Air Travel

Air Travel

This report analyzes the worldwide markets for Air Travel in Billions of Revenue Passenger Kilometers (RPKs). Air Travel can be categorized as follows: Business Air Travel, Leisure Air Travel, Domestic Air Travel, and International Air Travel. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia, Latin America, Middle East, and Africa. Annual forecasts are provided for each region for the period of 2006 through 2015. A five-year historic analysis is also provided for these markets. The report profiles 268 companies including many key and niche players worldwide such as Air Canada, Air France-KLM Group, Air France, Alitalia - Linee Aeree Italiane S.p.A., American Airlines, Inc., British Airways Plc, British Midland Airways Limited, Continental Airlines, Inc., Cathay Pacific Airways Limited, Hong Kong Dragon Airlines Limited, China Southern Airlines Company Limited, Delta Air Lines Inc., Northwest Airlines Corporation, Deutsche Lufthansa AG, EasyJet Airline Company Limited, Emirates Airline, First Choice Airways Ltd., Iberia, Japan Airlines Corporation, Malaysian Airline System Berhad, Qantas Airways Limited, Ryanair Ltd., Saudi Arabian Airlines, Singapore Airlines, Southwest Airlines Co., Thai Airways International Public Company Limited, Thomsonfly Ltd., United Airlines, Inc., and US Airways Group, Inc. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITION

Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definition and Scope of Study I-3


II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1
A Prelude II-1
Air Travel in 2009 - At a Glance II-2
Outlook II-2
A Peek into the Past Market Structure II-3
Historical Timeline of Air Travel Market: Financial Crises
during 1973-2009 II-4
Current and Future Analysis II-4
Economic Factors Have an Influence II-4
Table 1: Worldwide GDP Statistics (2001-2010): Annual
Percentage Change in GDP by Country - US, Canada, Japan,
France, Germany, UK, China, and India (includes corresponding
Graph/Chart) II-5

Table 2: Worldwide GDP and Passenger Traffic Statistics for
the years 2001-2010 (includes corresponding Graph/Chart) II-5
A Glance at Regional Markets II-5
Table 3: Global Air Travel Market (2007): Percentage Volume
Share Breakdown of Passenger Traffic by Region - North
America, Europe, Asia, Latin America, Middle East, and Africa
(includes corresponding Graph/Chart) II-6

Table 4: Global Air Travel Market (2011): Percentage Share
Breakdown of Passenger Traffic by Route - Intra- Asia,
Intra-US, Intra-Europe, Intra-Latin America, Intra-Middle
East, Asia/Europe, Europe/North America, Asia/North America,
North America/Latin America, and Others (includes
corresponding Graph/Chart) II-7
Market Constraints II-7

2. COMPETITIVE LANDSCAPEII-8
Table 5: Leading International Airlines Worldwide by Revenue
Passenger Kilometers in Billion (2007): Air France, British
Airways, Lufthansa, Singapore Airlines, American Airlines,
Emirates Airline, United Airlines, KLM, Cathay Pacific, and
Japan Airlines (includes corresponding Graph/Chart) II-8

Table 6: Global Air Travel Market (2007): Percentage Share
Breakdown of Number of Passengers Carried by Leading Airlines -
Southwest Airlines, American Airlines, Delta Airlines,
United Airlines, China Southern Airlines, Northwest Airlines,
Lufthansa, Air France, Continental Airlines, Ryanair, All
Nippon Airways, and Others (includes corresponding
Graph/Chart) II-9

Table 7: Leading Airlines Worldwide by Number of Scheduled
International Passengers Carried in Million (2007): Ryanair,
Lufthansa, Air France, EasyJet, British Airways, KLM, Emirates
Airline, American Airlines, Cathay Pacific, and Singapore
Airlines (includes corresponding Graph/Chart) II-9

Table 8: Leading Airlines Worldwide by Number of Scheduled
Domestic Passengers Carried in Million (2007): Southwest
Airlines, American Airlines, Delta Airlines, United Airlines,
China Southern Airlines, Northwest Airlines, All Nippon
Airways, Continental Airlines, US Airways, and Japan Airlines
(includes corresponding Graph/Chart) II-10

