many people are using Twitter?
How do users access Twitter?
And many others…

Executive Summary
US Blog Readers, 2008-2013 (millions and % of Internet users)
US Bloggers, 2008-2013 (millions and % of Internet users)
Key Questions
The eMarketer View
Key eMarketer Numbers-The Blogosphere
The Blogosphere
Blog Readers
US Blog Readers, 2008-2013 (millions and % of Internet users)
Comparative Estimates: US Blog Readers, 2008 (% of Internet users)
US Internet Users Who Read Blogs, by Frequency, August 2008 (% of respondents)
US Blog Users, 2006 & 2008 (% of respondents)
US Blog Usage, by Influencers* vs. All US Internet Users, 2008 (% of respondents)
Bloggers
US Bloggers, 2008-2013 (millions and % of Internet users)
Comparative Estimates: US Bloggers, 2008 (% of Internet users)
Profile of Select Blog-Hosting Services, 2009
Demographics of Blog Readers and Bloggers
Demographic and E-Business Profile of Bloggers in Asia, Europe and the US, July-August 2008 (% of respondents)
User-Generated Content Activities of US Internet Users, by Generation, September-October 2008 (% of respondents in each group)
Online Activities of US Internet Users, by Age, 2006-2008 (% of each group)
Media Used by US Internet Users, by Age, September-October 2008 (% of respondents in each group)
Weekly Blogging Activities of US Female Internet Users, March 2008 (millions)
Number of Business and Career Blogs Read per Day by US Businesswomen, September 2008 (% of respondents)
Online Activities of US College Student Internet Users, by Frequency, 2008 (% of respondents)
Internet and Mobile Activities of US College Student Internet Users, by Gender, 2008 (% of respondents)
Select Online Social Media Activities of US College Students in the Past Month, by Gender, May 2008 (% of respondents)
US Teens Who Have a Social Network Profile or Blog*, by Gender, September-November 2007 (% of respondents in each group)
Microblogging
US Adult Twitter Users, 2008-2010 (millions and % of adult Internet users)
US Internet Users Who Use Twitter*, May, November & December 2008 (% of respondents)
Comparative Estimates: US Unique Visitors to Twitter, February 2008 & February 2009 (thousands and % change)
Visitors to Twitter, by Age, January 2008 & January 2009 (% of total)
US Twitter Users*, by Age, November-December 2008 (% of respondents in each group)
US Unique Visitors to Twitter, by Age, February 2009 (thousands and % of total)
Corporate Blogs
Comparative Estimates: Blog Use by US Companies and Marketers, 2007 & 2008 (% of respondents)
Blogs as a Marketing Channel
Attitudes of US Marketers Toward the Use of Blog and Social Media Sites for Marketing, February 2009 (% of respondents)
Online Media Channels that Will Be the Biggest Winners for Customer Usage and Marketing Dollars in 2009 (% of respondents)
Blogs in E-Commerce
Media that Influence Electronics Purchases According to US Consumers, April-June 2008 (% of respondents)
Types of Advertising that Have the Most Impact on the Buying Decisions of US Internet Users, September-October 2008 (% of respondents)
Aspects of the Purchase Process in Which Blogs Play a Role According to US Blog Readers, August 2008 (% of respondents)
Blog Ad Networks
Profile of Select Blog Advertising Networks, 2009
Primary Money-Making Method from Their Blog(s) According to US Mom Bloggers*, June 2008 (% of respondents)
Top Blog Sites
Top 25 Blog Sites, Ranked by US Unique Visitors, February 2009 (thousands and % change*)
US Unique Visitors to Select Blog Sites, February 2009 (thousands and % change*)
Top 10 US Blog and Personal Sites, Ranked by Market Share of Visits, February 2009
Conclusions
Endnotes
102702
Comparative Estimates: US Blog Readers, 2008 (% of Internet users)
102705
Comparative Estimates: US Bloggers, 2008 (% of Internet users)
103004
Comparative Estimates: US Unique Visitors to Twitter, February 2008 & February 2009 (thousands and % change)
103005
Comparative Estimates: Blog Use by US Companies and Marketers, 2007 & 2008 (% of respondents)
Related Information and Links
Related Links
Contact
Report Contributors