Global Skin Lighteners Industry

  • May 2013
  • -
  • Global Industry Analysts
  • -
  • 217 pages

This report analyzes the worldwide markets for Skin Lighteners in US$ Million. The report provides separate comprehensive analytics for the US, Japan, Europe, Asia-Pacific, and Rest of World. Annual estimates and forecasts are provided for the period 2010 through 2018. The report profiles 112 companies including many key and niche players such as Beiersdorf AG, CavinKare Pvt. Ltd., Clarins SA, Dabur India Limited, E.T. Browne Drug Company, Inc., Elder Health Care Ltd., Emami Limited, Hindustan Unilever Ltd., Jolen, Inc., Kao Corporation, Kanebo Cosmetics, Inc., Shiseido Company Limited, and The Procter & Gamble Company. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs.

Table Of Contents




I. INTRODUCTION, METHODOLOGY and PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation and Reporting Level I-2
Quantitative Techniques and Analytics I-3
Product Definitions and Scope of Study I-3


II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW II-1
Prospects Remain Bright for Skin Lightening Products II-1
Current and Future Analysis II-1
Table 1: World Skin Lighteners Market (2013): Percentage
Breakdown of Dollar Sales by Geographic Region/Country
(includes corresponding Graph/Chart) II-2

Table 2: World Skin Lighteners Market by Geographic
Region/Country Ranked by CAGR for the Period 2010-2018
(includes corresponding Graph/Chart) II-2
Culture and Ethnicity Define Growth Potential for Skin Lighteners II-2
Skin Lightening Products Dominate the Asian Skin Care Market II-3
Table 3: Cosmetics Market Breakdown by Category for Select
Regions Worldwide (2012): Percentage Breakdown of Value Sales
for Premium and Mass Products for North America, Asia,
Oceania, Western Europe, Rest of Europe and Latin America
(includes corresponding Graph/Chart) II-3
Global Growth in Skin Care Industry Levels Out II-4
Recession Impacts Skin Lightening Market II-4

2. TRENDS AND ISSUES II-5
Brands in Developed Markets Take a Leaf Out of their Eastern
Counterparts II-5
Manufacturers Devise Distinct Strategies II-5
Total Body Whitening Products - Potential Area of Growth II-5
Women No Longer the Sole Targets of Skincare Companies II-6
Anti-Aging Companies Shift Focus to Skin Lighteners Segment II-6
Demand for Skin Whitening Moves Beyond Asia II-6
Companies Capitalize on the Power of Internet II-6
Table 4: World Internet User Distribution by Geographic
Region: Percentage Breakdown of Number of Users for Asia and
Rest of World for Years 2000, 2010 and 2020 (includes
corresponding Graph/Chart) II-7

Table 5: Penetration of Online Retailing in Sales of Beauty
Care Products for Select Leading Countries: 2012 (includes
corresponding Graph/Chart) II-7
Lax Regulations, Unsafe Ingredients - Major Areas of Concern II-8
Common Skin Lightening Ingredients by Mechanism of Skin
Pigmentation Prevention II-8
Demand for Innovative Ingredients on Rise II-9
Combination of Ingredients - An Apt Strategy to Achieve Best
Results II-9
Natural Skin Lightening Ingredients - the Way Ahead II-9

3. SKIN COLOR - PHYSIOLOGY and DISORDERS II-10
Melanin - The Pigment of Skin Color II-10
Physiology Behind Skin Darkening II-10
Skin Pigmentation Disorders II-10
Types of Skin Pigmentation Disorders II-11
Preventing Skin Pigmentation II-11
Skin Lightening Treatments II-12
Sunscreen II-12
Topical Products II-12
Laser Treatments II-12
Combination Treatments II-12

4. INTRODUCTION TO SKIN LIGHTENING/ WHITENING II-13
The Quest for Fair/White Skin II-13
Skin Lightening/Whitening - An Introduction II-13
Applications of Skin Lighteners II-13
Target Areas for Lightening/Whitening Products II-14
Skin Lightening Products - Functioning Mechanism II-14