Table 9: Leading Airlines Worldwide by Number of Scheduled
Passenger-Kilometers Flown in Billion (2007): American
Airlines, United Airlines, Delta Airlines, Continental
Airlines, Air France, Lufthansa, Northwest Airlines, Southwest
Airlines, and British Airways (includes corresponding
Graph/Chart) II-10
Global Alliances II-11
SkyTeam Alliance Dominates the Global Market II-11
Table 10: Global Air Travel Market (2008): Percentage Share
Breakdown of Air Traffic by Leading Alliances - SkyTeam,
Star Alliance, British Airways, American (including
Finnair), Continental, Virgin Atlantic, US Airways, and
Others (includes corresponding Graph/Chart) II-11
Star Alliance II-12
SkyTeam II-12
Oneworld Alliance II-12

3. MARKET DYNAMICS & TRENDS II-13
Air Travel Feels the Pinch of Recession II-13
Airline Traffic Continues to Drop II-13
Escalating Airfares Halt Air Traffic II-13
Drop in Overseas Air Travel: A Challenge to Reckon With II-14
Business Air Travel: Loosing its SheenII-14
Fuel Costs Drop but Flying Gets Costlier II-14
Table 11: Worldwide Oil Price Trends by Average Price/Barrel
from 2007 - January 2009 II-15

Table 12: World Jet Fuel Price Trends by Price/ Barrel for
2008 - January 2009II-15
Airlines Offering New Facilities to Lure Travelers II-15
Low Cost Carriers - Gaining Rapidly II-15
Table 13: Global Air Travel Market (2007): Percentage Volume
Share Breakdown of Low-Cost Carriers by Region - Europe,
North America, Latin America, Asia, and Others (includes
corresponding Graph/Chart) II-16
Air Ticketing Goes Online II-16
Bar-coded Boarding Passes (BCBP) II-17
Market Challenges Force Airlines to Shift Focus Towards
Revenue Integrity II-17
Service Fees - Here to Stay II-17
Airfares to Remain Flat II-18
Airlines Target Corporate Travelers II-18

4. SERVICE OVERVIEW II-19
Air TravelII-19
First Class II-19
Business/Executive Class II-19
Economy/Tourist Class II-19
Premium Economy Class II-19
Air Travel - A Classification II-20
Business Air TravelII-20
Leisure Air Travel II-20
Domestic Travel and International Travel II-20

