World Skin Lighteners Industry

  • January 2015
  • -
  • Global Industry Analysts
  • -
  • 211 pages

This report analyzes the worldwide markets for Skin Lighteners in US$ Million. The report provides separate comprehensive analytics for the US, Japan, Europe, Asia-Pacific and Rest of World. Annual estimates and forecasts are provided for the period 2013 through 2020. Also, a seven-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 101 companies including many key and niche players such as -

Beiersdorf AG
CavinKare Pvt. Ltd.
Clarins SA
Dabur India Limited
E.T. Browne Drug Company, Inc.

Table Of Contents

World Skin Lighteners Industry



I. INTRODUCTION, METHODOLOGY and PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation and Reporting Level I-2
Quantitative Techniques and Analytics I-3
Product Definitions and Scope of Study I-3


II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW II-1
Skin Lightening - A Global Phenomenon II-1
Current and Future Analysis II-1
Table 1: World Skin Lighteners Market (2014): Percentage
Breakdown of Dollar Sales by Geographic Region/Country
(includes corresponding Graph/Chart) II-2

Table 2: World Skin Lighteners Market by Geographic
Region/Country Ranked by CAGR for the Period 2013-2020
(includes corresponding Graph/Chart) II-2
Culture and Ethnicity Shape the Skin Lighteners Landscape II-2
Skin Lighteners Dominate the Asian Skin Care Market II-3
Global Skin Care Industry - Recent Past, Current and Future
Market Perspective II-3

2. TRENDS AND ISSUES II-6
Manufacturers Seek New Growth Avenues in Developed Markets II-6
Total Body Whitening Products - Potential Area of Growth II-6
Women No Longer the Sole Targets of Skincare Companies II-6
New Breed of “Metrosexuals” Spur Growth II-7
Skin Lightening Injections - A Shocking Craze II-7
Anti-Aging Companies Shift Focus to Skin Lighteners Segment II-8
Companies Capitalize on the Power of Internet and Social Media II-8
Table 3: World Internet User Distribution by Geographic
Region: Percentage Breakdown of Number of Users for Asia and
Rest of World for Years 2000, 2010 and 2020 (includes
corresponding Graph/Chart) II-9
Demand for Innovative Ingredients on Rise II-9
Combination of Ingredients --- for Best Results II-10
Natural Skin Lightening Ingredients - The Way Ahead II-10
Lax Regulations, Unsafe Ingredients - Major Areas of Concern II-11
Common Skin Lightening Ingredients by Mechanism of Skin
Pigmentation Prevention II-12

3. SKIN COLOR - PHYSIOLOGY and DISORDERS II-13
Melanin - The Pigment of Skin Color II-13
Physiology Behind Skin Darkening II-13
Skin Pigmentation Disorders II-13
Factors Causing Skin Pigmentation II-14
Types of Skin Pigmentation Disorders II-14
Preventing Skin Pigmentation II-14
Skin Lightening Treatments II-15
Sunscreen II-15
Topical Products II-15
Laser Treatments II-15
Combination Treatments II-15

4. INTRODUCTION TO SKIN LIGHTENING/ WHITENING II-16
Insight into the Quest for Fair/White Skin II-16
Skin Lightening/Whitening - A Definition II-16
Applications of Skin Lighteners II-17
Target Areas for Lightening/Whitening Products II-17
Skin Lightening Products - Functioning Mechanism II-17

5. SKIN LIGHTENING INGREDIENTS - AN OVERVIEW II-18
Introduction to Skin Lightening Agents II-18
Major Skin Whitening/Lightening Actives II-18
Skin Whitening Ingredients of Select Companies II-19
Issues with Select Actives in Skin Lighteners II-20
Hydroquinone II-20
Restrictions on the Use of Hydroquinone II-21
Substitutes for Hydroquinone II-21
Use of Mercury and the Issues Thereof II-22
Regulations over Mercury Concentrations in Cosmetic Products
in Select Countries II-22
Azelaic Acid II-23
Kojic Acid II-23
Arbutin II-23
Alpha-Arbutin II-24
Beta-Arbutin (Bearberry Extract) II-24
Alpha Hydroxy Acids (AHAs) II-24
Glycolic Acid II-25
Lactic Acid II-25
Vitamin C II-25
Vitamin A (Retinol) II-25
Glycyrrhetinic Acid II-26
Melanostat II-26
Licorice Extract II-26
Vitamin B3 (Niacinamide) II-26
Mulberry Extract II-26
Lemon Juice Extract II-27
Emblica II-27
Distribution and Marketing II-27