5. SKIN LIGHTENING INGREDIENTS - AN OVERVIEW II-15
Introduction to Skin Lightening Agents II-15
Major Skin Whitening/Lightening Actives II-15
Skin Whitening Ingredients of Select Companies II-15
Issues with Select Actives in Skin Lighteners II-17
Hydroquinone II-18
Restrictions on the Use of Hydroquinone II-18
Substitutes for Hydroquinone II-18
Use of Mercury and the Issues Thereof II-19
Regulations over Mercury Concentrations in Cosmetic Products
in Select Countries II-20
Azelaic Acid II-20
Kojic Acid II-20
Arbutin II-21
Alpha-Arbutin II-21
Beta-Arbutin (Bearberry Extract) II-21
Alpha Hydroxy Acids (AHAs) II-22
Glycolic Acid II-22
Lactic Acid II-22
Vitamin C II-22
Vitamin A (Retinol) II-23
Glycyrrhetinic Acid II-23
Melanostat II-23
Licorice Extract II-23
Vitamin B3 (Niacinamide) II-24
Mulberry Extract II-24
Lemon Juice Extract II-24
Emblica II-24

6. PRODUCT INNOVATIONS/INTRODUCTIONS II-25
KOSÉ to Introduce Medicated Skin Whitener Serum II-25
Ageless Derma Unveils Anti-Aging Intensive Skin Brightener II-25
Shiseido Unveils Permeation Evaluation Technology II-25
Relumins Labs Introduces New Range of Stem Cell-Based Skincare
Products II-25
Clarins Unveils White Plus Total Luminescent II-26
Jurlique Launches Essence of Rose Roll-on Fragrance Oil and
Purely Bright Spot Treatment II-26
Belo-led ISCI Introduces Skin Whiteners Range II-26
Ageless Derma Unveils Belidesâ„¢ Skin-Lightening Cream II-27
KOSÉ to Introduce Cosme Decorte in Italy II-27
Dove Launches New Dove Ultimate White Deodorant for Underarms II-27
Jarrow Formulas Rolls Out Skin LandP Beauty Supplement II-27
Hindustan Unilever Unveils Lakme Perfect Radiance Range II-27
Vichy Laboratories Introduces Bi-White Med Deep Corrective
Whitening Essence II-28
Dr Batra's Positive Health Clinic Launches New Skin Creams II-28
Prodigy Launches Advanced Skin Lightening Face Cream II-28
Lotus Herbals Launches WHITEGLOWâ„¢ Skin Whitening and Brightening
Nourishing Night Creme II-28
Merck Introduces New Skin Pigmentation Control Ingredients II-29
Lakme Unveils Lakme Perfect Radiance Intense Whitening Range II-29
Sirona Biochem Discovers Novel De-pigmenting Agent II-30
Nuance-Watson (HK) Launches Talika's Light Duo from Talika II-30
Murad Unveils Rapid Age Spot and Pigment Lightening Serum II-30
CHEN IIL Unveils New Line of Night Time Skin Care Products II-30
Lotus Herbals Launches Eyes, Nails and Skin Products II-30
Polyacer Cosmetics Introduces Array of BB and CC Creams II-31
Greyson International Unveils Trilexon Skin Brightener II-31
Bel Mondo Beauty Unveils Bio Cellulose Skin Lightener Mask II-31
Fenchem Biotek to Introduce Herbal Extract Formula in Asia-
Pacific II-31
Nubianblue Launches Range of Skin Whitening Creams II-32
Nivea India Unveils Modernized Deodorant “Whitening” II-32
Rovi Cosmetics International to launch UniTone II-32
Lotus Herbals Introduces WHITEGLOWTM Skin Lightening and
Brightening Gel with SPF 25 II-32
Black Opal Launches New Fade Care Range II-32
Pevonia Botanica International to Introduce Lumafirmâ„¢ II-33
Lakme Cosmetics S.L. Introduces Skin Lightening Range II-33
Unigen Introduces Anti-aging Skin Care Ingredient Nivitol II-33
Laboratoires Serobiologiques Launches Radianskin for Skin
Whitening II-34
Cosmetochem International Unveils Citrolumine 8 II-34
Kao Expands Its EST Skin Care and Cosmetics Line II-34
Elder to Unveil Dermatology Product Line II-34
Syneron Medical Introduces Elure Topical Skin Whitening
Products in Asia II-34
Kracie Unveils Bihadasho Blemish Lightening Skin-Care Range II-35
Soliance to Intoduce Whitesphere Premium II-35
KOSÉ Unveils gHyalocharge Whiteh II-35
La Prairie Expands Its Swiss Cellular White Range II-36
Yamasaki Re-launches La Sana Medicated Whitening II-36
Dabur Announces Release of Dabur Uveda II-36
Kao Unveils Cure Yakuyo Junshin Bihaku II-36
Nivea Introduces Nivea Visage Sparkling Glow II-36
CavinKare Expands ‘Fairever’ Line with Fruit Variant II-37
Mary Kay Introduces PureWhite Range II-37
Skin 2 Skin Care Introduces Photoaging Repair Cream II-37
Intelligent Skin Care Launches New Range of Skin Whitening
Products II-37
Elder Healthcare Introduces Fair One Plus Five II-37
Wipro to Launch Fairness Cream II-38
Comvita Launches Manuka Honey-Based Skin Care Products II-38
Ambi Develops Soft and Even Skin Care Product Range II-38