5. SERVICE INTRODUCTIONSII-21
Cathay Pacific Inaugurates ‘The Arrival’ Lounge II-21
Cathay Pacific Reduces FBA for Economy Class Passengers II-21
easyJet to Start London Gatwick To Copenhagen Route II-21
easyJet Introduces London Gatwick to Istanbul Route II-21
easyJet to Introduce London Gatwick to Salzburg Route II-22
British Airways to Introduce Business Flights from London to
New York II-22
British Airways to Introduce OpenSkiesII-22
easyJet Introduces New Route II-22
easyJet Introduces New Route Connecting Newcastle and Murcia II-22
easyJet Introduces 2 New Routes II-23
easyJet to Introduce New Route Connecting Manchesterand Alicante II-23
easyJet Introduces New Route from Bristol II-23
easyJet Introduces New Route from London Luton II-23
easyJet Introduces New Route Connecting East Midlands and Palma II-23
easyJet to Use Lido OC of Lufthansa Systems II-23
ANA to Increase Tokyo-Mumbai Jet Frequency II-24
Air China Announces Adoption of New Winter and Spring Schedule II-24
Air China Begins Cross-strait Weekend Charter Flight Service
to TaipeiII-24
Japan Airlines to Launch First Class Service for Tokyo- New
Delhi Flights II-24
Japan Airlines to Add New Suite and Seats to its US Flights II-25
Japanese Airlines Inaugurates New Check-in Area for Economy
Class II-25
Korean Air Launches New Services to Small and Mid-sized
CompaniesII-25
Korean Air to Introduce Non-Stop Flights between Korea and
Munich II-25
Korean Air to Introduce Nonstop Service between Los Angeles
and Brazil II-26
Malaysia Airlines Introduces MHinsure, a New Online Travel
InsuranceII-26
Star Alliance Opens New Lounge at London Heathrow Terminal-1 II-26
bmi to Launch New Cabin Baggage Policy at Several UK Airports II-26
Dragonair to Launch New On-Flight Disney Fun Pack Series II-27
Dragonair to Introduce New Every Day Flight to Hanoi II-27
Virgin to Restructure Premium Economy Class II-27
Malaysia Airlines Launches New Direct Service to Yogyakarta II-28
Thai Airways Inaugurates Royal Silk Lounge in KLIA II-28
Thai Airways Begins Commercial Flights to Samui II-28
Virgin Atlantic Introduces Sixth Daily Flight to New York II-29
Virgin Atlantic to Introduce New Upper Class Wing II-29
Virgin Atlantic Introduces Direct Flight to Dubai II-29
Virgin Atlantic Unveils New Heathrow Clubhouse II-29
Virgin Atlantic to Offer Free Wi-Fi Connections for all Upper
Class Passengers II-30
Dragonair Introduces Daily Service between Hong Kong and
BengaluruII-30
Vietnam Airlines Introduces New Service to Nagoya II-30
Jet Airways Introduces Mumbai-San Francisco Daily Air Service II-30
Kingfisher Airlines Forays into Tiruchirapalli with New
Chennai Flight II-31
Kingfisher Redefines Passenger Comfort through New A330-200
Airbus II-31
East Timor to Launch Primary National Airline II-31
Air Canada to Debut Nonstop Geneva-Montreal Flight Services II-31
British Airways Offers Luxury Travel for Less Fare II-32
easyJet Introduces New Route Connecting Liverpool and Lisbon II-32
Air China to Introduce New Service for Athens II-32
Japan Airlines Launches Premium Economy Class on Global Routes II-32
Japan Airlines to Launch First Class Service on Japanese
Domestic Flights II-33
Air China Inaugurates Airbus A330 Service from Vancouver to
Beijing II-33
Virginia Unveils a ‘50% Extra’ Scheme for Premium Economy
Passengers II-33
Virgin Offers Indian Food to Passengers on New London-Mumbai
Route II-33
Virgin Commences BlackBerry® Clinics in Heathrow Clubhouse for
Business Class Travelers II-34
Malaysia Airlines Launches Direct Service to Macau II-34
EVA Air Unveils New VIP lounge at Los Angeles International
Airport II-34
Vietnam Airlines Introduces Direct Flight from Hanoi to Luang -
Prabang II-35
United to Introduce Dulles Flights to Beijing II-35
Air Canada Introduces Subscription Flight PassesII-35
Austrian Airlines Offers New Flights to Rome and Naples II-35
airBaltic to Start Direct Flights to Gomel II-35
Ryanair to Introduce Two New Routes II-36
Virgin Starts Daily Service Between London and Chicago II-36
KLM to Introduce Non-stop Flight to Lima II-36
China Southern Airlines to Start New Air Routes II-36
KLM to Introduce Nonstop Dallas-Amsterdam FlightII-36
American Airlines to Unveil London Stansted-New York JFK Flights II-37
Qatar Airways to Introduce US Flights in Summer 2007 II-37
Emirates Unveils Non-stop Flights Connecting Houston and Dubai II-37

