Malaysia is one of the most popular tourist destinations in the ASEAN region. Despite the global economic slowdown and concerns regarding H1N1 flu, it received around 23.6 Million international tourists in 2009, an increase of around 7% over the previous year. Singapore, Indonesia, and Thailand are important sources of visitors for the country.

According to our new research report “Malaysian Tourism Industry Forecast to 2012”, international tourist arrivals in Malaysia will grow at a CAGR of around 8% during the forecast period (2011-2013) and tourism receipts from overseas tourists are expected to rise at a CAGR of around 8% during the same period, thereby, surpassing RM 70 Billion (over US$ 22.4 Billion) by 2013. Apart from the ASEAN countries, it is anticipated that tourist arrivals from China, India, and the Middle East will strongly grow during the forecast period (2011-2013). Malaysian tourism industry will continue to grow rapidly in coming years, on the back of increasing promotional activities by the government and growing reputation of the country as a shopping hub.

Our report provides an insight in the Malaysian tourism industry and studies its past, present, and future scenario. It offers a detailed study of the forces driving the industry and discusses key market trends, which are making Malaysia a potential tourism destination. Our report also contains extensive information (analysis and statistical data) of various industrial parameters that will help clients to analyze opportunities critical for their success in the Malaysian tourism industry.

With focus on various segments, including inbound tourism, outbound tourism, expenditure by inbound tourists, medical tourism, MICE, and hotel industry, the report provides a thorough analysis of the Malaysian tourism industry. Our report also includes industry forecast and estimates along with detailed information about the key players operating in the Malaysian tourism industry. Due consideration has been given to the competitive landscape to enable clients understand the market structure and growth prospects in coming years.

Table Of Contents

1. Analyst View
2. Industry Overview
2.1 Regional Segmentation
3. Industry Indicators and Outlook to 2012
3.1 International Tourist Arrivals
3.1.1 By Country
3.1.2 By Purpose of Visit
3.2 Expenditure - By International Tourists
3.2.1 Tourism Receipts
3.3 Outbound Tourism
3.3.1 By Tourists
3.3.2 Outbound Tourism Expenditure
3.4 Accommodation
3.4.1 Hotel and Room Supply
3.4.2 Average Occupancy Rate
3.5 Medical Tourism
3.5.1 Healthcare Infrastructure
3.5.2 Medical Tourism Industry
3.6 MICE
4. Market Trends
4.1 Promotional Activities
4.2 Development of Shopping Destinations
4.3 Dive Tourism
4.4 Government Support
4.5 Eco Tourism
5. Key Players
5.1 Malaysian Airline System Berhad
5.2 Air France
5.3 AirAsia Berhad
5.4 Cathay Pacific Airways Limited
5.5 Firefly
5.6 Genting Malaysia Berhad
5.7 Berjaya Land Berhad
5.8 GuocoLand (Malaysia) Berhad
5.9 Shangri-La Hotels (Malaysia) Berhad

List of Figures:

Figure 2-1: Share of Tourist Arrivals in ASEAN Countries (2009)
Figure 3-1: Tourist Arrivals (Million), 2009-2013
Figure 3-2: Tourist Arrivals by Country (%), 2010
Figure 3-3: Tourist Arrivals by Purpose of Visit (%), 2006
Figure 3-4: Tourism Receipts (Billion RM), 2009-2013
Figure 3-5: Breakup of Tourist Expenditure (%), 2009
Figure 3-6: Outbound Tourist (Million), 2009-2013
Figure 3-7: Outbound Tourism Expenditure (Billion US$), 2007, 2010 and 2013
Figure 3-8: Share of Public and Private Hospitals (2009)
Figure 3-9: Medical Tourist Arrivals by Country (%), 2009
Figure 3-10: Medical Tourist Arrivals (‘000), 2009-2013
Figure 3-11: Medical Tourism Market (Million RM), 2009-2013
Figure 3-12: MICE Visitors (Million), 2008 and 2009
Figure 3-13: Share of MICE Visitors in Tourist Arrivals (2009)
Figure 4-1: Share of Shopping Receipts in Total Tourism Receipts (2009)

List of Tables:

Table 2-1: Major Tourist Attractions
Table 3-1: Tourist Arrivals by Country (Numbers), 2008 and 2009
Table 3-2: Hotel and Room Supply by State (Numbers), 2008 and 2009
Table 3-3: Average Occupancy Rate of Hotels by State (%), 2008 and 2009
Table 3-4: Top Medical Tourism Destinations
Table 3-5: Healthcare Human Resource (2009)
Table 5-1: Malaysian Airline System Berhad - SWOT Analysis
Table 5-2: Air France - SWOT Analysis
Table 5-3: AirAsia Berhad - SWOT Analysis
Table 5-4: Cathay Pacific Airways Limited - SWOT Analysis
Table 5-5: Genting Malaysia Berhad - SWOT Analysis
Table 5-6: Berjaya Land Berhad - SWOT Analysis

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