7. RECENT INDUSTRY ACTIVITY II-39
Ageless Derma Selects BioWhiteâ„¢ Skin Lightening Ingredient for
Manufacture of Skin Brightener Cream II-39
L'Oreal to Expand Production in Japan II-39
Sirona Biochem Develops New Skin De-pigmenting Agents II-39
Statutory Authorities Shut Downs Botanic Aroma II-39
TFChem Receives Aid from Government of France II-40
Intendis of Bayer HealthCare Takes Over NeoBenz® Micro and
Desonate® from SkinMedica II-40
SkinMedica to License NYU Technology II-40
Brunei Darussalam Bans Four Cosmetic Products II-41
White Beauty to Appoint Provincial Distributors II-41
Dabur India Acquires Stake in Fem Care II-41
Syneron Inks an Agreement with Rakuto for Developing Skin
Whitening Treatment II-42
Advantage Organic to Establish New Manufacturing Facility II-42
Himalaya Drug Company to Enter Retail Market II-42
Estee Lauder to Expand its Business Operations in India II-42

8. FOCUS ON SELECT PLAYERS II-43
Beiersdorf AG (Germany) II-43
CavinKare Pvt. Ltd. (India) II-43
Clarins SA (France) II-44
Dabur India Limited (India) II-44
E.T. Browne Drug Company, Inc. (US) II-45
Elder Health Care Ltd. (India) II-46
Emami Limited (India) II-46
Hindustan Unilever Ltd (India) II-47
Jolen, Inc. (US) II-47
Kao Corporation (Japan) II-48
Kanebo Cosmetics, Inc. (Japan) II-48
Shiseido Company Limited (Japan) II-48
The Procter and Gamble Company (US) II-49

9. GLOBAL MARKET PERSPECTIVE II-50
Table 6: World Recent Past, Current and Future Market Analysis
for Skin Lighteners by Geographic Region - US, Japan, Europe,
Asia-Pacific and Rest of World Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2010
through 2018 (includes corresponding Graph/Chart) II-50

Table 7: World Historic Review for Skin Lighteners by
Geographic Region - US, Japan, Europe, Asia-Pacific and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2004 through 2009 (includes
corresponding Graph/Chart) II-51

Table 8: World 15-Year Perspective for Skin Lighteners by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Japan, Europe, Asia-Pacific and Rest of World Markets for
Years 2004, 2012 and 2018 (includes corresponding Graph/Chart) II-52


III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Current and Future Analysis III-1
Skin Lightening Products Catch Attention in the US III-1
Table 9: Leading Fade Cream Brands in the US (2009):
Percentage Share Breakdown of Dollar Sales (includes
corresponding Graph/Chart) II-2
A Market Dominated by Minorities III-2
Asian Americans Drive Demand for Skin Lighteners in Current
Settings III-2
Increasing Sales of Men’s Skin Care Products III-3
Blemish Balms Attracts Attention III-3
Restrictions on Use of Unsafe Ingredients III-4
Product Launches III-4
Strategic Corporate Developments III-9
Key Players III-10
B.Market Analytics III-12
Table 10: US Recent Past, Current and Future Analysis for Skin
Lighteners Market - Analyzed with Annual Sales Figures in
US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-12

Table 11: US Historic Review for Skin Lighteners Market -
Analyzed with Annual Sales Figures in US$ Million for Years
2004 through 2009 (includes corresponding Graph/Chart) III-12