6. RECENT INDUSTRY ACTIVITY II-38
Malaysia Airlines to Scrap Fuel Surcharges II-38
Air France to Acquire Minority Interest in Alitalia II-38
Southwest Airlines Introduces Nonstop Flights within California II-38
British Airways Selects Shannon as Re-fuelling Halt for its
New York Service II-38
British Airways Selects Tangerine and Forpeople to Re-Design
its First Class Cabins II-38
Air China Enters into Agreements with EVA Airways and China
Airlines II-39
ANA to Place Order for New Bombardier Q400 Aircraft II-39
ANA to Order 15 Mitsubishi Regional Jets II-39
Royal Brunei Airlines and THAI Enter into a Code-Share Agreement II-39
easyJet Partners with Holiday Extras II-39
easyJet Takes Over GB Airways II-40
GHIAL and Malaysia Airlines Enter Into Partnership to
Establish MRO in India II-40
Malaysia Airlines to Purchase Boeing 737-800 Aircrafts II-40
Virgin Atlantic and BAA Ink MoU to Expand Facilities at Heathrow II-41
First Choice and Thomsonfly to Operate under Single Name II-41
bmi and Brussels Airlines Sign Codeshare Agreement II-41
Garuda Orders 10 Boeing 777-300Ers II-42
Virgin America and Expedia Enter Into a Long-Term Alliance II-42
SkyWest to Acquire Stake in Trip II-42
Jetset Travelworld Signs Agreement with Qantas Airways for
Merger II-42
China Eastern Airlines to Expand its Air-Travel Media Business II-42
Air China and ANA to Extend Code-share AgreementII-43
Thomson Cook Withdraws Merger Plans II-43
Qantas and British Airways Call Off Merger TalksII-43
Continental Airlines Withdraws Merger Plans II-43
US Airways and United Airlines Call Off Merger Talks II-43
China Eastern Starts Direct Shanghai-Taipei Service II-43
Austria to Divest Stake in AUA II-43
Jet Airways Enters into Frequent Flyer Partnership with United
Airlines II-44
Air Arabia to Start Air Arabia Maroc Airline II-44
AA, BA, and Iberia Enter into Agreement II-44
Jamaica to Sell Air Jamaica II-44
Sukhoi to Unveil Superjet-100 Aircraft Orders II-44
Iberia to Merge with British Airways II-45
Air Traffic Between India and Saudi Arabia to Increase II-45
Turkish Airlines and Air Malta Sign Codeshare Agreement II-45
United Airlines and Continental Airlines Enter into an Agreement II-45
BA to form Trans-Atlantic Alliance with Iberia and American
Airlines II-46
Official Airline Guide Enters into Partnership with
ProfessionalTravelGuide.com II-46
WestJet and Southwest Airlines Reach Code-share Agreement II-46
Air Canada Enters into Agreement with Continental Airlines II-46
Lufthansa to Acquire Stakes in BMI II-47
American Airlines and El Al Enter into Codeshare Agreement II-47
Finnair in JV with Finncomm Airlines for Aircraft Maintenance II-47
Lufthansa to Acquire Stakes in Brussels AirlinesII-47
United Airlines and Aer Lingus Ink Codesharing Agreement II-48
Kingfisher Airlines and Jet Airways Form Alliance II-48
Air France and Delta Introduce Two Non-stop Flights Between US
and France II-48
Southwest Airlines and Volaris to Ink a codeshare Agreement II-48
SunExpress to Acquire Three New Planes and Replace Three Others II-49
Air Mauritius and Malaysia Airlines Ink Codeshare Agreement II-49
WestJet Enters into Partnership with Mokulele Airlines II-49
EU to Sign Air Services Agreement with Canada, Armenia, and
Israel II-49
Star Alliance Accepts Brussels Airlines II-50
Ethiopian Airlines and Lufthansa Expand Codeshare Agreement II-50
EgyptAir and United Airlines Reach Codeshare Agreement II-50
JetBlue Airways Becomes Official Airline of Boston Red Sox II-50
Turkish Airlines Acquires Stakes in BH Airlines II-50
BCD Acquires Supracolor II-51
British Airways to Take Over L'Avion II-51
Empora Completes Acquisition of Swift II-51
Gate Aviation Acquires Caterers UK II-51
Halcyon Jets Holdings to Take Over Jet One II-52
River Hawk to Take Over Carolina Air II-52
JetLite and Jet Airways Sign Codeshare AgreementII-52
Northwest Airlines and Delta Merge into Global Airline II-52
Hawaiian Airlines to Acquire 12 Airbus Aircraft II-53
Jet Airways Enters into Codeshare Partnership with American
Airlines II-53
Singapore Technologies Aerospace Forms Joint Venture with
IBERIA Maintenance II-53
Turkish Airlines Enters into an Agreement with Air New Zealand II-54
VRG Enters into Interline Agreement with Japan Airlines II-54
US Airways Enters into Codeshare Agreement with Swiss
International Air Lines II-54
Malaysian Airlines and Etihad Airways Sign MoU II-54
Air China Inks Cooperation Agreements with EVA Airways and
China Airlines II-55
ANA Orders Four Boeing 777-300ER Airplanes II-55
British Airways and Elemis Enter into an Agreement II-55
Malaysia Airlines and ATR Enter Into a Deal II-55
Vietnam Airlines and Vietnam Aircraft Leasing Sign Purchase
Contracts with Airbus II-56
Malaysia Airlines to Invest RM200 Million for Simplification
of Air Travel II-56
Greenleaf Forest Products Takes Over Halcyon Jets II-56
Thomsonfly Acquires Boeing 737-800 Aircraft II-56
AMR to Divest American Eagle II-57
Stars Introduce New Boeing 757 Aircraft II-57
Etihad to Expand in India II-57
Monarch Enters into Partnership with Hed Kandi II-57
Skybus Introduces Branded Aircraft II-57
Hong Kong Express Airways to Launch Boeing 737-800 Aircrafts II-57
FAX to Start Low-cost Service II-58
Air Arabia to Increase Umrah Flights During Ramadan II-58
Air Berlin to Take Over LTU II-58
BCD Travel Announces Stake Acquisition in AvipamII-58
CSA Extends Long-Haul Service to Atlanta II-58
Travelport Acquires Worldspan II-59
Air France-KLM to Acquire VLM AirlinesII-59
Carlson Wagonlit to Take Over Preferred Travel’s Operations II-59
BCD Travel Acquires Travelflow II-60
ANA and Asiana Airlines Sign Cross-Shareholding Pact II-60
BCD Travel Acquires Tommy Tobin II-60
BCD Travel Takes Over Major Stake in International Express II-60
Air Canada and Corsairfly Partner Form Commercial Partnership II-61
BCD Travel Announces A.V. Tours and Travel Acquisition II-61
Northwest Airlines Announces Mesaba Airlines Acquisition II-61
Singapore and Malaysia Airlines Form Strategic Partnership II-61
IWA Holdings to Take over Daallo Airlines II-62
Delta Air Lines Teams Up with Air France to Enhance
Transatlantic Activities II-62
KLM Royal Dutch Airlines Inks Codesharing Agreement with Copa
Airlines II-62
China Eastern Airlines and Singapore Airlines Sign Strategic
Partnership II-62
Turkish Airlines and Austrian Airlines Form Partnership II-63
Kingfisher Airlines Partners with Continental Airlines II-63
Fraport to Acquire Minor Stake in Xian Airport II-63
Shenzhen Yu Zhi Lu Takes Over Speedy Dragon Enterprise II-63
Delta to Start New Service to Boston II-64
Vietnam Airlines to Purchase More Aircrafts II-64
Malaysian Airlines to Purchase Long Range Aircraft II-64
Singapore Airlines Enters into an Agreement with US Airways II-64
ICBS Acquires Stake in Northern Lights Airlines II-64
Air Sahara Orders Boeing jets II-65
Fly Asian to Purchase New Aircrafts II-65
Islas Airways to Purchase Six ATR 72-500 Aircrafts II-65
Czech Airlines Acquires Airbus A320/A319 II-65
Malév Enters into Code-share Agreement with American Airlines II-65
PIA Introduces e-Ticketing with Sabre Airline Solutions
Technology II-66
Jet Airways Acquires Air Sahara II-66
Air Berlin to Acquire LTU II-66
GOL to Acquire VRG II-66
China Southern and Continental Form Partnership II-66
Indian Airlines and Air India Merge II-67
Japan Airlines and Lufthansa Place an Order with Embraer II-67
Jet Airways Sets up European Hub at Brussels Airport II-67
Kampong Introduces Jet Air Services II-67
MU and JAL to Extend Codeshare Agreement II-68
Northwest to Introduce Nonstop Daily Portland- Amsterdam Flight II-68
United to Take over Minority Interest in Aloha II-68
Vecats Receives Contract from Brussels Airlines II-68
AeroSvit and American Airlines Sign Prorate Agreement II-68
Deutsche Lufthansa to Acquire Swiss International II-69
Icelandair to Acquire Travel Service II-69
Jet Airways and Thai Airways Forge Partnership II-69
KAL and JAL Codeshare Agreement to Cover Jeju Routes II-69
SAS and THAI Sign Codeshare Agreement II-69
Thai Airways and JAL Extend Existing Codeshare Agreement II-70
Virgin and North American Sign Agreement II-70

