- Home >
Podcasting: Into the Mainstream
Podcasting: Into the Mainstream
- Report price : $ 695
- Publication date : January 2009
- Length : 16 pages
Podcasting: Into the Mainstream
Podcasting has evolved from an odd, funky blogging experiment into a broad medium with mainstream trappings. Today, the vast majority of the top-rated podcasts come from recognizable media entities that are using podcasts to expand their existing radio, TV, cable or satellite audiences.
The Podcasting report analyzes the factors that are fueling interest and growth of a new, large and receptive audience.
The US podcast audience is ballooning, and eMarketer projects that growth will continue at least through 2013. By then, there will be 37.6 million people who download podcasts monthly, more than double the 2008 figure of 17.4 million.
As a percentage of Internet users, podcast downloaders are expected to grow from 9% in 2008 to 17% in 2013.
The demographic patterns of the podcast audience, like those of the online video audience, are highly dependent on the nature of the content.
Key questions the “Podcasting” report answers:
How many US Internet users download podcasts every month?
How large will the audience grow in the next five years?
What factors are driving the growth of the podcasting audience?
How is podcasting content changing as the medium matures?
What advertising opportunities exist around podcasts?
How big a factor is the iPhone in fueling podcast interest?
To what extent are companies using podcasts in their marketing?
And many others…
RELATED REPORTS
African Americans Online
- $ 695
- January 2009
- 18 pages
Countries covered: United StatesThe “digital divide,” a phrase describing the gulf between Internet “haves” and “have nots,” is still evident, but shrinking steadily. Nearly one-half of the African-American population—over 19 million people-—uses the Internet at least once a month.Th ...
Industries : Internet Business
US Advertising Spending: The New Reality
- $ 695
- January 2009
- 34 pages
Countries covered: United StatesThe Internet’s share of total media ad spending is rising by at least 1 percentage point every year—for two reasons: Marketers are spending more on Internet ads, and less on ads in traditional media. The US Ad Spending report analyzes the shifts in the media lands ...
UK Social Media: Joining the Conversation
- $ 695
- January 2009
- 24 pages
Countries covered: United Kingdom Social media usage is finally taking off in the UK. eMarketer estimates that 39% of UK Internet users—more than 15.4 million people—will use social networks at least once per month in 2009. The UK Social Media report analyzes how social networks developed in th ...
Industries : Internet Business
The Blogosphere: A-Twitter with Activity
- $ 695
- January 2009
- 21 pages
The blogosphere has reached a point where it is no longer distinct from mainstream media. Blog sites now touch tens of millions of people in the US, and the numbers of blog readers and creators are projected to continue growing.The Blogosphere report analyzes a long-derided but now, to the surprise ...
Industries : Internet Business
Mobile Advertising and Usage
- $ 695
- January 2009
- 19 pages
As consumers embraced mobile technologies like never before, last year the channel began to catch up with its hype. 2009 may actually be the point when advertisers start shifting to include mobile.The Mobile Advertising and Usage report analyzes the (finally) accelerating mobile opportunities openin ...
Consumer Magazines: Rethinking Paper and Pixels
- $ 695
- January 2009
- 16 pages
Consumer magazines are struggling, and as titles continue to fold the situation worsens. Unquestionably, the future for media companies now heavily engaged in producing print products is online.The Consumer Magazines report analyzes the reasons behind why print publications are suffering from declin ...
Industries : Press
Retail E-Mail: Online Marketing Strategies
- $ 695
- January 2009
- 10 pages
Countries covered: United States While the economic crisis is forcing retailers to cut back on many marketing initiatives, e-mail marketing budgets are relatively unscathed. Due to its comparative low cost, high ROI and focus on customer retention, e-mail marketing is a recession-ready alternative. ...
Industries : Marketing, Internet Business
US Internet Users
- $ 695
- January 2009
- 23 pages
Countries covered: United States There is no question that the Internet is now a mainstream medium. In 2009, the US Internet population will grow to nearly 200 million users, or 65% of the total population. By 2013, 221 million people will be online, nearly 70% of the population.The US Internet Use ...
Industries : Consumer Trends, Internet Business
UK Mobile Internet
- $ 695
- January 2009
- 23 pages
Countries covered: United Kingdom The lack of user-friendly handsets contributed to a slow takeup of mobile Web services in the UK. But things are changing. The launch of the 3G iPhone last summer gave the market a boost—with nifty, practical applications such as maps, GPS services, games, news a ...
Industries : Telephony, Internet Access, ISP
Social Networks: Five Consumer Trends for 2009
- $ 695
- January 2009
- 31 pages
Countries covered: Italy, SpaineMarketer estimates there are 22.4 million people online in Spain in 2009, and 26.4 million in Italy. Both countries rank among the top 15 worldwide in number of Internet users.The Italy and Spain Online report looks at why these two European economic powers lag their ...
Industries : Consumer Trends, Internet Business
reportlinker.com © Copyright 2009. All rights reserved