2. JAPAN III-13
A.Market Analysis III-13
Current and Future Analysis III-13
Slow Recovery in Economy Dents Growth in Skin Care Market III-13
Bihaku Whitening Products III-13
Skin Lightening Ingredients in Japan III-14
Competition III-15
Kanebo Cosmetics Eyes Global Markets III-15
Product Launches III-15
Strategic Corporate Development III-17
Key Players III-17
B.Market Analytics III-19
Table 12: Japanese Recent Past, Current and Future Analysis
for Skin Lighteners Market - Analyzed with Annual Sales
Figures in US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-19

Table 13: Japanese Historic Review for Skin Lighteners
Market - Analyzed with Annual Sales Figures in US$ Million
for Years 2004 through 2009 (includes corresponding
Graph/Chart) III-20

3. EUROPE III-21
A.Market Analysis III-21
Outlook III-21
Overview of the European Skin Whitening Market III-21
An Insight into European Skin Whitening Agents Market III-21
Ban on Hydroquinone Boosts Demand for Substitutes III-22
A Focus on the UK Market for Skin Lighteners III-22
Continued Availability of Hydroquinone-based Cosmetics
Raises Concerns III-22
Product Launches III-22
Strategic Corporate Developments III-25
Key Players III-26
B.Market Analytics III-28
Table 14: European Recent Past, Current and Future Analysis
for Skin Lighteners Market - Analyzed with Annual Sales
Figures in US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-28

Table 15: European Historic Review for Skin Lighteners
Market - Analyzed with Annual Sales Figures in US$ Million
for Years 2004 through 2009 (includes corresponding
Graph/Chart) III-29

4. ASIA-PACIFIC III-30
A.Market Analysis III-30
Overview III-30
Asia - The Abode of Skin Whitening Products III-30
Table 16: Asian Market for Skin Whitening Products (2012):
Percentage Share of Number of Facial Moisturizing Products
with Skin Whitening Functionalities in Select Leading
Countries (includes corresponding Graph/Chart) III-31

Table 17: Asian Market for Skin Whitening Products (2012):
Percentage Share of Number of Anti-agers/Nourishers with
Skin Whitening Functionalities in Select Leading Countries
(includes corresponding Graph/Chart) III-31
Reasons for Growing Demand III-31
Market Performance of Skin Whiteners III-32
Product launches III-32
B.Market Analytics III-34
Table 18: Asia-Pacific Recent Past, Current and Future
Analysis for Skin Lighteners by Geographic Region - China,
India and Rest of Asia-Pacific Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2010 through 2018 (includes corresponding Graph/Chart) III-34

Table 19: Asia-Pacific Historic Review for Skin Lighteners
by Geographic Region - China, India and Rest of Asia-Pacific
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2004 through 2009 (includes
corresponding Graph/Chart) III-35

Table 20: Asia-Pacific 15-Year Perspective for Skin
Lighteners by Geographic Region - Percentage Breakdown of
Dollar Sales for China, India and Rest of Asia-Pacific
Markets for Years 2004, 2012 and 2018 (includes
corresponding Graph/Chart) III-36

4a. CHINA III-37
A.Market Analysis III-37
Current and Future Analysis III-37
Cosmetics and Skin Whitening Products - A Background III-37
Market Overview III-37
Whitening Products with Anti-Aging Features to Boost Prospects III-38
Emergence of Men skin care category III-38
Product Launches III-38
B.Market Analytics III-39
Table 21: Chinese Recent Past, Current and Future Analysis for
Skin Lighteners Market - Analyzed with Annual Sales Figures
in US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-39

Table 22: Chinese Historic Review for Skin Lighteners Market -
Analyzed with Annual Sales Figures in US$ Million for
Years 2004 through 2009 (includes corresponding Graph/Chart) III-40