7. FOCUS ON SELECT GLOBAL PLAYERS II-71
Air Canada (Canada) II-71
Air France-KLM Group (France) II-71
Air France (France)II-71
Alitalia - Linee Aeree Italiane S.p.A. (Italy) II-71
American Airlines, Inc. (USA) II-72
British Airways Plc (UK) II-72
British Midland Airways Limited (UK) II-72
Continental Airlines, Inc. (USA) II-72
Cathay Pacific Airways Limited (Hong Kong) II-73
Hong Kong Dragon Airlines Limited (Hong Kong) II-73
China Southern Airlines Company Limited (China) II-73
Delta Air Lines Inc. (USA) II-74
Northwest Airlines Corporation (USA) II-74
Deutsche Lufthansa AG (Germany) II-74
EasyJet Airline Company Limited (UK) II-75
Emirates Airline (UAE) II-75
First Choice Airways Ltd. (UK) II-75
Iberia (Spain) II-76
Japan Airlines Corporation (Japan) II-76
Malaysian Airline System Berhad (Malaysia) II-76
Qantas Airways Limited (Australia) II-77
Ryanair Ltd. (Ireland) II-77
Saudi Arabian Airlines (Saudi Arabia) II-77
Singapore Airlines (Singapore) II-77
Southwest Airlines Co. (USA) II-78
Thai Airways International Public Company Limited (Thailand) II-78
Thomsonfly Ltd. (UK)II-78
United Airlines, Inc. (USA) II-79
US Airways Group, Inc. (USA) II-79

