Online Video Value Chain 2006 - 2010

Online Video Value Chain 2006 - 2010

Video application and platform segments encapsulating online video value chain services are forecast to grow at a combined 25.3% rate in 2009 to $1.3 billion, and a slightly higher 26.4% in 2010. Higher growth in 2010 is attributable to both newer application segments including video indexing and revenue generated by larger, more mature video advertising networks. This report examines video CDN, CMS, Ad Network and Indexing revenue over the period 2006 – 2010. It's an analytics-based assessment of market value generated by each segment and firm, calculated against the number of accounts, MRR, growth trajectories, content specialization and business models. The research summarizes and enhances comparative historical and forecast consumer utilization and requisite provisioning investment. Application revenue forecasts derived from combining multiple AccuStream databases including total video views, CDN video contracts (together with a comparative analysis of total CDN revenue), video CMS platform accounts, pricing and revenue, video advertising network revenue by service provider segment (pre-roll, in-banner, overlay, search and indexing), and video indexing/metadata solutions. CDN and video advertising networks are mature value chain segments that enjoy the highest revenue base, combining for an 86.2% share in 2009. Video CMS is forecast at 10.5% share in 2009 and video indexing at 3.4%. Video advertising network revenue (associated with video placements only) grew by 76.6% in 2008 and forecast to increase by another 35.1% in 2009, and combines the largest video advertising networks such as Eyewonder, Eyeblaster, Pointroll and DoubleClick.