4b. INDIA III-41
A.Market Analysis III-41
Current and Future Analysis III-41
Evolving Skincare Market in India III-41
An Insight into India’s Skincare Products Industry III-41
Table 23: Indian Skin Care Product Market (2012):
Percentage Breakdown of Value Sales for Fairness Products,
Winter Care Products, Top-End Products, Baby Care Products
and Others (includes corresponding Graph/Chart) III-42
Cultural Factors Bolster Fairness Creams Market III-42
Global Majors Target the ‘Independent Indian Woman’ III-42
Indian Whitening Cream Market to Surge III-43
Table 24: Leading Fairness Creams Brands in India (2012):
Percentage Breakdown of Value Sales for Fair and Lovely,
Fairever, Fairglow and Others (includes corresponding
Graph/Chart) III-43
Whitening Facial Care Dominates Indian Skin Whitening
Solutions Market III-43
Table 25: Actives Used in Whitening Facial Care Products
in India (2012): Percentage Breakdown of Volume Usage for
Niacin/Niacinamide, Licorice Extracts and Others (includes
corresponding Graph/Chart) III-44
Skin Lighting Products Enter New Frontiers III-44
Industry Remains Unaffected by Controversies III-44
Indian Men’s Whitening Cream Market III-45
Men - A Lucrative Market for Skin Lightening Creams III-45
Select Men’s Skin Whitening Products by Company and Launch
Year III-45
Select Brands of Men’s Fairness Creams III-45
Men’s Segment - A Rapidly Rising Market for Whitening Products III-46
Companies Shift Gear to Promote Men’s Fairness Products III-46
Buying Patterns of Indian Consumer III-46
Competition III-46
Fair and Lovely - The Predominant Fairness Cream Brand III-46
Competition in the Men’s Fairness Cream Sector III-47
Table 26: Leading Players in the Indian Fairness Creams
Market for Men (2012): Percentage Breakdown of Value
Sales for Emami, Hindustan Unilever Limited, Garnier,
Nivea and Others (includes corresponding Graph/Chart) III-47
Dabur’s Fem Dominates the Indian Bleach Market III-48
Imports of Cosmetic Products on the Rise III-48
Product Launches III-48
Strategic Corporate Developments III-51
Key Players III-52
B.Market Analytics III-55
Table 27: Indian Recent Past, Current and Future Analysis for
Skin Lighteners Market - Analyzed with Annual Sales Figures
in US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-55

Table 28: Indian Historic Review for Skin Lighteners Market -
Analyzed with Annual Sales Figures in US$ Million for
Years 2004 through 2009 (includes corresponding Graph/Chart) III-56

4c. REST OF ASIA-PACIFIC III-57
A.Market Analysis III-57
Current and Future Analysis III-57
Overview of Select Markets III-57
Thailand III-57
Skin Lightening - A Burgeoning Market in Thailand III-57
Products for Intimate Areas - the Latest in Skin
Lightening Products in Thailand III-57
Hong Kong III-57
Singapore III-58
The Philippines III-58
Taiwan III-58
Product Launches III-59
Strategic Corporate Developments III-59
B.Market Analytics III-60
Table 29: Rest of Asia-Pacific Recent Past, Current and Future
Analysis for Skin Lighteners Market - Analyzed with Annual
Sales Figures in US$ Million for Years 2010 through 2018
(includes corresponding Graph/Chart) III-60

Table 30: Rest of Asia-Pacific Historic Analysis for Skin
Lighteners Market - Analyzed with Annual Sales Figures in
US$ Million for Years 2004 through 2009 (includes
corresponding Graph/Chart) III-61

5. REST OF WORLD III-62
A.Market Analysis III-62
Outlook III-62
Skin Lightening Market in Middle East III-62
Skin Whitening in Latin America - A Growing Functionality III-62
Skin Lightening Market in Africa III-63
Strategic Corporate Development III-64
B.Market Analytics III-64
Table 31: Rest of World Recent Past, Current and Future
Analysis for Skin Lighteners Market - Analyzed with Annual
Sales Figures in US$ Million for Years 2010 through 2018
(includes corresponding Graph/Chart) III-64

Table 32: Rest of World Historic Review for Skin Lighteners
Market - Analyzed with Annual Sales Figures in US$ Million
for Years 2004 through 2009 (includes corresponding
Graph/Chart) III-65


IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 112 (including Divisions/Subsidiaries - 120)

The United States (30)
Canada (2)
Japan (8)
Europe (44)
- France (20)
- Germany (7)
- The United Kingdom (3)
- Italy (1)
- Spain (1)
- Rest of Europe (12)
Asia-Pacific (Excluding Japan) (32)
Middle-East (4)

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