8. GLOBAL MARKET PERSPECTIVE II-80
Table 14: World Recent Past, Current & Future Analysis for Air
Travel by Geographic Region - US, Canada, Japan, Europe, Asia,
Latin America, Middle East, and Africa Markets Independently
Analyzed with Annual Passenger Traffic in RPK (Revenue
Passenger Kilometer) Billion for Years 2006 through 2015
(includes corresponding Graph/Chart) II-80

Table 15: World Historic Review for Air Travel by Geographic
Region - US, Canada, Japan, Europe, Asia, Latin America,
Middle East, and Africa Markets Independently Analyzed with
nnual Passenger Traffic in RPK (Revenue Passenger Kilometer)
Billion for Years 2001 through 2005 (includes corresponding
Graph/Chart) II-81

Table 16: World 10-Year Perspective for Air Travel by
Geographic Region - Percentage Breakdown of Passenger Traffic
for US, Canada, Japan, Europe, Asia, Latin America, Middle
East, and Africa Markets for Years 2006, 2009 & 2015 (includes
corresponding Graph/Chart) II-82


III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Current and Future Analysis III-1
Market Outlook III-1
Air Travel Market in 2008: A Primer III-1
Air Passenger Traffic Tumbles III-2
Market in 2007 III-2
Historic Perspective III-3
Trends In the Industry III-3
Airlines Continue to Shrink III-3
Cheap Airfares to Welcome TravelersIII-3
Air Travel Hassles Deepen Economic Crisis III-4
Competitive Scenario III-4
Table 17: US Domestic Air Travel Market (2007): Percentage
Value Share Breakdown of Revenue Passenger Kilometer by
Leading Carrier - American Airlines, United Airlines,
Southwest Airlines, Delta Airlines, Continental Airlines,
Northwest Airlines, US Airways, and Others (includes
corresponding Graph/Chart) III-5
Southwest Airlines: Defying Industry Trend III-5
Service Launches III-5
Strategic Corporate Developments III-7
Key Players III-15
B.Market Analytics III-18
Table 18: US Recent Past, Current & Future Analysis for Air
Travel - Passenger Traffic Independently Analyzed for the
Years 2006 through 2015 in RPK (Revenue Passenger Kilometer)
Billion (includes corresponding Graph/Chart) III-18

Table 19: US Historic Review for Air Travel - Passenger
Traffic Independently Analyzed for the Years 2001 through
2005 in RPK (Revenue Passenger Kilometer) Billion (includes
corresponding Graph/Chart) III-18

2. CANADA III-19
A.Market Analysis III-19
Current and Future Analysis III-19
Air Travel Market - An Overview III-19
Low Cost Carriers - Gaining Upper hand III-19
Canada and EU Sign Blue Sky Agreement III-19
Service Launches III-20
Strategic Corporate Developments III-20
Air Canada - A Key Player III-21
B.Market Analytics III-22
Table 20: Canadian Recent Past, Current & Future Analysis
for Air Travel - Passenger Traffic Independently Analyzed
for the Years 2006 through 2015 in RPK (Revenue Passenger
Kilometer) Billion (includes corresponding Graph/Chart) III-22