6. PRODUCT INNOVATIONS/INTRODUCTIONS II-28
Vital-Chem Launches its New Skin Lightening Agent II-28
Belo-led ISCI Introduces Skin Whiteners Range II-28
Hindustan Unilever Unveils Lakme Perfect Radiance Range II-28
Mitchell Group's Beauty Brand Launches OMIC LightenUpâ„¢ II-28
Mitchell Group's Beauty Brand Unveils F and W Gold Ultimate II-28
Merck Launches Lightening and Self-tanning Actives II-28
Ageless Derma Unveils Anti-Aging Intensive Skin Brightener II-28
Relumins Labs Introduces New Range of Stem Cell-Based Skincare
Products II-29
Jurlique Launches Essence of Rose Roll-on Fragrance Oil and
Purely Bright Spot Treatment II-29
Clarins Unveils White Plus Total Luminescent II-29
KOSÉ Introduces Medicated Skin Whitener Serum II-29
Shiseido Unveils Permeation Evaluation Technology II-29
Vichy Laboratories Introduces Bi-White Med Deep Corrective
Whitening Essence II-29
Dr Batra's Positive Health Clinic Launches New Skin Creams II-29
Lotus Herbals Launches WHITEGLOWâ„¢ Skin Whitening and Brightening
Nourishing Night Creme II-29
Lakme Unveils Lakme Perfect Radiance Intense Whitening Range II-30
Merck Introduces New Skin Pigmentation Control Ingredients II-30
Ageless Derma Unveils Belidesâ„¢ Skin-Lightening Cream II-30
KOSÉ Launches Cosme Decorte in Italy II-30
Prodigy Launches Advanced Skin Lightening Face Cream II-30
Dove Launches New Dove Ultimate White Deodorant for Underarms II-30
Jarrow Formulas Rolls Out Skin LandP Beauty Supplement II-30

7. RECENT INDUSTRY ACTIVITY II-31
Obagi Medical Products Commences Manufacturing Skin Lightening
Agent's Scale-Up II-31
MFDS Approves Syneron's elureâ„¢ Product Line II-31
Kanebo Recalls its Skin-whitening Product Range II-31
Ageless Derma Selects BioWhiteâ„¢ Skin Lightening Ingredient for
Manufacture of Skin Brightener Cream II-31
L'Oreal Expands Production in Japan II-31
Sirona Biochem Develops New Skin De-pigmenting Agents II-31
Statutory Authorities Shut Downs Botanic Aroma II-31

8. FOCUS ON SELECT PLAYERS II-32
Beiersdorf AG (Germany) II-32
CavinKare Pvt. Ltd. (India) II-32
Clarins SA (France) II-32
Dabur India Limited (India) II-33
E.T. Browne Drug Company, Inc. (US) II-34
Elder Health Care Ltd. (India) II-34
Emami Limited (India) II-35
Hindustan Unilever Ltd (India) II-35
Jolen, Inc. (US) II-36
Kao Corporation (Japan) II-36
Kanebo Cosmetics, Inc. (Japan) II-37
Shiseido Company Limited (Japan) II-37
The Procter and Gamble Company (US) II-38

9. GLOBAL MARKET PERSPECTIVE II-39
Table 4: World Recent Past, Current and Future Analysis for Skin
Lighteners by Geographic Region - US, Japan, Europe,
Asia-Pacific and Rest of World Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2013
through 2020 (includes corresponding Graph/Chart) II-39

Table 5: World Historic Review for Skin Lighteners by
Geographic Region - US, Japan, Europe, Asia-Pacific and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2006 through 2012 (includes
corresponding Graph/Chart) II-40

Table 6: World 15-Year Perspective for Skin Lighteners by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Japan, Europe, Asia-Pacific and Rest of World Markets for
Years 2006, 2014 and 2020 (includes corresponding Graph/Chart) II-41


