Overseas Markets Exploration of Chinese Mobile Phone Manufacturers, 2005

Overseas Markets Exploration of Chinese Mobile Phone Manufacturers, 2005

Chinese mobile phone manufacturers are still far behind the world's top players. However, under the intense competition in the world's biggest mobile phone market, some Chinese manufacturers not only have made rapid progress in the products' research and development, but also are making their way to the world market. The annual mobile phone exports have increased greatly, reached 6.36 million units in 2004 and expected to be 22 million in 2005, according to Pday Research.

As the world telecommunication industry is coming to a revival, there is large development space in the overseas markets for Chinese mobile phone manufacturers.

This report addresses issues on overseas market strategies of major mobile phone manufacturers, market exploration cases, mobile phone market status of various countries, supply and demand structure, consumer behaviors, and competitive patterns, status of operators in various countries, sales channels, industrial policies and environment, opportunity and risk analysis of various countries.

In order to provide a comprehensive analysis, the writers of the report have visited many experts and representatives of various organizations and manufacturers as below:

* Eleven mobile phone manufacturers;
* Three mobile phone service operators;
* Seven economic and commercial counselors in Brazil, Thailand, U.K., Kenya, etc;
* Six experts from the institute of MII, Beijing University of Posts and Telecommunications and China Institute of Communications

Part One Analysis of mobile phone manufacturers' overseas market strategies

Chapter One: Global mobile phone market structure, 2004-2005
1.1 Development characteristics of global mobile phone industry
1.1.1 Mobile phone industry chain vertical division turns to be distinct
1.1.2 Mobile phone markets of Southeast Asia, Latin America and East Europe grow fast
1.1.3 Camera phone and 3G phone become market mainstream
1.1.4 Supply problems exposed, some component parts out of supply
1.1.5 Multi-demand in the global mobile phone market
1.1.6 Most phones are made in China and South Korea
1.2 Development characteristics of China's mobile phone industry
1.2.1 Industry scale expands fast, regional centralization strengthens
1.2.2 Manufacturers' profits generally descended
1.2.3 Operators' customization ability improved
1.2.4 Diversified sales modes
1.2.5 International manufacturers carry out counterattacks from distribution channel to price
1.2.6 Market share of Chinese brands decreased due to the lack of component parts supply

Chapter Two: Analysis of China's mobile phone imports and exports, 2004
2.1 Characteristics of mobile phone exports
2.1.1 Export market tended to be varied
2.1.2 Joint ventures are main export bodies
2.1.3 Export trade gave priority to processing with suppliers' materials
2.1.4 Export proportion of high-end mobile phone increased
2.1.5 Major export destinations
2.2 Characteristics of mobile phone imports
2.2.1 Imports increased greatly
2.2.2 Import places of origin were relatively centralized
2.2.3 Average import price went stable
2.3 Statistical analysis of China's mobile phone imports and exports, 2004
2.3.1 Domestic manufacturers
2.3.2 Foreign-funded manufacturers
2.3.3 Data from customs ports
2.3.4 Statistical analysis of mobile phone import places of origin
2.3.5 Statistical analysis of mobile phone export destinations
2.4 Background analysis of overseas markets exploration

Chapter Three: Case study of top players' overseas market exploration
3.1 Nokia
3.2 Motorola
3.3 Samsung

Chapter Four: Case study of South Korean and Japanese mobile phone manufacturers' global market strategies
4.1 LG
4.2 SK's American market strategies
4.3 Pantech' s overseas market strategies
4.4 Japanese mobile phone manufacturers' global market strategies
4.5 Japanese mobile phone manufacturers' overseas marketing strategies

Chapter Five: Case study of Chinese mobile phone manufacturers' overseas market strategies
5.1 Bird
5.2 TCL
5.3 Soutec
5.4 Amoi
5.5 Kejian
5.6 Capitel
5.7 Gionee
5.8 Huawei
5.9 ZTE
5.10 Other manufacturers' overseas markets exploration