Table 21: Canadian Historic Review for Air Travel -
Passenger Traffic Independently Analyzed for the Years 2001
through 2005 in RPK (Revenue Passenger Kilometer) Billion
(includes corresponding Graph/Chart)III-22

3. JAPAN III-23
A.Market Analysis III-23
Current and Future Analysis III-23
Service Launches III-23
Strategic Corporate Developments III-25
Key Players III-26
B.Market Analytics III-26
Table 22: Japanese Recent Past, Current & Future Analysis
for Air Travel - Passenger Traffic Independently Analyzed
for the Years 2006 through 2015 in RPK (Revenue Passenger
Kilometer) Billion (includes corresponding Graph/Chart) III-26

Table 23: Japanese Historic Review for Air Travel -
Passenger Traffic Independently Analyzed for the Years 2001
through 2005 in RPK (Revenue Passenger Kilometer) Billion
(includes corresponding Graph/Chart)III-27

4. EUROPE III-28
A.Market Analysis III-28
Current and Future Analysis III-28
Potential Opportunities III-28
Air Travel - A Quick Primer III-28
US-EU Open Skies Agreement III-29
A Peek into the Past III-29
Market Dynamics III-30
Network Carriers Face a Tough Battle III-30
Rising Train Prices Boost Air Travel III-30
Strong Euro Drives Air Travel Demand III-30
LCCs Drive Air Travel Demand III-31
Strategic Corporate Development III-31
B.Market Analytics III-32
Table 24: European Recent Past, Current & Future Analysis
for Air Travel by Country - France, Germany, Italy, UK,
Spain, Russia, and Rest of Europe Markets Independently
Analyzed with Annual Passenger Traffic in RPK (Revenue
Passenger Kilometer) Billion for Years 2006 through 2015
(includes corresponding Graph/Chart)III-32

Table 25: European Historic Review for Air Travel by Country
- France, Germany, Italy, UK, Spain, Russia, and Rest of
Europe Markets Independently Analyzed with Annual Passenger
Traffic in RPK (Revenue Passenger Kilometer) Billion for
Years 2001 through 2005 (includes corresponding Graph/Chart) III-33

Table 26: European 10-Year Perspective for Air Travel by
Country - Percentage Breakdown of Passenger Traffic for
France, Germany, Italy, UK, Spain, Russia, and Rest of
Europe Markets for Years 2006, 2009 & 2015 (includes
corresponding Graph/Chart) III-34

4a. FRANCE III-35
A.Market Analysis III-35
Current and Future Analysis III-35
Air Travel - A Market Perspective III-35
Table 27: French Air Travel Market (2007): Percentage
Volume Share Breakdown of International Passenger Traffic
by Region - Europe, Africa, Americas, and Asia-Pacific
(includes corresponding Graph/Chart) III-35

Table 28: French Air Travel Market (2007): Percentage
Volume Share Breakdown of International Passenger per
Kilometer Transport by Region - America, Asia-Pacific,
Europe, and Africa (includes corresponding Graph/Chart) III-36

Table 29: French Air Travel Market (2007): Percentage
Volume Share Breakdown of Passenger Traffic by EU Member
Country - UK, Spain, Germany, Italy, The Netherlands,
Portugal, and Others (includes corresponding Graph/Chart) III-36
Strategic Corporate Developments III-36
Key Players III-38
B.Market Analytics III-38
Table 30: French Recent Past, Current & Future Analysis for
Air Travel - Passenger Traffic Independently Analyzed for
the Years 2006 through 2015 in RPK (Revenue Passenger
Kilometer) Billion (includes corresponding Graph/Chart) III-38

Table 31: French Historic Review for Air Travel - Passenger
Traffic Independently Analyzed for the Years 2001 through
2005 in RPK (Revenue Passenger Kilometer) Billion (includes
corresponding Graph/Chart) III-39

4b. GERMANY III-40
A.Market Analysis III-40
Current and Future Analysis III-40
Strategic Corporate Developments III-40
Deutsche Lufthansa AG (Germany) - A Select Player III-40
B.Market Analytics III-41
Table 32: German Recent Past, Current & Future Analysis for
Air Travel - Passenger Traffic Independently Analyzed for
the Years 2006 through 2015 in RPK (Revenue Passenger
Kilometer) Billion (includes corresponding Graph/Chart) I