III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Current and Future Analysis III-1
Skin Lightening Products Catch Attention III-1
Table 7: US Market for Skin Care Products (2013):
Percentage Share Breakdown of Retail Value Sales by
Category (includes corresponding Graph/Chart) III-2
A Market Dominated by Minorities III-2
Asian Americans Drive Demand for Skin Lighteners in Current
Settings III-2
Anti-Ageing Products - An Opportunity Market III-3
Increasing Sales of Men's Skin Care Products III-3
Blemish Balms Attracts Attention III-4
Restrictions on Use of Unsafe Ingredients III-4
Product Launches III-5
Strategic Corporate Developments III-6
Key Players III-6
B.Market Analytics III-8
Table 8: US Recent Past, Current and Future Analysis for Skin
Lighteners Market - Analyzed with Annual Sales Figures in
US$ Million for Years 2013 through 2020 (includes
corresponding Graph/Chart) III-8

Table 9: US Historic Review for Skin Lighteners Market -
Analyzed with Annual Sales Figures in US$ Million for Years
2006 through 2012 (includes corresponding Graph/Chart) III-9

2. JAPAN III-10
A.Market Analysis III-10
Current and Future Analysis III-10
Popularity of Bihaku Whitening Products III-10
Competition III-11
Product Launches III-11
Strategic Corporate Developments III-12
Key Players III-12
B.Market Analytics III-14
Table 10: Japanese Recent Past, Current and Future Analysis
for Skin Lighteners Market - Analyzed with Annual Sales
Figures in US$ Million for Years 2013 through 2020 (includes
corresponding Graph/Chart) III-14

Table 11: Japanese Historic Review for Skin Lighteners
Market - Analyzed with Annual Sales Figures in US$ Million
for Years 2006 through 2012 (includes corresponding
Graph/Chart) III-15

3. EUROPE III-16
A.Market Analysis III-16
Outlook III-16
Overview of the European Skin Whitening Market III-16
An Insight into the Skin Whitening Agents Market III-16
A Focus on the UK Market for Skin Lighteners III-17
Continued Availability of Hydroquinone-based Cosmetics
Raises Concerns III-17
Product Launches III-17
Key Players III-18
B.Market Analytics III-20
Table 12: European Recent Past, Current and Future Analysis
for Skin Lighteners Market - Analyzed with Annual Sales
Figures in US$ Million for Years 2013 through 2020 (includes
corresponding Graph/Chart) III-20

Table 13: European Historic Review for Skin Lighteners
Market - Analyzed with Annual Sales Figures in US$ Million
for Years 2006 through 2012 (includes corresponding
Graph/Chart) III-21

4. ASIA-PACIFIC III-22
A.Market Analysis III-22
Overview III-22
Asia - The Abode of Skin Whitening Products III-22
Table 14: Asian Market for Skin Whitening Products (2014E):
Percentage Share of Number of Facial Moisturizing Products
with Skin Whitening Functionalities in Select Leading
Countries (includes corresponding Graph/Chart) III-24

Table 15: Asian Market for Skin Whitening Products (2014E):
Percentage Share of Number of Anti-agers/Nourishers with
Skin Whitening Functionalities in Select Leading Countries
(includes corresponding Graph/Chart) III-24
Strategic Corporate Development III-25
B.Market Analytics III-25
Table 16: Asia-Pacific Recent Past, Current and Future
Analysis for Skin Lighteners by Geographic Region - China,
India and Rest of Asia-Pacific Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2013 through 2020 (includes corresponding Graph/Chart) III-25

Table 17: Asia-Pacific Historic Review for Skin Lighteners
by Geographic Region - China, India and Rest of Asia-Pacific
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2006 through 2012 (includes
corresponding Graph/Chart) III-26

Table 18: Asia-Pacific 15-Year Perspective for Skin
Lighteners by Geographic Region - Percentage Breakdown of
Dollar Sales for China, India and Rest of Asia-Pacific
Markets for Years 2006, 2014 and 2020 (includes
corresponding Graph/Chart) III-27

4a. CHINA III-28
A.Market Analysis III-28
Current and Future Analysis III-28
History of the Skin-whitening Culture in China III-28
Whitening Products with Anti-Aging Features to Boost Prospects III-29
Emergence of Men's Skin Care Category III-29
Product Launch III-30
B.Market Analytics III-30
Table 19: Chinese Recent Past, Current and Future Analysis for
Skin Lighteners Market - Analyzed with Annual Sales Figures
in US$ Million for Years 2013 through 2020 (includes
corresponding Graph/Chart) III-30

Table 20: Chinese Historic Review for Skin Lighteners Market -
Analyzed with Annual Sales Figures in US$ Million for
Years 2006 through 2012 (includes corresponding Graph/Chart) III-31