Chapter Six: Advantages and disadvantages of Chinese mobile phone manufacturers in overseas markets
6.1 Advantages
6.2 Disadvantages

Part Two: Characteristics and market exploration analysis of different countries' mobile phone market

Chapter Seven: Asian Markets
7.1 Market scale and characteristics of South Asian mobile phone market
7.2 Supply and demand structure of South Asian mobile phone market
7.3 Introduction of Indian market and entry analysis
7.4 Characteristics of Southeast Asian mobile phone market and entry analysis
7.4.1 Thailand
7.4.2 Singapore
7.4.3 Malaysia
7.4.4 Indonesia
7.4.5 Philippines
7.4.6 Vietnam
7.5 Characteristics of Central Asian market and exploration analysis

Chapter Eight: Characteristics ofEuropean market and exploration analysis
8.1 Eastern Europe
8.2 Characteristics of Russian market and exploration analysis
8.3 Characteristics of Western European market and exploration analysis

Chapter Nine: Characteristics of Middle-east and African markets and exploration analysis
9.1 Characteristics of Middle-east mobile phone market and exploration analysis
9.2 Characteristics of African mobile phone market and exploration analysis

Chapter Ten: Characteristics of American and Australian markets and exploration analysis
10.1 Characteristics of Latin American mobile phone market and exploration analysis
10.2 Characteristics of North American mobile phone market and exploration analysis
10.3 Characteristics of Australian mobile phone market and exploration analysis
10.3.1 Overview of Australian mobile phone market
10.3.2 Australia
10.3.3 New Zealand

Chapter Eleven: Analysis of opportunities and risks in overseas mobile phone markets
11.1 Analysis of opportunities
11.2 Analysis of risks

Chapter twelve: Suggestions to Chinese mobile phone manufacturers
12.1 To those who have already entered overseas market
12.2 To those who are going to enter overseas markets



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Selected figures and tables
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Status of global mobile communication subscribers in 2004
Global mobile phone shipments, 2001-2005
Global mobile phone popularity rate, 1997-2005
Global sales of camera phones, 2003-2005
Global mobile phone production distributions in 2005
Shipment of major brands in 2004
Global mobile phone sales in 2004
Centralization degree of mobile phone production in China 2004
Sales growth of Chinese brands, 2001-2004
Market share of Chinese mobile phone manufacturers, 1999-2004
Export volume of Chinese mobile phone brands, 2002-2004
Distribution of export destinations of Chinese mobile phone brands in 2004
Mobile phone import quantity of the top 10 Chinese enterprises in 2004
Mobile phone import quantity by the top 10 foreign-funded enterprises in 2004
Mobile phone export quantity of the top 10 Chinese enterprises in 2004
Mobile phone export quantity of the top 10 foreign-funded enterprises in 2004
Mobile phone import value of the top 10 Chinese enterprises in 2004
Mobile phone import value of the top 10 foreign-funded enterprises in 2004
Mobile phone export value of the top 10 Chinese enterprises in 2004
Mobile phone export value of the top 10 foreign-funded enterprises in 2004
Export destinations of Chinese mobile phone brands in 2004 (by quantity)
Export destinations of Chinese mobile phone brands in 2004 (by value)
Overview of global mobile phone popularity rate in 2004
Development of global 3G mobile communications in 2004
Development of major worldwide 3G markets in 2004
Foundry business in Chinese Taiwan for European and American manufacturers
Comparison of subscribers growth of Top 10 operators in Russian.
Market share distribution of Brazil mobile phone manufacturers
Global supply of key mobile phone component parts
Nokia's Indian market strategies in 2005
Nokia's Russian market strategies in 2005
Motorola's global market strategies
Motorola's Japanese market strategies
Samsung's brand and products strategies
Samsung's American market strategies
Samsung's Russian market strategies