4b. INDIA III-32
A.Market Analysis III-32
Current and Future Analysis III-32
Evolving Skincare Market in India III-32
Table 21: Indian Skin Care Product Market (2014E):
Percentage Breakdown of Value Sales for Fairness Products,
Winter Care Products, Top-End Products, Baby Care Products
and Others (includes corresponding Graph/Chart) III-33
Cultural Factors Bolster Fairness Creams Market III-33
Global Majors Target the ‘Independent Indian Woman' III-33
Indian Whitening Cream Market to Surge III-34
Whitening Facial Care Dominates Indian Skin Whitening
Solutions Market III-34
Table 22: Actives Used in Whitening Facial Care Products in
India (2013): Percentage Breakdown of Volume Usage for
Niacin/ Niacinamide, Licorice Extracts and Others (includes
corresponding Graph/Chart) III-34
Skin Lighting Products Enter New Frontiers III-35
Industry Remains Unaffected by Controversies III-35
Indian Men's Whitening Cream Market III-35
Men - A Lucrative Market for Skin Lightening Creams III-35
Select Men's Skin Whitening Products by Company and Launch
Year III-36
Companies Shift Gear to Promote Men's Fairness Products III-36
Competition III-37
Fair and Lovely - The Predominant Fairness Cream Brand III-37
Table 23: Leading Fairness Creams Brands in India (2013):
Percentage Breakdown of Value Sales (includes
corresponding Graph/Chart) III-37
Competition in the Men's Fairness Cream Sector III-37
Table 24: Leading Players in the Indian Fairness Creams
Market for Men (2013): Percentage Breakdown of Value Sales
for Emami, Hindustan Unilever Limited, Garnier, Nivea and
Others (includes corresponding Graph/Chart) III-38
Indian Bleach Market III-38
Imports of Cosmetic Products on the Rise III-38
Product Launches III-39
Key Players III-39
B.Market Analytics III-42
Table 25: Indian Recent Past, Current and Future Analysis for
Skin Lighteners Market - Analyzed with Annual Sales Figures
in US$ Million for Years 2013 through 2020 (includes
corresponding Graph/Chart) III-42

Table 26: Indian Historic Review for Skin Lighteners Market -
Analyzed with Annual Sales Figures in US$ Million for
Years 2006 through 2012 (includes corresponding Graph/Chart) III-43

4c. REST OF ASIA-PACIFIC III-44
A.Market Analysis III-44
Current and Future Analysis III-44
Overview of Select Markets III-44
Thailand III-44
Skin Lightening - A Burgeoning Market in Thailand III-44
Products for Intimate Areas - the Latest in Skin
Lightening Products in Thailand III-44
Hong Kong III-44
Singapore III-45
The Philippines III-45
Taiwan III-45
Product Launch III-46
B.Market Analytics III-46
Table 27: Rest of Asia-Pacific Recent Past, Current and Future
Analysis for Skin Lighteners Market - Analyzed with Annual
Sales Figures in US$ Million for Years 2013 through 2020
(includes corresponding Graph/Chart) III-46

Table 28: Rest of Asia-Pacific Historic Review for Skin
Lighteners Market - Analyzed with Annual Sales Figures in
US$ Million for Years 2006 through 2012 (includes
corresponding Graph/Chart) III-47

5. REST OF WORLD III-48
A.Market Analysis III-48
Outlook III-48
Skin Lightening Market in Middle East III-48
Skin Whitening in Latin America - A Growing Functionality III-48
Skin Lightening Market in Africa III-48
Nigeria III-49
South Africa III-50
Strategic Corporate Devepments III-50
B.Market Analytics III-51
Table 29: Rest of World Recent Past, Current and Future
Analysis for Skin Lighteners Market - Analyzed with Annual
Sales Figures in US$ Million for Years 2013 through 2020
(includes corresponding Graph/Chart) III-51

Table 30: Rest of World Historic Review for Skin Lighteners
Market - Analyzed with Annual Sales Figures in US$ Million
for Years 2006 through 2012 (includes corresponding
Graph/Chart) III-52


IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 101 (including Divisions/Subsidiaries - 111)

The United States (30)
Canada (1)
Japan (7)
Europe (38)
- France (19)
- Germany (5)
- The United Kingdom (3)
- Spain (1)
- Rest of Europe (10)
Asia-Pacific (Excluding Japan) (31)
Middle East (4)

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